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LUX* Maldives, Lighter And Brighter



Maldives Promotion House – Which is the best kind of tropical island holiday? One where you lie on the same spot of the beach every day, read a couple of paperbacks, barely leave your lounger and pay exorbitant prices for imported water? Or one with benefits that last well after the tan has faded? Where you come back feeling re-energised, reinvigorated, re-inspired and re-ignited?

For those who tick the second box, LUX* Island Resorts has launched this December in Maldives, Mauritius, and on Ile de La Réunion. The new brand, which replaces Naïade Resorts Ltd, represents the complete re-launch of the Company and the culmination of an intensive twelve months of painstaking preparation and rehearsal. Diva Maldives is rebranded as LUX* Maldives.

When CEO Paul Jones (a passionate hotelier and travel industry expert who was previously a key member of the team responsible for launching the highly aspirational One&Only brand) took over the fading Naïade Resorts group in late 2010, he and his management team saw an opportunity to create something truly unique in its place. They recognised that luxury itself had undergone a sea change: no longer synonymous with excess and bling, true luxury has become simpler, fresher and more individual.

Inspired by this change, it was agreed that rather than offering the standard sun, sea and sand 5-star vacation, LUX* Island Resorts would be defined by an experience that had been entirely and radically re-conceptualised. The manifestation of this change is Island Light, the signature concept that will run at all LUX* Island Resorts. Adopting a name which is Latin for light, the new brand is dedicated to staging a lighter, brighter and less complicated holiday experience.

Jones compares the concept to a musical production, where each resort is a theatre and their staffs is the cast producing a show-stopping performance every day. At its core is the commitment to doing the ordinary extraordinarily. Freshly-roasted organic coffee, retro-styled ice-cream parlours, on-the-beach film screenings, pop-up restaurants, integrated wellness & spa programmes, honesty bars and libraries of cool magazines are individually tempting, but it is the cumulative impact of these and a whole raft of other carefully choreographed Island Light experiences – underpinned by truly incredible service – which adds up to an exhilarating change of direction within the ‘sea of sameness’ that most resorts offer.

LUX* recognises that it is the audience – the guests – who count most and Jones is confident that this new brand of simpler, more relaxed and more individual luxury – underpinned with truly incredible service – will have wide appeal: “I have spent 35 years designing, building, operating and managing resorts in exotic destinations around the world”, Jones said,

“This project has presented me with an opportunity to contribute all that knowledge and insight. We are doing more than simply changing the name of the Company or putting a new brand on our hotels. Island Light is the summation of many different ingredients, which when experienced as a whole are a very powerful alternative to the usual island resort holiday. LUX* has determined its purpose as ‘Helping People Celebrate Life’ and that is what every member of our team is committed to and has pledged to deliver”.

LUX* Maldives resort highlights: 

  • Located on a beautiful island with pristine white beaches in the Maldives facing the clear lagoon
  • 7 exquisite restaurants and 6 lively bars
  • World-class PADI diving centre
  • Multiple awards as one of the world’s best island beach resorts
  • Just 25 minutes from Malé by seaplane to this idyllicresortin theMaldives
  • Enjoy a private lounge at Malé International Airport


JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean



JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.

The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.

Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.

Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.

Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.

Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”

Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.

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JW Marriott Maldives Resort & Spa promotes Mohit Dembla to General Manager



JW Marriott Maldives Resort & Spa, renowned as a haven for families and multigenerational travel, has announced the promotion of Mohit Dembla to the position of General Manager.

Mohit Dembla, a seasoned hotelier with extensive experience in the hospitality industry, began his career with The Oberoi Group and later contributed his expertise to prestigious brands including Taj Hotels, Kempinski Hotels, and Minor International across India, the Seychelles, and the Maldives. In 2014, Mohit joined Marriott International as Complex Front Office Manager at Hyderabad Marriott Hotel & Convention Centre and Courtyard by Marriott Hyderabad. His journey with Marriott International continued in 2018, when he joined JW Marriott Maldives Resort & Spa as Resort Manager for the grand opening. 

Through his tenure at JW Marriott Maldives Resort & Spa, Mohit has played a key role in developing and implementing strategies that set the tone for the resort’s success. His dedication, leadership, and commitment to delivering exceptional guest experiences have been integral to the resort’s growth. Demonstrating exceptional managerial skills, he has overseen day-to-day operations and made significant contributions to the resort. His promotion to General Manager is a recognition of his outstanding performance, vision, and ability to lead the team in a dynamic and competitive industry.

Mohit’s leadership centers on fostering a people-first culture, emphasizing the importance of collaboration and teamwork throughout all departments, which has contributed to the resort’s success, consistently delivering exceptional experiences to valued guests.

As General Manager, Mohit Dembla will continue to prioritize teamwork, excellence, innovation, and guest satisfaction. He expressed his gratitude, stating, “I am honored to take on the role of General Manager at JW Marriott Maldives Resort & Spa. This resort holds a special place in my heart, and I look forward to continuing my journey here with an exceptional team, crafting unforgettable moments for our guests.”

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THE OZEN COLLECTION welcomes new General Managers: Elisabeth Alleyne at OZEN LIFE MAADHOO and Monica Coppetta at OZEN RESERVE BOLIFUSHI



Elisabeth Alleyne and Monica Coppetta, join as the General Managers at OZEN LIFE MAADHOO and OZEN RESERVE BOLIFUSHI, respectively, continuing with the progressive brand’s tradition of women leading the resorts.

THE OZEN COLLECTION, an exceptional hospitality brand by Atmosphere Core, is thrilled to announce the appointment of two new General Managers: Elisabeth Alleyne at OZEN LIFE MAADHOO, effective from October 2023, and Monica Coppetta at OZEN RESERVE BOLIFUSHI, effective from November 2023. In their new roles, these two veteran leaders will continue to build upon the strong brand foundation of REFINED ELEGANCE, positioning their respective resorts as the destination of choice for sophisticated global travelers.

Elisabeth Alleyne, a Swedish-Barbadian National, brings over two decades of diverse hospitality experience across Europe, the Caribbean, and in leading luxury cruise liners. A passionate leader, Elisabeth is adept at running smooth operations, regardless of the size of the property. She will play a pivotal role as the General Manager of OZEN LIFE MAADHOO, and says, “My leadership style involves inspiring colleagues with creativity, innovation, and dedication, ensuring opportunities for skill building, internal promotions, and professional development. I will always be hands-on and visible in operations, making sure our guests have an unforgettable visit.”

Italian hotelier Monica Coppetta possesses a strong business acumen, a drive for results, and the ability to articulate luxury, having worked in global boutique and luxury environments for over two decades. With a proven track record in delivering results, whether from the perspective of profit, process, or people, Monica is a perfect fit for the role of General Manager at OZEN RESERVE BOLIFUSHI. She states, “I like to connect emotionally with my team, inspiring them to bring their best every day. Creating an inclusive work environment is very important to me, one where women – and all colleagues – are heard, cared for, and have equal opportunities.”

From the very beginning, influential female leaders have shaped the brand. Women are integral to the workforce at THE OZEN COLLECTION, and both properties have always had women General Managers. This appointment further adds to the stellar female senior leadership already in place at Atmosphere Core.

We have a strong commitment to diversity and inclusion across the company’s portfolio of three brands and eight resorts. And I am delighted to welcome the two talented and dedicated hoteliers, Elisabeth Alleyne and Monica Coppetta to our team.” says Ashwin Handa, the Senior Vice President of Operations at Atmosphere Core.

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