Featured
Lily Hotels Maldives appoints Imroz Uddin as Group Director Sales, Marketing
Lily Hotels Maldives has appointed Imroz Uddin as Group Director Sales & Marketing to oversee the Maldives-based leading hospitality company’s commercial division.
In his new role, Imroz will lead and formulate the group’s sales and marketing strategies to maximise revenue and profits. He will also oversee group sales, branding and communications, partnership and loyalty, digital marketing, revenue management and distribution.
“We are delighted to welcome Imroz as the newest addition to our Executive Committee of the Lily Hotels family. In today’s highly competitive environment, we believe that Imroz will be an inspiring and results-oriented leader for our group’s sales and marketing function backed by our culture’s leadership philosophy, the Red Ring, to live bold and stay sharp,” Michael Wieser, CEO at Lily Hotels, was quoted in a statement, as saying.
“We look forward to more growth and development for our brands with Imroz at the helm of sales and marketing.”
Educated in Las Vegas, US and a hotel management graduate from the Community College of Southern Nevada, Imroz has built an impressive career with luxury brands such as Marriott International, Kempinski, Starwood Hotels & Resorts, CapitaLand in across three continents: Middle East and Africa, Asia Pacific, and Europe. His roles involved leading international delegations, leisure luxury selling, cultivating corporate account relationships and enhancing guest experience.
Prior to joining Lily Hotels, Imroz held the position of Group Director of Sales and Marketing at MerPerle Hotels & Resorts, based in Ho Chi Minh, Vietnam.
During the company’s high growth period, he established a high performing sales culture and oversaw the group’s sales and marketing function for the existing portfolio of five properties (1,500 keys inventory) as well as new hotels across Vietnam.
“I look forward to collaborating with my new team and leading them to a game-changing mind set whilst navigating Lily Beach Maldives Resort and Hideaway Beach Resort & Spa to achieve strong, profitable benchmarks for the industry and disrupting the industry norm. I am confident I will be able to propel the brand to even more successes and build on Lily Hotels’ vision to create value for our guests and stakeholders,” Imroz said.
At leisure, Imroz enjoys an early morning run and spending valuable time with family on weekends. He is also a fitness enthusiast.
Lily Hotels runs Hideaway Beach Resort & Spa, and Lily Beach Resort & Spa in the Maldives.
Hideaway Beach Resort is located on the crescent-shaped island of Dhonakulhi in the northernmost Haa Alif atoll of the Maldives, 290km from capital Male. Characteristic features are unique quietness, comfort and privacy in a 297,000sqm tropical setting.
A total of 103 spacious villas in 10 categories are situated at a great distance from each other, either amongst evergreen tropical vegetation or above the turquoise blue lagoon. A personal butler is available in almost all villa categories and fulfils all guest wishes. The resort’s culinary diversity is reflected in four restaurants and bars.
With a paradisiacal house reef to be explored directly from the beach, Hideaway Beach Resort is the only hotel in the Maldives with a fully equipped harbour. It also offers the largest rum and whiskey menu in the Maldives, and is home to The Spa at Hideaway Maldives, diving school Meridis Dive & Relax, and a professionally supervised Kids Club.
The five-star Lily Beach Resort is located on the 600-metre-long and 110-metre-wide island of Huvahendhoo in South Ari Atoll.
With its Platinum Plan, which includes far more than the traditional package of cocktails, premium brands, champagne and international culinary delights, Lily Beach offers luxury all-inclusive holidays at the highest level. These include two excursions, which can be selected from a wide range of activities, including sunset fishing, snorkelling trips or a visit to a local island.
At your disposal are 125 luxurious villas in five categories. Add to this, the Tamara Spa, Prodivers Diving School, a specialty and main restaurant featuring fine dining, three bars, a shisha lounge, Turtles Kids’ Club, and one of South Ari Atoll’s best house reefs. Guests can also enjoy a diverse entertainment programme with live music and DJs, traditional cultural performances, fish feeding and much more.
Awards
Condé Nast Traveler names .Here Baa Atoll among Indian Ocean’s top resorts
.Here Baa Atoll, a private island retreat in the Maldives, has been named the No. 6 Resort in the Indian Ocean in the Condé Nast Traveler Readers’ Choice Awards 2026.
The annual Readers’ Choice Awards recognise hotels, resorts, destinations, airlines and other travel experiences based on votes submitted by Condé Nast Traveler readers.
The recognition places .Here Baa Atoll among the highest-ranked resorts in the Indian Ocean and comes during a milestone year for the property.
Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll comprises nine residences spread across two natural islands, Somewhere and Nowhere.
Somewhere features seven three- and four-bedroom residences extending from the beach towards the lagoon and designed for families and groups travelling together. Each residence offers indoor and outdoor living spaces, multiple pools, private dining and personalised Roohu service. Guests are transferred directly to their residence by private speedboat, avoiding a conventional lobby and check-in process.
Condé Nast Traveler has previously highlighted the resort for its emphasis on privacy, its beach-to-lagoon residences and its discreet approach to luxury.
The resort experience also includes Nowhere Private Island, which is reserved exclusively for a single group at a time. The island features a five-bedroom Presidential Residence and a three-bedroom Lagoon Residence, providing eight bedrooms and 3,329 square metres of private living space, supported by dedicated service and individually curated experiences.
