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2021 year for luxury travel?

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After a year that left us locked down and staring at the same four walls at home, Tripadvisor’s latest research reveals a new mindset to book luxury travel in 2021.

Based on global traveller search behaviours and sentiment data across six markets (United States, United Kingdom, Australia, Italy, Japan and Singapore), the message filters through; “people want to make this year count.”

Travel consumers, having sacrificed vacation time in 2020, are preparing to spend more on luxury accommodation and destinations.

“Out with the weekend backpacking and budget hotels, and in with the beachside villas and picture-perfect locations,” Tripadvisor says is now the dominant sentiment.

Despite the financial impact of Covid-19 hitting that intensified during the first three weeks of January, global travellers on Tripadvisor were searching for pricier trips than they had in the past two years (during the same period).

In fact, the average cost of a single future trip in 2021 that travellers globally are planning on Tripadvisor jumped 13 per cent since January 2019. In the UK and Singapore, that rises even more significantly, to 64 per cent and 45 per cent respectively since 2019.

When looking at the international destinations showing the biggest increase in hotel searches for trips planned in 2021, based on searches in the first two weeks of January (versus the same period in 2020), it is clear to see where some of those dollars may be going.

In APAC, travellers are longing for high-end trips to visit cities like Singapore, Bangkok and Dubai. While travellers in Brazil, Germany and Spain prefer the overwater bungalows and pristine waters of Bora Bora and the Maldives as they seek relaxation to melt away the worries of the past year.

These same trends can be seen in the destinations that are popping on the Tripadvisor travel wish list — spots people have been “saving” on Tripadvisor in the last 12 months.

Winners in the emerging destinations category of the 2021 Travelers’ Choice Best of the Best Awards for Destinations include the white sands and stunning volcanic landscapes of Martinique, the gastronomic delights of Armacao dos Buzios, and the bustling and vibrant Male in the heart of the Maldives.

Going deluxe

Some of the projected increased travel spend seen on Tripadvisor may not just be down to the type of destinations travellers are booking, but also the type of accommodation they are choosing, as more than one in ten (11 per cent) global travellers said that they plan to go luxe on accommodation in 2021.

In fact, of the six nations surveyed, travellers from Singapore and the US are the most likely to have already booked a luxury hotel stay in 2021 – almost one in five have already done so (19 per cent and 18 per cent respectively), compared to a global average of one in seven (14 per cent).

With more than a year of self-care to make up for, this is also true of recent search behaviour for luxury accommodation on Tripadvisor in January 2021.

Multiple trips

The 2021 travel splurge is not just apparent in the cost of each trip, but also the number of trips travellers plan to take throughout the year. More than a quarter of Singaporeans (28 per cent) surveyed said that they plan to take three or more international trips in 2021 – this is ahead of the global average of 24 per cent.

“If dipping your toes in the bath was the closest you came to a poolside break last year, then you are not alone,” said Tripadvisor senior research analyst Val Anthony.

“2020 was a year the world’s horizons narrowed by necessity, but that has only made travellers everywhere more determined than ever to spend big on adventure and exploration in 2021, and we are seeing that in the trips millions are planning around the world.”

Maldives reopened its borders to foreign tourists on July 15, 2020, after it remained suspended for a few months in the wake of the Covid-19 pandemic.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

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Ancient banyan tree anchors spiritual experiences at Machchafushi Island Resort

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Machchafushi Island Resort & Spa, part of The Centara Collection, offers an island experience shaped by the rhythm of the ocean in the heart of South Ari Atoll. While the resort is widely recognised for its celebrated dive sites, award-winning house reef and rich marine life, another presence quietly anchors the spirit of the island.

Within the peaceful grounds of SPA Cenvaree stands a centuries-old banyan tree known locally as the Ummeedhu Tree, meaning Wish Fulfilment. With its expansive canopy and cascading aerial roots, the tree is regarded as more than a natural landmark. It is a symbol of continuity and reflection, standing as a silent witness to the island’s past and present.

Long before the island became a resort destination, the banyan tree stood rooted in the sands of Machchafushi. Today, the resort honours it as the spiritual heart of the island, inviting guests to pause beneath its branches and engage in moments of reflection and reconnection.

This connection is expressed through the Sacred Thread Ceremony, a contemplative ritual designed to offer guests a personal and meaningful experience. The ceremony begins with a quiet walk through the spa gardens, encouraging stillness and intention. Guests select a delicate golden leaf to represent a personal wish—whether for love, wellbeing, success, abundance or inner peace—and hold it alongside a wish card while visualising that intention fulfilled. The golden leaf is then tied to the banyan’s ancient branches, symbolising the offering of the wish to the tree’s enduring presence. The leaf remains there, carrying the quiet energy of the intention until the guest’s return.

