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Maldives ranked world’s most Instagrammed tourist location

The most Instagrammed tourist locations in the world have been revealed – with the Maldives taking the top spot on the photo sharing platform.
Travel experts from My Baggage found the archipelago in the Indian Ocean, a firm favourite with social media influencers, had been tagged almost nine million times with #Maldives.
Paris’s Eiffel Tower was found to be the second most Instagrammed tourist hotspot with 6.5 million hashtags while New York’s Times Square came in third with 4.4 million hashtags.
With more than 95 million photos uploaded on Instagram daily, the new research looked at the overall number of hashtags for tourist attractions.
The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing website – more than any other tourist destination or attraction around the globe.
France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4million images.
With limited options available for holidaying amid the Covid-19 pandemic, the Maldives has become the destination of choice for many, including influencers.
While many holidaymakers decided to go on a staycation within the country, the Instagram profiles of many celebrities were filled with photos from their vacation in the Maldives, putting the island nation in the spotlight.
“The Covid pandemic has brought about a new appreciation for travel,” Paul Stewart, Managing Director of My Baggage, said.
“With various worldwide lockdowns bringing a halt to many holidays for Brits, a strong feeling of wanderlust is creeping in, with many of us eager to pack our bags and head to the next bucket-list destination.”
Closer to the UK, in a list of 20 must-visit tourist attractions, London offers some Instagrammable tourist hotspots. With Big Ben in sixth place with 3 million hashtags, followed by Tower Bridge in ninth place with 2.4 million and then Hyde Park in tenth place with 2.2 million hashtags.
And the USA boasts the highest number of attractions from one country with Times Square, The Grand Canyon, Brooklyn Bridge, The Empire State Building, and The Statue of Liberty all featuring in the list.
“Naturally, with Instagram becoming the new photo album for travellers, many draw travel inspiration from this social platform, such as the Eiffel Tower in France. While many of us wish we could visit France, we find ourselves in lockdown inside our homes. While inside, we are using our phones more, and social media and digital usage has increased in the past year. 2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away,” Steward added.
“This got the team at My Baggage thinking, what are the most Insta-worthy destinations in the world right now? So, we researched the total hashtags of the top 20 tourist hotspots in the world.”
The Maldives reopened its borders on July 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
Cooking
The St. Regis Maldives Vommuli Resort introduces ‘The Tastemaker Series’ for 2025

The St. Regis Maldives Vommuli Resort has unveiled The Tastemaker Series, a new collection of curated experiences scheduled to debut in the final quarter of 2025. The programme is designed to bring together internationally recognised chefs, acclaimed mixologists, renowned wellness practitioners and global tastemakers to create distinctive experiences for the resort’s guests.
The series will commence in November with a Chef Jolly pop-up that will run through December, offering refined interpretations of traditional Indian cuisine alongside special appearances by the celebrated chef. Also in November, Chef Alexander Herrmann, a two-Michelin-starred German television personality, will present a showcase of European culinary artistry, while December will feature Chef Gregory Doyen, the French pastry chef renowned for his sculptural desserts and meticulous craftsmanship.
The culinary calendar will be enhanced by a series of wine dinners. These include the Marco Felluga Wine Dinner, led by Ilaria Felluga, sixth-generation winemaker of the Marco Felluga and Russiz Superiore estates, who will guide guests through a curated tasting of Collio’s finest vintages. Another highlight will be the François Labet Wine Dinner, celebrating the legacy of Burgundy’s historic Château de la Tour, with Labet himself sharing the estate’s long-standing traditions in winemaking.
Beyond gastronomy, the programme will extend into wellness. Guests will be able to take part in personalised fitness sessions with Jono Castano, trainer to Hollywood celebrities, Pilates programmes with Tash and Andre, and holistic therapies delivered by Tricia Tee, Asia’s only certified Seifu practitioner and a leading sound therapist.
Evenings at The Whale Bar will feature mixology takeovers by two of the world’s most acclaimed bars. London’s Satan’s Whiskers, ranked 29th in The World’s 50 Best Bars 2024, will bring its inventive cocktail craft to the Maldives, while Mexico City’s Licorería Limantour, ranked 32nd globally, will introduce signature creations inspired by tropical ingredients.
Vincent Pauchon, General Manager of The St. Regis Maldives Vommuli Resort, said: “The Tastemaker Series embodies our vision of curating unforgettable journeys for our guests. By bringing together globally renowned chefs, mixologists, and wellness experts, we are offering a series of immersive events that blend culture, artistry, and craftsmanship with the signature St. Regis experience.”
Set on a private island, The St. Regis Maldives Vommuli Resort combines contemporary tropical design with local inspiration, seamlessly integrated into the natural beauty of the atoll. The resort comprises 77 villas with ocean or jungle views, each complemented by the personalised St. Regis Butler Service. Facilities include the award-winning Iridium Spa and the resort’s private Azimut Flybridge yacht, offering restorative treatments and bespoke yachting experiences.
With its blend of gastronomy, wellness, and artistry, The Tastemaker Series is positioned to offer discerning travellers a journey of flavour, creativity and cultural exploration, set against the backdrop of the Maldives’ turquoise waters and white sand beaches.
Featured
Finolhu replants 1,200 coral colonies to strengthen house reef

