News
MMPRC showcases the Maldives’ diverse offerings at OTM Mumbai
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), along with 50 industry representatives from 33 companies, are showcasing the Maldives’ diverse offerings in the Indian market at the premium Indian travel trade event, OTM Mumbai. The event is taking place from 8th-10th February at Jio World Convention Centre, Mumbai.
OTM, a 3-day B2B travel mart, serves as one of the largest international gatherings of travel trade buyers and professionals held in India. The event provides numerous opportunities for visitors and exhibitors to connect with the travel trade partners and industry leaders from India and beyond to collaborate and strengthen their business relations.
Throughout this event, MMPRC aims to maintain our destination presence as the most preferred holiday destination for all segments of Indian tourists. Participation at OTM assists in connecting with the travel trade from the Indian Market, sharing the latest updates about the Maldives and the unique tourism products, services and experiences available in the Maldives. Additionally, it provides industry partners the opportunity to promote their individual properties and unique products.
Visitors can expect a wide array of activities at the Maldives stand at OTM 2024, including meetings with key travel trade professionals and other partners, media interviews, and other activities. The Maldives stand also features gastronomical experiences where visitors are offered a chance to sample Maldivian delicacies.
India was the top source market to the Maldives last year with 208,876 arrivals received by 31st December 2023, which is 14.4% of the total market share. MMPRC consistently conducts various promotional activities targeting the Indian market. Activities such as digital and social media campaigns; participation in major fairs and exhibitions; media interviews; ad campaigns; TV and online programmes; and familiarisation trips are planned to be held throughout 2024 to increase arrivals and maintain destination momentum in the Indian market. These marketing initiatives aim to further enhance the Maldives’ position as the no.1 dream vacation spot for Indian travellers.
News
Bollywood stars Sonakshi Sinha, Zaheer Iqbal celebrate festive season at SO/ Maldives
This festive season, SO/ Maldives set the stage for a truly cinematic celebration as Bollywood actors Sonakshi Sinha and Zaheer Iqbal arrived in style, making a dazzling red‑carpet entry that set the tone for an unforgettable island experience.
Welcomed amidst flashing lights, island beats, and an electric festive atmosphere, the couple’s red carpet arrival marked the beginning of a glamorous seasonal escape. Framed by turquoise lagoons and pristine white-sand beaches, the moment perfectly blended Bollywood star power with the playful, high-fashion spirit that defines SO/ Maldives’ festive celebrations.
A perennial favourite on the Indian seasonal travel map, the Maldives once again lived up to its reputation as the ultimate festive getaway. During their stay, Sonakshi and Zaheer embraced the full spectrum of island indulgence from immersive Maldivian festive traditions and glamorous gala evenings to exhilarating diving adventures, exploring the vibrant underwater world of the Indian Ocean.
The festive programme at SO/ Maldives unfolded through a series of standout moments, with the duo joining guests for signature island rituals, exclusive celebrations, and high-energy events that flowed effortlessly from day to night. Whether beneath the stars at the festive gala or beneath the waves while diving, every experience reflected a celebration without limits.
“Maldives has always been on my festive travel list, and celebrating the season at SO/ Maldives made it truly exceptional,” shared Sonakshi. “From the Red Carpet welcome to the warmth of the traditions, the diving experiences, and the vibrant events, every moment felt special and memorable.”
Known for its vibrant design, creative energy, and statement celebrations, SO/ Maldives continues to attract global tastemakers and Bollywood icons seeking a destination that seamlessly blends luxury with personality. This festive season, the resort once again redefined island glamour proving that the red carpet doesn’t belong only to cities, but also to paradise.
For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.
Awards
Holiday Inn Resort Kandooma secures prestigious Green Globe Certification
Holiday Inn Resort Kandooma Maldives has announced that it has successfully achieved Green Globe Certification, following an independent audit conducted after a focused six-month programme. Officially awarded on 23 December 2025, the resort attained an 86 per cent compliance score, marking an important step in its ongoing sustainability efforts.
Green Globe Certification is recognised as one of the world’s leading sustainability standards for the tourism sector. To be certified, organisations must demonstrate verified compliance with more than 40 criteria covering environmental stewardship, social responsibility, cultural heritage and sustainable management. The process prioritises transparency, measurable progress and continuous improvement, making the certification a notable accomplishment within the global hospitality industry.
General Manager Mark Eletr noted that the result reflects both strategic intent and collective commitment across the resort.
He stated: “We are very pleased with this achievement and with the steps taken to prioritise sustainability at Kandooma. That focus was evident from the outset through the expansion of two key roles within the team, ensuring sustainability leadership and accountability were firmly in place.”
