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JOALI crafts next generation of luxury, ethical tourism in Maldives 

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Nestled in the pristine waters of the Maldives, JOALI Maldives and JOALI BEING are two ultra-luxury resorts that have made sustainability their top priority. With a strong focus on preserving the environment, empowering communities, nurturing well-being, and conserving resources, these resorts are setting new standards in eco-conscious luxury travel.

Joy of preserving

At the heart of JOALI’s sustainability efforts is the JOALI Reef Restoration Programme (JRRP), which aims to restore the vibrant coral reefs surrounding the resorts. “Coral reefs are the rainforests of the ocean, and their preservation is crucial for the health of our marine ecosystems,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING. The JRRP assists in the natural recovery of the reefs, which have suffered losses due to coral bleaching and climate change. Guests are also encouraged to participate in regular coral planting activities, a vital component of ecological restoration in the Maldives.

To combat ocean waste, the JOALI team conducts frequent dives to remove plastic and other types of waste from the waters around the island. The resorts also organise clean-ups of uninhabited islands nearby and facilitate the removal of ghost gear with the Olive Ridley Project.

Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING, explains, “We take pride and joy in managing our own impact on the environment and promoting ecological resilience. We have partnered with local and global conservation organisations to help protect our oceans and the environment. We believe that it is our responsibility to preserve the natural beauty of the Maldives for future generations.

The Marine Biologist programme at JOALI educates young visitors about life underwater and the importance of conservation. “Through interactive games and activities, we teach children about our oceans, marine life, and how they can make a difference through simple actions,” explains Nawaf.

Tree planting activities are also held regularly at both properties and local islands nearby, as trees play a crucial role in protecting soil from erosion and limiting the impact of climate change.

Joy of Empowering

JOALI is passionate about empowering women and creating platforms for their economic and creative aspirations. Inspired by the vision of JOALI’s founder and owner, Esin Gural Argat, the resorts support female education, vocational training, and social entrepreneurship.

JOALI Art Week is a tribute to feminine creativity, featuring live art sessions, interactive workshops, and immersive exhibits by local women artists. “We believe in nurturing local talent and providing opportunities for female artists to showcase their work,” says Nawaf. The exclusive Art House at JOALI BEING also supports local artisans and art-lovers through imaginative events and workshops.

Monthly art dinners at JOALI combine gastronomy, art, and sustainability, featuring all-natural paints made with herbs and flowers from the Chef’s Garden. These inspiring experiences are led by women artists from around the world.

The resorts are committed to gender equality and the development of talented women at all levels of the organisation. “JOALI’s Leadership and Gender Diversity Programme is aligned with our commitment to the UN Women’s gender equality campaign,” states Nawaf.

In recent years, JOALI has donated significant funds to local Women’s Development Committees and other organisations, supporting projects such as waste disposal area renovations, community space development, and fabric waste recycling initiatives.

Joy of Nurturing

Promoting wellness and well-being is a key focus for JOALI. The resorts are dedicated to empowering individuals and communities to take control of their own health and well-being through education, resources, and partnerships.

Global Wellness Day activities, Reading Parks, Brain Gyms, and Special Educational Needs (SEN) Classrooms are just a few examples of JOALI’s commitment to nurturing well-being. “We believe in creating spaces that promote learning, growth, and a healthy lifestyle. We have more exciting community projects in the pipeline with significant investments that will make a huge difference in the communities that we operate in,” says Nawaf.

Joy of Conserving

Everyday practices at JOALI align with their overall vision of sustainability. The resorts have implemented an eco-conscious approach across both islands, with the goal of minimising consumption of key resources and reducing their carbon footprint.

“Our culinary team loves to craft specialties with locally caught fish and seafood, along with organic produce from our Herb Garden,” shares Nawaf. The resorts also use eco-friendly stewarding and laundry chemicals, house their own glass water bottling plants and wastewater treatment systems, and practise rainwater harvesting.

