Featured
Maldives ranked world’s most Instagrammed tourist location
The most Instagrammed tourist locations in the world have been revealed – with the Maldives taking the top spot on the photo sharing platform.
Travel experts from My Baggage found the archipelago in the Indian Ocean, a firm favourite with social media influencers, had been tagged almost nine million times with #Maldives.
Paris’s Eiffel Tower was found to be the second most Instagrammed tourist hotspot with 6.5 million hashtags while New York’s Times Square came in third with 4.4 million hashtags.
With more than 95 million photos uploaded on Instagram daily, the new research looked at the overall number of hashtags for tourist attractions.
The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing website – more than any other tourist destination or attraction around the globe.
France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4million images.
With limited options available for holidaying amid the Covid-19 pandemic, the Maldives has become the destination of choice for many, including influencers.
While many holidaymakers decided to go on a staycation within the country, the Instagram profiles of many celebrities were filled with photos from their vacation in the Maldives, putting the island nation in the spotlight.
“The Covid pandemic has brought about a new appreciation for travel,” Paul Stewart, Managing Director of My Baggage, said.
“With various worldwide lockdowns bringing a halt to many holidays for Brits, a strong feeling of wanderlust is creeping in, with many of us eager to pack our bags and head to the next bucket-list destination.”
Closer to the UK, in a list of 20 must-visit tourist attractions, London offers some Instagrammable tourist hotspots. With Big Ben in sixth place with 3 million hashtags, followed by Tower Bridge in ninth place with 2.4 million and then Hyde Park in tenth place with 2.2 million hashtags.
And the USA boasts the highest number of attractions from one country with Times Square, The Grand Canyon, Brooklyn Bridge, The Empire State Building, and The Statue of Liberty all featuring in the list.
“Naturally, with Instagram becoming the new photo album for travellers, many draw travel inspiration from this social platform, such as the Eiffel Tower in France. While many of us wish we could visit France, we find ourselves in lockdown inside our homes. While inside, we are using our phones more, and social media and digital usage has increased in the past year. 2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away,” Steward added.
“This got the team at My Baggage thinking, what are the most Insta-worthy destinations in the world right now? So, we researched the total hashtags of the top 20 tourist hotspots in the world.”
The Maldives reopened its borders on July 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
Featured
Ritz-Carlton Maldives, Fari Islands unveils conservation achievements and new green goals
Part of the innovative Fari Islands lifestyle concept, The Ritz-Carlton Maldives, Fari Islands has embedded sustainability into its operations since its opening in 2021. Rooted in environmentally conscious architecture and design, the resort reflects on a year of significant achievements while outlining its goals for 2026.
Environment & Conservation
A destination that has become an iconic addition to the Indian Ocean is also a centre for environmental innovation and education. Under the guidance of its naturalist team, the resort launched a number of new and enhanced conservation programmes in 2025, engaging more than 1,000 guests. These initiatives included a new coral adoption programme that established a dedicated coral sanctuary, a coral nursery snorkelling activity for teenagers, and Ocean Discovery through VR, a virtual reality underwater journey designed to introduce guests to marine life from a fresh perspective.
Educational programming for children was expanded through the Little Conservationists initiative, which now incorporates fish cameras and hydrophones, enabling young guests to record underwater sounds and discover the hidden “voices” of the reef. The Eco Heroes activity was also enhanced with new ocean science experiments that help children understand currents, salinity, and ocean acidification through hands-on learning.
“Eye in the Sky” Ocean Plastics Detection and Research
Led by the resort’s naturalists in collaboration with a progressive research community, The Ritz-Carlton Maldives, Fari Islands became the first resort in the Maldives to launch a UAV-based ocean plastics detection initiative. First introduced by Dr Melissa Duncan-Schiele, the project analyses how ocean plastics move with wind and currents and identifies areas of accumulation. The goal is to develop a methodology that can be replicated nationally for collective plastic monitoring.
Since opening, the resort has completed 902 drone flights. In 2025 alone, it carried out 84 surveys totalling more than 21 hours of flying time. To date, the resort has removed over 1,840 kilograms of ghost nets, including 450 kilograms this year. Research findings will be shared in 2026.
Marine Life Monitoring
The drone programme also documents wildlife activity, providing valuable insights into species behaviour and distribution. In 2025, more than 17 species were recorded, including a blue whale, a pod of orcas, ornate eagle rays, guitarfish, and blacktip reef sharks.
Through its partnership with the Olive Ridley Project (ORP), the resort contributes sightings of sea turtles and reports of ghost gear. In 2025, 15 turtle sightings were submitted to the national database, and the team rescued six turtles found entangled in abandoned nets.
