Insiders
Starwood Unites All Their Brands With New ‘GO-TO’ App
Maldives Promotion House – Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, today introduces its new application for iPhone and iPod Touch, which utilizes state-aware technology to create personalized guest experiences across Starwood’s nine distinct brands. The latest development is part of Starwood’s ongoing commitment to tech innovation to meet the needs of today’s connected global traveler—for example, Starwood was the first in the industry to offer FaceTime customer service, a feature that’s built into the new SPG app. The app also includes fully integrated booking, member information, comprehensive hotel searches and travel details, customer service and social media.
Meeting the Needs of Today’s Mobile Traveler
A still-growing trend in the hospitality industry, Starwood’s mobile revenue has increased by more than 300 percent year-over-year, and the company has found that the patterns of travelers using mobile devices to book rooms are markedly different from those of more traditional web bookers. For instance, two-thirds of mobile bookings are within 24 hours of the stay, triple that of web bookings.
“Mobile is a vital part of our business’s future, and it’s fast becoming the preferred way to book travel in both established and emerging markets around the world, such as the United States and China,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest and Digital. “We’ve built the new SPG app to be an all-in-one travel tool that connects our guests with all of the information they need to enhance their experience during their journey with us.”
Following guest feedback and member focus groups, SPG integrated key features into the app instead of directing to an outside mobile browser, creating a faster, more user-friendly experience. New options include the ability to find hotels by airport code or map and a streamlined home screen with “tiles” that are easily tapped or swiped to access frequent requests, such as account information, upcoming stays, customer support and special offers.
State-Aware Interface
The SPG app is the first in the travel industry—and one of the first apps ever—to utilize state-aware technology, creating an interface that unites all nine of Starwood’s distinct lifestyle brands and its nearly 1,100 hotels and resorts; and adjusts the app’s look, feel and content depending on whether the user is planning, en route or already checked in to a specific hotel. Starting 48-hours before a guest is scheduled to arrive at a Starwood hotel or resort, the app sends a push notification; and the “My Stay” interface becomes reflective of the specific brand and property, with home-screen access to key information such as hotel address in both English and the local language, weather, directions and hotel amenities. Once at the hotel, the guest’s stay is enhanced with integrated content such as their room number, on- and off-property dining and activity suggestions, and in-app access to social media channels such as FourSquare and Facebook.
The app also offers an “Explore” tab for discovery when users don’t have a specific destination in mind. Explore provides customized hotel recommendations based on individual preferences such as trip type (e.g., beach, city, wedding), brand, SPG category and interests.
Personalized, Guest-Centric Interface
As part of Starwood’s continued dedication to personalized guest service, the new app includes extensive content that’s easily filtered and customized. Members can use the app to store all relevant information about their SPG profile and upcoming and past stays, as well as send hotel confirmation or other details to anyone via text or email. And, it incorporates location-based services to connect users, as needed, to the closest customer care center, in addition to a live FaceTime support option.
“The new SPG app will help us build even deeper relationships with our loyal guests and provide them with relevant content not only while on-property but also before and after they stay with us,” said Mark Vondrasek, Senior Vice President, Starwood Distribution, Loyalty & Partnerships. “The app is carefully calibrated to reflect the SPG brand as well as the unique personality of each hotel but, more importantly, to reflect what’s most important to each guest. While some users will love tapping through the gorgeous hotel photos and reading the rich content, others will use the app strictly for practical purposes; and the app lets them customize their own experience.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG app—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPhone’s famously user-friendly interface. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/iphoneapp, is the latest development in SPG’s evolution into a hyper-personalized guest services platform (earlier this month, SPG unveiled a suite of elite member benefits, including 24-hour check-in, access to a Starwood ambassador, confirmable upgrades and free breakfast). Currently available in English worldwide, the SPG app will be updated throughout 2012 with additional versions in Mandarin Chinese, Japanese and the Romance languages; and new devices such as the iPad.
News
MIC appoints Ali Shakir as Group General Manager
Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.
Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.
Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.
Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”
Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”
Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.
MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.
Tips & Advice
Flying after scuba diving: Essential guidelines for safe travel
Scuba diving in the Maldives offers an unparalleled experience, with its vibrant coral reefs, diverse marine life, and crystal-clear waters. However, one crucial aspect that divers must consider is the timing of their flights after diving. Understanding the recommended waiting periods before flying is essential to ensure safety and prevent decompression sickness. Here’s what you need to know.
