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Maldives emerges as luxury travellers’ favourite for post-coronavirus holidays
Maldives has emerged as one of the hot options among affluent travellers as they plan their vacations after the coronavirus pandemic, according to a survey by the International Luxury Travel Market (ILTM).
The survey, which polled over 1,000 personal travel advisors worldwide, showed that the global luxury travel market will likely rebound within a year, with most wealthy travellers planning their next vacation in 2020.
Two-thirds (64 per cent) of those surveyed said they had taken travel bookings from their clients amid the Covid-19 pandemic with more than 50 per cent of those bookings due to take place before December.
Some 72 per cent of concierge companies received substantial bookings. Of the air travel already booked, 39 per cent is domestic and 27 per cent is long-haul trips.
More than 50 per cent of all the planners and agents surveyed said they were confident the industry will rebound within a year. Of those yet to take a booking, 72 per cent anticipate a climb in bookings within three months.
The way luxury consumers travel are also set to change, with 59 per cent respondents saying that luxury automobile travel have emerged as their clients’ preferred choice for their first holidays.
“My clients are in contact constantly to ask what is open and what is safe – they are keen to go where and when they can as soon as possible. As the luxury travel market rebuilds outside the US, many of my clients are flying domestically, but also driving to explore their own country in the most affluent way,” Brittney Magner of Royal Travel & Tours in the US, was quoted in a statement, as saying.
“These first trips will be closer to home as families start to come together again, and the research also showed a preference for private villas too. Shorter trips were also preferred, meaning there could be more of them as the opportunity to ‘catch up’ occurs. The use of private jets is also high up on preferences so that their trips can be taken at short notice and allows for group travel to be within their own family and friends.”
The survey also found that of those considering other kinds of travel, 25 per cent are looking at river, sea and international cruises.
High-end travellers are also opting to spend their first leisure trips with family – more than half having already booked family travels, with almost 73 per cent planning to stick closer to home.
Maldives, Greece, Italy and the Caribbean have emerged as hot options among the affluent.
Top choices for respondents’ next leisure trips are beach escapes, family travel, private villas, natural wonders, road trips, cruises, cultural, and unique excursions or experiences.
At the same time, over 20 per cent showed preferences for sustainable and conscious travel, with health and wellness related itineraries coming in as a first choice.
The positive development comes as the Maldives prepares to reopen its borders to visitors on July 15.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
With arrival numbers falling, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 2,491.
Twelve deaths have been reported and 2,113 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
These measures allowed authorities to contain the outbreak.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Nature takes centre stage in the Maldives as manta ray season graces the protected waters of the Baa Atoll UNESCO Biosphere Reserve, continuing until November this year. At the heart of this celebrated atoll, The Westin Maldives Miriandhoo Resort — a five-star holistic wellness sanctuary poised on the edge of Hanifaru Bay — invites guests to witness the mesmerising cyclone feeding phenomenon, where hundreds of manta rays glide and spiral in an extraordinary underwater ballet.
Just 40 minutes by speedboat from the resort lies Hanifaru Bay, one of the world’s most renowned manta aggregation sites. Guided snorkelling excursions, led by The Westin Maldives’ resident marine experts, allow visitors to encounter this rare natural spectacle first-hand. With over 1,800 manta rays recorded in the bay, the chance to swim alongside these graceful creatures offers a once-in-a-lifetime adventure for marine life enthusiasts from around the globe.
Beyond Hanifaru Bay, the resort provides access to more than 20 exceptional dive sites across the Baa Atoll, famed for its thriving reefs and diverse marine life. Among the highlights is Dhigali Haa, a protected submerged reef, or thila, distinguished by coral-draped overhangs, narrow canyons, and abundant sea life. Divers may encounter schooling snapper, fusilier, giant trevallies, eagle rays, and even inquisitive dolphins. Nearby, Nelivaru Thila reveals a labyrinth of coral pinnacles and ledges, home to moray eels, turtles, and reef sharks weaving through vibrant soft coral gardens. With over 250 recorded species, Baa Atoll offers endless diving rewards for enthusiasts of all skill levels.
Guests can also enjoy a variety of unforgettable ocean experiences without leaving the resort, from spotting playful spinner dolphins directly from their villa to using complimentary snorkelling gear and canoes. Those seeking more adventure can opt for jet ski rides, private snorkelling with turtles, sunset dolphin cruises, or traditional Maldivian line fishing. As part of the #PlayWell programme, the resort’s Marine Biologist offers insights into marine ecosystems, conservation, and responsible tourism.
