Featured
Visit Maldives conducts innovative digital marketing campaign with leading tech firm Invibes
In order to maintain Maldives’ presence and share the latest information regarding the destination, Visit Maldives conducts a month-long digital marketing campaign with Invibes starting October.
The campaign will reach a highly targeted and engaged travel audience of honeymooners, couples, and families. Ultimately, the campaign aims to increase the arrival figure from the French market.
Invibes is an international technology company that innovates digital advertising and transforms the way consumers interact with brands, through creative & engaging in-feed ad formats with guaranteed impressions of video campaigns and pictures.
As Invibes specialised in highly targeted in-feed advertising, the company will utilise a variety of high definition pictures and a video campaign to promote and showcase the beautifully scattered islands of Maldives. Resorts, guesthouses, liveaboards, and hotels, as well as uniquely-Maldivian experiences will be advertised through this campaign.
The video campaign and pictures will achieve roughly 300,000 impressions and roughly 1.5 million impressions respectively. The campaign will increase brand awareness of the Maldives as one of the safest destinations to visit for the next holiday during the pandemic
As of 11th August 2021, the French market is the top 10th largest source market for the Maldivian tourism industry with an impressive arrival figure of 13,267 travellers.
With ease in travel restrictions and direct flight connectivity through Air France, it is estimated that the arrival figure from the French market will increase in the coming months.
As France is a key source market to the Maldives, Visit Maldives is steadfastly working to ensure Maldives remains one of the leading and most desired destinations in the French market.
So far this year, Visit Maldives has conducted a digital and social media advertising campaign with TO Odigeo and have partnered up with TO Amplitudes to promote Maldives.
Furthermore, Visit Maldives is also in the process of conducting a year long travel trade training webinar series having successfully concluded two sessions and a media campaign with Madame Figaro.
Activities in the pipeline include taking part in several prestigious fairs – IFTM, Top Resa, ILTM Cannes and the Monaco Yacht Show.
Drink
Milaidhoo Maldives celebrates International Men’s Day with ‘Gentlemen & Cocktails’
Milaidhoo Maldives will mark International Men’s Day with a cocktail-making competition for male guests, as the resort celebrates its tenth anniversary this November.
The occasion will also recognise the contributions of the men involved in the resort’s development and operations over the past decade. Since its establishment, Milaidhoo has maintained a focus on Maldivian hospitality and cultural traditions, with its original vision continuing to influence the guest experience.
As part of the celebrations, the resort will host Gentlemen & Cocktails, an interactive cocktail-making challenge at Compass Pool Bar.
The event will begin with a workshop led by the bar’s bartenders, who will introduce participants to the fundamentals of cocktail preparation. Following the workshop, participants will compete to create their own signature cocktails using a selection of ingredients.
Each participant will receive a black box containing secret ingredients, which must be incorporated into their creation. They will also be required to select an additional herb, vegetable or aromatic ingredient from the resort’s Chef’s Garden.
Participants will have a limited amount of time to prepare their cocktails, with their partners serving as judges. The creations will be assessed based on flavour, presentation and originality.
The winning cocktail will be featured as the Cocktail of the Day at Compass Pool Bar for one week. The winning couple will also be entitled to unlimited servings of their creation for the remainder of their stay.
The International Men’s Day celebrations form part of Milaidhoo Maldives’ tenth anniversary year, recognising the people who have contributed to the resort’s development and its approach to hospitality.
Through the cocktail-making competition, the resort aims to provide guests with an interactive experience while commemorating International Men’s Day.
Featured
Angsana Velavaru brings island-inspired celebrations to Christmas and New Year
Angsana Velavaru has announced its festive programme for Christmas and New Year, featuring seasonal celebrations, family activities, dining experiences, cultural performances and marine excursions in the Maldives.
The celebrations will begin with a Christmas tree lighting ceremony, bringing guests together to mark the start of the festive season. On Christmas Eve, the resort will host traditional Christmas carols at sunset, while younger guests can look forward to a visit from Santa Claus.
Throughout the festive period, families will be able to participate in activities such as gingerbread cookie decorating and bracelet making. The programme will also include outdoor games and beach activities, including football matches and traditional tug-of-war competitions.
Traditional Bodu Beru performances will form part of the celebrations, introducing guests to Maldivian music and cultural traditions.
Dining will be a central part of the festive programme, with the resort hosting a Christmas Eve dinner and Christmas brunch. New Year’s Eve celebrations will feature a New Year Garden Soirée Dinner, followed by a New Year brunch on 1 January. The resort will also organise dedicated celebrations for guests observing Orthodox Christmas.
In addition to the seasonal activities, guests will have opportunities to explore the surrounding marine environment through excursions such as manta ray and turtle safaris. The resort will also offer wellness experiences for those seeking relaxation during their stay.
The festive programme is designed to accommodate couples, families and groups of friends, combining traditional Christmas and New Year celebrations with recreational activities, cultural experiences and the resort’s existing leisure offerings.
Through its programme of dining, entertainment, outdoor activities and marine excursions, Angsana Velavaru aims to provide guests with a range of experiences throughout the festive season.
Action
Kandooma Maldives adds pickleball to recreational offerings
Kandooma Maldives has introduced a new pickleball court, expanding its recreational facilities as the paddle sport continues to gain popularity worldwide.
Combining elements of tennis, badminton and table tennis, pickleball is a sport that is relatively easy to learn and suitable for players of different ages and abilities. The new facility allows guests to participate in singles or doubles matches, offering an additional recreational activity for families, couples and groups staying at the resort.
The pickleball court is open daily from 6am to 6pm, with paddles and balls available for guests to borrow from Reception.
Court reservations can be made through the resort’s Recreation or Front Office team. Each villa is entitled to one complimentary hour of court use per day.
The introduction of pickleball forms part of Kandooma Maldives’ efforts to expand its recreational offerings and provide guests with more opportunities to participate in sports and group activities during their stay.
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