Finolhu, a Seaside Collection Resort, has completed a four-day coral transplantation programme, reinforcing its ongoing commitment to marine conservation. Led by the resort’s marine biologist, Ivanna Tobar, the initiative involved the replanting of approximately 1,200 coral colonies from Finolhu’s nurseries to its house reef, strengthening one of the Maldives’ most critical marine ecosystems.
The programme was notable for its collaborative approach, bringing together four marine biologists from neighbouring resorts—JOALI BEING, Westin, Coco Palm, and Dusit Thani. Visiting experts Philippa Darby-shire Jenkins (JOALI BEING), Rosalie Bailie (Coco Palm), Harry Longin (Westin), and Louna Marchand (Dusit Thani) took part in hands-on transplantation dives, equipment preparation, and reef health management activities, including the removal of invasive pincushion sea stars.
Steven Phillips, General Manager of Finolhu, said the initiative extended beyond coral restoration: “This represents a unique opportunity to unite resorts, share expertise, and promote marine conservation at the highest level. Healthy reefs are essential not only for the Maldives’ biodiversity but also for the wellbeing of local communities and the sustainable future of tourism. Through this collaborative effort, we have created a lasting impact in safeguarding these underwater landscapes for our guests and for generations to come.”
Coral conservation remains crucial in the Maldives, where reefs provide natural protection against coastal erosion, support fisheries relied upon by local communities, and sustain the nation’s tourism industry. Pressures such as rising sea temperatures, pollution, and human activity have intensified threats to these ecosystems, making restoration work increasingly vital to preserve the country’s natural heritage and marine resilience.
The four-day initiative combined restoration activities with knowledge exchange. Morning briefings prepared participants for the day’s dives, while afternoon sessions focused on reef assessments and equipment readiness for subsequent activities. This integrated approach not only accelerated restoration but also enhanced regional expertise in reef management.
The event forms part of Finolhu’s wider environmental stewardship strategy. Alongside coral restoration, the resort manages a coral nursery, monitors reef health, and develops sustainable marine practices to ensure the vitality of its house reef. Guests are also encouraged to engage with conservation initiatives through experiences such as the Coral Conservation Package, which combines education with hands-on involvement in reef restoration projects.
Featured
Centara Grand Lagoon Maldives offers added value for Saudi National Day getaways

Centara Grand Lagoon Maldives, situated a short flight from the Kingdom, is offering an exclusive package to mark Saudi National Day. The resort, known for its island setting and Maldivian character, is extending a special promotion for families, couples and wellness travellers. Guests can take advantage of a Stay 3 Pay 2 offer, or extend their holiday with Stay 6 Pay 4 and Stay 9 Pay 6, with every third night free until November, alongside additional privileges.
The promotion is available on bookings made before 30 September for stays until 30 November, and is designed for Saudi residents seeking to relax and celebrate the occasion. Accommodation options include beachfront villas, overwater villas, or larger residences, each with a private pool.
Surrounded by white sandy beaches and clear lagoons, the resort combines privacy and tranquillity with opportunities for exploration. Visitors may unwind by the pool, discover coral reefs, or enjoy treatments at the award-winning Spa Cenvaree Retreat.
As part of The Atollia by Centara Hotels & Resorts, guests also have access to the adjacent Centara Mirage Lagoon Maldives, featuring a family-friendly waterpark with pools, a lazy river, splash zones and a dedicated spa for children.
Dining options range from international breakfasts at The Gallery to Mediterranean-inspired dishes at Bluefin. Guests can also enjoy light snacks at Coco Drift’s swim-up bar and evening refreshments at the Sunset Social. Club access offers further indulgence with afternoon teas, gourmet canapés and evening sundowners.
CentaraThe1 members benefit from an additional 15% discount and triple reward points on bookings.
The offer details are as follows:
- Booking dates: Until 30 September 2025
- Stay dates: Until 30 November 2025
- Offer: Stay 3 nights and pay for 2, stay 6 nights and pay for 4, or stay 9 nights and pay for 6, with every third night free
Terms and Conditions:
- Complimentary room night(s) apply to the final night(s) of the stay with a minimum booking of 4 or 7 consecutive nights, subject to hotel conditions.
- The promotion cannot be combined with other discounts or offers.
- All reservations must be guaranteed with a valid credit card for the duration of the stay.
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