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Banyan Tree marks Earth Day with 25th anniversary commemorative book launch
Banyan Tree Holdings is celebrating Earth Day 2020 with the launch of a commemorative book traversing the emotional architecture underpinning the world-leading independent, multi-branded hospitality group’s 25-year sustainability journey.
Its story is one of transformation: a promise that became a commitment, turning an idea into an ideal and impacting many lives made better by the organisation’s core philosophy: Embracing the Environment, Empowering People.
Named after one of the most venerated trees in Asia, banyan trees can live for centuries, standing firmly, resilient against time and tide, a symbol of constancy in an ever-changing world. Its vast canopy provides shelter for weary travellers whilst its roots are deeply entrenched in its foundation, holding true to meaningful heritage with the memories of time gone by.
The book, titled Rooted in Sustainability, highlights not only the journey of Banyan Tree as a company, but the realisation of a concept, which at first is unbeknown to its founders, Executive Chairman Ho Kwon Ping, Senior Vice President Claire Chiang and Senior Vice President Ho Kwon Cjan. Their single-minded ideal became intertwined with their vision for the brand, through an organic process of developing their own values and beliefs: tourism, as a powerful force for driving positive change in this world.
This vision led Banyan Tree’s founders to remediate an abandoned toxic tin mine in Thailand, turning it into Asia’s first integrated resort – Laguna Phuket with a thriving community and home to their flagship property, Banyan Tree Phuket.
Founded in 1994 on the core concept of sustainability, Banyan Tree Holdings seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. It sowed the seeds for the brand to flourish in new and exciting locations globally. Innovative design and thoughtful construction processes are in harmony with nature and infused with local culture for a deep sense of place, wherever it is planted.
As an industry leader championing sustainability, Banyan Tree unveils through the book some of the humble faces that make up the group’s family and showcases heartwarming accounts on cultural heritage and biodiversity protection, women empowerment and uplifting artisans’ livelihoods.
During the period of growth, it was the company’s key stakeholders – its associate workforce – who embrace stewardship of the core values that now permeate throughout the organisation. As a responsible business, Banyan Tree has perpetuated a platform for possibilities – from advancing talent development and management excellence through its Banyan Tree Management Academy, to empowering local capacity, creating programmes and opening facilities that provide potential pathways out of poverty for disadvantaged sectors of society.
Most journeys that lead to great rewards come fraught with hardship. Banyan Tree details some of its toughest challenges encountered along its path. Walking the talk, its leaders with the dedicated stakeholders including its 11,000 associates across 24 countries have stood side by side, united by diversity, and resilient against the flux of time.
Recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation, the group’s efforts is aligned with the UN Sustainable Development Goals.
“Banyan Tree continues to drive what we consider as emotional responses and connections; we strive to deliver exceptional experiences anchored by strong narratives which touch the hearts. One effort at a time, at every destination, with every community by walking the talk in stewarding responsible development is the central message,” Claire Chiang, co-founder and SVP of Banyan Tree Holdings and Chairperson of Banyan Tree Global Foundation, was quoted in a statement, as saying.
“This book documents part of a wondrous 25-year journey that I think all Banyan Tree associates and stakeholders should be proud of. I thank each and every one of them.”
Looking ahead, Banyan Tree addresses the growing need for resilient and sustainable communities, in the face of unprecedented global change caused by the coronavirus pandemic.
In line with its service culture of “I Am With You”, the company emphasises the importance of empathy and strengthening partnerships. It is about working together to achieve greater impact and creating value towards global goals, in good and bad times – especially amidst the current Covid-19 pandemic.
Through this biography, Rooted in Sustainability, Banyan Tree provides a sustainability roadmap, which other businesses wishing to expand their scope of responsibility may consider adopting. No journey will be the same, but together we can make a difference – doing well, whilst continually doing greater good for the planet, the people and the business.
Banyan Tree operates three resorts in Maldives: Banyan Tree Vabbinfaru and Angsana Ihuru in North Male Atoll, and Angsana Velavaru in Dhaalu atoll.