Coral Regeneration
The resort’s coral regeneration programme continues to restore degraded reef areas using coral fragments attached to rebar frames. In 2025, 140 new frames were planted, bringing the total to 243. More than 2,500 coral fragments were planted this year, with 290 guests participating.
A coral nursery trial was also launched to grow corals for direct transplantation onto the house reef. As a result, 25 healthy Acropora colonies were planted. A new coral sanctuary was opened this year, with guests able to visit the nursery via a designated swimming jetty.
Sustainable Practices
In 2025, the resort significantly reduced its energy consumption and waste through property-wide initiatives. With the addition of a solar garden and an expanded rooftop solar panel network, solar capacity at Fari Islands increased threefold to 6.4 MWp—enough to supply up to 50 per cent of the islands’ energy demand.
The resort further strengthened its commitment to reducing single-use waste by replacing coffee pods with ground-coffee machines and introducing a range of food-waste initiatives, including repurposing fruit peels and offering coffee-scrub workshops for staff. The spa transitioned to fully digital intake forms, dramatically reducing paper use, while housekeeping implemented textile-waste reduction measures and expanded its slipper-donation programme for local communities.
New landscape systems, including motion sensors, photocells, and sensor taps, lowered water and energy use. A biodigester was introduced to improve wet-waste processing, while regular community planting and beach-cleaning projects on local islands encouraged engagement through donations of plants and compost.
Community Footprints
Through its Community Footprints programme, the resort continued to foster environmental awareness among young people. Its strong relationships with local schools enabled visits from the naturalist team, who hosted recycling competitions, delivered plastic pollution awareness sessions, and conducted mangrove-planting activities to highlight the importance of coastal ecosystems.
Within the resort, Ladies and Gentlemen took part in activities for 12 global environmental dates, including Plastic Free Day, Earth Day, Shark Awareness Day, and Ocean Clean Up Day. Thirteen clean-up events—both beach and underwater—were conducted, along with waste management training.
Looking Ahead to 2026
Maintaining its “plasticarian” ethos remains a priority. In 2026, the resort aims to reduce single-use plastics by 80 per cent. Reusable glass water bottles, bamboo-based personal consumables, refillable amenities, and sustainable straws are already in place. Bamford amenities, aligned with shared values of mindful living, are replenished on-site, and the resort’s desalination plant further reduces plastic imports. A targeted 5 per cent reduction in water consumption and a 20 per cent increase in compost production form part of next year’s ambitions.
Building on its 2025 achievements, The Ritz-Carlton Maldives, Fari Islands aims to further elevate the guest experience with thoughtfully designed sustainability-driven activities, including its signature Masters of Crafts and Visiting Hero programmes. Details of the 2026 line-up will be announced in due course.
Featured
Huvafen Fushi partners with Forbes Travel Guide in pursuit of five-star status
Huvafen Fushi, the resort internationally recognised for pioneering signature Maldivian luxury, has announced its official association with Forbes Travel Guide (FTG), the only independent global rating system dedicated to luxury hospitality.
The decision marks a deliberate step for the resort, underscoring its commitment to meeting the gold standard of intuitive service on an international scale. After two decades of setting architectural and experiential milestones—such as unveiling the world’s first underwater spa and introducing the Maldives’ first underground wine cellar, Vinum—Huvafen Fushi is now focused on demonstrating its exceptional service culture against the industry’s most rigorous and objective criteria.
The resort’s ultimate aim is to attain the prestigious Forbes Travel Guide Five-Star rating in 2026.
General Manager Noel Cameron stated, “For Huvafen, luxury is effortless and authenticity shines through. Our brand has always been about trailblazing and crafting moments that transcend the ordinary. Now, we’re putting our confidence to the test by inviting the global authority on luxury to evaluate the very core of our offering: the quality and consistency of how we make our guests feel.”
Unlike rating systems that rely on volume or guest reviews, the FTG evaluation process is entirely independent, with anonymous professional inspectors assessing properties based on up to 900 stringent standards. The criteria place significant weight on emotional connection and anticipatory service—the subtle, intuitive gestures that have long defined Huvafen’s approach.
This partnership marks a new chapter for Huvafen Fushi, reflecting its evolution towards uncompromising, verified excellence. It positions the resort to resonate even more strongly with discerning, forward-thinking travellers seeking authentic connection and meaningful transformation.
Celebration
Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing
Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.
Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.
Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”
This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.
Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.
“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.
With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.
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