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Maldives ranked world’s most Instagrammed tourist location

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The most Instagrammed tourist locations in the world have been revealed – with the Maldives taking the top spot on the photo sharing platform.

Travel experts from My Baggage found the archipelago in the Indian Ocean, a firm favourite with social media influencers, had been tagged almost nine million times with #Maldives.

Paris’s Eiffel Tower was found to be the second most Instagrammed tourist hotspot with 6.5 million hashtags while New York’s Times Square came in third with 4.4 million hashtags.

With more than 95 million photos uploaded on Instagram daily, the new research looked at the overall number of hashtags for tourist attractions.

The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing website – more than any other tourist destination or attraction around the globe.

France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4million images.

With limited options available for holidaying amid the Covid-19 pandemic, the Maldives has become the destination of choice for many, including influencers.

While many holidaymakers decided to go on a staycation within the country, the Instagram profiles of many celebrities were filled with photos from their vacation in the Maldives, putting the island nation in the spotlight.

“The Covid pandemic has brought about a new appreciation for travel,” Paul Stewart, Managing Director of My Baggage, said.

“With various worldwide lockdowns bringing a halt to many holidays for Brits, a strong feeling of wanderlust is creeping in, with many of us eager to pack our bags and head to the next bucket-list destination.”

Closer to the UK, in a list of 20 must-visit tourist attractions, London offers some Instagrammable tourist hotspots. With Big Ben in sixth place with 3 million hashtags, followed by Tower Bridge in ninth place with 2.4 million and then Hyde Park in tenth place with 2.2 million hashtags.

And the USA boasts the highest number of attractions from one country with Times Square, The Grand Canyon, Brooklyn Bridge, The Empire State Building, and The Statue of Liberty all featuring in the list.

“Naturally, with Instagram becoming the new photo album for travellers, many draw travel inspiration from this social platform, such as the Eiffel Tower in France. While many of us wish we could visit France, we find ourselves in lockdown inside our homes. While inside, we are using our phones more, and social media and digital usage has increased in the past year. 2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away,” Steward added.

“This got the team at My Baggage thinking, what are the most Insta-worthy destinations in the world right now? So, we researched the total hashtags of the top 20 tourist hotspots in the world.”

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

Entertainment

Ultimate experience of music and magic at Reethi Faru Resort

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The stage is set for a one-of-a-kind celebration of artistry, wonder, and sustainable luxury as the Festival of Magic and Melodies arrives at Reethi Faru Resort. Taking place from April 26 to April 30, 2025, the festival promises an immersive journey through the realms of music and magic, all within the serene beauty of one of the Maldives’ most intimate island resorts.

Located on the tranquil island of Raa Atoll, Reethi Faru Resort is known for combining opulence with ecological responsibility. Surrounded by turquoise lagoons, white sand beaches, and lush tropical vegetation, the resort provides an idyllic backdrop for this exclusive event. With a strong dedication to preserving the island’s natural ecosystems, Reethi Faru offers guests a unique experience of sustainable luxury.

Headlining the festival are two internationally acclaimed performers who each bring a powerful and transformative artistic vision to the stage.

Swiss violinist and composer Nurdana Ernst will present her celebrated concert Soul Therapy. A graduate of the Haute École de Musique in Lausanne and certified in Music Therapy from Berklee College of Music, Ernst is recognised for blending classical mastery with contemporary expression. Her performances invite audiences to explore inner emotions through the healing qualities of music, creating an atmosphere of deep reflection and emotional connection. With a background as a soloist with prestigious orchestras and a growing international fanbase for her debut singles Tomiris and The Voice of the Heart, Ernst is poised to deliver an unforgettable musical journey.

Sharing the spotlight is French magician and mentalist Nicolas Subra, also known as The Dream Guider. With over 15 years of experience and performances in more than 20 countries, Subra is renowned for his mesmerising stage presence and the philosophical depth behind his illusions. His shows are not just spectacles, but immersive experiences that blur the boundaries between reality and fantasy, offering audiences moments of wonder, inspiration, and introspection.

Together, these two exceptional artists will transform Reethi Faru into a realm where music and magic converge. The Festival of Magic and Melodies is designed to captivate the senses while honouring the natural beauty and sustainable ethos of its island setting.

Guests at the festival will not only enjoy world-class performances but also the chance to connect with nature, art, and themselves in a setting that celebrates mindful luxury.

The Festival of Magic and Melodies offers a rare and enriching escape—an opportunity to indulge in elegance, creativity, and ecological harmony.

