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Visit Maldives conducts campaign with South Korea’s top honeymoon tour agency

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Visit Maldives has launched a month-long joint campaign with Palm Tour to strengthen brand presence and promote the honeymoon segment in the South Korean market.

The campaign consists of online promotional activities and promotion of Maldives in a physical honeymoon event.

Palm Tour is the leading honeymoon agency for overseas travel in South Korea. It offers a wide range of Maldives products with various fight and resort options handling 21,000 couples overseas honeymoon tours annually.

As part of the online promotional activities, Maldives will be featured in the Palm Tour website’s promotion main banner with redirects towards Visit Maldives South Korean social media accounts as well.

Palm Tours will also utilise keyword ads across all content, send out press releases and newsletters promoting Maldives as the most romantic destination for honeymoons.

Additionally, Palm Tours will post content on their social media and blog, promoting the sought-after products of Maldives (resorts, guesthouse, liveaboards, hotels) and the unique experiences specific to couples.

A romantic couples massage in an underwater spa, staying aboard a private water-villa, and sleeping under the equatorial night sky in a secluded bubble tent are amongst some of the uniquely-Maldivian experiences that will be promoted by Palm Tours.

Palm Tours will also showcase the prestigious Maldivian products and romantic experiences for honeymoons during a honeymoon event held from August 22-23.

A separate exclusive space will be held during the event for Maldives highlighting Maldives as one of the safest destinations due to the geographically scattered islands and the stringent measures in place. During this two-day event, an estimated 80 bookings will be generated.

During the event, Palm Tours will distribute a destination brochure to all event visitors which highlights the products, experiences, arrival procedure, and the latest travel guidelines.

The regulation that travellers who have been vaccinated overseas against Covid-19 are exempted from the mandatory two-week quarantine upon arrival in South Korea will be highlighted.

In order to attract visitors to the Maldivian stand, a raffle will be held during the events for a free holiday in the Maldives sponsored by the Hard Rock Hotel Maldives and The Residence Maldives.

Visit Maldives’ strategy for the South Korean market consists of taking part in social media campaigns on all local social media platforms, taking part in travel fairs, and focused advertising and promotion of Maldives tourism products and unique experiences.

The campaign with Palm Tour is carried out in accordance with Visit Maldives’ strategy for the South Korean market.

Targeting the South Korean market, Visit Maldives have concluded a successful virtual roadshow and webinar.

Marketing campaigns to promote Maldives as a top of the mind destination in the South Korean market include a digital and social media campaign, ongoing print-media advertising campaign, an ambient outdoor campaign, joint promotion with airlines and local OTA’s & honeymoon agencies as well as media and celebrity influencer familiarisation trips.

As a result of the border closures and travel restrictions amongst the Covid-19 pandemic, there was a significant drop in the number of arrivals from South Korea.

Prior to the pandemic, South Korea was an emerging top source market in terms of arrivals to the Maldives. In 2019, Maldives recorded 36,609 arrivals from South Korea ranking the market as the 12th top source market to Maldives.

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Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), to speak at Hotelier Maldives GM Forum 2024

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Hotelier Maldives has announced that Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), will be a featured speaker at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.

Etienne Ng leads Weixin Pay’s operations across Southeast Asia, where the platform has seen substantial growth. His session at the forum will primarily focus on Chinese travel trends and their spending behaviour. He will also highlight the role of digital payments in enhancing guest experiences and operational efficiency within the hospitality industry.

Ali Naafiz, Editor of Hotelier Maldives, commented on the announcement: “Etienne Ng’s participation at the Hotelier Maldives GM Forum 2024 will offer attendees valuable insights into the growing impact of digital payments in the tourism and hospitality sectors. His experience in managing Weixin Pay’s expansion in Southeast Asia makes him a key voice in discussions about the future of payment solutions in the industry.”

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives

With Etienne Ng joining the lineup of speakers, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.

John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event. Hotelier Maldives will soon announce additional speakers, presenters, and panel discussions, further shaping the forum’s agenda.

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John Bevan, CEO of dnata Travel Group, announced as Keynote Speaker for Hotelier Maldives GM Forum 2024

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The Hotelier Maldives GM Forum 2024 is set to welcome John Bevan, CEO of dnata Travel Group, as the keynote speaker. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.

