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New openings set to bring fresh approach to luxury tourism in Maldives

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Maldives.net.mv – As a gaggle of glitzy Maldives newcomers clamour for attention, vying to outdo each other for ostentation, one company is setting itself apart with a refreshingly different approach – creating an outstanding, authentic Maldives experience that gives guests more of what they want. With over 60 years’ experience in the destination between them, the three founding directors of The Small Maldives Island Company have looked beyond tired norms and attention-seeking fads to put what guests really want at the heart of everything they do.

Their vision will be turned into reality with the launch of two exemplary new island resorts, Amilla Fushi (opening November 2014) and Finolhu (opening Q4 2015). An intimate island home that doesn’t take itself too seriously, Amilla Fushi will offer laid-back luxury and more purpose-designed houses of two or more bedrooms than any other Maldives resort – perfect for families and groups of friends. Amilla’s hot, fun-loving younger sister Finolhu meanwhile will offer an affordable beach club-style take on nu-luxury. Located in the pristine UNESCO biosphere reserve of Baa Atoll, both are easily reached via scheduled flights to the new Baa Atoll airport, or a scenic 30-minute seaplane ride from Malé.

Amilla Fushi and Finolhu will turn the established Maldives model on its head. No more thinking of guests as a captive audience, to be corralled into the same couple of pricey restaurants for every meal. No more stinging them with extras every time they do anything, then waving them off with a serious case of ‘bill shock’. And no more lumping in charges for things they don’t need or want.

Says co-founder Tom McLoughlin, “We want our Spa experience to be accessible, indulgent and worry free, so guests can enjoy it without worrying that they can’t afford to have treatments. So – just as it’s a given that breakfast is included – we’re including a 50 minute spa treatment for every guest, every day”.

There will be no ‘paywall’ deterring guests from making the most of the magical Maldivian ocean either: All water sports – non-motorised and motorised – will be complimentary too. No need for parents to cost-control by parking their kids in front of the resort PlayStation for hours on end; instead they will be free to splash around to their hearts’ content, with a host of supervised fun and games ensuring an unforgettable, authentically aquatic Maldivian adventure. What’s more, Amilla’s house reef even boasts its very own renowned ‘Blue Hole’ dive site within snorkeling distance of the beach.

Budding island hoppers with a taste for adventure will also welcome a refreshing, relaxed ‘open island’ philosophy: a first for the Maldives.   Far from being marooned on a single island for the duration of their stay, guests at Amilla and Finolhu will be encouraged to explore Baa Atoll’s other resorts, and their bars and restaurants – and vice versa.  This pioneering and liberating approach puts guests’ experience first, while simultaneously demonstrating the resorts’ supreme confidence in their own offering.

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Amilla Fushi – which literally translates from the local Dhivehi language as ‘my island home’ – ignores fleeting trends in favour of timeless pleasures:  delicious, unpretentious food; superb wines; and relaxed yet flawless service. The vision of ‘Island Restaurateur’, acclaimed Aussie Chef Luke Mangan (described by food legend Anthony Bourdain as ‘the Michael Corleone of Sydney’s restaurant scene’) is to prepare the kind of food people really want to eat on holiday. Out goes starched-shirt service, lobster and linen, and in come barefoot cocktails, barbecue flavours, zingy ceviches and tropical ingredients – realised to perfection at relaxed pier-side restaurant Lonu. Curling around the Maldives’ biggest swimming pool, Baazaar serves upthe freshest line-caught local fish with an international twist, and serious sundowners (or uppers!).

Guests are also free to grab some groceries and self-cater in style: The island’s Emperor General Store and Cellar Door wine shop are stocked with handpicked fresh ingredients, from fresh fruit and vegetables and fine cuts of meat to fresh-baked breads. A true ‘home from home’ experience for foodies who love to cook for their families and friends.

A range of purpose-designed Island Homes – one- and two-bed Beach and Lagoon Houses; 12-metre high, two-bed Tree Houses; and Ocean Reef Houses right on the house reef, with rates starting from approx. US$1,800 per night – are complemented by 12 stunning bespoke Beach Residences of three, four, five and six bedrooms.

