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Maldives ranked world’s most Instagrammed tourist location

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The most Instagrammed tourist locations in the world have been revealed – with the Maldives taking the top spot on the photo sharing platform.

Travel experts from My Baggage found the archipelago in the Indian Ocean, a firm favourite with social media influencers, had been tagged almost nine million times with #Maldives.

Paris’s Eiffel Tower was found to be the second most Instagrammed tourist hotspot with 6.5 million hashtags while New York’s Times Square came in third with 4.4 million hashtags.

With more than 95 million photos uploaded on Instagram daily, the new research looked at the overall number of hashtags for tourist attractions.

The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing website – more than any other tourist destination or attraction around the globe.

France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4million images.

With limited options available for holidaying amid the Covid-19 pandemic, the Maldives has become the destination of choice for many, including influencers.

While many holidaymakers decided to go on a staycation within the country, the Instagram profiles of many celebrities were filled with photos from their vacation in the Maldives, putting the island nation in the spotlight.

“The Covid pandemic has brought about a new appreciation for travel,” Paul Stewart, Managing Director of My Baggage, said.

“With various worldwide lockdowns bringing a halt to many holidays for Brits, a strong feeling of wanderlust is creeping in, with many of us eager to pack our bags and head to the next bucket-list destination.”

Closer to the UK, in a list of 20 must-visit tourist attractions, London offers some Instagrammable tourist hotspots. With Big Ben in sixth place with 3 million hashtags, followed by Tower Bridge in ninth place with 2.4 million and then Hyde Park in tenth place with 2.2 million hashtags.

And the USA boasts the highest number of attractions from one country with Times Square, The Grand Canyon, Brooklyn Bridge, The Empire State Building, and The Statue of Liberty all featuring in the list.

“Naturally, with Instagram becoming the new photo album for travellers, many draw travel inspiration from this social platform, such as the Eiffel Tower in France. While many of us wish we could visit France, we find ourselves in lockdown inside our homes. While inside, we are using our phones more, and social media and digital usage has increased in the past year. 2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away,” Steward added.

“This got the team at My Baggage thinking, what are the most Insta-worthy destinations in the world right now? So, we researched the total hashtags of the top 20 tourist hotspots in the world.”

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

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Secret Paradise Maldives secures Travelife Partner Award renewal

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Maldivian tour operator Secret Paradise Maldives has successfully renewed its Travelife Partner Award, recognising the company’s continued commitment to responsible tourism, sustainability and corporate social responsibility (CSR).

The renewal acknowledges Secret Paradise’s progress in implementing responsible tourism practices and integrating sustainability across its business operations.

The Travelife Partner standard requires tour operators to meet more than 100 sustainability criteria covering office management, business operations, product development, international business partners and customer information. Based on the ISO 26000 guidelines on corporate social responsibility, the criteria address areas including environmental protection, biodiversity, human rights and labour relations.

Since its establishment in 2012, Secret Paradise has focused on demonstrating how tourism can generate positive outcomes for local communities and the environment. The company’s approach includes supporting local businesses, creating opportunities for communities, promoting responsible marine encounters and encouraging visitors to develop a greater understanding of Maldivian culture and the natural environment.

Commenting on the renewal, Ruth Franklin, Co-Founder of Secret Paradise Maldives, said: “Sustainability is an ongoing journey, one that requires continuous commitment, reflection and a willingness to evolve. There is always more we can do.

“We have always believed that tourism should benefit the people and places that make the Maldives so special. This means looking beyond the experiences we deliver to consider how we operate, the partners we work with and the impact our activities have on local communities and the environment. We are proud of the progress we have made and remain committed to doing more.”

Naut Kusters, Manager of Travelife for Tour Operators, welcomed the renewal, highlighting the growing importance of sustainability within the tourism industry.

“I am delighted to see that sustainability in the tour operator sector is obtaining momentum. The Partner renewal award of Secret Paradise will continue to inspire other companies in Maldives to follow the same path,” he said.

Travelife is an international sustainability certification programme for tour operators and travel agents, supported by more than 35 national travel associations worldwide, including ABTA in the United Kingdom, ANVR in the Netherlands and the Pacific Asia Travel Association (PATA).

The programme comprises three stages: Travelife Engaged, Travelife Partner and Travelife Certified.

Following the successful renewal of its Travelife Partner status, Secret Paradise Maldives intends to further strengthen its sustainability practices as it works towards achieving Travelife Certified status.

