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Patina Maldives appoints Simone Broekhaar as sales, marketing director

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Patina Maldives, Fari Islands has appointed Simone Broekhaar as the Director of Sales and Marketing.

A veteran of luxury hospitality, Simone will bring unwavering passion and creativity, coupled with over two decades of experience in the industry to spearhead sales and communications strategy in the lead up to the launch of Patina Maldives later this year.

Patina Maldives will be the first launch under Patina Hotels & Resorts, a new sophisticated lifestyle brand by Capella Hotel Group, which was created for progressive travellers of a new generation.

Simone joins the Patina Maldives from her role as Director of Sales and Marketing of Capella Ubud, Bali, where she led a team of nine as they developed their launch communications and sales strategy for the multi-award winning property.

Prior to this, Simone was the Regional Director of Sales and Marketing for COMO Hotels & Resorts, Bali, a role that saw her report to three General Managers as she oversaw efforts for three of the esteemed group’s most sought-after properties; COMO Uma Ubud, COMO Shambhala Estate, and COMO Canggu.

Simone has always nurtured a passion for the travel industry, and holds a Hotel Management Degree.

She has previously held positions at The Datai, Langkawi and The Chedi, Muscat, which have each been widely recognised for their boutique, luxury offerings, as well as with international brands such as Swissôtel.

She is fluent in Dutch and English, and can also speak German, French and a little Italian.

Aside from travelling, Simone is a big fan of wellness and keeping fit as well as an avid theatre-goer.

Set to open in Q4 2020, Patina Maldives is designed by renowned Brazilian architect Marcio Kogan. The resort offers 90 beach and water villas, ranging from one to three bedrooms, all of which embody a harmony of sanctuary and stimulation. Accompanying the villas, the resort also offers 20 Fari Studios.

Located in the North Male Atoll, Fari Islands is home to island artistry — an elevated Maldivian destination that celebrates nature, craft and connection.

Patina Maldives is strategically situated on the island which forms the heart of the social destination: the Fari Marina is built around a vibrant Beach Club, with charming boutiques and a variety of handpicked, upscale food and drink options.

Guests of Patina Maldives will enjoy freedom of movement across the islands, which gives every guest the choice of privacy and seclusion or a vibrant social centre.

Fari Islands, home to the debut properties in Maldives by Capella Hotels & Resorts and The Ritz-Carlton Hotel Company, is developed by Singapore-based real estate developer Pontiac Land.

Pontiac kicked off the Fari Islands development project in 2017. The development is situated within the Rah Falhu Huraa lagoon in North Male Atoll.

Fari Islands is the second integrated tourism development in the Maldives. Thailand-based Singha Estate had in September opened the Crossroads Maldives lifestyle destination in Emboodhoo Lagoon, a mere 15-minute speedboat ride from Velana International Airport.

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Condé Nast Traveller applauds Maldives as a lovers’ paradise

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The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.

From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.

Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.

The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:

  • Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
  • Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
  • Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.

For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.

The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.

As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.

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Ring in 2025 with spectacular New Year’s Eve celebration at JEN Maldives Malé by Shangri-La

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As the countdown to 2025 approaches, JEN Maldives Malé by Shangri-La invites guests to celebrate the New Year with a festive feast and a toast to new beginnings. This unforgettable evening promises an array of culinary delights, live music, and exciting giveaways.

On 31st December 2024, guests can indulge in an exquisite buffet at Azur Restaurant, featuring a wide variety of flavours, including a selection of tapas, live grills, and decadent desserts. The festive ambiance will be enhanced by live music, setting the perfect tone to welcome the New Year. In addition to the celebration, JEN Maldives will offer exclusive giveaways, providing guests with the opportunity to win amazing prizes.

“We are delighted to end the year on a high note by expressing our gratitude to our valued guests,” said Manisha Chhetri, F&B Manager at JEN Maldives Malé. “This New Year’s Eve, we aim to create an evening filled with joy, delicious food, and exciting surprises as we welcome 2025 together.”

Guests attending the New Year’s Eve gala dinner will have the chance to win one of the following prizes:

  • A 3-day, 2-night stay in a deluxe room at Shangri-La Singapore, including daily breakfast for 2 adults
  • An exclusive Pool Brunch experience for 2 people at JEN Maldives Malé by Shangri-La
  • A 1-hour Balinese massage for 1 person at Aristo Spa

The winners will be selected and announced on the same night, following the countdown celebration at Azur Restaurant. JEN Maldives Malé by Shangri-La invites guests to join this unforgettable evening, with gala dinner tickets available for purchase directly at the hotel.

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Patina Maldives, Fari Islands unveils sustainable holiday centrepiece

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Patina Maldives, Fari Islands, has introduced the Maldives’ most sustainable Christmas tree for 2024, setting a new standard for environmentally conscious holiday celebrations. The tree, crafted entirely from natural materials such as dry rattans and bamboo, ensures that every component will be repurposed after the festive season, leaving no waste behind.

Anthony Gill, General Manager of Patina Maldives, Fari Islands, emphasised the resort’s commitment to sustainability, stating that the Christmas tree exemplifies how luxury and environmental consciousness can coexist. He highlighted the use of thoughtful design and natural materials to create a visually striking centrepiece with a lasting positive impact.

The tree’s minimalist design reflects the resort’s dedication to balance and harmony with nature, showcasing the potential of renewable materials while embodying the festive spirit. Following the holiday season, the materials will be repurposed into practical or decorative items, aligning with the resort’s circular economy initiatives.

Guests are encouraged to view this remarkable centrepiece and engage in a festive experience that mirrors the resort’s core values of sustainability and thoughtful design.

This initiative complements Patina Maldives’ broader sustainability efforts, including renewable energy adoption, zero-waste kitchens, and marine conservation programs. By integrating these principles into holiday traditions, the resort reinforces its belief that luxury hospitality and environmental stewardship can work hand in hand.

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