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Maldives ranked world’s most Instagrammed tourist location

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The most Instagrammed tourist locations in the world have been revealed – with the Maldives taking the top spot on the photo sharing platform.

Travel experts from My Baggage found the archipelago in the Indian Ocean, a firm favourite with social media influencers, had been tagged almost nine million times with #Maldives.

Paris’s Eiffel Tower was found to be the second most Instagrammed tourist hotspot with 6.5 million hashtags while New York’s Times Square came in third with 4.4 million hashtags.

With more than 95 million photos uploaded on Instagram daily, the new research looked at the overall number of hashtags for tourist attractions.

The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing website – more than any other tourist destination or attraction around the globe.

France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4million images.

With limited options available for holidaying amid the Covid-19 pandemic, the Maldives has become the destination of choice for many, including influencers.

While many holidaymakers decided to go on a staycation within the country, the Instagram profiles of many celebrities were filled with photos from their vacation in the Maldives, putting the island nation in the spotlight.

“The Covid pandemic has brought about a new appreciation for travel,” Paul Stewart, Managing Director of My Baggage, said.

“With various worldwide lockdowns bringing a halt to many holidays for Brits, a strong feeling of wanderlust is creeping in, with many of us eager to pack our bags and head to the next bucket-list destination.”

Closer to the UK, in a list of 20 must-visit tourist attractions, London offers some Instagrammable tourist hotspots. With Big Ben in sixth place with 3 million hashtags, followed by Tower Bridge in ninth place with 2.4 million and then Hyde Park in tenth place with 2.2 million hashtags.

And the USA boasts the highest number of attractions from one country with Times Square, The Grand Canyon, Brooklyn Bridge, The Empire State Building, and The Statue of Liberty all featuring in the list.

“Naturally, with Instagram becoming the new photo album for travellers, many draw travel inspiration from this social platform, such as the Eiffel Tower in France. While many of us wish we could visit France, we find ourselves in lockdown inside our homes. While inside, we are using our phones more, and social media and digital usage has increased in the past year. 2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away,” Steward added.

“This got the team at My Baggage thinking, what are the most Insta-worthy destinations in the world right now? So, we researched the total hashtags of the top 20 tourist hotspots in the world.”

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

Awards

Centara Grand Lagoon Maldives secures Readers’ Choice honour in Condé Nast Traveller Middle East Awards

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The inaugural Condé Nast Traveller Middle East Readers’ Choice Awards 2025 have been announced, and Centara Grand Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, has secured a place on the list. The resort has been recognised as a Favourite Overseas Leisure Hotel, marking an important milestone for the newly opened property. Known for its privacy, refined elegance, diverse dining options, and holistic wellness offerings, the resort has quickly emerged as one of the region’s most sought-after five-star retreats in the Maldives.

Centara Grand Lagoon Maldives has been designed to engage the senses, blending elevated elegance with uninterrupted seclusion. Its collection of beachfront and overwater villas and residences has been created for travellers seeking a peaceful Maldivian escape defined by natural surroundings. The contemporary design is softened by organic textures, muted tones, and Thai-inspired elements, resulting in an atmosphere that feels serene, relaxed, and discreetly luxurious.

Elegance and simplicity shape the experience across the island. Private decks offer quiet spaces for reflection, while an array of water sports and marine activities provide opportunities for exploration. The resort’s wellbeing philosophy is anchored by SPA Cenvaree Retreat, a dedicated sanctuary for holistic healing and restoration. Drawing on Thai wellness traditions, each treatment is designed to renew balance and nurture physical and mental wellbeing. Signature therapies, couples’ rituals, and restorative beauty treatments allow guests to slow down and reconnect with their natural rhythm.

Dining is a defining aspect of the resort’s appeal. Guests can enjoy tandoor and teppan live stations at The Gallery, savour Mediterranean-inspired seafood at Bluefin, or end the day with cocktails and sunset views at Sunset Social. For additional exclusivity, The Club offers gourmet breakfasts, curated grape pairings, and intimate culinary experiences, while Coco Drift provides relaxed poolside refreshments.

The recognition from Condé Nast Traveller Middle East highlights the rapid rise of Centara Grand Lagoon Maldives within the region. Securing such a prestigious title within months of opening underscores the resort’s commitment to service quality, guest satisfaction, and exceptional experiences. It also reflects Centara’s growing presence and increasing popularity among travellers to the Maldives.

“We are deeply honoured to be recognised by the Condé Nast Traveller Middle East community,” said Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives and Centara Mirage Lagoon. “This award reflects the genuine care and commitment our team puts into creating stays that feel calm and personal—experiences that are both distinctly Maldivian and authentically Thai. Our focus has always been on curated journeys, refined elegance, and a meaningful connection to the island’s natural beauty. It is incredibly rewarding to know that our guests feel this throughout their time with us.”

