Connect with us

Business

Once targeted by officials, street vendors make unexpected comeback in China

Published

on

BEIJING (Reuters) – Three weeks ago, Beijing authorities swooped in on Shan Peng and her makeshift street stall, seizing her merchandise – yogurt and casual pants – and even her electric tricycle.

She was used to police evictions.

“Just raise your gun an inch, sir, and we paddlers would be able to get by,” she would say, begging them to let her off.

In the same busy alley today, the 51-year-old was selling shrink-wrapped bacon out of a cardboard box – unharassed.

Shan hoped to take home at least 100 yuan ($14) a day. She has mouths to feed – her elderly mother, a dog she rescued from a shelter, and herself, a cancer patient.

Street stalls, seen officially as a blight on China’s modernising urban landscape, are making an unexpected comeback in a year of rare economic pain.

At the annual session of parliament last month, the livelihoods of ordinary people were widely discussed. Afterwards, Premier Li Keqiang told reporters 600 million people still live on monthly salaries of 1,000 yuan.

The spectre of mass unemployment has sharpened the focus of China’s top leadership on low-income groups with little financial backup to cope with job losses.

In a U-turn, authorities said last week local governments will not be assessed by the number of roadside vendors in their cities this year. In the past, municipal officials were awarded high marks for eradicating hawkers.

The premier also gave his blessing. During a visit to a seaside town in Shandong province, Li said the “street stall economy” was the light of humanity and the vitality of China.

Ready, get, set

With uncharacteristic speed, cities like Shanghai and Chengdu have taken steps to promote their street stall economies. Even Wuhan – former epicentre of China’s COVID-19 outbreak – joined in as the coronavirus threat receded.

E-commerce giants pledged support. Alibaba and JD.com said they would sell merchandise to street-stall owners on credit. Pinduoduo will offer discounts on a range of “must-haves” for setting up a stall such as flashlights and small fans.

Wuling Motors said a new mini truck specially designed for street stalls received more orders on Wednesday alone than all of May, official media reported. Its Hong Kong shares rose over 200% this week.

Dongfeng Motor Group and Jiangling Motors Corp (JMC) said some of their vans can be modified to suit vegetable sellers or BBQ street food vendors.

Meanwhile, a PDF book of unknown authorship on how to be a successful street peddler found fame on social media this week.

According to “The Secret Manual of Street Stall Business”, only the latest mobile phones must be sold, and there should be no displays of bras and panties, for “no young girl would dare to buy them in the open”.

Lunch money

Some economists say street stalls will not make much difference to gross domestic product, but reflect the enormous pressure on the government to stabilise employment and curb any social unrest.

“It’s an emergency and temporary solution to the unemployment woes brought on by the coronavirus,” said Nie Wen, economist at Shanghai-based Hwabao Trust.

Wang Kang, 38, works at a mobile payment company. But with his salary slashed by 30%, he started hawking t-shirts and toys in the evenings.

“I’m here because I need the money,” he said. “Even if it’s just tens of yuan per night, that’s enough for lunch.”

Yi Shaohua, a researcher at the Chinese Academy of Social Sciences, China’s top state think-tank, said the street stall campaign will at least help lift people’s spirits.

“The upshot is it’ll get people out of their homes, add liveliness to the streets and thus help boost economic confidence,” Yi said.

Reporting and photo: Reuters

Business

BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade

Published

on

Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.

The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.

To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.

The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.

Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.

Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.

Continue Reading

Business

Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu

Published

on

Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.

Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.

The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.

As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.

“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.

Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.

MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.

Continue Reading

Business

Coca-Cola Maldives launches World Cup-themed promotion

Published

on

Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.

As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.

From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.

As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.

The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.

At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.

Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.

The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.

“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”

Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.

Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.

“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.

This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.