Banyan Tree Vabbinfaru opened its door in 1995 and is the first international chain resort in the Maldives. With just 48 pool villas dotting around the island, privacy and relaxation can easily be attained. The resort has a restaurant, bar, PADI Gold Palm five-star resort dive centre and a Banyan Tree Spa. It is also home to the Banyan Tree Maldives Marine Lab, the first of its kind to be funded and built on a private resort, where guests can learn about marine conservation and partake in the many sustainability activities on offer including coral planting, reef cleaning and daily stingray feeding sessions.
Angsana Ihuru is surrounded by one of the most vibrant and well preserved coral house reefs in the Maldives. The resort has 45 villas, a restaurant and a bar, a PADI Gold Palm five-star resort dive centre and an Angsana Spa.
Banyan Tree Vabbinfaru and Angsana Ihuru are located in North Male Atoll, just 25 minutes away by speedboat from the airport. The two resorts are just five minutes by boat away from each other.
Velavaru or ‘Turtle Island’ is located in the pristine Dhaalu atoll, and accessible by a 40-minute seaplane flight from the main Velana International Airport. This 113-villa resort offers 79 island villas and 34 InOcean Villas, revealing spectacular views and direct access to the Indian Ocean.
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
The Standard, Maldives, the stylish and unconventional resort in Raa Atoll, announces the launch of its most generous offering yet: the Premium All-Inclusive package, timed to complement its highly anticipated Festive 2025 programme. Titled “Unlimited Play – Eat. Sip. Repeat,” the package is designed to provide guests with a hassle-free, elevated island experience, ensuring every moment is infused with fun and luxury without reaching for the wallet. The move reinforces The Standard’s commitment to offering unscripted fun and memorable stays in the Maldives.
The Premium All-Inclusive
The Premium All-Inclusive package covers all daily meals across four dining venues, including the signature specialty restaurants. At the heart of the offering is the unlimited premium beverage programme: guests can enjoy free-flowing Champagne; choose from over 50 premium wines, prosecco, and sparkling selections from around the world; and access top-shelf spirits with crafted cocktails and mocktails available all day and into the late-night hours at Todis and by the pool.
Beyond dining, the package includes further inclusions. Every villa receives a daily replenished, fully stocked mini bar featuring two bottles of premium wine, two spirits, and four beers. For stays of six nights or more, the Ultimate Indulgence is unlocked, granting each adult a complimentary 45-minute spa treatment—either a restorative massage or a DIY hammam experience. In addition, guests receive one complimentary Adventure Time excursion per stay, selecting from a sunset fishing trip, a lucky dolphin cruise, or a romantic sunset cruise.
Festive Season 2025
As the year draws to a close, The Standard, Maldives invites guests to join the Festive 2025 celebrations, an immersive programme that transforms the island into a lively setting of parties and bespoke gastronomy. From Christmas Eve through the New Year, the resort’s playful spirit will feature uniquely Standard activities, decorations, and a curated line-up of entertainment for guests of all ages.
Highlights of the Festive 2025 calendar include exclusive themed beach parties, culinary journeys crafted by international chefs, and dedicated events for families. The celebrations will culminate in a high-energy New Year’s Eve gala with performances, fireworks over the lagoon, and dancing to ring in 2026 in The Standard’s signature style.
“At The Standard, we believe true luxury means freedom; freedom to play, indulge, and live in the moment without a second thought. Our new Premium All-Inclusive is all about that: seamless, generous, and fun. From Champagne breakfasts to late-night cocktails, it’s the easiest decision guests will ever make on holiday,” said Justin Swart, General Manager, The Standard, Maldives.
The Standard, Maldives aims to offer a celebratory experience this year by coupling the convenience of the Premium All-Inclusive with its Festive 2025 programming, setting the stage for a holiday season where preferences are catered to from the first welcome bubbles to the last dance of the New Year.
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