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Travel Creators Exchange 2024: Fostering collaboration and innovation

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The Travel Creators Exchange 2024 wrapped up today at the JEN Maldives Malé by Shangri-La, marking the conclusion of a dynamic event focused on networking and collaboration among Maldives-based travel creators. The event, serving as a platform for fostering connections, idea-sharing, and establishing lasting partnerships to expand opportunities and monetize content, brought together a diverse array of industry professionals.

The honorable chief guest for the occasion, Mr. Ibrahim Faisal, the Tourism Minister of the Maldives, graced the event alongside the Managing Director of Maldives Marketing & Public Relations Corporation (MMPRC), Ms. Fathimath Thaufeeq.

Distinguished speakers covered a range of topics during the event. Zihuny Rasheed, Deputy Managing Director of MMPRC, delved into the “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” Abdul Aleem Abdul Gafoors shared insights on “How to Monetize Content” and detailed the influencer program of Maldives Getaways. Suresh Dissanayake, Assistant Vice President of Sales & Marketing at Heritance Aarah & Adaaran Resorts, brought his nearly two decades of experience to shed light on “What does a Sales and Marketing Director Do?” Vishal Amir Ahmed, a versatile cinematographer and content creator associated with Various Arts Studio, provided insights into “Who is a Content Creator.” Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, drew on his over 23 years of hospitality industry experience to discuss “The Role of Content in Tourism Marketing.”

The event facilitated valuable connections between content creators and resort sales and marketing professionals, fostering collaboration and potentially unlocking new opportunities.

Organized by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, the event aimed to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Patina Maldives, Fari Islands unveils sustainable holiday centrepiece

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Patina Maldives, Fari Islands, has introduced the Maldives’ most sustainable Christmas tree for 2024, setting a new standard for environmentally conscious holiday celebrations. The tree, crafted entirely from natural materials such as dry rattans and bamboo, ensures that every component will be repurposed after the festive season, leaving no waste behind.

Anthony Gill, General Manager of Patina Maldives, Fari Islands, emphasised the resort’s commitment to sustainability, stating that the Christmas tree exemplifies how luxury and environmental consciousness can coexist. He highlighted the use of thoughtful design and natural materials to create a visually striking centrepiece with a lasting positive impact.

The tree’s minimalist design reflects the resort’s dedication to balance and harmony with nature, showcasing the potential of renewable materials while embodying the festive spirit. Following the holiday season, the materials will be repurposed into practical or decorative items, aligning with the resort’s circular economy initiatives.

Guests are encouraged to view this remarkable centrepiece and engage in a festive experience that mirrors the resort’s core values of sustainability and thoughtful design.

This initiative complements Patina Maldives’ broader sustainability efforts, including renewable energy adoption, zero-waste kitchens, and marine conservation programs. By integrating these principles into holiday traditions, the resort reinforces its belief that luxury hospitality and environmental stewardship can work hand in hand.

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Visit Maldives launches ‘Burunu Boma’: nation’s largest sports fishing tournament

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The Visit Maldives Club (VMC) officially launched the Maldives’ largest sports fishing tournament, ‘Burunu Boma,’ on December 20, 2024, during a ceremony held at the Malé Table Tennis Hall. The event was graced by the presence of the Minister of Fisheries and Ocean Resources, Ahmed Shiyam.

The launch represents a significant step in promoting sports tourism in the Maldives while underscoring the nation’s dedication to sustainable fishing practices. Scheduled to take place between April and May 2025, the Burunu Boma tournament aims to attract international fishing enthusiasts as well as participants from the Maldives tourism industry. During the ceremony, the Burunu Boma microsite and the winner’s digital shield were unveiled.

Minister Ahmed Shiyam highlighted the notable contributions of the sports fishing community, particularly within the Maldives. He described the Burunu Boma tournament as the largest of its kind in the country and announced Crossroads Marina as its upcoming venue, marking a first for the location. The Minister expressed confidence in the event’s potential to boost tourism and draw a larger number of sports fishing enthusiasts to the Maldives.

MMPRC CEO and Managing Director Ibrahim Shiuree outlined plans to diversify Maldivian tourism through this initiative. He emphasised that Burunu Boma is intended to become a flagship international sports fishing festival, with several events leading up to it. Shiuree expressed the goal of positioning the Maldives prominently on the international tourism calendar as a prime destination for sports fishing enthusiasts.

Visit Maldives Club President Ahmed Saaif emphasised the tournament’s long-term vision, stating that it is designed to be an annual event, establishing itself as a key fixture in the Maldives tourism industry.

The Burunu Boma tournament places strong emphasis on the ‘catch and release’ method, reflecting a commitment to protecting the Maldives’ marine environment. This focus aligns with the country’s broader tourism strategy, which has prioritised environmental conservation since the industry’s inception.

Through initiatives like Burunu Boma, the Visit Maldives Club seeks to elevate the Maldives’ status as a premier global destination, promoting sustainable practices and showcasing the nation’s potential for sports tourism.

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Spa Ceylon Boutique opens at Reethi Beach Resort

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Reethi Beach Resort has announced the grand opening of the Spa Ceylon Boutique, a luxurious sanctuary of wellness now located on the resort’s picturesque island.

The opening ceremony, held the previous evening, was an elegant event attended by esteemed guests, including Dr. Abdulla Niyaz, Minister of State for the Tourism Ministry, along with his family. Other notable attendees included Mohamed Ali, Managing Director, Captain Ibrahim Didi, Director, and Jerome Ricardo Decker, Country Director.

Spa Ceylon, a globally renowned luxury Ayurveda brand, is celebrated for its fusion of age-old traditions with modern elegance, offering a distinctive wellness experience. The brand is known for its use of natural and sustainable ingredients to create products that rejuvenate the body, mind, and soul. The new boutique at Reethi Beach Resort provides guests with an opportunity to experience this unique blend of heritage and holistic luxury.

Following the ceremony, guests enjoyed a vibrant cocktail reception, reflecting a spirit of celebration and togetherness. The event not only represented a significant milestone for the resort but also reinforced its dedication to delivering world-class experiences.

Valentin Osolos, General Manager of Reethi Beach Resort, highlighted the importance of the collaboration, stating, “Our partnership with Spa Ceylon signifies a shared vision of creating spaces where luxury meets mindfulness. The addition of this boutique enhances our offerings, ensuring our guests have access to the finest wellness solutions during their stay.”

Visitors to the Spa Ceylon Boutique can explore a diverse range of wellness products, including soothing balms, aromatic oils, skincare solutions, and indulgent bath essentials. More than just a retail space, the boutique offers an immersive journey into the art of self-care, inspired by Ayurvedic traditions and royal heritage.

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