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Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi

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Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.

The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.

“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.

“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”

The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.

The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.

To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.

As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.

This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.

“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.

“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”

Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.

A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.

Live Greatness

The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.

As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.

Commemorating the 50th anniversary

June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.

Hard Rock Maldives

Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.

Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.

The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.

From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.

To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.

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Maldives welcomes two million tourists in historic milestone

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For the first time in its history, Maldives has reached the milestone of welcoming two million tourists in a single year. This achievement marks a significant moment for the nation’s tourism industry, underscoring its global appeal as a premier travel destination.

The target of two million tourists, set for this year, was officially achieved today. To commemorate the occasion, a special ceremony was held at Velana International Airport, where the landmark visitor was welcomed with fanfare.

The two millionth tourist, Astrid Dirnegger from Austria, arrived in Maldives with her husband and two children. As part of the celebrations, she received a variety of souvenirs and a holiday package from SAii Lagoon Resort, offering her family the opportunity to experience the renowned hospitality and luxury of the Maldives.

According to the Ministry of Tourism, the Maldives now hosts an average of more than 6,000 tourists daily, reflecting its sustained popularity among travellers worldwide.

China has emerged as the top source of visitors this year, followed by significant contributions from Russia, the United Kingdom, Germany, Italy, India, the United States, France, Spain, and Switzerland.

This milestone underscores the Maldives’ position as a leading destination for international tourism, renowned for its pristine beaches, turquoise waters, and world-class resorts. As the nation celebrates this historic achievement, the tourism sector looks forward to continued growth and success in the coming years.

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Dhigali Maldives lights up the holidays with festive cheer and tropical magic

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Dhigali Maldives has officially commenced its festive season in grand style, highlighted by the lighting of its sustainable driftwood Christmas trees—a cherished tradition that combines creativity with environmental awareness. Enhancing the evening’s charm, the resort’s Christmas carollers surprised guests with a lively dance performance, spreading festive cheer and excitement.

This year, the resort unveiled a captivating Christmas train, designed to transport guests around the island with a delightful touch of holiday magic. To celebrate the season’s arrival, a vibrant street market was organised, offering an array of cuisines prepared by the resort’s skilled chefs. The market created an authentic and lively atmosphere, bringing guests together in celebration.

The festivities continue with a dynamic lineup of events, including a Classic Christmas celebration and a Tropical Carnival-themed New Year’s party. Guests can anticipate live entertainment, mesmerising fire and samba dancers, and a cultural highlight with the Dhigali Island Fire Ritual, which blends tradition with dazzling performances to create unforgettable experiences.

This holiday season at Dhigali Maldives promises to deliver a truly magical experience, where the tropical allure of the island meets the joy of the holidays.

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Condé Nast Traveller applauds Maldives as a lovers’ paradise

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The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.

From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.

Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.

The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:

  • Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
  • Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
  • Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.

For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.

The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.

As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.

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