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Maldives emerges as luxury travellers’ favourite for post-coronavirus holidays
Maldives has emerged as one of the hot options among affluent travellers as they plan their vacations after the coronavirus pandemic, according to a survey by the International Luxury Travel Market (ILTM).
The survey, which polled over 1,000 personal travel advisors worldwide, showed that the global luxury travel market will likely rebound within a year, with most wealthy travellers planning their next vacation in 2020.
Two-thirds (64 per cent) of those surveyed said they had taken travel bookings from their clients amid the Covid-19 pandemic with more than 50 per cent of those bookings due to take place before December.
Some 72 per cent of concierge companies received substantial bookings. Of the air travel already booked, 39 per cent is domestic and 27 per cent is long-haul trips.
More than 50 per cent of all the planners and agents surveyed said they were confident the industry will rebound within a year. Of those yet to take a booking, 72 per cent anticipate a climb in bookings within three months.
The way luxury consumers travel are also set to change, with 59 per cent respondents saying that luxury automobile travel have emerged as their clients’ preferred choice for their first holidays.
“My clients are in contact constantly to ask what is open and what is safe – they are keen to go where and when they can as soon as possible. As the luxury travel market rebuilds outside the US, many of my clients are flying domestically, but also driving to explore their own country in the most affluent way,” Brittney Magner of Royal Travel & Tours in the US, was quoted in a statement, as saying.
“These first trips will be closer to home as families start to come together again, and the research also showed a preference for private villas too. Shorter trips were also preferred, meaning there could be more of them as the opportunity to ‘catch up’ occurs. The use of private jets is also high up on preferences so that their trips can be taken at short notice and allows for group travel to be within their own family and friends.”
The survey also found that of those considering other kinds of travel, 25 per cent are looking at river, sea and international cruises.
High-end travellers are also opting to spend their first leisure trips with family – more than half having already booked family travels, with almost 73 per cent planning to stick closer to home.
Maldives, Greece, Italy and the Caribbean have emerged as hot options among the affluent.
Top choices for respondents’ next leisure trips are beach escapes, family travel, private villas, natural wonders, road trips, cruises, cultural, and unique excursions or experiences.
At the same time, over 20 per cent showed preferences for sustainable and conscious travel, with health and wellness related itineraries coming in as a first choice.
The positive development comes as the Maldives prepares to reopen its borders to visitors on July 15.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
With arrival numbers falling, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 2,491.
Twelve deaths have been reported and 2,113 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
These measures allowed authorities to contain the outbreak.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.
Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.
This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.
“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”
IHG Hotels & Resorts has introduced its Vignette Collection brand to the Maldives with the addition of Noku Maldives, joining the rapidly expanding group of unique hotels in unforgettable destinations.
Shahid Hussain, General Manager of Noku Maldives, Vignette Collection, shared, “We are excited to reintroduce Noku Maldives to our guests, as it now debuts as IHG’s first Vignette Collection resort here in the Maldives. At Vignette Collection, we are proud to be a luxury and lifestyle brand dedicated to curating highly personalised experiences. With genuine warmth and thoughtful attention to detail, we create unforgettable moments leading to one-of-a-kind stays.”
Situated amidst the stunning waters of Noonu Atoll, Noku Maldives offers the perfect sanctuary for escaping the world. The resort features 50 modern private villas, each with its private pool, scattered across the island. Guests are greeted by the soft, powdery sands of the resort’s private beach or can relax in the crystal-clear waters of the Indian Ocean.
The resort boasts three restaurants and a bar, including Thari Restaurant offering Asian cuisine, The Palms Bar serving expertly crafted cocktails that blend Eastern and Western influences, and Palms Restaurant for all-day dining. Noku Spa provides wellness programming focused on natural ingredients to enhance overall wellbeing.
Vignette Collection combines each property’s distinct identity with the brand’s collective vision, offering a more authentic travel experience. While each property is unique, they are unified through key hallmarks such as Memorable Rituals and ‘A Means For Good.’ Memorable Rituals, bespoke to each Vignette Collection property, connect guests with the hotel’s identity, locality, and cultural landscape. At Noku Maldives, guests are invited to partake in the Celestial Turtle Ritual, a stargazing experience inspired by the ancient Maldivian art of astronavigation.
Means For Good initiatives are embedded throughout all Vignette Collection properties, reflecting each hotel’s commitment to responsibility, community engagement, and local culture. These initiatives will be introduced at Noku Maldives in 2025.
Just three years after its launch, Vignette Collection has surpassed the halfway mark toward its goal of reaching 100 open and pipeline hotels within 10 years. With 19 Vignette Collection hotels currently open globally and an additional 34 in the pipeline, the brand is set to debut in markets such as Japan and China.
As the Lunar New Year approaches, Angsana Velavaru invites guests to celebrate the Year of the Snake with a curated two-day experience blending tradition, adventure, and festive spirit. On January 28-29, the resort will host a series of unique activities and exclusive culinary offerings to honour the season’s spirit while immersing visitors in its vibrant atmosphere.
On the eve of the Lunar New Year, attendees can participate in a hands-on Dumpling Workshop at Kaani Restaurant. This activity is followed by the ‘Flavours of Asia and Chinese Feast Buffet’, featuring a variety of regional delicacies thoughtfully prepared for the occasion. The evening culminates with the Chunwan New Year’s Eve Gala, an event filled with captivating entertainment that ushers in the new year with unforgettable flair.
For those seeking excitement, the resort provides a range of diving and snorkelling activities suitable for both experts and beginners. Visitors can explore the vibrant house reef through the Citizen Science Snorkelling experience, an initiative that allows participants to contribute to ocean conservation, making their holiday both memorable and meaningful. As night falls, the resort hosts a Caribbean-themed DJ party, where the lively rhythms of the islands set the tone for an energetic evening. A variety of cocktail stations with eclectic drink options further enhances the celebratory atmosphere.
Families are also well catered for, with activities such as friendly Beach Volleyball matches, invigorating Water Aerobics sessions, and a heartwarming Love Bird Feeding experience, ensuring fun-filled moments for guests of all ages.
The first day of the New Year features a Kite Flying Festival—a joyous celebration of the winds, skies, and the endless possibilities of the year ahead. Guests can also embark on a Dolphin Cruise, where serene Maldivian waters meet playful pods of dolphins. For those interested in mixology, the Mojito Mixology Bar at Kuredhi Pool Bar offers an interactive and refreshing take on the classic cocktail. The festivities conclude with a Lunar New Year Banquet at Funa, providing a grand setting for visitors to enjoy a delectable array of dishes, symbolizing prosperity and joy for the year to come.
Angsana Velavaru presents an idyllic setting for an unforgettable Lunar New Year celebration—a serene island retreat where adventure, culture, and tradition converge to create exceptional memories.
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