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Maldives emerges as luxury travellers’ favourite for post-coronavirus holidays
Maldives has emerged as one of the hot options among affluent travellers as they plan their vacations after the coronavirus pandemic, according to a survey by the International Luxury Travel Market (ILTM).
The survey, which polled over 1,000 personal travel advisors worldwide, showed that the global luxury travel market will likely rebound within a year, with most wealthy travellers planning their next vacation in 2020.
Two-thirds (64 per cent) of those surveyed said they had taken travel bookings from their clients amid the Covid-19 pandemic with more than 50 per cent of those bookings due to take place before December.
Some 72 per cent of concierge companies received substantial bookings. Of the air travel already booked, 39 per cent is domestic and 27 per cent is long-haul trips.
More than 50 per cent of all the planners and agents surveyed said they were confident the industry will rebound within a year. Of those yet to take a booking, 72 per cent anticipate a climb in bookings within three months.
The way luxury consumers travel are also set to change, with 59 per cent respondents saying that luxury automobile travel have emerged as their clients’ preferred choice for their first holidays.
“My clients are in contact constantly to ask what is open and what is safe – they are keen to go where and when they can as soon as possible. As the luxury travel market rebuilds outside the US, many of my clients are flying domestically, but also driving to explore their own country in the most affluent way,” Brittney Magner of Royal Travel & Tours in the US, was quoted in a statement, as saying.
“These first trips will be closer to home as families start to come together again, and the research also showed a preference for private villas too. Shorter trips were also preferred, meaning there could be more of them as the opportunity to ‘catch up’ occurs. The use of private jets is also high up on preferences so that their trips can be taken at short notice and allows for group travel to be within their own family and friends.”
The survey also found that of those considering other kinds of travel, 25 per cent are looking at river, sea and international cruises.
High-end travellers are also opting to spend their first leisure trips with family – more than half having already booked family travels, with almost 73 per cent planning to stick closer to home.
Maldives, Greece, Italy and the Caribbean have emerged as hot options among the affluent.
Top choices for respondents’ next leisure trips are beach escapes, family travel, private villas, natural wonders, road trips, cruises, cultural, and unique excursions or experiences.
At the same time, over 20 per cent showed preferences for sustainable and conscious travel, with health and wellness related itineraries coming in as a first choice.
The positive development comes as the Maldives prepares to reopen its borders to visitors on July 15.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
With arrival numbers falling, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 2,491.
Twelve deaths have been reported and 2,113 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
These measures allowed authorities to contain the outbreak.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Eri Maldives has officially opened in the North Malé Atoll, introducing a new eco-chic lifestyle resort concept focused on accessible island living in the Maldives. Located a 45-minute speedboat journey from Velana International Airport, the resort combines ease of access with the calm of a natural island environment, offering a streamlined escape for travellers seeking authenticity rather than artificial luxury.
Set on a lush natural island, Eri Maldives is defined by dense greenery and a vibrant house reef accessible directly from the shore. The resort operates under the philosophy of “The Island of Becoming”, favouring genuine cultural immersion over traditional hospitality formality. Local arts, Maldivian cuisine and cultural practices shape the daily rhythm of island life, supported by a focus on mindful living that integrates sustainability and wellbeing throughout the guest experience. Visitors are encouraged to disconnect, slow down and engage more deeply with both the island and its cultural heritage.
Accommodation at the resort is offered across four categories designed to prioritise comfort, connection and simplicity. Beach Pool Villas feature private pools surrounded by tropical vegetation, while Beach Villas offer direct access to the shoreline and lagoon sunsets. Beach Studios, located on the ground floor, provide immediate beach access, and Sky Studios on the upper level include private balconies with expansive lagoon views. Dining follows the same relaxed approach, with Full Board Plus and All-Inclusive options available across three venues: international cuisine at Soul Kitchen, casual beachfront dining at Beach Shack, and sunset refreshments at Sip & Dip.
Adventure and relaxation are balanced through a range of experiences. A five-star PADI dive centre operated by Euro-Divers provides access to more than 30 recognised dive sites, alongside a comprehensive water sports programme. For restorative experiences, Eskape Spa is set within the island’s tropical canopy, offering holistic treatments and ocean-inspired rituals rooted in Maldivian traditions. The resort also curates bespoke celebrations, including destination dining under the stars and vow renewals accompanied by traditional Bodu Beru drumming.
Commenting on the opening, General Manager Haroon Mohamed stated that Eri Maldives is founded on the principle of experiencing the Maldives in an authentic and uncomplicated way, with an emphasis on wellbeing and meaningful connection. He noted that the resort aims to create moments that leave guests feeling cared for, understood and positively transformed.
Frederic Brohez, Chief Operating Officer of Pulse Hotels & Resorts, said the opening marks a significant addition to the group’s portfolio, introducing an eco-chic lifestyle brand designed for environmentally conscious travellers seeking a genuine Maldivian escape. He added that Eri Maldives reflects the group’s broader vision of sustainable island living, where design, community and wellbeing are closely aligned.
