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Lily Hotels Maldives appoints Imroz Uddin as Group Director Sales, Marketing

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Lily Hotels Maldives has appointed Imroz Uddin as Group Director Sales & Marketing to oversee the Maldives-based leading hospitality company’s commercial division.

In his new role, Imroz will lead and formulate the group’s sales and marketing strategies to maximise revenue and profits. He will also oversee group sales, branding and communications, partnership and loyalty, digital marketing, revenue management and distribution.

“We are delighted to welcome Imroz as the newest addition to our Executive Committee of the Lily Hotels family. In today’s highly competitive environment, we believe that Imroz will be an inspiring and results-oriented leader for our group’s sales and marketing function backed by our culture’s leadership philosophy, the Red Ring, to live bold and stay sharp,” Michael Wieser, CEO at Lily Hotels, was quoted in a statement, as saying.

“We look forward to more growth and development for our brands with Imroz at the helm of sales and marketing.”

Educated in Las Vegas, US and a hotel management graduate from the Community College of Southern Nevada, Imroz has built an impressive career with luxury brands such as Marriott International, Kempinski, Starwood Hotels & Resorts, CapitaLand in across three continents: Middle East and Africa, Asia Pacific, and Europe. His roles involved leading international delegations, leisure luxury selling, cultivating corporate account relationships and enhancing guest experience.

Prior to joining Lily Hotels, Imroz held the position of Group Director of Sales and Marketing at MerPerle Hotels & Resorts, based in Ho Chi Minh, Vietnam.

During the company’s high growth period, he established a high performing sales culture and oversaw the group’s sales and marketing function for the existing portfolio of five properties (1,500 keys inventory) as well as new hotels across Vietnam.

“I look forward to collaborating with my new team and leading them to a game-changing mind set whilst navigating Lily Beach Maldives Resort and Hideaway Beach Resort & Spa to achieve strong, profitable benchmarks for the industry and disrupting the industry norm. I am confident I will be able to propel the brand to even more successes and build on Lily Hotels’ vision to create value for our guests and stakeholders,” Imroz said.

At leisure, Imroz enjoys an early morning run and spending valuable time with family on weekends. He is also a fitness enthusiast.

Lily Hotels runs Hideaway Beach Resort & Spa, and Lily Beach Resort & Spa in the Maldives.

Hideaway Beach Resort is located on the crescent-shaped island of Dhonakulhi in the northernmost Haa Alif atoll of the Maldives, 290km from capital Male. Characteristic features are unique quietness, comfort and privacy in a 297,000sqm tropical setting.

A total of 103 spacious villas in 10 categories are situated at a great distance from each other, either amongst evergreen tropical vegetation or above the turquoise blue lagoon. A personal butler is available in almost all villa categories and fulfils all guest wishes. The resort’s culinary diversity is reflected in four restaurants and bars.

With a paradisiacal house reef to be explored directly from the beach, Hideaway Beach Resort is the only hotel in the Maldives with a fully equipped harbour. It also offers the largest rum and whiskey menu in the Maldives, and is home to The Spa at Hideaway Maldives, diving school Meridis Dive & Relax, and a professionally supervised Kids Club.

The five-star Lily Beach Resort is located on the 600-metre-long and 110-metre-wide island of Huvahendhoo in South Ari Atoll.

With its Platinum Plan, which includes far more than the traditional package of cocktails, premium brands, champagne and international culinary delights, Lily Beach offers luxury all-inclusive holidays at the highest level. These include two excursions, which can be selected from a wide range of activities, including sunset fishing, snorkelling trips or a visit to a local island.

At your disposal are 125 luxurious villas in five categories. Add to this, the Tamara Spa, Prodivers Diving School, a specialty and main restaurant featuring fine dining, three bars, a shisha lounge, Turtles Kids’ Club, and one of South Ari Atoll’s best house reefs. Guests can also enjoy a diverse entertainment programme with live music and DJs, traditional cultural performances, fish feeding and much more.

Awards

JOALI Maldives wins two honours at Travel + Leisure Luxury Awards Asia

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JOALI Maldives has been recognised in two categories at the Travel + Leisure Luxury Awards Asia 2026, receiving honours among the Best Resorts in the Maldives and for the Most Outrageous Villa.

The recognition reflects the resort’s Creative Living philosophy, which brings together art, nature, wellbeing, sustainability and hospitality within the guest experience.

Located in Raa Atoll, approximately 45 minutes by seaplane from Malé, JOALI Maldives opened as the Maldives’ first art-immersive luxury resort. Art installations, dining experiences, wellbeing programmes and accommodation are integrated across the island as part of its approach to resort living.

