Adventures of Maldives video competition concludes with overwhelming success
Winners of the Adventures of Maldives (Dhivehi Aahitha) video competition have been announced, with the state tourism promotion company hailing the pilot programme as a huge success.
The top ten videos of the competition were awarded at a ceremony held in Hotel Jen in capital Male Thursday morning.
The ceremony was attended by Hussain Afeef, Vice President of Maldives Association of Tourism Industry (MATI), Hussain Lirar, deputy tourism minister, and Mohamed Haris, Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC). Senior officials from the tourism ministry, Maldives Integrated Tourism Development Corporation (MITDC) as well as participants of the competition were also in attendance.
The top 10 videos were submitted by:
- Naaid Ali
- Ahmed Fazeel
- Marek Marzejko
- Ishan Hassan
- Hoodh Ahmed Ziyad
- Fathimath Shizmee
- Mohamed Siraj Ahmed
- Ali Nazim
- Ibrahim Shizan
- Viktoriya Voynikova
According to MMPRC, Naaid is set to receive USD 6500 (MVR 100,230).
The video competition, a co-promotional marketing activity conducted in association with Six Senses Laamu resort, was aimed at showcasing personally shot videos of locals and tourists engaging in adventurous activities throughout the Maldives.
The videos submitted were posted online and voting for the videos commenced on November 22, where the top ten most liked and watched videos were judged by a panel of three members. The competition received over 400,000 video views and over 25,000 engagements in just over two weeks from all over the world.
“The Adventures of Maldives is a co-creational platform designed to engage and inspire travellers as well as the general public to share their fond adrenaline filled memories of Maldives. I am delighted to also note that while being a pilot project, the results of this competition have greatly exceeded our expectations and targets,” Haris said, at the closing ceremony.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East.