Centara Grand Lagoon Maldives continues to welcome guests from the GCC region and beyond, strengthened by the trust of travellers who value authenticity, elegance, and exceptional island experiences.

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Celebration

Maldivian Christmas and New Year at Vakkaru Maldives: Timeless moments await

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For many travellers, certain holidays transcend the ordinary and become memories retold for years to come. Christmas and New Year at Vakkaru Maldives fall firmly into that category. Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru offers an environment where time softens into the rhythm of turquoise waters and soft white sand. During the festive season, the resort adopts an added layer of understated elegance and island-inspired charm.

Guests waking on Christmas morning in an overwater villa are greeted by sunlight dancing across the lagoon. Instead of winter’s chill, there is only the warmth of a gentle tropical breeze and the soft sound of the ocean beneath the suite. Breakfast may be served on a private deck as manta rays pass in the distance and the day begins with quiet possibility.

Festive celebrations at the resort combine refinement with authenticity. Tree-lighting ceremonies unfold against pastel-coloured sunsets, live music moves through the palm groves, and seasonal dining features gourmet menus that incorporate Maldivian influences. The atmosphere is intimate and thoughtfully arranged, creating the sense that the island itself is sharing a moment with each guest. Younger travellers have much to enjoy as well, with holiday craft activities, island treasure hunts, and a dedicated visit from Santa that adds a playful touch to the celebrations.

As the year draws to a close, Vakkaru brings a renewed sense of celebration to its shores. New Year’s Eve features an open-air gala dinner beneath the stars, illuminated by lanterns while chefs prepare dishes showcasing the finest local produce. The resort’s signature barefoot-luxury spirit is fully present—relaxed yet refined, festive without excess. Entertainment continues into the night with live performances and DJ sets. Guests gather on the sand, cocktails in hand, as the countdown to midnight begins. When the clock strikes twelve, fireworks illuminate the lagoon, their reflections shimmering across the still water. The moment feels cinematic and memorable, marking the start of a new year in a spectacular setting.

Between the festivities, guests can enjoy the resort’s signature tranquillity. Merana Spa, positioned over the ocean, offers treatments that encourage rest and restoration. The surrounding reefs provide opportunities for snorkelling and diving, with the chance to encounter marine life that thrives in the atoll’s protected waters. Paddleboarding, dolphin cruises, and excursions in search of hammerhead sharks offer both gentle and adventurous options for exploration. For those seeking a quieter experience, a sunset dhoni cruise with a glass of champagne captures the classic romance of the Maldives.

Vakkaru Maldives presents Christmas and New Year as a blend of natural beauty, thoughtful experiences, and personalised celebration. Guests can savour every detail—from festive lights glowing through the coconut palms to holiday-inspired cocktails and candlelit dinners—while welcoming the new year from the heart of the Indian Ocean.

Vakkaru Dream Getaway – Early Bird Festive Offer includes:

  • Complimentary daily breakfast
  • Savings of over 10% on all villas and residences
  • Up to 15% savings on round-trip seaplane transfers
  • Complimentary access to selected non-motorised watersports

Those seeking a festive season that combines natural tranquillity with considered sophistication may find Vakkaru Maldives to be the ideal destination.

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Featured

Villa Park now accessible via new Villa Air seaplane route

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Villa Resorts has launched a new Villa Air seaplane service to Villa Park Maldives, offering an arrival experience that begins in the air with views across the Maldivian archipelago.

Operated by the sister brand Villa Air, the seaplanes serving Villa Park are fitted with some of the widest panoramic windows used in the Maldives. This allows passengers to observe reefs, sandbanks, and islands almost continuously from take-off to landing. Travellers see the colours of the ocean shift from deep blue to lighter turquoise and can trace the shape of atolls and lagoons well before reaching the resort.

The size of the windows ensures that most seats offer wide views, enabling couples, families, and groups to experience the scenery together without needing to change places. Capturing photographs and short videos becomes straightforward, and for many visitors this forms their first impression of the Maldives while still above the islands.

A notable feature of the Villa Air service is the experience of taking off from and landing on water. The gradual ascent from the lagoon near Malé and the final descent beside Villa Park bring a sense of calm and mild adventure, particularly for those new to seaplane travel. The sound of the floats touching the water and the sight of the resort appearing ahead create a natural transition to the island.

With unobstructed views, a relaxed pace, and the experience of stepping off an aircraft that has just landed on the ocean, the new Villa Air seaplane connection ensures that a stay at Villa Park effectively begins from the moment passengers depart Malé and follow the chain of islands south.

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