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Lily Hotels Maldives appoints Imroz Uddin as Group Director Sales, Marketing
Lily Hotels Maldives has appointed Imroz Uddin as Group Director Sales & Marketing to oversee the Maldives-based leading hospitality company’s commercial division.
In his new role, Imroz will lead and formulate the group’s sales and marketing strategies to maximise revenue and profits. He will also oversee group sales, branding and communications, partnership and loyalty, digital marketing, revenue management and distribution.
“We are delighted to welcome Imroz as the newest addition to our Executive Committee of the Lily Hotels family. In today’s highly competitive environment, we believe that Imroz will be an inspiring and results-oriented leader for our group’s sales and marketing function backed by our culture’s leadership philosophy, the Red Ring, to live bold and stay sharp,” Michael Wieser, CEO at Lily Hotels, was quoted in a statement, as saying.
“We look forward to more growth and development for our brands with Imroz at the helm of sales and marketing.”
Educated in Las Vegas, US and a hotel management graduate from the Community College of Southern Nevada, Imroz has built an impressive career with luxury brands such as Marriott International, Kempinski, Starwood Hotels & Resorts, CapitaLand in across three continents: Middle East and Africa, Asia Pacific, and Europe. His roles involved leading international delegations, leisure luxury selling, cultivating corporate account relationships and enhancing guest experience.
Prior to joining Lily Hotels, Imroz held the position of Group Director of Sales and Marketing at MerPerle Hotels & Resorts, based in Ho Chi Minh, Vietnam.
During the company’s high growth period, he established a high performing sales culture and oversaw the group’s sales and marketing function for the existing portfolio of five properties (1,500 keys inventory) as well as new hotels across Vietnam.
“I look forward to collaborating with my new team and leading them to a game-changing mind set whilst navigating Lily Beach Maldives Resort and Hideaway Beach Resort & Spa to achieve strong, profitable benchmarks for the industry and disrupting the industry norm. I am confident I will be able to propel the brand to even more successes and build on Lily Hotels’ vision to create value for our guests and stakeholders,” Imroz said.
At leisure, Imroz enjoys an early morning run and spending valuable time with family on weekends. He is also a fitness enthusiast.
Lily Hotels runs Hideaway Beach Resort & Spa, and Lily Beach Resort & Spa in the Maldives.
Hideaway Beach Resort is located on the crescent-shaped island of Dhonakulhi in the northernmost Haa Alif atoll of the Maldives, 290km from capital Male. Characteristic features are unique quietness, comfort and privacy in a 297,000sqm tropical setting.
A total of 103 spacious villas in 10 categories are situated at a great distance from each other, either amongst evergreen tropical vegetation or above the turquoise blue lagoon. A personal butler is available in almost all villa categories and fulfils all guest wishes. The resort’s culinary diversity is reflected in four restaurants and bars.
With a paradisiacal house reef to be explored directly from the beach, Hideaway Beach Resort is the only hotel in the Maldives with a fully equipped harbour. It also offers the largest rum and whiskey menu in the Maldives, and is home to The Spa at Hideaway Maldives, diving school Meridis Dive & Relax, and a professionally supervised Kids Club.
The five-star Lily Beach Resort is located on the 600-metre-long and 110-metre-wide island of Huvahendhoo in South Ari Atoll.
With its Platinum Plan, which includes far more than the traditional package of cocktails, premium brands, champagne and international culinary delights, Lily Beach offers luxury all-inclusive holidays at the highest level. These include two excursions, which can be selected from a wide range of activities, including sunset fishing, snorkelling trips or a visit to a local island.
At your disposal are 125 luxurious villas in five categories. Add to this, the Tamara Spa, Prodivers Diving School, a specialty and main restaurant featuring fine dining, three bars, a shisha lounge, Turtles Kids’ Club, and one of South Ari Atoll’s best house reefs. Guests can also enjoy a diverse entertainment programme with live music and DJs, traditional cultural performances, fish feeding and much more.
Featured
Blue Mind Theory brought to life at InterContinental Maldives Maamunagau
InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.
The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.
Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”
Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.
Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.
Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.
Featured
Noku Maldives unveils long-term Sea Turtle Conservation Programme
Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.
The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.
As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.
The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.
The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.
“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”
Featured
From spa rituals to sunrise yoga: Angsana Velavaru champions mindful living
Surrounded by the crystal-clear waters of South Nilandhe Atoll, Angsana Velavaru invites guests to embark on a holistic journey of renewal that nurtures both body and mind.
At the centre of this experience is the award-winning Angsana Spa, inspired by the timeless essence of Asian wellness traditions. Here, the healing power of touch, scent, and nature come together in harmony. Guests can enjoy a range of treatments designed for both relaxation and family bonding, including restorative massages, revitalising body polishes, and signature rituals that incorporate natural ingredients such as coconut, honey, and tropical herbs. Each therapy aims to rejuvenate, soothe, and restore a deep sense of inner calm that reflects the island’s natural rhythm.
Wellness at Angsana Velavaru extends far beyond the spa. The resort’s approach to wellbeing embraces movement, mindfulness, and meaningful connection. Its modern tropical fitness centre provides a tranquil setting for guests to stay active while remaining close to nature. Activities such as aqua aerobics in the Kuredhi Pool and sunrise yoga on the beach combine physical vitality with mindful awareness.
Across the island, guests are encouraged to slow down and reconnect with their surroundings. Guided meditation, breathwork sessions, and sunset yoga create opportunities for reflection and relaxation. These practices are seamlessly woven into the resort’s environment, offering a sense of serenity that lingers long after the stay.
Under the guidance of Wellbeing Director Artemasius Harefa, Angsana Velavaru’s holistic programmes align with Banyan Group’s Eight Pillars of Wellbeing, with a focus on rest, movement, mindfulness, and connection. The result is a collection of experiences designed to inspire balance and renewal, giving guests the opportunity to embrace a more mindful way of living.
“Modern travellers seek more than rest; they seek renewal,” said Artemasius Harefa, Wellbeing Director at Angsana Velavaru. “Our goal is to create experiences that help guests reconnect with themselves and the natural world, turning wellness into a meaningful way of life.”
At Angsana Velavaru, wellbeing is not a moment but a continuous journey shaped by nature, connection, and the healing spirit of the Maldives.
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