The property features 73 beach and overwater villas and residences, positioned across the island and above the Indian Ocean. The accommodation has been designed to provide privacy, space and access to views of the surrounding environment.

Each villa combines contemporary design with materials including timber, marble, bamboo and terrazzo, as well as handcrafted finishes. Floor-to-ceiling glass provides views of the ocean, while private pools connect the indoor and outdoor spaces.

Artworks and design pieces are also incorporated into each villa, reflecting the resort’s Creative Living concept and extending the art experience into the accommodation.

Guests can choose from Beach Villas, Water Villas and multi-bedroom Residences, with options designed for couples, families and groups. The larger residences provide additional living areas, pools and facilities for guests seeking more space and privacy.

Each villa is supported by a dedicated Jadugar, a term used by the resort to describe its butler service. The Jadugar assists guests throughout their stay by arranging dining experiences, island activities, celebrations and other personalised services.

Guests are also provided with bicycles to explore the island’s pathways, gardens and viewpoints.

JOALI Maldives said the awards reflected the work of its team and the support of its guests, partners and wider community. The resort also said it would continue developing experiences focused on creativity, wellbeing and connection.

The recognition adds to JOALI Maldives’ position within the Maldives’ luxury resort sector, where its art-led design and Creative Living philosophy form the basis of its guest experience.

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Cooking

Michelin-Starred Chef Grégoire Berger to host dining experience at Lily Beach Resort & Spa

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Lily Beach Resort & Spa has announced a culinary collaboration with Chef Grégoire Berger, chef and co-owner of the Dubai restaurant Kraken.

Known for progressive French cuisine influenced by the ocean, Berger has received a Michelin star in the Michelin Guide Dubai from 2022 to 2024. His restaurant has also been included among the World’s 50 Best Restaurants, while his work has received recognition through several international culinary awards.

Berger’s approach draws on the sea as a source of ingredients, ideas and presentation. His menus combine French culinary techniques with marine influences, with each dish developed around a narrative connected to the ocean.

As part of his visit to Lily Beach in August 2026, Berger will host a fine-dining dinner for a limited number of guests. He will also introduce a signature dish at AQVA Bar & Restaurant during the collaboration.

The programme forms part of Lily Beach’s efforts to expand its culinary offering and introduce visiting chefs and dining concepts to guests in the Maldives.

Located in South Ari Atoll, the resort will provide guests with an opportunity to experience Berger’s cuisine within its all-inclusive hospitality concept. The collaboration will combine his Michelin-recognised approach with the resort’s existing food and beverage programme.

Lily Beach Resort & Spa has established its hospitality offering around its premium all-inclusive model, supported by a range of dining venues. Its restaurants offer overwater dining, international buffet selections, seafood and Asian-inspired dishes.

The resort’s culinary programme is supported by the Platinum Plan, an all-inclusive package that includes dining experiences, a selection of wines and spirits, excursions and personalised services.

Through the collaboration with Berger, Lily Beach aims to add another dining experience to its guest programme while continuing to develop its position within the Maldives’ luxury hospitality market.

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Awards

Milaidhoo Maldives recognised by guests in Tripadvisor Best of the Best 2026

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Milaidhoo Maldives has announced that it has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2026, placing the island among the top 1% of hotels worldwide based on traveller reviews and ratings.

For Milaidhoo, the recognition is especially meaningful as it comes directly from its guests. Their stories, shared experiences, and reviews have earned the island a place among travellers’ favourite destinations around the world.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo was created for guests seeking a more personal and authentic Maldivian experience. With just 50 villas surrounded by turquoise waters and flourishing coral reefs, the island offers a sense of intimacy and freedom, encouraging guests to reconnect with nature, with each other, and with themselves.

“We are deeply grateful to every guest who has chosen Milaidhoo and taken the time to share their experience,” said Paul van Frank. “To be recognised among Tripadvisor’s Best of the Best is an honour, but what means the most to us are the memories behind each review, the anniversaries celebrated, the friendships formed, the marine encounters discovered and the moments of joy shared on our island. This recognition also belongs to our Milaidhoo Family, whose warmth, care and genuine passion create the heartfelt experiences our guests remember long after they leave. We are proud to share this achievement with every member of our team and every guest who has become part of the Milaidhoo story.”

The Tripadvisor Travellers’ Choice Best of the Best Awards recognise the highest-rated hotels around the world, based on authentic reviews collected over a 12-month period. As one of the world’s most trusted travel guidance platforms, Tripadvisor’s recognition reflects the voices of travellers and the experiences that resonate most strongly with them.

As Milaidhoo continues to welcome guests from around the world, the recognition serves as a reminder of what has always mattered most to the island: creating meaningful experiences, sharing the beauty of the Maldives, and making every guest feel at home.

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