News
New openings set to bring fresh approach to luxury tourism in Maldives
Maldives.net.mv – As a gaggle of glitzy Maldives newcomers clamour for attention, vying to outdo each other for ostentation, one company is setting itself apart with a refreshingly different approach – creating an outstanding, authentic Maldives experience that gives guests more of what they want. With over 60 years’ experience in the destination between them, the three founding directors of The Small Maldives Island Company have looked beyond tired norms and attention-seeking fads to put what guests really want at the heart of everything they do.
Their vision will be turned into reality with the launch of two exemplary new island resorts, Amilla Fushi (opening November 2014) and Finolhu (opening Q4 2015). An intimate island home that doesn’t take itself too seriously, Amilla Fushi will offer laid-back luxury and more purpose-designed houses of two or more bedrooms than any other Maldives resort – perfect for families and groups of friends. Amilla’s hot, fun-loving younger sister Finolhu meanwhile will offer an affordable beach club-style take on nu-luxury. Located in the pristine UNESCO biosphere reserve of Baa Atoll, both are easily reached via scheduled flights to the new Baa Atoll airport, or a scenic 30-minute seaplane ride from Malé.
Amilla Fushi and Finolhu will turn the established Maldives model on its head. No more thinking of guests as a captive audience, to be corralled into the same couple of pricey restaurants for every meal. No more stinging them with extras every time they do anything, then waving them off with a serious case of ‘bill shock’. And no more lumping in charges for things they don’t need or want.
Says co-founder Tom McLoughlin, “We want our Spa experience to be accessible, indulgent and worry free, so guests can enjoy it without worrying that they can’t afford to have treatments. So – just as it’s a given that breakfast is included – we’re including a 50 minute spa treatment for every guest, every day”.
There will be no ‘paywall’ deterring guests from making the most of the magical Maldivian ocean either: All water sports – non-motorised and motorised – will be complimentary too. No need for parents to cost-control by parking their kids in front of the resort PlayStation for hours on end; instead they will be free to splash around to their hearts’ content, with a host of supervised fun and games ensuring an unforgettable, authentically aquatic Maldivian adventure. What’s more, Amilla’s house reef even boasts its very own renowned ‘Blue Hole’ dive site within snorkeling distance of the beach.
Budding island hoppers with a taste for adventure will also welcome a refreshing, relaxed ‘open island’ philosophy: a first for the Maldives. Far from being marooned on a single island for the duration of their stay, guests at Amilla and Finolhu will be encouraged to explore Baa Atoll’s other resorts, and their bars and restaurants – and vice versa. This pioneering and liberating approach puts guests’ experience first, while simultaneously demonstrating the resorts’ supreme confidence in their own offering.
Amilla Fushi – which literally translates from the local Dhivehi language as ‘my island home’ – ignores fleeting trends in favour of timeless pleasures: delicious, unpretentious food; superb wines; and relaxed yet flawless service. The vision of ‘Island Restaurateur’, acclaimed Aussie Chef Luke Mangan (described by food legend Anthony Bourdain as ‘the Michael Corleone of Sydney’s restaurant scene’) is to prepare the kind of food people really want to eat on holiday. Out goes starched-shirt service, lobster and linen, and in come barefoot cocktails, barbecue flavours, zingy ceviches and tropical ingredients – realised to perfection at relaxed pier-side restaurant Lonu. Curling around the Maldives’ biggest swimming pool, Baazaar serves upthe freshest line-caught local fish with an international twist, and serious sundowners (or uppers!).
Guests are also free to grab some groceries and self-cater in style: The island’s Emperor General Store and Cellar Door wine shop are stocked with handpicked fresh ingredients, from fresh fruit and vegetables and fine cuts of meat to fresh-baked breads. A true ‘home from home’ experience for foodies who love to cook for their families and friends.