Also in Baa Atoll, Finolhu, opening in 2015, is a buzzy, informal haven for sociable singles, fun loving travellers and Millennial families. Offering 126 rooms – 88 overwater – as well as 40 villa suites cocooned on the secluded sanctuary of Finolhu Private Island, Finolhu is all about simple things, done well. Think sandspit-hopping picnics, swim-up cocktails at the Baa Bar and stand-up snacks from the colourful shabby chic Fish & Crab Shack.

Conceived and managed by The Small Maldives Island Company, Amilla Fushi and Finolhu’s light-hearted, unpretentious approach and contemporary architecture and design will bring a new way of doing things to a destination that has found itself in a coupley conceptual cul-de-sac.

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Milaidhoo Maldives celebrates International Men’s Day with ‘Gentlemen & Cocktails’

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Milaidhoo Maldives will mark International Men’s Day with a cocktail-making competition for male guests, as the resort celebrates its tenth anniversary this November.

The occasion will also recognise the contributions of the men involved in the resort’s development and operations over the past decade. Since its establishment, Milaidhoo has maintained a focus on Maldivian hospitality and cultural traditions, with its original vision continuing to influence the guest experience.

As part of the celebrations, the resort will host Gentlemen & Cocktails, an interactive cocktail-making challenge at Compass Pool Bar.

The event will begin with a workshop led by the bar’s bartenders, who will introduce participants to the fundamentals of cocktail preparation. Following the workshop, participants will compete to create their own signature cocktails using a selection of ingredients.

Each participant will receive a black box containing secret ingredients, which must be incorporated into their creation. They will also be required to select an additional herb, vegetable or aromatic ingredient from the resort’s Chef’s Garden.

Participants will have a limited amount of time to prepare their cocktails, with their partners serving as judges. The creations will be assessed based on flavour, presentation and originality.

The winning cocktail will be featured as the Cocktail of the Day at Compass Pool Bar for one week. The winning couple will also be entitled to unlimited servings of their creation for the remainder of their stay.

The International Men’s Day celebrations form part of Milaidhoo Maldives’ tenth anniversary year, recognising the people who have contributed to the resort’s development and its approach to hospitality.

Through the cocktail-making competition, the resort aims to provide guests with an interactive experience while commemorating International Men’s Day.

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Angsana Velavaru brings island-inspired celebrations to Christmas and New Year

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Angsana Velavaru has announced its festive programme for Christmas and New Year, featuring seasonal celebrations, family activities, dining experiences, cultural performances and marine excursions in the Maldives.

The celebrations will begin with a Christmas tree lighting ceremony, bringing guests together to mark the start of the festive season. On Christmas Eve, the resort will host traditional Christmas carols at sunset, while younger guests can look forward to a visit from Santa Claus.

Throughout the festive period, families will be able to participate in activities such as gingerbread cookie decorating and bracelet making. The programme will also include outdoor games and beach activities, including football matches and traditional tug-of-war competitions.

Traditional Bodu Beru performances will form part of the celebrations, introducing guests to Maldivian music and cultural traditions.

Dining will be a central part of the festive programme, with the resort hosting a Christmas Eve dinner and Christmas brunch. New Year’s Eve celebrations will feature a New Year Garden Soirée Dinner, followed by a New Year brunch on 1 January. The resort will also organise dedicated celebrations for guests observing Orthodox Christmas.

In addition to the seasonal activities, guests will have opportunities to explore the surrounding marine environment through excursions such as manta ray and turtle safaris. The resort will also offer wellness experiences for those seeking relaxation during their stay.

The festive programme is designed to accommodate couples, families and groups of friends, combining traditional Christmas and New Year celebrations with recreational activities, cultural experiences and the resort’s existing leisure offerings.

Through its programme of dining, entertainment, outdoor activities and marine excursions, Angsana Velavaru aims to provide guests with a range of experiences throughout the festive season.

