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Patina Maldives appoints Simone Broekhaar as sales, marketing director

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Patina Maldives, Fari Islands has appointed Simone Broekhaar as the Director of Sales and Marketing.

A veteran of luxury hospitality, Simone will bring unwavering passion and creativity, coupled with over two decades of experience in the industry to spearhead sales and communications strategy in the lead up to the launch of Patina Maldives later this year.

Patina Maldives will be the first launch under Patina Hotels & Resorts, a new sophisticated lifestyle brand by Capella Hotel Group, which was created for progressive travellers of a new generation.

Simone joins the Patina Maldives from her role as Director of Sales and Marketing of Capella Ubud, Bali, where she led a team of nine as they developed their launch communications and sales strategy for the multi-award winning property.

Prior to this, Simone was the Regional Director of Sales and Marketing for COMO Hotels & Resorts, Bali, a role that saw her report to three General Managers as she oversaw efforts for three of the esteemed group’s most sought-after properties; COMO Uma Ubud, COMO Shambhala Estate, and COMO Canggu.

Simone has always nurtured a passion for the travel industry, and holds a Hotel Management Degree.

She has previously held positions at The Datai, Langkawi and The Chedi, Muscat, which have each been widely recognised for their boutique, luxury offerings, as well as with international brands such as Swissôtel.

She is fluent in Dutch and English, and can also speak German, French and a little Italian.

Aside from travelling, Simone is a big fan of wellness and keeping fit as well as an avid theatre-goer.

Set to open in Q4 2020, Patina Maldives is designed by renowned Brazilian architect Marcio Kogan. The resort offers 90 beach and water villas, ranging from one to three bedrooms, all of which embody a harmony of sanctuary and stimulation. Accompanying the villas, the resort also offers 20 Fari Studios.

Located in the North Male Atoll, Fari Islands is home to island artistry — an elevated Maldivian destination that celebrates nature, craft and connection.

Patina Maldives is strategically situated on the island which forms the heart of the social destination: the Fari Marina is built around a vibrant Beach Club, with charming boutiques and a variety of handpicked, upscale food and drink options.

Guests of Patina Maldives will enjoy freedom of movement across the islands, which gives every guest the choice of privacy and seclusion or a vibrant social centre.

Fari Islands, home to the debut properties in Maldives by Capella Hotels & Resorts and The Ritz-Carlton Hotel Company, is developed by Singapore-based real estate developer Pontiac Land.

Pontiac kicked off the Fari Islands development project in 2017. The development is situated within the Rah Falhu Huraa lagoon in North Male Atoll.

Fari Islands is the second integrated tourism development in the Maldives. Thailand-based Singha Estate had in September opened the Crossroads Maldives lifestyle destination in Emboodhoo Lagoon, a mere 15-minute speedboat ride from Velana International Airport.

Awards

Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025

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Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.

The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.

Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.

“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.

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Awards

Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards

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Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.

The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.

Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.

“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.

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Featured

Halloween at Sun Siyam Iru Veli turns fantasy, not fright

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Sun Siyam Iru Veli marked Halloween with a one-day island celebration, “Whimsy Over Wicked,” reimagining the tradition of fright as a fairytale of fantasy on 31 October. The programme invited guests of all ages to immerse themselves in themed workshops, entertainment, and dining experiences designed to encourage creativity and the joy of make-believe.

At the Turtle Kidz Club, children joined a full-house Pumpkin Workshop, decorating pumpkins with gemstones, bright colours, and playful patterns. As the sun set over Fresh Water Beach, the festivities shifted to a Masquerade Evening, where guests enjoyed island beats and signature cocktails and mocktails against a golden horizon. The celebration continued at Turtle Beach with a Beach BBQ Dinner, presenting a Halloween-inspired menu in a storybook setting with live music by the sea.

The night concluded with a private “Cinema Under the Stars” screening, offering an open-air experience that captured the spirit of the occasion.

Through “Whimsy Over Wicked,” Sun Siyam Iru Veli highlighted creativity, connection, and the island’s natural setting. Guests departed with memories shaped by laughter, imagination, and a shared celebration under the Maldivian night sky.

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