A range of purpose-designed Island Homes – one- and two-bed Beach and Lagoon Houses; 12-metre high, two-bed Tree Houses; and Ocean Reef Houses right on the house reef, with rates starting from approx. US$1,800 per night – are complemented by 12 stunning bespoke Beach Residences of three, four, five and six bedrooms.
Also in Baa Atoll, Finolhu, opening in 2015, is a buzzy, informal haven for sociable singles, fun loving travellers and Millennial families. Offering 126 rooms – 88 overwater – as well as 40 villa suites cocooned on the secluded sanctuary of Finolhu Private Island, Finolhu is all about simple things, done well. Think sandspit-hopping picnics, swim-up cocktails at the Baa Bar and stand-up snacks from the colourful shabby chic Fish & Crab Shack.
Conceived and managed by The Small Maldives Island Company, Amilla Fushi and Finolhu’s light-hearted, unpretentious approach and contemporary architecture and design will bring a new way of doing things to a destination that has found itself in a coupley conceptual cul-de-sac.
Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.
With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.
“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”
As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Golden Week serves as one of China’s premier travel holidays which allows people to spend quality time with family while enjoying unique experiences. Conrad Maldives Rangali Island presents a carefully designed programme of activities which allow guests to unwind with their loved ones.
From April 28 to May 5, guests can enjoy a variety of activities designed to suit every kind of traveler. Culinary highlights include beachfront hot pot with champagne, a six-course wine pairing dinner beneath the sea at Ithaa, Japan-inspired grilling at Koko Grill, and themed nights ranging from Southeast Asian flavours to classic BBQ and roasts.
The wellness program includes beach yoga sessions, guided nature walks and traditional Chinese spa treatments that include gua sha facials and gemstone massages using ISUN’s natural skincare line.
Families traveling with children can take advantage of the lively Kids Club and daily creative art sessions, while guests looking for a quiet moment can join meditation, sunset fitness, or simply relax at any of the three bars offering 50% off drinks during their designated hours.
During Golden Week at Conrad Maldives guests can choose to spend time with family or relax with their partner or find personal time because the resort offers a relaxing experience through various activities.
Conrad Maldives Rangali Island is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.
Click here to view the full programme. For more information or to book your experience, please visit www.conradmaldives.com or email mlehi.experiences@conradhotels.com or contact +960 6680629.
NOOE Maldives Kunaavashi is offering a limited-time Free Speedboat Transfer for guests booking their dream island escape in Summer 2025. Guests staying five nights or more will enjoy a free shared return speedboat transfer, ensuring a smooth and relaxing start and end to their tropical getaway.
This exclusive offer is available across all markets and applies to all villa types, including split stays, as long as the total stay is five nights or more.
The booking period for this promotion runs from 24 April to 15 May 2025, with the stay period valid from 1 May to 30 September 2025.
Experience the magic of the Maldives with added ease — a seamless journey from arrival to departure, at no extra cost. We look forward to welcoming you to NOOE Maldives Kunaavashi.
For more information or to make a reservation, please contact the NOOE Maldives Kunaavashi Reservations Team via email at reservation@laviehotels.com or via +960 9911 486.
-
Family1 week ago‘Bunnies Gone Wild’ becomes bold, Playboy-inspired Easter celebration at Mercure Maldives Kooddoo Resort
-
Family1 week agoPullman Maldives Maamutaa unveils enhancements for Easter celebrations
-
Cooking1 week agoFeast for senses: Evolving culinary canvas of Alila Kothaifaru Maldives
-
Family1 week agoCastaway Easter at RAAYA by Atmosphere
-
Action1 week agoOBLU NATURE Helengeli, partners to celebrate inaugural Women’s Dive Month in July
-
News1 week agoCelebrate a family fun summer at The Westin Maldives Miriandhoo Resort
-
News4 days agoJennifer Aniston dreams of Maldives escape
-
News1 week agoKuda Villingili Resort Maldives recognised as finalist in prestigious SPA Star Awards 2025