After a day of discovery, guests can enhance recovery through the WestinWORKOUT® Gear Lending Programme, which includes the Hyperice Recharge and Recovery Kit, designed to soothe muscles and restore energy. For a deeper sense of calm, the Heavenly Spa by Westin™ offers rejuvenating treatments accompanied by sweeping ocean vistas.
As night falls, tranquillity awaits in one of the resort’s 69 spacious villas. Each promises a restorative night’s sleep with the award-winning Heavenly® Bed, featuring a plush pillow-top mattress, the soothing Sleep Well Lavender Balm, and a specially curated Westin Sleep Well Menu.
With wellness at its heart and adventure woven into every experience, The Westin Maldives Miriandhoo Resort provides a front-row seat to some of the ocean’s most magical moments.
This November, Dhigali Maldives will transform its iconic Haali Bar into a lively stage for music and mixology, as British DJ Zoe London and Italian Flair Bartending Champion Giorgio Chiarello join forces for an unforgettable sunset residency from 11 to 15 November 2025.
Each evening, Zoe London will take to the decks, delivering her distinctive mix of house, classic remixes, and uplifting energy to the shores of the Raa Atoll. With more than 15 years’ experience performing at venues such as Soho House and The Ned, as well as at prestigious events including the Formula 1 Paddock Club and festivals like Glastonbury, Reading & Leeds, and Latitude, Zoe’s sets promise the perfect soundtrack to golden hour in paradise.
As the sun slips beneath the horizon, guests will be treated to masterfully crafted cocktails from Giorgio Chiarello, Italy’s most decorated Flair Bartender. Renowned for his captivating performances and expertise in American-style mixology, Giorgio will present a bespoke menu featuring three classic cocktails alongside three of his own original creations, each prepared with precision and flair at Haali Bar.
Nestled in the heart of the remote Raa Atoll, Dhigali Maldives is an exclusive Premium All-Inclusive resort that seamlessly blends contemporary minimalist design with the island’s natural beauty. From overwater villas and beachfront suites to snorkelling adventures, fine dining, and rejuvenating spa rituals, the resort offers an immersive and refined escape. With its vibrant house reef just steps away, every element is designed for effortless relaxation and indulgence.
Together, Zoe London and Giorgio Chiarello will infuse the island’s evenings with rhythm, flavour, and artistry, creating an immersive fusion of music and mixology framed by the serene backdrop of the Indian Ocean.
Huvafen Fushi has unveiled a soul-stirring escape created for women who appreciate the power of pause. Whether bringing together a close circle of friends or seeking cherished solitude, this retreat has been designed to smooth the edges and awaken the spirit. Behind closed doors lies the quiet seclusion of Huvafen’s renowned two- and three-bedroom Pavilions, where privacy is paramount, barefoot elegance is assured, and time moves to a rhythm entirely one’s own.
There is little need to leave – unless by choice. Mornings may begin with floating breakfasts on the deck, sunrise yoga by the sea, or tranquil hours drifting in a private pool. With personal butlers, customised mini bars, private coral garden snorkelling, and candlelit feasts, every detail encourages guests to soften, settle, and reconnect with themselves.
Accommodation options include:
- Two Bedroom Ocean Pavilion with Pool – Overwater and sunset-facing, this private retreat sleeps up to six and features a unique indoor–outdoor pool that opens directly into the sea, ideal for dusk dips and long, starlit evenings.
- Two Bedroom Lagoon Pavilion with Pool – Bathed in morning light, this sunrise-facing pavilion offers an uninterrupted view of the lagoon. With space for six, a vast sundeck, and serene water vistas, it invites both connection and clarity.
- Three Bedroom Beach Pavilion with Pool – Positioned directly on the beach and facing the sunset, this expansive hideaway sleeps up to nine. Ocean views, a private pool, and generous indoor and outdoor living areas make it ideal for multigenerational escapes or milestone celebrations.
- Two Bedroom Beach House with Pool – A private sanctuary on the sand, this beach house accommodates up to six. Guests can unwind in their own pool, take in panoramic views of the Indian Ocean, and embrace a slower pace of life.
This is a stay for long conversations and easy silences, for secrets shared over cocktails, for saltwater swims that soothe, for laughter, solo sunrises, and the rare luxury of simply being oneself. Whether with friends, family, or alone, it is not merely a getaway – it is a return to one’s own tide.
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