Energy conservation is another priority for JOALI, with efficient LED lights, smart controls in the villas, and a pilot project to increase the use of solar energy. Guests booking directly with the resorts also have the option to off-set their carbon emissions during the reservation process.

JOALI Maldives and JOALI BEING are also committed to supporting local communities and promoting cultural tourism. By engaging with local artisans, musicians, and storytellers, the resorts aim to create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One example of this commitment is the Culinary Arts Exhibition held during the Raa Tourism Expo 2022. The event showcased the incredible talents of JOALI’s hosts and inspired students and young people from across Raa Atoll. “We believe in promoting healthy eating and an active lifestyle for a full and happy life,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING.

The Earth-to-Table initiative at JOALI focuses on ingredient traceability and offering fresh, locally harvested, and sustainably sourced foods that support small farms. “Our slow food mantra promotes local foods, traditional cooking, and clean production methods,” explains Nawaf. The gardens at JOALI are 100 percent organic, growing vegetables, fruits, and culinary and medicinal herbs using sustainable techniques. The team draws on both traditional knowledge and modern science to produce the best ingredients while simultaneously protecting the environment.

As JOALI Maldives and JOALI BEING continue to lead the way in sustainable luxury travel, they remain dedicated to fostering strong relationships with local communities and promoting cultural tourism. By collaborating with local artisans, musicians, and storytellers, the resorts create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One of the ways JOALI supports local communities is through their commitment to fair trade principles. By ethically sourcing tea, coffee, and wood products, the resorts ensure that their suppliers are treated fairly and that their practices are environmentally responsible. Additionally, JOALI strives to use local produce and buy in bulk to reduce packaging waste, further minimising their environmental impact.

As more travellers seek eco-conscious destinations, JOALI Maldives and JOALI BEING stand out as prime examples of how luxury and sustainability can coexist harmoniously. By focusing on preserving the environment, empowering communities, nurturing well-being, and conserving resources, the resorts demonstrate that it is possible to offer an unforgettable guest experience while also making a positive impact on the world. As the hospitality industry evolves, JOALI Maldives and JOALI BEING will undoubtedly continue to set new benchmarks for sustainability and responsible luxury. As Nawaf says, “We believe that sustainability is not just a buzzword; it is a way of life. It makes a business case as well, as without preserving our environment we cannot have a tourism industry in a few decades. We are committed to making a positive impact on the environment and the communities we serve.”

Entertainment

Second Hard Rock Cafe Maldives music festival strengthens cultural exchange

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The vibrant music festival held at Hard Rock Cafe Maldives on the 19th of this month was successfully concluded, marking its second consecutive year in collaboration with Alliance Française de Male’. The event once again delivered a dynamic celebration of music, culture, and international artistic exchange.

Building on the success of its inaugural edition, this year’s festival featured a carefully curated lineup of three bands and two solo artists, creating a high-energy fusion of local and international talent that captivated audiences throughout the evening. The collaboration between Hard Rock Cafe Maldives and Alliance Française continued to strengthen cultural ties through music, offering a platform where local talent could perform alongside international artists in a shared creative space.

The lineup included:

  • Equatic Vibe (Maldives)—full band
  • SkyRock (Maldives)—full band
  • Funk Island (Sri Lanka)—featured international highlight band
  • Dr. Tatsuya Daniel (USA)—solo keyboard artist
  • Katherine (Sri Lanka)—solo expat keyboard artist

This year’s edition was further strengthened through important cultural sponsorships and institutional support, which played a key role in bringing together an internationally diverse lineup. The featured international band Funk Island (Sri Lanka) was sponsored by the French Embassy in Sri Lanka and the Maldives, while Dr Tatsuya Daniel (USA) was supported by the United States Embassy in the Maldives, reinforcing the role of cultural diplomacy in enabling artistic exchange.

The festival also forms part of the global spirit inspired by La Fête de la Musique (World Music Day), an annual celebration that originated in France in 1982. Created to encourage both amateur and professional musicians to perform freely in public spaces, the initiative promotes the idea of “music everywhere, for everyone.” Held annually on 21 June, it has since grown into a worldwide movement celebrated in more than 120 countries, uniting people through the universal language of music.

