Maldives Promotion House – The owners of two of the most luxurious properties in Maldives, Four Seasons Resorts, has today launched a brand new website. According to sources the latest upgrades to their brands hotel websites is part of a USD 15 million corporate initiative that focuses on images, social media, special offers and destination experiences.

The websites utilises real-time social media data from Facebook, Twitter and TripAdvisor to connect travellers to the resort while keeping them updated about the latest offers, and show reviews from visitors, both positive and negative. While the bold move is a unique angle for a hotel, Four Seasons as a brand excels at social media, training hotels and staffers.

“There’s no room for smoke and mirrors in today’s socially networked world,” Four Seasons Marketing Chief Susan Helstab said. “If you find that not every experience is equally positive, you will understand the framework for that experience. Maybe it was from a traveller who wasn’t quite like you. Maybe you want an active kids’ pool with lots of amenities.”

While the site speaks to the leisure consumer rather than the corporate one, the UGC content from websites like Flickr also gives a more personal touch, plus the fully-functioning mobile sites adds more convenience to on-the-go travellers.