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Maldives-born wellness brand ELE|NA celebrates 11 years of operations

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ELE|NA, the spa and wellness brand by Atmosphere Wellness, celebrates its 11th anniversary this November under the theme 11 Years. One Essence. Born in the Maldives, the brand has grown through a philosophy rooted in nature, personalisation and connection, carrying its wellness philosophy to new destinations while staying true to the principles that shaped its beginnings.

Eleven years on, the essence is unchanged. What evolves is how that philosophy is experienced: through new wellness practices, scientific innovation, sustainability initiatives and the people who bring each guest journey to life.

Recognition has followed. ELE|NA was named Leading Wellness Brand of the Year at the South Asian Travel Awards (SATA) 2026, and ELE|NA Essentia was named Emerging Skincare Brand of the Year at the Destination Deluxe Awards 2025.

“For eleven years, ELE|NA has believed that wellness should feel personal and give back to the places that inspire it. That belief has not changed. What has grown is our team, our knowledge and our reach, now across South Asia. This anniversary belongs to the therapists and colleagues who bring that essence to every guest,” said Heidi Grimwood, Senior Vice President, ELE|NA.

A Maldives-Born Philosophy, Evolving with Time

The Maldives is at the heart of ELE|NA’s story. Across its sanctuaries, the brand explores how wellness can respond to the individual while drawing inspiration from nature and the surrounding environment.

This year, ELE|NA introduced the Pillars of Vitality, a framework that now anchors its therapies and shapes a more considered, holistic approach to wellbeing. Spanning TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight, the pillars give each guest journey a clear structure while leaving room for personal choice.

At selected sanctuaries, QEST4 bio-energetic assessment adds a technology-led dimension to personalised wellness, complementing traditional practices with a deeper understanding of individual needs.

The ELE|NA Wellness Academy, endorsed by CIBTAC, is advancing the brand’s commitment to learning. It has hosted Reiki and sound healing courses that develop practitioners and deepen their understanding of complementary wellness practices.

A Milestone in Sustainable Wellness

Nature has always been central to ELE|NA’s philosophy, extending beyond treatments to the brand’s responsibility towards the environments in which its sanctuaries operate.

That commitment reached an important milestone this year, when all eight ELE|NA sanctuaries in the Maldives were awarded Platinum, the highest tier of the Sustainable Wellness Group’s Sustainable Spa & Wellness Accreditation, following three consecutive years at Gold Standard. The recognition reflects a sustainability journey built year on year, and a focus on embedding responsible practices into everyday spa operations.

Celebrating the People Behind Eleven Years

Across ELE|NA’s Maldives sanctuaries, the anniversary is being celebrated through experiences that bring guests and teams together. Sunrise yoga, meditation and sound healing sit alongside tree planting, botanical workshops, sustainable craft activities and anniversary gatherings.

At the heart of the day is The 11:11 Moment. At 11:11 AM on 1 November, every sanctuary pauses together, as guests and teams stop to breathe, make a wish and share it, marking eleven years with one shared intention.

Each property brings its own character to the celebrations, with activities and shared rituals that reflect local surroundings and resort communities. Team performances and appreciation initiatives also recognise the therapists and colleagues whose care and expertise shape the guest experience every day.

While each sanctuary celebrates in its own way, the intention is shared: to honour the connections between wellness, nature and community.

From the Maldives to New Horizons

ELE|NA’s next chapter carries its wellness philosophy further into India. Building on its presence at Sadar Manzil Heritage by Atmosphere in Bhopal, the brand opens ELE|NA Ayur at Ananta Spa & Resort, Ajabgarh, on 1 November, with OZEN Villas Jaipur and Arunya in Coorg to follow. Each destination offers an opportunity to interpret the brand’s approach through its own landscape and setting.

The brand is also introducing ELE|NA Essentia, its own skincare line, to India. Made in India and inspired by Indian botanicals, Essentia extends ELE|NA’s nature-led philosophy beyond the spa and into everyday skincare rituals.

Beyond India, ELE|NA’s pipeline extends to Sri Lanka and Nepal, where new destinations will bring the brand’s nature-led approach to fresh landscapes and cultures.

Eleven years on, the destinations have grown and the practices have evolved. The essence remains one.

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