Featured
Maldives ranked world’s most Instagrammed tourist location
The most Instagrammed tourist locations in the world have been revealed – with the Maldives taking the top spot on the photo sharing platform.
Travel experts from My Baggage found the archipelago in the Indian Ocean, a firm favourite with social media influencers, had been tagged almost nine million times with #Maldives.
Paris’s Eiffel Tower was found to be the second most Instagrammed tourist hotspot with 6.5 million hashtags while New York’s Times Square came in third with 4.4 million hashtags.
With more than 95 million photos uploaded on Instagram daily, the new research looked at the overall number of hashtags for tourist attractions.
The Maldives currently boasts 8.8 million hashtags and images uploaded to the photo-sharing website – more than any other tourist destination or attraction around the globe.
France’s Eiffel Tower scooped second place, with 6.5 million photos shared on Instagram with the attraction’s hashtag, followed by Times Square in New York with 4.4million images.
With limited options available for holidaying amid the Covid-19 pandemic, the Maldives has become the destination of choice for many, including influencers.
While many holidaymakers decided to go on a staycation within the country, the Instagram profiles of many celebrities were filled with photos from their vacation in the Maldives, putting the island nation in the spotlight.
“The Covid pandemic has brought about a new appreciation for travel,” Paul Stewart, Managing Director of My Baggage, said.
“With various worldwide lockdowns bringing a halt to many holidays for Brits, a strong feeling of wanderlust is creeping in, with many of us eager to pack our bags and head to the next bucket-list destination.”
Closer to the UK, in a list of 20 must-visit tourist attractions, London offers some Instagrammable tourist hotspots. With Big Ben in sixth place with 3 million hashtags, followed by Tower Bridge in ninth place with 2.4 million and then Hyde Park in tenth place with 2.2 million hashtags.
And the USA boasts the highest number of attractions from one country with Times Square, The Grand Canyon, Brooklyn Bridge, The Empire State Building, and The Statue of Liberty all featuring in the list.
“Naturally, with Instagram becoming the new photo album for travellers, many draw travel inspiration from this social platform, such as the Eiffel Tower in France. While many of us wish we could visit France, we find ourselves in lockdown inside our homes. While inside, we are using our phones more, and social media and digital usage has increased in the past year. 2020 has truly been a digital year as accessibility has improved and our desired holiday destination is just a click away,” Steward added.
“This got the team at My Baggage thinking, what are the most Insta-worthy destinations in the world right now? So, we researched the total hashtags of the top 20 tourist hotspots in the world.”
The Maldives reopened its borders on July 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
Excursions
Holiday Inn Resort Kandooma Maldives reports rare whale shark encounter
Divers from Holiday Inn Resort Kandooma Maldives recorded a whale shark sighting last month during a dive at Kandooma Thila in South Malé Atoll.
The encounter took place on 13 April during a guided dive led by Dive Centre Manager Ibrahim Shaan. The whale shark, estimated to be approximately six metres in length, is believed to be a juvenile aged between eight and 15 years. The animal remained in the vicinity of the divers for more than 30 minutes before leaving the area.
Shaan said the whale shark entered the dive site calmly, circled alongside the group and remained present for an extended period. He described the encounter as one of the most notable experiences observed at the site.
Whale shark sightings are considered uncommon in South Malé Atoll, where the species is not typically resident. They are more frequently associated with the South Ari Atoll Marine Protected Area, one of the primary aggregation areas for whale sharks in the country.
The Maldives is regarded as a key destination for whale shark encounters due to environmental conditions including warm waters, nutrient-rich currents and seasonal plankton blooms. Whale sharks are filter feeders and migrate across large distances, often following food sources.
The sighting at Kandooma Thila is understood to be linked to broader migratory movement through the atoll system, with the animal potentially following plankton concentrations or feeding opportunities created by ocean currents.
Kandooma Thila is known for its coral-covered structure, current-driven conditions and marine biodiversity, factors which may attract larger pelagic species on a temporary basis.
Following the sighting, the resort has submitted photographs and video footage to the Maldives Whale Shark Research Programme (MWSRP) for potential identification through its national database. Whale sharks can be identified through unique spot patterns located behind the gills and along their flanks.
The MWSRP’s Big Fish Network database has recorded more than 800 individual whale sharks in the Maldives, contributing to long-term research on migration patterns, population dynamics and species health.
Sharon Garrett, Director of Marketing and Sustainability at the resort, said the data collected would support ongoing research and conservation efforts. She noted that such information contributes to understanding seasonal movement patterns, assessing environmental conditions and informing marine protection measures.
The resort has also reiterated the importance of responsible interaction with marine wildlife. Recommended practices include maintaining distance, avoiding physical contact, refraining from flash photography and ensuring appropriate buoyancy control.
Boat strike incidents remain a recognised threat to whale sharks in Maldivian waters, highlighting the need for careful vessel operation in areas where marine life is present.
Holiday Inn Resort Kandooma Maldives is located approximately 45 minutes by speedboat from Velana International Airport and provides access to multiple dive sites in South Malé Atoll. The resort also operates a Dive Free programme, offering up to two complimentary dives per day for certified divers staying a minimum of three nights.
Celebration
Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May
Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.
The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.
A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.
The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.
In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.
Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.
In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.
Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.
Featured
Reethi Faru Resort awarded Green Globe certification
Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.
The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.
Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.
With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.
In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.
The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.
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