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From swimming with whale sharks to writing workshops: English author Imogen Edwards-Jones shares her love for Maldives
For a scuba diving enthusiast, Maldives is undoubtedly an underwater paradise!
Known internationally as one of the world’s best scuba diving destinations, the Maldives has an abundance of dive sites with one thrilling dive opportunity after another. The islands of the Maldives have consistently warm waters with outstanding visibility throughout the year, and consist of exhilarating dive sites such as vibrant thilas, exciting channels, coral-filled overhangs and fascinating wrecks.
And like many others, renowned English author Imogen Edwards-Jones first arrived in the Maldives some 25 years ago, hoping to catch a glimpse of those breath-taking underwater sceneries.
“I was quite adventurous. I had been to Madagascar, Bali and Sri Lanka. And someone suggested the Maldives. I was very keen on scuba diving and this is one of the best places in the world for scuba diving,” Imogen recalls her first visit to the Maldives during which she stayed at Fesdu Fun Island (now Fun Island Resort and Spa).
Since then, Imogen and her family has returned to the Maldives on several occasions, staying at different resorts across the archipelago, including Taj Exotica Resort and Spa Maldives, One&Only Reethi Rah, and the latest being the LUX* South Ari Atoll.
LUX* South Ari Atoll. PHOTO/ LUX*
It was at LUX* South Ari Atoll in 2013 that she came across whale sharks for the first time. It was, as Imogen described it, almost a religious experience.
“Everyone had already left the boat with their snorkels and I was late because my son was crying. By the time we hit the water, everyone else had gone miles away. So it was just me and this beautiful creature. And I swam with it for about five minutes. I looked in the eye, which was sort of like the ‘soul of the world’,” she says.
And for her nine-year-old daughter, the holiday at LUX* South Ari Atoll proved to be a learning experience too. She was introduced to the resort’s marine biology programme, and learned all about marine conservation and sustainability from its resident marine biologist. Now, she is an eco-warrior!
“[LUX* South Ari Atoll is] very blessed with its natural environment. Some islands in the Maldives are small and you might get an anxious feeling. But here, it feels like you’ve the freedom. There’s a lot to do, especially for children,” Imogen describes the island of Dhidhoofinolhu in South Ari Atoll.
Imogen with her kids during their first visit to LUX* South Ari Atoll in 2013. PHOTO/ IMOGEN
But perhaps the most interesting aspect of Imogen’s love for the Maldives is how one of her bestselling books, Beach Babylon was inspired by her many trips to the island nation. The book explores the lengths to which employees at island resorts like those in the Maldives go to in order to make others’ holiday possible.
“The Maldives is the epicentre of the can-do service philosophy. The idea that you could’ve caviar sent from somewhere or belly dancers and fire dancers all flown in here, to the middle of nowhere. That I find fascinating,” Imogen says.
“Having done Hotel and Air Babylon before, what’s perfect about this is that it was a great opportunity to look at a small community from a different perspective. Island life is fascinating because somebody’s paradise can also be someone else’s hell. These island resorts are a microcosm of the rest of the world because they’ve characters and nationalities from all over the world: Filipinos in the spa, Dutchmen teaching tennis, French chefs, Italian pizza makers and English doing the admin work. It was like putting the rest of the world under a microscope.”
Imogen, who authored the Sunday Times best sellers Hotel Babylon, Air Babylon, Fashion Babylon, Beach Babylon and Pop Babylon, is back at LUX* South Ari Atoll this week.
This time, she hosted a writing workshop and a meet and greet series of events for the guests. In her workshop on bestseller writing, she shared her secrets on how she got into the business, how she stayed there, how she has written everything from columns in Arena Magazine to the worldwide hit Hotel Babylon, and working on Belgravia with Julian Fellowes. She also advised on how to get started on your story, how to pace it properly, how to structure it, how to develop character and, hopefully, how to end up selling over a million books.
“This is my first writing workshop in an island resort. I’m very excited,” Imogen says.
Imogen autographs a copy of her book, Beach Babylon during her last visit to LUX* South Ari Atoll. PHOTO/ LUX*
For the British author, one week in the Maldives is just not enough! As she leaves the island paradise after another week of fun, diving and whale sharks, she has just one message for everyone who has had plans to come to the Maldives: “Get your arse on the plane and hurry up!”
And LUX* South Ari Atoll may just be the ideal choice for your Maldives holiday, be it your honeymoon, a romantic getaway or even just a family vacation.
Beach at LUX* South Ari Atoll. PHOTO/ LUX*
Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.
With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.
A Lagoon Pavillion at LUX* South Ari Atoll. PHOTO/ LUX*
Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.
While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.
Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.
Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.
While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.
The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.
Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.
Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.
The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.
For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.
While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.
Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.
Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.
The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.
Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.
Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.
Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”
Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.
Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.
The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.
Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.
SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.
“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.
SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.
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