Insiders
LUX* Maldives, Lighter And Brighter
Maldives Promotion House – Which is the best kind of tropical island holiday? One where you lie on the same spot of the beach every day, read a couple of paperbacks, barely leave your lounger and pay exorbitant prices for imported water? Or one with benefits that last well after the tan has faded? Where you come back feeling re-energised, reinvigorated, re-inspired and re-ignited?
For those who tick the second box, LUX* Island Resorts has launched this December in Maldives, Mauritius, and on Ile de La Réunion. The new brand, which replaces Naïade Resorts Ltd, represents the complete re-launch of the Company and the culmination of an intensive twelve months of painstaking preparation and rehearsal. Diva Maldives is rebranded as LUX* Maldives.
When CEO Paul Jones (a passionate hotelier and travel industry expert who was previously a key member of the team responsible for launching the highly aspirational One&Only brand) took over the fading Naïade Resorts group in late 2010, he and his management team saw an opportunity to create something truly unique in its place. They recognised that luxury itself had undergone a sea change: no longer synonymous with excess and bling, true luxury has become simpler, fresher and more individual.
Inspired by this change, it was agreed that rather than offering the standard sun, sea and sand 5-star vacation, LUX* Island Resorts would be defined by an experience that had been entirely and radically re-conceptualised. The manifestation of this change is Island Light, the signature concept that will run at all LUX* Island Resorts. Adopting a name which is Latin for light, the new brand is dedicated to staging a lighter, brighter and less complicated holiday experience.
Jones compares the concept to a musical production, where each resort is a theatre and their staffs is the cast producing a show-stopping performance every day. At its core is the commitment to doing the ordinary extraordinarily. Freshly-roasted organic coffee, retro-styled ice-cream parlours, on-the-beach film screenings, pop-up restaurants, integrated wellness & spa programmes, honesty bars and libraries of cool magazines are individually tempting, but it is the cumulative impact of these and a whole raft of other carefully choreographed Island Light experiences – underpinned by truly incredible service – which adds up to an exhilarating change of direction within the ‘sea of sameness’ that most resorts offer.
LUX* recognises that it is the audience – the guests – who count most and Jones is confident that this new brand of simpler, more relaxed and more individual luxury – underpinned with truly incredible service – will have wide appeal: “I have spent 35 years designing, building, operating and managing resorts in exotic destinations around the world”, Jones said,
“This project has presented me with an opportunity to contribute all that knowledge and insight. We are doing more than simply changing the name of the Company or putting a new brand on our hotels. Island Light is the summation of many different ingredients, which when experienced as a whole are a very powerful alternative to the usual island resort holiday. LUX* has determined its purpose as ‘Helping People Celebrate Life’ and that is what every member of our team is committed to and has pledged to deliver”.
LUX* Maldives resort highlights:
- Located on a beautiful island with pristine white beaches in the Maldives facing the clear lagoon
- 7 exquisite restaurants and 6 lively bars
- World-class PADI diving centre
- Multiple awards as one of the world’s best island beach resorts
- Just 25 minutes from Malé by seaplane to this idyllicresortin theMaldives
- Enjoy a private lounge at Malé International Airport
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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches
Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.
The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.
The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.
Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.
Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.
Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.
Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.
“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.
“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”
While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.
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Inside Pâtissier Karim Bourgi’s Eid pastry residency at JOALI Maldives
At JOALI Maldives, creativity is not confined to galleries, dining rooms or the architecture of its villas. It appears across the island in different forms: in art installations placed among palms, in design-led spaces that frame the lagoon, in culinary experiences that treat food as a medium of expression, and, during the Eid al-Adha break, in the controlled movement of a piping bag as Pâtissier Karim Bourgi demonstrated how to fill an éclair.
Maldives Insider visited JOALI Maldives during the Eid break, at a time when the resort was hosting Bourgi for an exclusive pastry residency. The programme brought one of the region’s recognised pastry talents to Muravandhoo Island in Raa Atoll, offering guests a closer look at the work behind modern French pastry. Bourgi is the founder of KAYU Bakehouse and recipient of the MENA’s 50 Best Pastry Chef Award 2023, and his residency at JOALI Maldives was designed as more than a guest-chef appearance. It was an invitation into technique, memory, discipline and flavour.

