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New openings set to bring fresh approach to luxury tourism in Maldives

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Maldives.net.mv – As a gaggle of glitzy Maldives newcomers clamour for attention, vying to outdo each other for ostentation, one company is setting itself apart with a refreshingly different approach – creating an outstanding, authentic Maldives experience that gives guests more of what they want. With over 60 years’ experience in the destination between them, the three founding directors of The Small Maldives Island Company have looked beyond tired norms and attention-seeking fads to put what guests really want at the heart of everything they do.

Their vision will be turned into reality with the launch of two exemplary new island resorts, Amilla Fushi (opening November 2014) and Finolhu (opening Q4 2015). An intimate island home that doesn’t take itself too seriously, Amilla Fushi will offer laid-back luxury and more purpose-designed houses of two or more bedrooms than any other Maldives resort – perfect for families and groups of friends. Amilla’s hot, fun-loving younger sister Finolhu meanwhile will offer an affordable beach club-style take on nu-luxury. Located in the pristine UNESCO biosphere reserve of Baa Atoll, both are easily reached via scheduled flights to the new Baa Atoll airport, or a scenic 30-minute seaplane ride from Malé.

Amilla Fushi and Finolhu will turn the established Maldives model on its head. No more thinking of guests as a captive audience, to be corralled into the same couple of pricey restaurants for every meal. No more stinging them with extras every time they do anything, then waving them off with a serious case of ‘bill shock’. And no more lumping in charges for things they don’t need or want.

Says co-founder Tom McLoughlin, “We want our Spa experience to be accessible, indulgent and worry free, so guests can enjoy it without worrying that they can’t afford to have treatments. So – just as it’s a given that breakfast is included – we’re including a 50 minute spa treatment for every guest, every day”.

There will be no ‘paywall’ deterring guests from making the most of the magical Maldivian ocean either: All water sports – non-motorised and motorised – will be complimentary too. No need for parents to cost-control by parking their kids in front of the resort PlayStation for hours on end; instead they will be free to splash around to their hearts’ content, with a host of supervised fun and games ensuring an unforgettable, authentically aquatic Maldivian adventure. What’s more, Amilla’s house reef even boasts its very own renowned ‘Blue Hole’ dive site within snorkeling distance of the beach.

Budding island hoppers with a taste for adventure will also welcome a refreshing, relaxed ‘open island’ philosophy: a first for the Maldives.   Far from being marooned on a single island for the duration of their stay, guests at Amilla and Finolhu will be encouraged to explore Baa Atoll’s other resorts, and their bars and restaurants – and vice versa.  This pioneering and liberating approach puts guests’ experience first, while simultaneously demonstrating the resorts’ supreme confidence in their own offering.

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Amilla Fushi – which literally translates from the local Dhivehi language as ‘my island home’ – ignores fleeting trends in favour of timeless pleasures:  delicious, unpretentious food; superb wines; and relaxed yet flawless service. The vision of ‘Island Restaurateur’, acclaimed Aussie Chef Luke Mangan (described by food legend Anthony Bourdain as ‘the Michael Corleone of Sydney’s restaurant scene’) is to prepare the kind of food people really want to eat on holiday. Out goes starched-shirt service, lobster and linen, and in come barefoot cocktails, barbecue flavours, zingy ceviches and tropical ingredients – realised to perfection at relaxed pier-side restaurant Lonu. Curling around the Maldives’ biggest swimming pool, Baazaar serves upthe freshest line-caught local fish with an international twist, and serious sundowners (or uppers!).

Guests are also free to grab some groceries and self-cater in style: The island’s Emperor General Store and Cellar Door wine shop are stocked with handpicked fresh ingredients, from fresh fruit and vegetables and fine cuts of meat to fresh-baked breads. A true ‘home from home’ experience for foodies who love to cook for their families and friends.

A range of purpose-designed Island Homes – one- and two-bed Beach and Lagoon Houses; 12-metre high, two-bed Tree Houses; and Ocean Reef Houses right on the house reef, with rates starting from approx. US$1,800 per night – are complemented by 12 stunning bespoke Beach Residences of three, four, five and six bedrooms.