Eri Maldives is now welcoming guests. To mark its opening, the resort has introduced a limited-time launch offer featuring exclusive savings and added inclusions. Further information is available via the resort’s official website.
Sheraton Maldives Full Moon Resort & Spa is inviting guests to extend their time in paradise with the introduction of its Endless Summer offer, a thoughtfully curated stay designed to encourage a slower pace, elevated comfort and a deeper appreciation of island living.
Created for travellers seeking flexibility and ease, the Endless Summer offer combines dining experiences, leisure activities and added privileges that allow each stay to feel personalised. From arrival, guests receive USD 150 in resort credit per room, per stay, providing the freedom to enjoy moments of relaxation, culinary discovery or island exploration.
Mornings begin with a buffet breakfast at Feast, offering a selection of international favourites alongside fresh pastries and live cooking stations. Lunch is served as a relaxed three-course à la carte experience at four selected restaurants, including a beachfront venue, presenting a range of global flavours inspired by island freshness.
In the evening, guests may choose between a buffet dinner at Feast or a three-course à la carte menu at Indian, Mediterranean or Asian dining venues. Adults also receive a nightly USD 45 dining credit, which can be used at Baan Thai for authentic Thai cuisine or at Sea Salt, known for its seafood-focused menu and oceanfront setting.
Families are welcomed with added convenience, as children aged 11 and under dine complimentary from the breakfast and dinner buffets or from the Kids’ Menu when accompanied by parents. Daily experiences throughout the resort include poolside events and live entertainment at Anchorage, creating relaxed and social evenings.
Wellbeing and recreation are integrated into the daily programme, with complimentary wellness sessions and recreational activities available according to the resort schedule. Guests also have access to the tennis court with equipment included and may enjoy a 15 per cent saving on selected treatments at Shine Spa for Sheraton.
The Endless Summer offer is available for booking until 28 February 2026, for stays valid through to 20 December 2026, allowing guests to plan a year-round island escape.
Reflecting the essence of a Maldivian holiday, the Endless Summer experience is defined by unhurried days, diverse dining options and moments designed to linger beyond the stay. At Sheraton Maldives Full Moon Resort & Spa, summer is presented not as a season, but as a way of life.
Sirru Fen Fushi – Private Lagoon Resort, set within one of the Maldives’ largest lagoons, is inviting families and couples to embrace a season of celebration through a thoughtfully curated programme of cultural traditions, family gatherings and island experiences designed to encourage connection and renewal.
From the Lunar New Year celebrations marking the Year of the Horse, to Eid by the Sea and Easter festivities, the season is shaped by the resort’s brand pillars of Wild Luxury, Purposeful Living and Immersive Reconnection.
Lunar New Year: Year of the Horse (February 2026)
Welcoming the Year of the Horse, Sirru Fen Fushi will host a series of celebratory experiences that blend dining, movement and shared family moments. The programme includes a Lunar New Year special buffet, interactive dim sum experiences, floating mahjong, karaoke evenings and relaxed gatherings beneath the night sky.
Beyond dining, guests of all ages are invited to take part in activities such as Muay Thai sessions, friendly kayaking competitions and archery, alongside dedicated Kids’ Club events and a Junior Football Camp designed for younger guests.
Eid by the Sea (March 2026)
Eid by the Sea unfolds as a two-day celebration centred on togetherness and cultural connection. Guests can enjoy shared dining experiences from breakfast through to dinner, including destination dining inspired by traditional flavours.
Family-focused activities include football matches, a Junior Football Camp, hands-on cooking classes, kayaking competitions and archery. Guests may also join a local island discovery excursion, complemented by Maldivian folklore storytelling and live performances featuring the traditional Serpina instrument.
Easter at Sirru Fen Fushi (April 2026)
Easter celebrations at Sirru Fen Fushi are presented under the theme “Perfectly Island Hatched”, offering a relaxed island experience focused on family time and shared enjoyment. Guests are encouraged to celebrate spring through casual gatherings and beachside activities in a tropical setting.
Adding to the seasonal programme, the resort’s upcoming Sirru Icon Series will introduce a new dimension to the island experience, featuring curated culinary events, appearances by a football icon and experiences linked to Asia’s 50 Best Bars mixology scene.
At Sirru Fen Fushi, family time is positioned as a central part of the island experience. Accommodation options range from Sirru Residences and two- and three-bedroom water and beach villas to Safari Tented Villas, all offering generous living spaces, private pools and seamless indoor-outdoor layouts suited to multi-generational stays.
Throughout the season, families can participate in Sirru Family Moments, including Coralarium discovery experiences, stargazing, archery, tennis, football and Muay Thai. The resort also offers extensive children’s and teen programming, including arts and crafts, treasure hunts, beach and pool games, outdoor cinema nights and talent shows.
The Kids’ Club welcomes children aged four to 14, providing a bright and engaging environment featuring a distinctive spiral slide. As an added benefit for family travellers, the resort offers a Kids Fly, Stay and Eat Free programme for children under 14 years of age.
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