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Maldives kicks off advertising campaign with CNN after border reopening
Tourism promotion officials in Maldives have announced a joint destination marketing campaign with CNN, in a bid to attract global travellers after reopening the island nation’s borders on Wednesday.
Maldives Marketing and Public Relations Corporation (MMPRC) said the three-month-long campaign will showcase the beauty of the Maldives while highlighting the unique aspects of the destination.
It will also serve as a platform for some local personalities and talents to showcase their passion and narrate their stories, the corporation added.
With the reopening of the borders, the first part of the campaign will begin with the launch of “Five reasons to Insta love Maldives” vignette. The destination will be prominently featured on the CNN weather watch which will be viewed by a substantially large audience across the globe.
“The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives…the sunny side of life’,” Thoyyib Mohamed, Managing Director of MMPRC, was quoted in a statement, as saying.
“With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world.”
With the setbacks due to the coronavirus pandemic, MMPRC has been working on increasing the brand presence on digital platforms in several markets.
The campaign with CNN will be the one of the first global campaigns to launch post the reopening of the borders of the destination.
The Maldives reopened its borders Wednesday morning after more than three months.
Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
File photo: From a ceremony held early this month to launch a previous campaign with CNN.
Featured
Maldives welcomes two million tourists in historic milestone
For the first time in its history, Maldives has reached the milestone of welcoming two million tourists in a single year. This achievement marks a significant moment for the nation’s tourism industry, underscoring its global appeal as a premier travel destination.
The target of two million tourists, set for this year, was officially achieved today. To commemorate the occasion, a special ceremony was held at Velana International Airport, where the landmark visitor was welcomed with fanfare.
The two millionth tourist, Astrid Dirnegger from Austria, arrived in Maldives with her husband and two children. As part of the celebrations, she received a variety of souvenirs and a holiday package from SAii Lagoon Resort, offering her family the opportunity to experience the renowned hospitality and luxury of the Maldives.
According to the Ministry of Tourism, the Maldives now hosts an average of more than 6,000 tourists daily, reflecting its sustained popularity among travellers worldwide.
China has emerged as the top source of visitors this year, followed by significant contributions from Russia, the United Kingdom, Germany, Italy, India, the United States, France, Spain, and Switzerland.
This milestone underscores the Maldives’ position as a leading destination for international tourism, renowned for its pristine beaches, turquoise waters, and world-class resorts. As the nation celebrates this historic achievement, the tourism sector looks forward to continued growth and success in the coming years.
Celebration
Dhigali Maldives lights up the holidays with festive cheer and tropical magic
Dhigali Maldives has officially commenced its festive season in grand style, highlighted by the lighting of its sustainable driftwood Christmas trees—a cherished tradition that combines creativity with environmental awareness. Enhancing the evening’s charm, the resort’s Christmas carollers surprised guests with a lively dance performance, spreading festive cheer and excitement.
This year, the resort unveiled a captivating Christmas train, designed to transport guests around the island with a delightful touch of holiday magic. To celebrate the season’s arrival, a vibrant street market was organised, offering an array of cuisines prepared by the resort’s skilled chefs. The market created an authentic and lively atmosphere, bringing guests together in celebration.
The festivities continue with a dynamic lineup of events, including a Classic Christmas celebration and a Tropical Carnival-themed New Year’s party. Guests can anticipate live entertainment, mesmerising fire and samba dancers, and a cultural highlight with the Dhigali Island Fire Ritual, which blends tradition with dazzling performances to create unforgettable experiences.
This holiday season at Dhigali Maldives promises to deliver a truly magical experience, where the tropical allure of the island meets the joy of the holidays.
Featured
Condé Nast Traveller applauds Maldives as a lovers’ paradise
The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.
From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.
Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.
The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:
- Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
- Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
- Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.
For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.
The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.
As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.
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