Also in Baa Atoll, Finolhu, opening in 2015, is a buzzy, informal haven for sociable singles, fun loving travellers and Millennial families. Offering 126 rooms – 88 overwater – as well as 40 villa suites cocooned on the secluded sanctuary of Finolhu Private Island, Finolhu is all about simple things, done well. Think sandspit-hopping picnics, swim-up cocktails at the Baa Bar and stand-up snacks from the colourful shabby chic Fish & Crab Shack.

Conceived and managed by The Small Maldives Island Company, Amilla Fushi and Finolhu’s light-hearted, unpretentious approach and contemporary architecture and design will bring a new way of doing things to a destination that has found itself in a coupley conceptual cul-de-sac.

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SO/ Maldives adds Scooper Ice Cream Trolley to Lazuli Beach Club experience

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Paradise just got a little cooler and a lot more delicious.

Adding another playful touch to its signature Island Couture experience, SO/ Maldives has introduced its newest guest activation: the Scooper Ice Cream Trolley, now taking centre stage beside the pool at the vibrant Lazuli Beach Club.

Perfectly positioned beside the pool, the stylish trolley invites guests to take a break from the Maldivian sunshine and indulge in 10 delicious ice cream flavours, each offering its own little reason to stay poolside just a few minutes longer.

Set against the turquoise backdrop of Lazuli Beach Club, the activation brings a playful, nostalgic element to the resort’s contemporary approach to luxury. Guests can simply step away from their sun lounger and enjoy a cool treat without ever having to leave the poolside mood.

The experience is designed to be effortless and spontaneous a little moment of indulgence that perfectly complements the carefree energy of SO/ Maldives.

Whether enjoyed after a refreshing swim, shared between friends or captured in that perfect poolside photograph, the Ice Cream Trolley adds another delicious layer to the Lazuli Beach Club experience. And with the ocean sparkling just beyond the pool, cocktails in hand and ice cream within reach, there really is nowhere else to be.

Come for the pool. Stay for the ice cream.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.

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Victor Bernardo joins 2026 Four Seasons Maldives Surfing Champions Trophy

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Four Seasons Resort Maldives at Kuda Huraa has confirmed Brazilian freesurfer Victor Bernardo for the 2026 Four Seasons Maldives Surfing Champions Trophy, joining Mason Ho in a growing field of world-class athletes.

Returning to Sultans from September 4 to 11, 2026, the invitation-only contest brings six celebrated surfers to the North Malé Atoll to compete across single fin, twin fin and thruster divisions. The format places adaptability, creativity and board knowledge at the centre of the competition, with an overall champion crowned after three distinct eras of surfboard design have been put to the test.

For guests staying at Kuda Huraa, the Trophy offers close access to the competition and the athletes taking part. Sultans is reached within minutes of the resort, while the week extends beyond the heats through post-surf conversations, sunset gatherings and opportunities to experience the wider surf culture of the island.

Bernardo joins the field as one of contemporary surfing’s most accomplished all-round stylists. Known for moving comfortably between alternative boards and high-performance equipment, the 28-year-old has built a global reputation for fluid surfing, technical range and an instinctive understanding of how different boards shape a wave.

Whether threading tubes on a quad, drawing extended lines on a twin fin or producing powerful turns on a modern thruster, Bernardo’s approach makes him particularly suited to the Champions Trophy format.

“I surf different boards every day, and to me it’s the most fun thing in surfing,” said Bernardo. “To be in an event like this has always been my dream. I’m very excited for it.”

Born in Guarujá on Brazil’s São Paulo coastline, Bernardo first paddled out at four years old alongside his family. He spent more than a decade progressing through the professional ranks, winning the Oakley Pro Junior and establishing himself as one of Brazil’s leading competitive prospects.

In recent years, he has become one of surfing’s most respected freesurfers, earning recognition for his style, versatility and willingness to explore a broad range of surfboard designs. That range has made him a natural addition to an event where competitors must continually adjust their technique, equipment and approach. “I love that it’s very selective, and it seems to be an incredible experience,” Bernardo added. “I am honoured and excited.”

His invitation also carries a personal significance beyond the competition. “What I’m most excited about is bringing my mum on her first international trip, enjoying our time together and having fun.”

Held at the world-renowned right-hand break of Sultans, the Four Seasons Maldives Surfing Champions Trophy combines elite competition with the freedom and experimentation of classic surfing. Its compact field, three-board format and island setting have helped distinguish it from conventional professional contests.