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Six Senses Laamu unveils 17 new overwater villas across four categories

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Six Senses Laamu has introduced 17 new overwater villas across four accommodation categories as part of a multi-year transformation programme aimed at upgrading guest accommodation and shared facilities at the resort.

The new villas feature expanded living spaces, redesigned interiors and additional amenities, while maintaining the resort’s focus on marine conservation and its surrounding natural environment.

The interiors incorporate a coastal colour palette featuring white and neutral tones alongside shades of blue inspired by the surrounding lagoon. Natural materials are used throughout the villas, including driftwood coffee tables, handcrafted hanging lamps and decorative features.

A notable design element is a textured surface pattern inspired by the structure of a turtle shell. The design references the hawksbill and green turtles found in the waters surrounding the resort, reflecting Six Senses Laamu’s marine conservation initiatives.

Each villa features panoramic windows overlooking the ocean, alongside indoor seating and dining spaces.

Outdoor amenities include an 18-square-metre private swimming pool, an overwater hammock, dining and lounge areas, and an upper deck offering views across the lagoon. The villas also feature bathtubs positioned to provide ocean views.

The four new accommodation categories are Ocean Water Villa Suite with Pool, Laamu Water Villa Suite with Pool, Horizon Water Villa Suite with Pool and Family Water Villa with Pool.

All four categories offer expanded interiors, dedicated seating and dining areas, additional wardrobe space and outdoor decks.

The Horizon Water Villa Suite with Pool is designed to provide uninterrupted views of the ocean horizon.

The Family Water Villa with Pool is a new accommodation concept for Six Senses Laamu, featuring a separate children’s bedroom with an adjoining bathroom.

The family villas also include private pools and outdoor decks, providing shared recreational spaces alongside separate accommodation areas for children.

Families staying in the new villas can participate in the resort’s Junior Marine Biologist programme, which introduces younger guests to marine life and conservation activities.

The introduction of the new accommodation categories marks the first phase of a wider redevelopment programme at Six Senses Laamu.

The multi-year project will include further improvements to guest accommodation and shared facilities, while retaining the resort’s existing marine conservation programmes, house reef and environmental initiatives.

The 17 new villas will be available for stays from 6 December 2026, with rates starting from USD 2,185 for an Ocean Water Villa Suite with Pool.

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.Here Baa Atoll secures triple win at World Luxury Hotel Awards 2026

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.Here Baa Atoll has received three awards at the World Luxury Hotel Awards 2026, including the title of World’s Best Luxury New Resort.

The private island retreat was also recognised as Best Luxury Private Island Resort in the Indian Ocean and Best Luxury Boutique Resort in the Maldives.

Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll comprises nine residences across two secluded islands, Somewhere and Nowhere. The resort focuses on providing private accommodation, personalised services and experiences tailored to individual guest preferences.

The recognition as World’s Best Luxury New Resort marks a significant achievement for the property, which has positioned itself within the ultra-luxury hospitality segment since its opening.

At Somewhere, the resort offers three- and four-bedroom residences combining beachfront accommodation with overwater architecture. The residences feature indoor and outdoor living spaces, private infinity pools and views of the Indian Ocean.

Guests are supported by dedicated Roohu hosts, who coordinate services and experiences according to individual requirements throughout their stay.

Nowhere Private Island offers an eight-bedroom private island accommodation option designed for families and groups seeking exclusive use of the facilities.

The island features a private cinema, spa, gym, swimming pool and dedicated dining and entertainment spaces. Guests can also arrange personalised culinary experiences and other activities during their stay.

The resort’s dining offerings include SAFAR Restaurant and private dining experiences tailored to guest preferences.

Marine excursions are also available aboard the resort’s private yacht, ASMAS, allowing guests to explore the surrounding waters and marine environment of Baa Atoll.

The resort operates under its Embrace the Now philosophy, which focuses on personalised experiences and allowing guests flexibility in how they spend their time on the islands.

The three awards add to several international recognitions received by .Here Baa Atoll in 2026.

These include its inclusion in the Condé Nast Traveller Hot List, two awards at the AHEAD Asia Awards, recognition in DestinAsian’s Luxe List and a place among the top resorts in the Indian Ocean in the Condé Nast Traveller Readers’ Choice Awards.

The World Luxury Hotel Awards recognise hotels and resorts across various categories based on their luxury hospitality offerings, service standards, design and guest experiences.

The latest awards recognise .Here Baa Atoll’s accommodation, facilities and personalised hospitality services within the luxury tourism sector in the Maldives and the wider Indian Ocean region.

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