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Travel Creators Exchange 2024: Fostering collaboration and innovation

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The Travel Creators Exchange 2024 wrapped up today at the JEN Maldives Malé by Shangri-La, marking the conclusion of a dynamic event focused on networking and collaboration among Maldives-based travel creators. The event, serving as a platform for fostering connections, idea-sharing, and establishing lasting partnerships to expand opportunities and monetize content, brought together a diverse array of industry professionals.

The honorable chief guest for the occasion, Mr. Ibrahim Faisal, the Tourism Minister of the Maldives, graced the event alongside the Managing Director of Maldives Marketing & Public Relations Corporation (MMPRC), Ms. Fathimath Thaufeeq.

Distinguished speakers covered a range of topics during the event. Zihuny Rasheed, Deputy Managing Director of MMPRC, delved into the “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” Abdul Aleem Abdul Gafoors shared insights on “How to Monetize Content” and detailed the influencer program of Maldives Getaways. Suresh Dissanayake, Assistant Vice President of Sales & Marketing at Heritance Aarah & Adaaran Resorts, brought his nearly two decades of experience to shed light on “What does a Sales and Marketing Director Do?” Vishal Amir Ahmed, a versatile cinematographer and content creator associated with Various Arts Studio, provided insights into “Who is a Content Creator.” Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, drew on his over 23 years of hospitality industry experience to discuss “The Role of Content in Tourism Marketing.”

The event facilitated valuable connections between content creators and resort sales and marketing professionals, fostering collaboration and potentially unlocking new opportunities.

Organized by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, the event aimed to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Holiday Inn Resort Kandooma Maldives reports rare whale shark encounter

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Divers from Holiday Inn Resort Kandooma Maldives recorded a whale shark sighting last month during a dive at Kandooma Thila in South Malé Atoll.

The encounter took place on 13 April during a guided dive led by Dive Centre Manager Ibrahim Shaan. The whale shark, estimated to be approximately six metres in length, is believed to be a juvenile aged between eight and 15 years. The animal remained in the vicinity of the divers for more than 30 minutes before leaving the area.

Shaan said the whale shark entered the dive site calmly, circled alongside the group and remained present for an extended period. He described the encounter as one of the most notable experiences observed at the site.

Whale shark sightings are considered uncommon in South Malé Atoll, where the species is not typically resident. They are more frequently associated with the South Ari Atoll Marine Protected Area, one of the primary aggregation areas for whale sharks in the country.

The Maldives is regarded as a key destination for whale shark encounters due to environmental conditions including warm waters, nutrient-rich currents and seasonal plankton blooms. Whale sharks are filter feeders and migrate across large distances, often following food sources.

The sighting at Kandooma Thila is understood to be linked to broader migratory movement through the atoll system, with the animal potentially following plankton concentrations or feeding opportunities created by ocean currents.

Kandooma Thila is known for its coral-covered structure, current-driven conditions and marine biodiversity, factors which may attract larger pelagic species on a temporary basis.

Following the sighting, the resort has submitted photographs and video footage to the Maldives Whale Shark Research Programme (MWSRP) for potential identification through its national database. Whale sharks can be identified through unique spot patterns located behind the gills and along their flanks.

The MWSRP’s Big Fish Network database has recorded more than 800 individual whale sharks in the Maldives, contributing to long-term research on migration patterns, population dynamics and species health.

Sharon Garrett, Director of Marketing and Sustainability at the resort, said the data collected would support ongoing research and conservation efforts. She noted that such information contributes to understanding seasonal movement patterns, assessing environmental conditions and informing marine protection measures.

The resort has also reiterated the importance of responsible interaction with marine wildlife. Recommended practices include maintaining distance, avoiding physical contact, refraining from flash photography and ensuring appropriate buoyancy control.

Boat strike incidents remain a recognised threat to whale sharks in Maldivian waters, highlighting the need for careful vessel operation in areas where marine life is present.

Holiday Inn Resort Kandooma Maldives is located approximately 45 minutes by speedboat from Velana International Airport and provides access to multiple dive sites in South Malé Atoll. The resort also operates a Dive Free programme, offering up to two complimentary dives per day for certified divers staying a minimum of three nights.

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Celebration

Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May

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Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.

The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.

A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.

The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.

In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.

Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.

In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.

Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.

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Reethi Faru Resort awarded Green Globe certification

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Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.

The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.

Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.

With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.

In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.

The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.

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