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From swimming with whale sharks to writing workshops: English author Imogen Edwards-Jones shares her love for Maldives
For a scuba diving enthusiast, Maldives is undoubtedly an underwater paradise!
Known internationally as one of the world’s best scuba diving destinations, the Maldives has an abundance of dive sites with one thrilling dive opportunity after another. The islands of the Maldives have consistently warm waters with outstanding visibility throughout the year, and consist of exhilarating dive sites such as vibrant thilas, exciting channels, coral-filled overhangs and fascinating wrecks.
And like many others, renowned English author Imogen Edwards-Jones first arrived in the Maldives some 25 years ago, hoping to catch a glimpse of those breath-taking underwater sceneries.
“I was quite adventurous. I had been to Madagascar, Bali and Sri Lanka. And someone suggested the Maldives. I was very keen on scuba diving and this is one of the best places in the world for scuba diving,” Imogen recalls her first visit to the Maldives during which she stayed at Fesdu Fun Island (now Fun Island Resort and Spa).
Since then, Imogen and her family has returned to the Maldives on several occasions, staying at different resorts across the archipelago, including Taj Exotica Resort and Spa Maldives, One&Only Reethi Rah, and the latest being the LUX* South Ari Atoll.
LUX* South Ari Atoll. PHOTO/ LUX*
It was at LUX* South Ari Atoll in 2013 that she came across whale sharks for the first time. It was, as Imogen described it, almost a religious experience.
“Everyone had already left the boat with their snorkels and I was late because my son was crying. By the time we hit the water, everyone else had gone miles away. So it was just me and this beautiful creature. And I swam with it for about five minutes. I looked in the eye, which was sort of like the ‘soul of the world’,” she says.
And for her nine-year-old daughter, the holiday at LUX* South Ari Atoll proved to be a learning experience too. She was introduced to the resort’s marine biology programme, and learned all about marine conservation and sustainability from its resident marine biologist. Now, she is an eco-warrior!
“[LUX* South Ari Atoll is] very blessed with its natural environment. Some islands in the Maldives are small and you might get an anxious feeling. But here, it feels like you’ve the freedom. There’s a lot to do, especially for children,” Imogen describes the island of Dhidhoofinolhu in South Ari Atoll.
Imogen with her kids during their first visit to LUX* South Ari Atoll in 2013. PHOTO/ IMOGEN
But perhaps the most interesting aspect of Imogen’s love for the Maldives is how one of her bestselling books, Beach Babylon was inspired by her many trips to the island nation. The book explores the lengths to which employees at island resorts like those in the Maldives go to in order to make others’ holiday possible.
“The Maldives is the epicentre of the can-do service philosophy. The idea that you could’ve caviar sent from somewhere or belly dancers and fire dancers all flown in here, to the middle of nowhere. That I find fascinating,” Imogen says.
“Having done Hotel and Air Babylon before, what’s perfect about this is that it was a great opportunity to look at a small community from a different perspective. Island life is fascinating because somebody’s paradise can also be someone else’s hell. These island resorts are a microcosm of the rest of the world because they’ve characters and nationalities from all over the world: Filipinos in the spa, Dutchmen teaching tennis, French chefs, Italian pizza makers and English doing the admin work. It was like putting the rest of the world under a microscope.”
Imogen, who authored the Sunday Times best sellers Hotel Babylon, Air Babylon, Fashion Babylon, Beach Babylon and Pop Babylon, is back at LUX* South Ari Atoll this week.
This time, she hosted a writing workshop and a meet and greet series of events for the guests. In her workshop on bestseller writing, she shared her secrets on how she got into the business, how she stayed there, how she has written everything from columns in Arena Magazine to the worldwide hit Hotel Babylon, and working on Belgravia with Julian Fellowes. She also advised on how to get started on your story, how to pace it properly, how to structure it, how to develop character and, hopefully, how to end up selling over a million books.
“This is my first writing workshop in an island resort. I’m very excited,” Imogen says.
Imogen autographs a copy of her book, Beach Babylon during her last visit to LUX* South Ari Atoll. PHOTO/ LUX*
For the British author, one week in the Maldives is just not enough! As she leaves the island paradise after another week of fun, diving and whale sharks, she has just one message for everyone who has had plans to come to the Maldives: “Get your arse on the plane and hurry up!”
And LUX* South Ari Atoll may just be the ideal choice for your Maldives holiday, be it your honeymoon, a romantic getaway or even just a family vacation.
Beach at LUX* South Ari Atoll. PHOTO/ LUX*
Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.
With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.
A Lagoon Pavillion at LUX* South Ari Atoll. PHOTO/ LUX*
Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.
While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
The Standard, Maldives, the stylish and unconventional resort in Raa Atoll, announces the launch of its most generous offering yet: the Premium All-Inclusive package, timed to complement its highly anticipated Festive 2025 programme. Titled “Unlimited Play – Eat. Sip. Repeat,” the package is designed to provide guests with a hassle-free, elevated island experience, ensuring every moment is infused with fun and luxury without reaching for the wallet. The move reinforces The Standard’s commitment to offering unscripted fun and memorable stays in the Maldives.
The Premium All-Inclusive
The Premium All-Inclusive package covers all daily meals across four dining venues, including the signature specialty restaurants. At the heart of the offering is the unlimited premium beverage programme: guests can enjoy free-flowing Champagne; choose from over 50 premium wines, prosecco, and sparkling selections from around the world; and access top-shelf spirits with crafted cocktails and mocktails available all day and into the late-night hours at Todis and by the pool.
Beyond dining, the package includes further inclusions. Every villa receives a daily replenished, fully stocked mini bar featuring two bottles of premium wine, two spirits, and four beers. For stays of six nights or more, the Ultimate Indulgence is unlocked, granting each adult a complimentary 45-minute spa treatment—either a restorative massage or a DIY hammam experience. In addition, guests receive one complimentary Adventure Time excursion per stay, selecting from a sunset fishing trip, a lucky dolphin cruise, or a romantic sunset cruise.
Festive Season 2025
As the year draws to a close, The Standard, Maldives invites guests to join the Festive 2025 celebrations, an immersive programme that transforms the island into a lively setting of parties and bespoke gastronomy. From Christmas Eve through the New Year, the resort’s playful spirit will feature uniquely Standard activities, decorations, and a curated line-up of entertainment for guests of all ages.
Highlights of the Festive 2025 calendar include exclusive themed beach parties, culinary journeys crafted by international chefs, and dedicated events for families. The celebrations will culminate in a high-energy New Year’s Eve gala with performances, fireworks over the lagoon, and dancing to ring in 2026 in The Standard’s signature style.
“At The Standard, we believe true luxury means freedom; freedom to play, indulge, and live in the moment without a second thought. Our new Premium All-Inclusive is all about that: seamless, generous, and fun. From Champagne breakfasts to late-night cocktails, it’s the easiest decision guests will ever make on holiday,” said Justin Swart, General Manager, The Standard, Maldives.
The Standard, Maldives aims to offer a celebratory experience this year by coupling the convenience of the Premium All-Inclusive with its Festive 2025 programming, setting the stage for a holiday season where preferences are catered to from the first welcome bubbles to the last dance of the New Year.
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