As part of this approach, the resort introduced a combined Sustainability Officer and General Manager’s Executive Assistant role to lead operational implementation, supported by enhanced strategic guidance from the Director of Marketing, who recently completed tertiary studies with a strong sustainability focus.
Mark Eletr added: “An Executive Assistant role is traditionally heavily administrative. By streamlining my own processes and integrating AI tools to improve efficiency, we were able to redesign the role to place sustainability at its centre. Broadening our Director of Marketing’s remit has further strengthened strategic direction by adding genuine expertise and commitment. With both positions reporting directly to me, sustainability is clearly elevated across the resort, and the structure has proven highly effective.”
He also highlighted that the certification journey itself has been one of the most valuable outcomes.
“This was a whole-resort effort. It required commitment, collaboration and a shared vision for Kandooma’s long-term direction. We have now established strong policies, processes and measurement frameworks that will endure beyond the current leadership team, forming a key part of our annual planning cycle.”
The certification aligns closely with IHG Hotels & Resorts’ Journey to Tomorrow framework, the group’s global sustainability strategy centred on people, communities and the planet. It sets targets related to carbon reduction, water stewardship, waste management, responsible sourcing and community impact across IHG’s worldwide portfolio.
With an 86 per cent score against Green Globe’s criteria, Holiday Inn Resort Kandooma Maldives demonstrated strong performance in areas such as energy and water efficiency, waste reduction and recycling, marine ecosystem protection, responsible procurement, colleague wellbeing and community engagement. Initiatives including coral conservation, marine education, colleague sustainability training and newly introduced guest sustainability pledges highlight the resort’s integrated approach to responsible tourism.
Reflecting on the process, Mark Eletr said: “The past few months have been challenging, but the outcome has been worthwhile. This certification gives us a clear improvement plan and a roadmap for the future. We did not want a symbolic certification—we chose Green Globe because it is rigorous and evidence-based. Some said it would be too difficult, which is exactly why we pursued it. We wanted a standard that pushes us to improve, now and in the years ahead.”
Green Globe Certification provides an ongoing framework to support continuous improvement, ensuring the resort evolves its sustainability practices year after year. Holiday Inn Resort Kandooma Maldives remains committed to advancing responsible tourism, encouraging guests to make sustainable choices, and contributing positively to the protection of the Maldives’ natural and cultural heritage.
Featured
Reflect, renew, explore: Angsana Velavaru unveils its 2026 offerings
The beginning of a new year offers a natural pause for reflection and intention. At Angsana Velavaru, this transition is marked not by haste, but by experiences that honour time, place, and the quiet beauty of island life.
Situated within a wide private lagoon in the South Nilandhe Atoll, Angsana Velavaru is known for its sense of space, calm, and considered hospitality. As 2026 begins, the resort invites guests to welcome the year through its 101 Things to Do, a curated collection of experiences that emphasise exploration, connection, and balance.
Each activity is created to mirror the rhythm of the island. Mornings may open with gentle movement beside the sea or peaceful moments as the horizon brightens. The lagoon presents opportunities for discovery, from snorkelling and diving among coral reefs to leisurely cruises that reveal the Maldives in its most elemental form. Evenings unfold at a slower pace, shaped by unhurried conversations and lingering sunsets.
Wellbeing remains central to the Angsana Velavaru offering. At Angsana Spa, restorative treatments draw upon long-standing Asian traditions, delivering an approach to renewal that extends beyond the spa experience. Elsewhere, wellness is expressed through mindful movement, expansive open-air spaces, and the freedom to slow down, enabling guests to reconnect with themselves and the natural surroundings.
Accommodation at the resort reflects thoughtful design and a deep connection with nature. Beachfront villas provide immediate access to white sands and sheltered garden spaces, while the distinctive InOcean Pool Villas offer an elevated sense of privacy and perspective. These overwater residences feature infinity pools that blend seamlessly with the horizon and double-storey layouts crowned with rooftop terraces, providing uninterrupted views of the ocean, sky, and shifting light.
Culinary experiences form an integral part of the stay. With offerings ranging from Maldivian cuisine to Indian, Pan-Asian, and international dishes, dining at Angsana Velavaru highlights both variety and careful preparation. Flexible all-inclusive options and curated leisure programmes allow guests to shape their experience according to their personal pace.
At its core, the 101 Things to Do serve as a celebration of meaningful travel. They encourage guests to engage deeply, appreciate moments both modest and significant, and begin the year with a sense of clarity and renewed purpose.
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