John oversees 30 travel brands in various sectors across 20+ countries. He joined dnata in November 2017 as CEO B2B Europe after serving as COO of Spafinder Wellness in Miami. In May 2018, his role at dnata expanded to include all B2B and B2C trading brands within the UK.

John, who has held several non-executive director posts in travel, as well as served on the board of both the UK’s Institute of Travel & Tourism and Association of British Travel Agents, will share his insights on the evolving landscape of global travel and its implications for the Maldives’ hospitality sector. His keynote address is highly anticipated, given his leadership role at dnata Travel Group, a global powerhouse in travel services.

“We are thrilled to have John Bevan as our keynote speaker this year. His vast experience and forward-thinking approach will provide invaluable perspectives to our attendees. The GM Forum is a platform for knowledge exchange and innovation, and having a leader of John’s caliber underscores our commitment to excellence,” Ali Naafiz, Editor of Hotelier Maldives, said.

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
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Noku Maldives to rebrand under IHG’s Vignette Collection in December 2024

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IHG Hotels & Resorts has announced a partnership with Roxy-Pacific Holdings Pte Ltd – a real estate and hospitality leader in Asia Pacific – to introduce its Vignette Collection brand to the Maldives.

The conversion deal will see Noku Maldives, Vignette Collection, a 50-key private villa resort on the idyllic island of Kudafunafaru, join IHG’s Luxury & Lifestyle portfolio, one of the world’s largest, in December 2024 after refurbishment under the Vignette Collection brand – a family of one-of-a-kind properties unique in their identities, yet united by the vision to offer a more authentic way to travel and backed by the reassurance of IHG’s trusted reputation and leading loyalty offer.

Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts said: “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll – a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.

“This adds to the record conversion activities IHG enjoyed in the first half of this year – representing 41% of openings and 55% of signings globally across most of our brand portfolio. Throughout this region, more than half of our signings are now conversions, which is a testament to the attractiveness of our brands, the strength of IHG’s enterprise platform and our ability to convert and rebrand in short time frames. As we gear up to our December launch, we look forward to welcoming guests to Noku Maldives, Vignette Collection – our fifth IHG property in the Maldives – as the Vignette Collection brand joins Six Senses, InterContinental and Holiday Inn in a broad portfolio of experiences with a stay for every guest and every occasion.”

Chris Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd: “Maldives is a bucket list travel destination with enduring appeal, which is enjoying strong and consistent demand. It has set its sights on a two million arrival target this year – a 10% increase on 2023 – as it positions itself as a leading sustainable tourism location, and we’re providing an idyllic getaway from which travellers can explore its many wonders.”

“We know our guests seek meaningful and authentic stay experiences as they embed themselves in local cultures and connect with the communities around them. As part of a quickly growing brand family, Noku Maldives, Vignette Collection will retain its distinctive identity, supported by IHG’s scale and IHG One Rewards loyalty programme. Together with IHG, we look forward to providing guests with an elevated resort experience that will inspire them to stay longer and discover the natural wonders around them.”

Noku Maldives, Vignette Collection is a 45-minute seaplane ride from Velana International Airport or a 40-minute flight to Maafaru Domestic Airport, followed by a 15-minute speed boat ride to the island.

With a land area of almost 90,000 square metres, it features 30 overwater villas and 20 beachfront villas, most of which have a private pool. With the smallest villa at 175 square metres, the property boasts some of the largest villas in the Maldives – perfect for couples, friends and families to enjoy unforgettable stays.

Facilities include two restaurants and bars, outdoor swimming pool, fitness centre, spa, retail outlet and a diving and watersports centre offering access to a rich diversity of marine life, including grey reef sharks, stingrays and sea turtles.

IHG launched Vignette Collection in August 2021 to offer a different price point to the upscale conversion brand voco and complement its existing Luxury & Lifestyle portfolio. The brand has grown globally to 18 open hotels, including Convent Square Lisbon, Vignette Collection in Portugal, The Halyard Liverpool, Vignette Collection in the UK, Sindhorn Midtown Hotel Bangkok, Vignette Collection and Dinso Resort & Villas Phuket, Vignette Collection in Thailand, Th8 Palm Dubai Beach Resort in UAE and Hotel X Brisbane Fortitude Valley in Australia.

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