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ELE|NA teams up with Fit Bodies, Inc. and Muhdo Health for personalised wellness in Maldives

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ELE|NA, a trailblazer in transformative wellness experiences, has announced a strategic partnership with Fit Bodies, Inc. and Muhdo Health. This collaboration brings together world-class wellness programs and advanced DNA-based health insights to ELE|NA at OZEN RESERVE BOLIFUSHI, reinforcing the brand’s dedication to holistic well-being. Guests can now enjoy an integrated approach to fitness, mindfulness, and personalised health optimisation in a luxurious island setting.

Through this partnership, ELE|NA now offers expert-led wellness experiences curated by Fit Bodies, Inc., the world’s largest provider of fitness, yoga, and sports instructors for luxury resorts. At OZEN RESERVE BOLIFUSHI, guests have access to:

  • Two daily group fitness sessions, including Paddle Yoga, Aqua Fitness, Water Pilates, Latin Dance, and Tai Chi.
  • One private session per week with a visiting instructor, offering personalised attention and skill development.
  • Two weekly workshops covering diverse topics such as self-care rituals, breath work, sound healing, and mindful movement.

Guests are also invited to participate in immersive experiences such as Luxury Sleep Recovery techniques, Sunrise & Sunset Rituals, and Art Therapy. These offerings provide a comprehensive approach that nurtures the body, mind, and soul. Additionally, year-round wellness experiences like Reiki, Spiritual Guidance, and Nutritional Counselling are available to support deeper transformation.

Throughout April, special wellness workshops featuring live music are available, creating a serene yet energising environment that enhances each practice.

ELE|NA’s partnership with Muhdo Health adds a new dimension of personalisation to the wellness journey through DNA-based insights. Guests can access Muhdo’s exclusive DNA Kits—available only in the Maldives—to receive customised recommendations in the areas of:

  • Nutrition and fitness, based on individual genetic profiles.
  • Sleep optimisation strategies for improved recovery.
  • Cognitive and stress resilience methods to enhance mental clarity and overall well-being.

To ensure a seamless experience, DNA Kits must be pre-booked prior to arrival, allowing each guest to begin their wellness journey with a fully prepared health report.

By blending scientific innovation with expert-guided wellness programming, ELE|NA continues to redefine luxury wellness travel, offering unique experiences that empower guests to pursue optimal health both during their stay and beyond.

ELE|NA offers a vibrant year-round schedule featuring practices such as Power Yoga Vinyasa, Deep Slow Flow, Yin Classes, Sweat & Surrender, and Restorative Yoga. These are complemented by holistic services like Reiki, Spiritual Guidance, and Nutritional Counselling. During April, guests can also enjoy enhanced sessions with live music, amplifying the tranquil yet invigorating ambiance.

This innovative collaboration signals a new era in customised wellness travel. By combining leading-edge health insights with transformative lifestyle experiences, ELE|NA at OZEN RESERVE BOLIFUSHI invites guests to embark on a journey of self-discovery, movement, and renewal—guided by some of the most respected wellness experts in the world.

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Awards

Angsana Velavaru wins 2024 British Airways Holidays Customer Excellence Award

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Angsana Velavaru has been honoured with the esteemed British Airways Holidays Customer Excellence Award for 2024, a recognition that underscores the resort’s steadfast dedication to delivering outstanding service and unforgettable guest experiences. With an impressive overall rating of 4.8 out of 5, the resort has secured its position among the highest-rated hotels worldwide, as determined by unbiased reviews from its guests.

In a hospitality landscape where perfection is often pursued but seldom attained, Angsana Velavaru shines as a symbol of excellence. Its strong reputation is rooted in flawless service, breathtaking natural surroundings, and a deep connection to the untouched beauty of the Maldives. Guests are welcomed into a serene escape, featuring spacious InOcean villas and beachfront villas designed to provide not only comfort but a sense of home. The resort offers a wide range of experiences, from private dining to extraordinary marine excursions, ensuring that every stay becomes a lasting memory.

Ahmed Zahir, General Manager of Angsana Velavaru, expressed pride in the achievement, stating that the award reflects the team’s dedication to delivering more than just a stay – but an experience that lingers with guests long after they depart. He emphasised that this recognition from British Airways Holidays further reinforces the resort’s commitment to excellence.

British Airways Holidays, a prominent name in the UK travel industry, bases its Customer Excellence Awards on over 72,000 independent guest reviews collected in 2024. These awards are determined through comprehensive evaluations focused on location, service, cleanliness, and sleep quality.

Andrew Flintham, Managing Director at British Airways Holidays, shared his appreciation for Angsana Velavaru’s performance, noting that the awards celebrate hotels that mirror the company’s mission to provide unforgettable travel experiences. He highlighted that the recognition helps travellers make informed choices and ensures their holidays are truly memorable.

This award serves not only as validation of Angsana Velavaru’s outstanding offerings but also as a reaffirmation of its reputation as one of the Maldives’ most desirable destinations. With its unwavering focus on customer satisfaction, the resort continues to redefine what it means to experience paradise.

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