Connect with us

Featured

BML, Amex renew partnership to promote Maldives tourism

Published

on

Bank of Maldives (BML) and American Express have renewed their partnership for another year to promote the Maldives as a leading international tourist destination.

At a ceremony held at Kurumba Maldives Thursday evening, planning minister Mohamed Aslam inaugurated the second edition of the Experience Maldives campaign.

The campaign, first launched in 2017, aims to promote the Maldives as an international tourist destination by offering unique, authentic experiences for Amex Cardmembers across the globe.

“We are delighted to partner with Amex for the second time to promote Maldives to Amex Cardmembers across the globe, and we are grateful for the strong support extended by all the stakeholders,” BML CEO Tim Sawyer said, during the launching ceremony.

Through the campaign, Amex Cardmembers can avail special privileges and discount offers at a number of participating resorts, guesthouses and merchants across the country.

At least 26 resorts in the Maldives have participated in the year-long campaign, endorsed by the official tourism promotion body Maldives Marketing and Public Relations Corporation (MMPRC) and the largest industry organisation Maldives Association of Tourism Industry (MATI).

The destination marketing campaign by the Maldives’ largest bank and Amex comes days after the country welcomed the 1.5 millionth tourist of the year — a new record in tourist arrivals.

Following the achievement, government had announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

The new government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

To achieve this target, the government had proposed adding MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the proposed state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.

The parliament is currently reviewing the budget.

The government, which came to power in 2018, pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) in 2018 and 2017.

Featured

The Halcyon Private Isles Maldives collaborates with Maldivian artist Ahmed Aleem

Published

on

The Halcyon Private Isles Maldives, Autograph Collection has announced a collaboration with Ahmed Aleem Shakoor, who is currently in residence at the resort, introducing a creative element to the guest experience.

Aleem, a self-taught artist, is known for work that combines maritime themes, surrealism and symbolism. His practice spans watercolours, acrylics and mixed media, drawing inspiration from the Maldives’ history and ocean landscapes, often expressed through the use of light, depth and narrative.

During his residency, Aleem is working with the resort to develop a series of artistic and cultural experiences aimed at engaging guests. These include live painting sessions, informal interactions with the artist and workshops designed to encourage creative participation.

The programme forms part of the resort’s wider activities, with offerings such as mini canvas painting, coconut painting and creative art sessions available to guests. In addition, Tales Painted in Sunlight combines elements of Maldivian folklore, storytelling and visual art, providing further insight into local culture.

The collaboration reflects the resort’s approach to incorporating local artistic talent into its programming, while offering guests opportunities to engage with creative activities in a relaxed setting. The residency is designed to allow guests to explore artistic expression as part of their island experience.

As part of its seasonal programme, selected artistic activities are also included in the resort’s Easter offerings, providing additional opportunities for guests to take part in creative experiences during their stay.

Continue Reading

Awards

Amilla Maldives wins ‘Most OutThere Initiative’ award for Inclusive Travel

Published

on

Amilla Maldives has been named a joint winner in the Most OutThere Initiative in Inclusive Travel category at the Experientialist Awards 2026, following a Highly Commended recognition in the same category in 2025.

The Experientialist Awards recognise organisations shaping travel through inclusivity, individuality and design, with the inclusive travel category highlighting initiatives that address not only accessibility, but also how journeys are experienced by guests.

At Amilla Maldives, accessibility is integrated into the overall guest experience. The resort adopts an approach that begins at the planning stage and continues throughout the stay, with a focus on understanding individual guest needs and adapting experiences accordingly.

Aligned with its In Harmony with Purpose philosophy, the resort has introduced a range of measures aimed at improving accessibility. These include villa features designed for ease of use, accessible pathways across the island and adaptive experiences such as inclusive snorkelling and wellness sessions.

As an IncluCare Verified resort, Amilla Maldives continues to develop its offering through feedback and collaboration, with the aim of enhancing inclusivity across its operations.

Commenting on the recognition, Morgan Martinello said the resort remains focused on creating travel experiences that feel natural and accessible. He noted that the continued recognition reflects the resort’s ongoing efforts to improve inclusivity.

The award from OutThere, a platform focused on diversity and inclusion in travel, marks a further step in the resort’s efforts to create accessible and inclusive guest experiences.

Continue Reading

Featured

One year on: Centara Grand Lagoon Maldives marks milestone

Published

on

Centara Grand Lagoon Maldives, part of Centara Hotels and Resorts, has marked its first anniversary, highlighting a year of operations as a luxury island resort within The Atollia development.

During its first year, the resort has received international recognition, including being named among Favourite Overseas Leisure Hotels in the Condé Nast Traveller Middle East Readers’ Choice Awards 2025 and listed among the Top Ten Best Maldives Resorts in the DestinAsian Readers’ Choice Awards 2026.

Since opening, the resort has offered a collection of beachfront and overwater villas, along with two- and three-bedroom residences designed to provide privacy and space. Accommodation options include private pools or Jacuzzis, with design elements incorporating contemporary architecture, natural materials and Thai-inspired influences.

The resort’s concept draws on Thai heritage, reflected across its wellness, dining and guest experiences. At SPA Cenvaree Retreat, treatments are inspired by traditional Thai wellness practices. Dining options across the resort include live cooking experiences at The Gallery, Mediterranean-inspired seafood at Bluefin, and beverage offerings at venues such as Sunset Social, The Club and Coco Drift.

Guests can also take part in a range of leisure and recreational activities, including water sports and marine experiences. The resort caters to a variety of travellers, offering facilities for families, including a kids’ club and an entertainment zone for teenagers, as well as spaces for private events, group stays and corporate gatherings.

Commenting on the milestone, Jorge Fernandez said the resort combines elements of Thai heritage with the Maldivian environment to create a distinct guest experience. He noted that recognition received during the first year reflects the resort’s approach to hospitality, sustainability and service, while also acknowledging the role of guests and staff in its development.

As it marks its first anniversary, Centara Grand Lagoon Maldives continues to focus on delivering curated guest experiences, with an emphasis on hospitality, design and sustainable operations within the destination.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.