First staged in 2011, the Trophy has welcomed athletes including Mark Occhilupo, Taj Burrow, Josh Kerr, Kelly Slater, Joel Parkinson, Michel Bourez, Carissa Moore and Maya Gabeira. The 2025 edition saw Michel Bourez complete a comeback from injury to win the overall title, recording the event’s only perfect 10 along the way. With Bernardo now joining Mason Ho for 2026, the next edition is already taking shape as one of the most unpredictable in the event’s history.

Further competitors will be announced in the coming weeks, with updates shared through surfingchampionstrophy.com and the Four Seasons Resort Maldives at Kuda Huraa channels.

Where Champions Come to Surf

The Four Seasons Maldives Surfing Champions Trophy brings six invited athletes to Sultans to compete across single fin, twin fin and thruster divisions. Unlike a conventional surf contest, the format rewards the ability to interpret a wave through different boards, techniques and periods of surfing history.

The Garden-Island Base at Kuda Huraa

Located 25 minutes by speedboat from Malé, Four Seasons Resort Maldives at Kuda Huraa provides direct access to the surf breaks of the North Malé Atoll, supported by more than two decades of collaboration with Tropicsurf. During the Trophy, guests can follow the competition at Sultans, meet leading figures from the surf world and combine event access with coaching, wellness and island experiences.

To reserve a stay during the 2026 Four Seasons Maldives Surfing Champions Trophy or enquire about the Surf’s Up package, contact reservations.mal@fourseasons.com or call +960 66 00 888.

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One&Only Reethi Rah unveils Jessie J as headliner for ‘Time as One’ festive season

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One&Only Reethi Rah, the Maldives’ iconic private island retreat, has announced the powerhouse singer-songwriter Jessie J as the headlining entertainer for its highly anticipated New Year’s Eve celebrations. The exclusive live performance, reserved solely for resort guests, continues One&Only Reethi Rah’s growing tradition of welcoming the New Year with some of the world’s most celebrated musical acts.

Set against the stunning backdrop of the Indian Ocean, New Year’s Eve celebrations at One&Only Reethi Rah will culminate in the resort’s Gala Night on 31st December 2026. The highlight of the festive season, the evening will begin with an elegant beachside cocktail reception before unfolding into an exhilarating celebration of culinary theatre and captivating live performances. As 2026 draws to a close, Jessie J will take the stage, bringing the celebrations to electrifying heights with her powerhouse vocals, dynamic stage presence and chart-topping hits.

Known for her exceptional vocal range and unique musical style blending soul, pop, and contemporary R&B; her prolific ear for musical hooks and confident stage persona, her global singles including “Price Tag,” “Domino,” and “Bang Bang” have reached #1 in the world, garnering various accolades including the Critics’ Choice BRIT Award and a Grammy nomination. Throughout her career, Jessie J has also served as a coach on the renowned singing competition shows The Voice UK, The Voice Australia, and The Voice Kids UK.

“We are excited to welcome Jessie J to One&Only Reethi Rah for this year’s New Year’s Eve celebrations,” said Jan Tibaldi, General Manager of the resort. “One&Only is all about creating unforgettable moments, and ringing in 2027 with an artist of Jessie J’s calibre promises to be a spectacular night that our guests will remember for years to come.”

This year’s festive season at One&Only Reethi Rah welcomes guests to explore unhurried moments of connection through the theme of Time as One, centred on sharing meaningful and liberating experiences. Guests of all ages are invited to discover unscripted memories through a season of family holiday traditions, divine culinary experiences, rejuvenating wellness treatments, and exhilarating activities on sand and in the sea. Jessie J’s performance at the end of the year is sure to embody the spirit of the season and ignite meaningful and special memories to welcome 2027.

The festive season at One&Only Reethi Rah commences on 20th December 2026 with the annual Tree Lighting Ceremony & Cocktail and ends on 13th January 2026 with the resort’s Orthodox New Year Gala Dinner. Reservations and pre-bookings are recommended.

For inquiries and bookings, please contact the VIP Services team at reethirah.festive@oneandonlyreethirah.com. For more information about festive and the resort, please visit oneandonlyreethirah.com. For bookings, please call +960 664 8800 or contact the resort’s reservations team at reservations@oneandonlyreethirah.com.

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