“Music remains one of the most powerful tools for cultural connection. This partnership with Hard Rock Cafe Maldives allows us to bring French and international artistic influences closer to the Maldivian audience while celebrating local creativity. We are proud to see this festival grow into a much-anticipated annual event,” said Beblai Gabin, Director at Alliance Française de Male’.

“Hosting this festival for the second consecutive year is a testament to the strong collaboration we have built with Alliance Française and the incredible support from our community. Bringing together local bands with international artists creates an unmatched energy that truly defines the Hard Rock Cafe spirit,” said Frederic Lebegue.

Guests were treated to an immersive live music experience, with performances spanning multiple genres and styles, delivering the signature high-energy atmosphere that the festival has become known for. The seamless blend of local and international acts reinforced the event’s reputation as a standout cultural highlight in Malé’s annual calendar.

Organisers expressed their appreciation for the continued partnership and strong audience turnout, noting that the success of the second edition sets a strong foundation for future expansions of the festival.

The evening concluded on a celebratory note, with enthusiastic feedback from attendees underscoring the festival’s growing popularity and its role in promoting music-driven cultural exchange in the Maldives

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Celebration

Finding your #JoyMagenta: Why the Maldives is the ultimate global capital for wellness

As the global community celebrates Global Wellness Day under the vibrant theme #JoyMagenta, the Maldives is cementing its status as the ultimate destination for ocean longevity and regenerative health. Beyond standard spa pampering, the archipelago’s unique “one island, one resort” blueprint offers a true sanctuary for nervous system restoration and mindful healing. Discover how cutting-edge cellular diagnostics, ancient Ayurvedic wisdom, and joyful, marine-based therapies are transforming the Maldivian luxury travel experience into a deeply personalized journey toward long-term vitality.

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The definition of a wellness getaway has fundamentally shifted. It is no longer just about standard spa pampering or a brief escape from the grid. As the global community celebrates the 15th anniversary of Global Wellness Day under the vibrant theme #JoyMagenta, travelers are seeking long-term vitality, emotional resilience, and deep nervous system restoration.

There is perhaps no place on earth better equipped to deliver this than the Maldives. Once famed purely as a honeymoon haven, the archipelago has quietly transformed into the premier global capital for ocean longevity, regenerative health, and mindful sanctuary.

The Maldives Wellness Advantage

The geography of the Maldives inherently supports holistic healing. The “one island, one resort” blueprint offers an immediate antidote to modern sensory overload—providing natural isolation far from light and noise pollution. This unique setting allows the body’s circadian rhythms to reset naturally from the moment of arrival.

Beyond the setting, the country’s wellness economy has evolved into a sophisticated ecosystem where cutting-edge medical diagnostics seamlessly meet ancient healing wisdom. Discerning travelers now experience a multi-layered approach to well-being:

1. The Power of Thalassotherapy & Marine Longevity

Ocean-based therapies are a distinct hallmark of the Maldivian wellness landscape. Utilizing mineral-rich seawater and marine biotechnology, resorts are offering advanced cell-repair programs. From nutrient-dense, algae-based superfoods that boost immune resilience to localized marine collagen treatments that enhance joint mobility, the ocean itself is utilized as a primary source of healing.

2. Hyper-Personalized Regenerative Health

Instead of generic treatment menus, travelers are greeted by multi-disciplinary teams. A typical transformation journey begins with cellular health diagnostics:

  • Advanced Biometric Scanning: Assessing metabolic rates, body composition, and cardiovascular biomarkers to establish a precise health baseline.
  • Integrated Ancient Modalities: Overwater wellness pavilions host traditional Ayurvedic doctors who pair metabolic data with dosha assessments (the body’s constitutional types) to craft bespoke nutritional and therapeutic programs.
  • Targeted Detoxification: Comprehensive panchakarma routines—spanning 14 to 21 days—focus on deep cellular cleansing and lasting habit resets.