The centrepiece was the Pastry Atelier on 29 May at Vandhoo. Held from 12pm to 1pm, the session was intimate in format and technical in focus. Bourgi guided guests through the artistry of creating a modern French pastry, using the éclair as the point of entry into a wider conversation about structure, texture and control.
The éclair is familiar enough to appear simple. It is also unforgiving. The shell must be light but stable. The filling must have the right consistency. The pastry must be filled evenly without being overworked. In Bourgi’s hands, the process became a study in precision. He showed that filling an éclair is not a final mechanical step, but part of the architecture of the pastry itself.

The demonstration centred on how to fill the éclair properly. Bourgi explained through practice how the angle of the piping bag, the pressure applied, and the timing of each movement determine the result. Too little pressure leaves gaps. Too much can distort the shell. The goal is even distribution, balance and restraint.
For guests, it was a rare opportunity to observe a pastry technique broken down into its essential parts. In a resort environment, dining is often experienced as a finished moment: a plated dessert, a table by the water, a flavour remembered after the meal ends. The atelier reversed that sequence. It brought guests into the making, allowing them to see how a polished dessert depends on repetition, judgment and touch.

This is where the session became especially interesting. It was not theatrical in the obvious sense. There was no need for excess. The theatre came from concentration: the movement of Bourgi’s hands, the pause before applying pressure, the awareness of when the pastry had been filled correctly. The lesson was clear. In pastry, creativity is inseparable from control.
The residency opened on 27 May with the debut of an exclusive dessert at a sundowner reception at Mura Beach. Created for JOALI Maldives, the dessert was inspired by the Maldives and reimagined in the form of an iconic location at the resort. It drew on local ingredients including coconut and mango, layered with citrus notes and hints of vanilla. The programme concluded on 30 May with a High Tea and Dessert Tasting at Mura Bar, pairing a curated tea selection with Bourgi’s signature KAYU pastries and the dessert created for the resort.
Together, the three experiences formed a compact but complete residency: a debut, a masterclass and a tasting. Each offered a different way to encounter Bourgi’s work. The sundowner introduced the creative concept. The atelier revealed the technique. The high tea placed his pastries within a slower tasting format, giving guests time to engage with flavour and form.

The residency also fitted naturally into JOALI Maldives’ wider identity. The resort, located on Muravandhoo Island in Raa Atoll, has built its positioning around the “Joy of Creative Living”. Since opening, JOALI Maldives has stood apart in the Maldivian luxury segment through its art-immersive approach, integrating art, design, gastronomy and island life into the guest journey. Its villas and residences are part of a design narrative, while the island itself functions as a space where guests encounter creative works in open-air settings.
This is not incidental to the guest experience. JOALI Maldives has consistently treated creativity as a pillar of hospitality. The resort has hosted and developed collaborations with artists, designers, culinary figures and creative practitioners, allowing guests to experience the island through different disciplines. Its previous initiatives include the Imagi-Nature Art Festival, held in collaboration with art consultant Tatiana Gecmen-Waldek, as well as a creative collaboration with Studio Pen, the South African design studio known for its playful visual language. The resort has also welcomed culinary artist Marie Yuki Méon for an art-immersive dining experience, extending the idea of creativity into gastronomy.