Beyond the banyan, the island continues its natural rhythm. The surrounding waters form part of one of the Maldives’ most significant marine environments, known for year-round whale shark encounters and an extensive house reef that stretches beyond the shoreline. Yet amid the movement of the sea and the vibrancy of coral life, it is often the stillness beneath the banyan tree that leaves the most lasting impression.

Sustainability and heritage are integral to life on Machchafushi Island. Located within the South Ari Marine Protected Area, the island is committed to safeguarding both its marine ecosystems and its cultural identity. The banyan tree stands as a reminder that preservation extends beyond the natural environment to include traditions, stories and the deeper connections between people and place.

At Machchafushi Island Resort & Spa, each day unfolds with moments shaped by nature and intention. From golden sunrises over the lagoon to wishes entrusted to ancient branches, experiences on the island are designed not only to be remembered, but to take root.

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City Iftar experience curated at JEN Maldives by Shangri-La

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JEN Maldives by Shangri-La is welcoming the holy month of Ramadan with a series of Iftar evenings at Lime Restaurant, inviting guests to gather in the spirit of reflection, gratitude and togetherness.

Recognising Ramadan as a time that brings families, friends and communities closer, the hotel has curated an Iftar experience designed to go beyond dining. The focus is on creating a welcoming environment where traditions are observed, conversations unfold naturally and shared moments are celebrated around the table.

Located in the heart of Malé, Lime Restaurant provides a warm and contemporary setting suited to a range of gatherings, from colleagues reconnecting after work to families and friends breaking fast together. Each evening reflects the generosity associated with Ramadan, featuring carefully prepared dishes, live cooking stations and a selection of sweet treats that balance traditional flavours with creative touches.

Iftar at JEN Maldives by Shangri-La is shaped by attentive service and thoughtful hospitality. Guests are welcomed into an atmosphere that blends comfort with understated elegance, allowing space for reflection while enjoying a relaxed dining experience. The hotel’s culinary and service teams work closely to ensure consistency, quality and authenticity throughout the season.

Whether for intimate gatherings or larger group celebrations, the venue offers flexibility supported by a culinary programme rooted in care and attention to detail. The Ramadan offering is designed to ensure guests feel at ease while enjoying a distinctive Iftar experience in the capital.

Throughout the holy month, JEN Maldives by Shangri-La invites guests to come together at Lime Restaurant to experience evenings defined by flavour, generosity and meaningful connection, in keeping with the true spirit of Ramadan.

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Provence comes to Maldives with Château Minuty dinner at Milaidhoo Maldives

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Milaidhoo Maldives is hosting a wine pairing dinner celebrating Provençal elegance and gastronomy on 4 March 2026 at the resort’s Shoreline Grill. The evening will feature wines from Château Minuty and will be hosted by Sébastien Nore, Global Strategy and Export Director of Château Minuty, offering guests insight into the winery’s heritage and approach to fine winemaking.

Originally from Limousin, France, Nore brings extensive experience in the international beverage industry. His career includes roles with Kronenbourg Wineries and PepsiCo France, followed by senior leadership positions at Diageo and Baron Philippe de Rothschild. He has played a key role in expanding Château Minuty’s global presence and currently oversees the winery’s strategy, sales, communication and marketing, with a focus on innovation and the refined character of Provençal rosé.

During the dinner, guests will enjoy a curated selection of Château Minuty wines, paired with a bespoke menu created by the Shoreline Grill culinary team. The featured wines include:

  • Château Minuty M de Minuty Rosé Magnum 1.5L – Artist Edition 2024
  • Château Minuty Prestige Rosé 2024
  • Château Minuty Rosé et Or 2024
  • Château Minuty 281 2024

Beyond this event, the dinner reflects Milaidhoo Maldives’ wider commitment to gastronomy. The resort’s Gourmet Plan is designed for guests with a strong interest in food and wine, offering personalised, multi-course dining experiences throughout their stay. Each menu is crafted to highlight the relationship between carefully selected ingredients and complementary wines, with an emphasis on authenticity and balance.

The Château Minuty dinner marks the fourth wine-focused event hosted by Milaidhoo Maldives this year, underscoring the resort’s ongoing focus on curated culinary experiences. The evening is positioned as a sensory journey, combining refined flavours, thoughtful pairings and a convivial island setting.

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