3. Cultivating Joy Through Mindful Movement

Aligning perfectly with this year’s #JoyMagenta theme, wellness in the Maldives is celebrated for presence, not performance. Traditional fitness regimes are replaced with joyful, creative movement that anchors the mind in the present.

Imagine sunrise yoga sessions on an isolated sandbank surrounded only by the soft rhythm of the Indian Ocean, or paddleboard meditation over calm, translucent lagoons. These experiences go beyond physical exercise; they foster genuine emotional healing and connection with the natural world.

A Market on the Rise: According to recent data from Longevity Travel, the total wellness economy in the Maldives has expanded to represent roughly 24% of the national GDP. Wellness tourism revenue alone has surpassed $1 billion, with visitors dedicating nearly triple the average spending of standard leisure travelers toward personalized longevity and recovery programs.

Beyond the Individual: Generational & Global Health

True wellness cannot exist in isolation. Modern travelers increasingly realize that personal well-being is deeply connected to the health of our planet. Reflecting this, Maldivian retreats are pioneering eco-centric wellness experiences. Guests can engage in hands-on coral regeneration projects and marine conservation workshops.

Furthermore, this transformation has become generational. Multi-generational families can now participate together in emotional resilience workshops, youth-focused mindfulness, and tailored wellness rituals designed to build foundational healthy habits for younger minds.

This Global Wellness Day, as the global community embraces the spirit of #JoyMagenta, remember that a journey to the Maldives is no longer just an escape from daily life. It is an investment in a healthier, more balanced version of yourself that remains long after the sand leaves your feet.

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Cooking

Chef Nawal Alkhalawi leads Eid culinary programme at JOALI BEING

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JOALI BEING has concluded its Eid al-Adha celebrations, which took place from 25 to 31 May 2026, bringing together families, culture, culinary discovery and shared experiences through a curated programme inspired by generosity, togetherness and reflection.

A central feature of this year’s celebrations was an exclusive culinary residency by Saudi chef Nawal Alkhalawi, who joined the island from Jeddah to present a series of dining experiences inspired by contemporary Saudi cuisine, heritage and storytelling.Throughout the residency, Chef Nawal introduced guests to the flavours, traditions and rituals that shape Saudi family life, using food as a platform for cultural exchange and connection.

One of the highlights of the programme was Chef Nawal Alkhalawi’s Dinner, held on 29 May at MOJO. The family-style sharing experience drew inspiration from the hospitality and flavours of Saudi Arabia, featuring signature dishes such as Whipped Date Butter with charcoal bread and her “Jewels of the Red Sea” selection.

The dinner continued with slow-roast lamb shoulder served with curated shawarma accompaniments, before concluding with a contemporary dessert of white peach, apricot rose and coconut yoghurt. Guests were also served a Saudi date and cheese platter showcasing regional flavours.

The following day, families gathered at the Culinary Learning Centre for Chef Nawal Alkhalawi’s Family Cooking Class. Designed as a hands-on experience for guests of different generations, the class explored the culinary meeting point between the Red Sea and the Indian Ocean.

Participants prepared Spiced Prawn Tartare with Lime and Black Lime Aioli in Tapioca-Wild Rice, reflecting the connections between the two regions through ingredients, techniques and shared coastal influences.

In addition to the residency, JOALI BEING’s Eid programme featured a range of family-focused culinary and lifestyle experiences. These included energy bar making, waffle and pizza workshops, afternoon tea rituals, chocolate masterclasses, destination dining experiences and the Eid Sunset Soirée, where guests gathered on FLOW Beach for a golden-hour celebration with music and ocean views.

Other experiences during the week included private villa dining, breakfasts at the Turtle Tree House and a special Eid edition of the Indian Ocean Dinner, offering families and loved ones opportunities to mark the occasion in different settings across the island.

JOALI BEING said the celebrations reflected its commitment to creating spaces where guests can reconnect with themselves and one another while embracing the island’s philosophy of the Joy of Well-Living.

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