Business
Maldives invites Italian journos, influencers for promotional fam trip

Maldives Marketing and Public Relations Corporation (MMPRC) has brought in a team of journalists and social media influencers from Italy, as part of the official tourism promotion body’s series of familiarisation trips to promote Maldives.
The team, which arrived in the Maldives on Sunday, consists of journalists from well-known publications such as GQ Italia, Vanity Fair, Turista.info, Viaggi Corriere and Il Giornale. Two of Italy’s most popular social media influencers, Roberto De Roza and Lorenzo Liverani, are also part of the team.
During their eight-day stay in the Maldives, the team will experience different types of products that are available in the Maldives, from guesthouses on local islands to resorts and liveaboards.
They will be staying at the recently opened Raffles Maldives Meradhoo resort as well as at The Sun Siyam Iru Fushi Maldives resort, White Lagoon Guesthouse in Fehendhoo island in Baa atoll, and Gahaa liveaboard operated by Voyages Maldives.
Their experiences in the Maldives will be featured as articles and photographs in their respective publications in Italy.
“This is the 16th group to arrive in the Maldives as part of a series of familiarisation trips organised by MMPRC this year. The aim of these trips is to further increase the exposure for the destination in the international markets,” a statement issued by MMPRC read.
“The purpose of this trip is to create awareness of the destination in the Italian market while reaching a wider audience, feature the products of the destination and highlight on the sustainable tourism initiatives practiced in Maldives.”
Italy ranks third amongst the source markets for Maldives tourism, after China and India, and ahead of markets such as Germany, Russia and the UK.
In 2018, 105,297 Italians visited the Maldives — an increase of 18.5 per cent over the 88,867 in the previous year. That growth is set to continue this year as well, as arrivals from Italy increased by 31.7 per cent to reach 97,375 in the January-September period.
The average stay for Italians, who were the first to spot the potential of tourism in the pristine atolls over four decades ago, in the Maldives is between four and 11 nights.
MMPRC kicked off the series of familiarisation trips in April, starting with a team of Indian journalists and bloggers. The official tourism promotion entity has so far brought in teams from the UK, China and South Korea and Australia, as well as countries from Eastern Europe.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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