Seen in that context, Bourgi’s residency was not an isolated Eid activity. It was part of a broader JOALI pattern: bringing creative individuals into the resort environment and allowing their craft to interact with the island. In this case, the medium was pastry.
For the Maldives’ resort industry, such programming reflects a wider shift in luxury hospitality. High-end guests are no longer only seeking accommodation, privacy and dining. They are seeking access — to people, processes, ideas and stories. A visiting chef residency, when executed well, becomes a form of cultural and technical exchange. It gives the guest something to participate in and something to take away beyond the plate.
At the Pastry Atelier, that takeaway was tangible. Guests did not merely taste an éclair; they understood it differently. The session showed why pastry kitchens rely on accuracy, but also why accuracy alone is not enough. The pastry chef must understand the behaviour of each component. The shell, filling and finish must work together. A small change in handling can affect the final texture and presentation.

For hospitality professionals observing the session, it also offered a reminder of the value of culinary storytelling. A dessert can be served beautifully and still remain distant from the guest. But when the guest sees how it is made — when the technique is explained, demonstrated and shared — the dessert gains context. It becomes connected to the person who made it, the place in which it was served and the memory of the experience.
This is particularly relevant in the Maldives, where resorts compete not only through their physical assets, but through the depth of their programming. Culinary residencies, art events, wellness retreats and design-led collaborations are now part of how properties define themselves. The strongest examples are those that feel aligned with the resort’s identity rather than added for effect.
Bourgi’s residency at JOALI Maldives achieved that alignment. The pastry atelier was refined but approachable, technical but engaging. It respected the craft while making it visible to guests. It also reflected JOALI Maldives’ broader commitment to experiences shaped by creativity, whether through art, design or cuisine.

As the session ended, the éclair remained the central lesson. It was a simple form through which Bourgi demonstrated a complex discipline. Filling it properly required care, timing and restraint. In that moment, pastry became a language of precision.
The experience stood out not because it was elaborate, but because it revealed what is often hidden. Behind a polished dessert is a sequence of decisions. Behind a guest experience is planning, craft and collaboration. At JOALI Maldives during Eid, Karim Bourgi brought those elements together, turning a pastry demonstration into a study of hospitality through technique.
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Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola
Shark Expedition Fuvahmulah, renowned for its world-class scuba diving encounters, has announced an exciting expansion: the chance to freedive with tiger sharks in the Maldives’ southernmost atoll.
Fuvahmulah, often hailed as the “Tiger Shark Capital of the World,” is the only place on the planet where year-round encounters with tiger sharks are virtually guaranteed. With more than 280 identified resident tiger sharks, the island has become a bucket-list destination for divers and marine enthusiasts alike.

The newly introduced freediving experience offers a unique way to interact with these apex predators. Unlike scuba diving, freediving takes place without bubbles or heavy gear, allowing participants to connect with tiger sharks in a quieter, more natural way. This approach often makes the encounter more comfortable for the sharks and more intimate for the diver.
Guiding these expeditions is Andriana “Andy” Fragola, a marine biologist, shark diver, and conservationist currently based in Hawaii. Andy holds a Master’s Degree in Marine Conservation Biology with a focus on shark microbiology and has dedicated her career to shark research, conservation, and public education. Through her work in media and content creation, she strives to raise awareness about the importance of shark conservation and inspire people to take action to protect marine ecosystems.
“Freediving with tiger sharks is a raw and transformative experience,” says Andy. “Being eye-to-eye with these incredible animals without the barrier of scuba gear allows you to see them for what they truly are—powerful, intelligent, and essential to the health of our oceans.”
Shark Expedition Fuvahmulah ensures that all freediving activities are conducted under strict safety protocols. With experienced professionals like Andy leading the dives, participants can expect both an exhilarating and responsible adventure.

Why this experience stands out:
- Eye-to-eye encounters with tiger sharks in their natural habitat.
- A deeper, more personal connection with marine life.
- Expert-led guidance ensuring safety and conservation awareness.
In addition to freediving, Shark Expedition Fuvahmulah offers a range of packages, including accommodation options, making it easier for adventurers to fully immerse themselves in the island’s extraordinary marine environment.
For bookings and more information:
? Email: sales@scuba-expeditions.com
? WhatsApp: +960 9894653
? www.scuba-expeditions.com
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