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2021 year for luxury travel?

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After a year that left us locked down and staring at the same four walls at home, Tripadvisor’s latest research reveals a new mindset to book luxury travel in 2021.

Based on global traveller search behaviours and sentiment data across six markets (United States, United Kingdom, Australia, Italy, Japan and Singapore), the message filters through; “people want to make this year count.”

Travel consumers, having sacrificed vacation time in 2020, are preparing to spend more on luxury accommodation and destinations.

“Out with the weekend backpacking and budget hotels, and in with the beachside villas and picture-perfect locations,” Tripadvisor says is now the dominant sentiment.

Despite the financial impact of Covid-19 hitting that intensified during the first three weeks of January, global travellers on Tripadvisor were searching for pricier trips than they had in the past two years (during the same period).

In fact, the average cost of a single future trip in 2021 that travellers globally are planning on Tripadvisor jumped 13 per cent since January 2019. In the UK and Singapore, that rises even more significantly, to 64 per cent and 45 per cent respectively since 2019.

When looking at the international destinations showing the biggest increase in hotel searches for trips planned in 2021, based on searches in the first two weeks of January (versus the same period in 2020), it is clear to see where some of those dollars may be going.

In APAC, travellers are longing for high-end trips to visit cities like Singapore, Bangkok and Dubai. While travellers in Brazil, Germany and Spain prefer the overwater bungalows and pristine waters of Bora Bora and the Maldives as they seek relaxation to melt away the worries of the past year.

These same trends can be seen in the destinations that are popping on the Tripadvisor travel wish list — spots people have been “saving” on Tripadvisor in the last 12 months.

Winners in the emerging destinations category of the 2021 Travelers’ Choice Best of the Best Awards for Destinations include the white sands and stunning volcanic landscapes of Martinique, the gastronomic delights of Armacao dos Buzios, and the bustling and vibrant Male in the heart of the Maldives.

Going deluxe

Some of the projected increased travel spend seen on Tripadvisor may not just be down to the type of destinations travellers are booking, but also the type of accommodation they are choosing, as more than one in ten (11 per cent) global travellers said that they plan to go luxe on accommodation in 2021.

In fact, of the six nations surveyed, travellers from Singapore and the US are the most likely to have already booked a luxury hotel stay in 2021 – almost one in five have already done so (19 per cent and 18 per cent respectively), compared to a global average of one in seven (14 per cent).

With more than a year of self-care to make up for, this is also true of recent search behaviour for luxury accommodation on Tripadvisor in January 2021.

Multiple trips

The 2021 travel splurge is not just apparent in the cost of each trip, but also the number of trips travellers plan to take throughout the year. More than a quarter of Singaporeans (28 per cent) surveyed said that they plan to take three or more international trips in 2021 – this is ahead of the global average of 24 per cent.

“If dipping your toes in the bath was the closest you came to a poolside break last year, then you are not alone,” said Tripadvisor senior research analyst Val Anthony.

“2020 was a year the world’s horizons narrowed by necessity, but that has only made travellers everywhere more determined than ever to spend big on adventure and exploration in 2021, and we are seeing that in the trips millions are planning around the world.”

Maldives reopened its borders to foreign tourists on July 15, 2020, after it remained suspended for a few months in the wake of the Covid-19 pandemic.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

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Sun Siyam unveils new identity and signature experiences

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Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.

The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

  • Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
  • Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
  • Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.

A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.

The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.

Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”

The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.

The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.

The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.

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The St. Regis Maldives Vommuli Resort wins ‘Best Design Resort’ at TTM Awards

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The St. Regis Maldives Vommuli Resort has been named ‘Best Design Resort’ at the TTM Awards 2025, an accolade that recognises architectural excellence combining innovation with distinctive aesthetics. The award highlights the resort’s position as one of the Maldives’ most striking luxury properties, known for its design vision and refined guest experiences.

Located on a private island in Dhaalu Atoll, the resort is distinguished by its architectural concept created by Singapore-based WOW Architects. Its design draws inspiration from the natural environment of the Maldives, incorporating organic forms and local motifs with a modern interpretation. Among the resort’s most notable structures are the Whale Bar, shaped in the likeness of a whale shark, and the overwater Iridium Spa, designed to resemble a seashell, both exemplifying the seamless integration of luxury and nature.

The property’s design approach extends across its 77 private villas, positioned to offer either ocean or jungle views. Each villa is designed to blend with the island landscape, integrating sustainable elements while maintaining comfort, privacy, and style. The resort’s spaces reflect a balance between contemporary lines and Maldivian influences, creating a distinct sense of place.

The TTM Awards, presented annually during Travel Trade Maldives (TTM), recognise outstanding contributions to the region’s hospitality sector. This year’s award reinforces The St. Regis Maldives Vommuli Resort’s reputation as a leader in design and attention to detail.

Since its opening, the resort has become known for uncompromising luxury, featuring celebrated dining options, an extensive wine cellar, and curated experiences supported by the signature St. Regis Butler Service. The recognition at the TTM Awards 2025 further strengthens its status as a global benchmark in design-led hospitality.

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Festive escapes await at Sheraton Maldives Full Moon Resort & Spa

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Sheraton Maldives Full Moon Resort & Spa has announced its Festive Early Bird package, inviting guests to celebrate the holiday season amidst tropical gardens and white sandy beaches. Available for stays between 20 December 2025 and 10 January 2026, the offer combines dining, family-friendly experiences, and wellness, creating a seamless festive escape.

The package includes a full-board meal plan across the resort’s restaurants. Children aged 11 and under stay and dine with compliments when sharing accommodation with their parents, reinforcing the family-focused spirit of the season.

Each day begins with a buffet breakfast at Feast, featuring fresh juices, coffees, and teas. Lunch is served à la carte across four venues, with menus showcasing Mediterranean, Indian, Mexican, and Asian-inspired cuisine. Evenings offer either a buffet dinner at Feast or a curated three-course à la carte menu at selected outlets. Adults also receive dining credits to experience the distinctive Thai flavours of Baan Thai or seafood specialities at Sea Salt.

Guests benefit from complimentary shared speedboat transfers from Velana International Airport, ensuring a smooth arrival. During their stay, they may enjoy activities such as paddleboarding, kayaking, snorkelling, and tennis. Additional relaxation awaits at Shine Spa for Sheraton, where a 15% saving is available on selected treatments.

The resort has tailored the festive programme with carefully considered details, blending leisure, cuisine, and wellness to create lasting memories. The Festive Early Bird package reflects the essence of a Maldivian holiday, combining turquoise waters, pristine beaches, and moments of celebration.

Reservations for the Festive Early Bird package are open until 15 October 2025, offering guests the opportunity to secure a seasonal retreat at Sheraton Maldives Full Moon Resort & Spa.

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