The Readers’ Choice Award follows several other recognitions received by .Here Baa Atoll during 2026. The resort was included in the Condé Nast Traveler Hot List 2026, with the publication highlighting its residences and design. It has also received international recognition for its architecture and design, alongside creative collaborators Kulör Group, Muza Lab and Topo Design Studio.
Elina Adiyan, Resident Manager of .Here Baa Atoll, said: “To be recognised by the readers of Condé Nast Traveler so early in our journey is incredibly meaningful. .Here was created around a simple idea: to give guests extraordinary space, genuine privacy and the freedom to experience the Maldives entirely on their own terms. This recognition belongs equally to our team, whose care and dedication bring that vision to life every day. We are deeply grateful to everyone who voted for us.”
The latest recognition adds to .Here Baa Atoll’s growing international profile within the luxury travel sector, with the resort positioning privacy, spacious accommodation, design and personalised service at the centre of its guest experience.
Awards
Reethi Faru Resort celebrates culinary team’s success at Hotel Asia and FHAM
Reethi Faru Resort has announced three medal wins by members of its culinary team at the Hotel Asia Culinary Challenge and the FHAM Global Culinary Challenge.
At the Hotel Asia Culinary Challenge, Chef Rohit Kabdal received a Gold Medal in the Decorated Cake category, recognising his work in cake design, presentation and technical execution.
Chef Abhishek Sharma also represented Reethi Faru Resort at the competition, earning a Bronze Medal in the Hot Cooking Fish category.
At the FHAM Global Culinary Challenge, Chef Mayank Bijalwan secured a Silver Medal in the Dress the Cake category, adding a third medal to the resort’s recent culinary achievements.
The results highlight the range of skills within Reethi Faru Resort’s culinary team, spanning pastry, cake presentation and hot kitchen techniques.
According to the resort, participation in professional culinary competitions provides its chefs with opportunities to develop their skills, exchange knowledge and test their abilities alongside other industry professionals.
The achievements also form part of Reethi Faru Resort’s wider focus on dining and guest experience, with its culinary team involved across the resort’s restaurants and food and beverage offerings.
Reethi Faru Resort congratulated Kabdal, Bijalwan and Sharma on their respective achievements, describing the results as recognition of their commitment, technical ability and creativity.
The three medals add to the resort’s recent culinary accolades and reflect its continued emphasis on professional development within its kitchen team.
Cruising
Ifuru Island Maldives unveils ‘Echoes of the Ocean and Stars’ festive programme
Ifuru Island Maldives will celebrate the 2026 festive season with “Echoes of the Ocean and Stars”, an immersive Christmas and New Year programme running from 21 December 2026 to 10 January 2027.
Inspired by the natural beauty of the Maldivian ocean, the night sky and the festive season, the theme will bring together marine and celestial elements across the resort’s décor, entertainment, dining, activities and guest experiences.
At the centre of the concept is the idea that the ocean carries memories, while the stars represent dreams and new beginnings. Rather than presenting the festive season as a series of standalone events, Ifuru Island plans to create a connected journey spanning Christmas, New Year and Orthodox Christmas.
The visual identity of “Echoes of the Ocean and Stars” will combine an underwater-inspired world with celestial elements. Bioluminescent-inspired colours, reef motifs and glowing details will be paired with stars, constellations and moonlit features throughout the resort.

The colour palette will include deep ocean blue and midnight navy alongside pearl white, silver, soft turquoise, pink and purple, with accents of celestial gold. Coral forms, waves, shells and reef-inspired features will be combined with stars and festive details, giving traditional Christmas elements an interpretation inspired by Ifuru Island’s natural surroundings.
The concept will extend beyond decorations to dining, entertainment, activities, uniforms, signage and festive communications.
The resort said the theme is also intended to reflect the emotions associated with the festive period. The ocean represents peace, connection and possibility, while the stars symbolise hope, dreams, guidance and new beginnings.
The festive journey will begin on 21 December and continue through 10 January, encompassing Christmas, New Year and Orthodox Christmas celebrations.
Christmas Eve on 24 December will feature festive dining and entertainment, while Christmas Day on 25 December will centre on family celebrations and relaxed island experiences.
On 31 December, Ifuru Island will mark New Year’s Eve with the main celebration of the festive period, before welcoming 2027 on New Year’s Day with activities centred around the island setting and surrounding ocean.

Celebrations will continue from 1 to 10 January during the Orthodox festive period, including Orthodox Christmas.
According to the resort, the broader concept is intended to connect the entire guest experience, with the island’s natural environment forming part of the festive setting. The ocean will provide inspiration during the day, while the night sky will shape the atmosphere after sunset.
Dining experiences, entertainment and activities will each form part of the wider “Echoes of the Ocean and Stars” narrative, giving guests different experiences throughout their stay while maintaining a consistent creative theme.
The programme is designed for guests travelling with family, friends or loved ones, with Ifuru Island aiming to combine its natural surroundings with festive celebrations and shared experiences.
The full festive programme, including entertainment, activities, culinary experiences and special events, will be announced separately.
“Echoes of the Ocean and Stars” will run at Ifuru Island Maldives from 21 December 2026 to 10 January 2027. Christmas Eve will be marked on 24 December, Christmas Day on 25 December, New Year’s Eve on 31 December, New Year’s Day on 1 January and the Orthodox festive period from 1 to 10 January 2027.
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