Understanding Decompression Sickness
Decompression sickness, also known as “the bends,” occurs when nitrogen bubbles form in the bloodstream and tissues due to rapid changes in pressure. This can happen if a diver ascends too quickly or flies too soon after diving. The reduced cabin pressure in an airplane can exacerbate the formation of these bubbles, leading to serious health risks.
Recommended Waiting Times
The waiting time before flying after scuba diving depends on the type and number of dives completed. Here are the general guidelines:
- Single Dive: If you have completed a single, no-decompression dive, it is recommended to wait at least 12 hours before flying. This allows sufficient time for the body to eliminate excess nitrogen.
- Multiple Dives or Multiple Days of Diving: For divers who have completed multiple dives or have been diving over several days, the recommended waiting period extends to 18 to 24 hours. This longer duration helps ensure that nitrogen levels in the body have decreased to safe levels.
- Dives Requiring Decompression Stops: If your dive profile included decompression stops, it is crucial to wait at least 24 to 48 hours before boarding a flight. Decompression dives involve higher nitrogen absorption, necessitating a longer off-gassing period.
Seaplane and Domestic Flights
Many tourists visiting resorts and other islands in the Maldives travel by seaplane or domestic flights. While these flights generally operate at lower altitudes compared to international flights, the same waiting time guidelines apply. The reason is that even at lower altitudes, the risk of decompression sickness remains significant due to the changes in pressure.
Practical Tips for Divers
- Plan Your Dives and Flights: When planning your diving trip, consider your flight schedule. Ensure that you have ample time between your last dive and your flight to adhere to the recommended waiting periods.
- Stay Hydrated: Proper hydration can aid in the elimination of nitrogen from the body. Drink plenty of water before and after your dives.
- Monitor Your Health: Pay attention to any symptoms of decompression sickness, such as joint pain, dizziness, or difficulty breathing. If you experience any of these symptoms, seek medical attention immediately.
- Use Dive Computers: Modern dive computers can help track your nitrogen levels and provide personalized recommendations for safe flying times based on your dive profile.
Flying after scuba diving requires careful consideration and adherence to safety guidelines to prevent decompression sickness. By following the recommended waiting times and taking necessary precautions, divers can enjoy their underwater adventures in the Maldives and travel safely. Always consult with dive professionals or medical experts if you have any concerns about your health and safety.
News
Riaan Drever appointed Cluster General Manager of Pullman Maldives Maamutaa and Mercure Maldives Kooddoo
Pullman Maldives Maamutaa and Mercure Maldives Kooddoo, idyllic island escapes nestled in the Gaafu Alifu Atoll, has announced the appointment of Mr. Riaan Drever as their new Cluster General Manager, effective July 1, 2024.
Mr. Drever brings over two decades of global hospitality expertise to his role, including an impressive 11-year tenure within the Maldives itself. Driven by a deep passion for exceeding guest expectations, he has carved a successful career overseeing luxurious resorts and spearheading innovative hospitality projects.
A true visionary leader, Mr. Drever is renowned for his commitment to excellence and dedication to blending luxurious experiences with authentic Maldivian culture. “I’m excited to continue contributing to the Maldives’ hospitality sector alongside the local team and Accor,” shared Mr. Drever, “ensuring every guest achieves their dream vacation.”
As the Maldives continues to be a top travel destination, Mr. Drever’s leadership promises to further solidify its reputation for exceptional hospitality.
Island Hopping for Every Traveler
Perfectly situated in the southern Maldivian atolls, both Pullman and Mercure cater to diverse traveler preferences. Marine enthusiasts will be captivated by the chance to encounter up to 13 different shark species!
- Pullman Maldives Maamutaa: This five-star, all-inclusive haven boasts 18 hectares of lush greenery surrounding a natural lake. From gourmet dining to romantic cocktails and thrilling water sports, Pullman offers the perfect blend of adventure and relaxation.
- Mercure Maldives Kooddoo: This adults-only retreat offers a more intimate experience. Nestled on Kooddoo Island, it’s just a 50-minute domestic flight from Malé. Unwind and explore the island’s hidden gems at your own pace, indulging in delectable local flavors.
Memories Made to Last
Under Mr. Drever’s visionary leadership, Pullman Maldives Maamutaa and Mercure Maldives Kooddoo promise an unforgettable Maldivian escape. Discover endless possibilities and create memories that will last a lifetime. Book your stay today and experience paradise!
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