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Seaside Finolhu Baa Atoll Maldives and EnChroma partner to enhance colorful experiences for color blind guests

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In honor of International Colour Blindness Awareness Month, Seaside Finolhu Baa Atoll Maldives, renowned for its vivid and captivating surroundings, has teamed up with EnChroma to offer color blind guests a groundbreaking opportunity to witness the Maldives’ dazzling landscapes in all their vibrant glory. This pioneering initiative includes the use of specialized glasses designed for color blindness, innovative snorkel masks, and EnChroma sunglasses, allowing visitors to experience the world in an entirely new light.

EnChroma, known for its patented lens technology, has developed these cutting-edge solutions, which are exclusively available at Seaside Finolhu.

A World First: Seeing the Maldives in Full Color

Among the groundbreaking innovations, EnChroma’s color blind glasses stand out, granting individuals with color blindness the ability to perceive the world in its true spectrum of colors. Additionally, snorkel masks have been crafted to enhance underwater adventures, enabling color blind guests to appreciate the Maldives’ vibrant marine life more vividly than ever before.

This remarkable offering is a world-first and can only be experienced at Seaside Finolhu.

Unlocking a World of Color

Color blindness affects approximately 350 million people globally, with 30 million residing in Europe alone. This condition predominantly affects men, with one in 12 individuals impacted. While those with normal color vision can perceive over one million shades and hues, color blind individuals typically see only about 10 percent of this range.

For red-green color blind individuals, colors may appear muted and indistinguishable from one another. Common color confusions include green and yellow, grey and pink, purple and blue, and red and brown. This limitation can hinder color-blind individuals from fully immersing themselves in vibrant experiences during their travels, affecting both work environments and social interactions.

A Colorful Paradise Beckons

At Seaside Finolhu Baa Atoll Maldives, color blind guests not only have the opportunity to witness the myriad blues of the Baa Atoll but also to explore one of the most visually captivating hotels in the Maldives, with its kaleidoscope-inspired interiors.

Steven Phillips, General Manager at Finolhu Baa Atoll Maldives, shared his excitement about the partnership: “We’re thrilled to be partnering with EnChroma on this exciting new initiative. Travelling the world is one of life’s greatest pleasures, but imagine doing so and only experiencing ten percent of color. That’s like only seeing two colors of the rainbow. Or not witnessing the true blue of the ocean or the hundreds of hues of a sunset.”

“As someone who is color blind myself, I know all too well the realities and impact this can have, so I’m delighted to see this collaboration come to life. We can’t wait to welcome color blind guests – both adults and children alike – to experience this unique technology and see our piece of paradise in all its glory!”

Erik Ritchie, CEO of EnChroma, expressed his enthusiasm about the project: “The Maldives, and Seaside Finolhu, are arguably two of the most breathtakingly beautiful and colorful places on earth. I’m a divemaster and have been SCUBA diving for most of my life, so I can appreciate how much more spectacular and special it will be for color blind divers to experience the amazing array of vibrant colors the ocean has to offer. We are also thrilled that color blind guests will be able to experience more color when they are not diving by borrowing our glasses at the resort.”

Seaside Finolhu Baa Atoll Maldives and EnChroma are poised to make the Maldives’ vibrant beauty accessible to all, transcending the boundaries of color blindness and offering a life-changing experience for those who embark on this captivating journey.

Business

BBM renews as Title Partner of Hotelier Maldives Awards under multi-year agreement

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Hotelier Maldives has announced Bestbuy Maldives (BBM) as the Title Partner of Hotelier Maldives Awards 2026 under a multi-year agreement, reaffirming one of the longest-standing partnerships behind the publication’s flagship hospitality recognition platform.

The 2026 edition marks the third consecutive year that BBM has served as Title Partner of Hotelier Maldives Awards, having supported the event in the same capacity since its launch in 2024. BBM has also backed Hotelier Maldives’ second flagship event, GM Forum, every year since 2023, with 2026 set to mark its fourth year as a Silver Partner of the forum.

The continued partnership reflects a shared commitment to recognising the people behind the Maldives’ tourism industry while supporting platforms that encourage industry dialogue, leadership and professional development.

Hotelier Maldives Awards 2026 entered its public voting phase on 15 March 2026, with voting set to remain open for one month. Winners will be announced at the gala ceremony on 26 April 2026 at NIVA Kurumba Maldives.

Commenting on the partnership, Ali Naafiz, Editor of Hotelier Maldives, said: “BBM has been a valued partner of Hotelier Maldives Awards since the very beginning, and we are pleased to formalise this continued support through a multi-year agreement. Their decision to return as Title Partner for a third consecutive year reflects not only the strength of our relationship, but also a shared belief in the importance of recognising the people who drive excellence across the Maldives’ hospitality industry.

“BBM has also consistently supported GM Forum over the years, making them one of the most committed partners across our event platforms. We are proud to continue working together as we strengthen both Hotelier Maldives Awards and GM Forum as annual fixtures for the industry.”

AVS Subrahmanyam, Chief Operating Officer of BBM, said: “At BBM, we have always believed that a strong hospitality industry is built by strong people, and Hotelier Maldives Awards provides an important national platform to recognise the professionals whose work often takes place behind the scenes. We are pleased to continue as Title Partner of the awards under this multi-year agreement, while also extending our support to GM Forum for a fourth consecutive year.

“As a company that has grown alongside the Maldives’ hospitality sector, we value opportunities that celebrate talent, encourage professional pride and contribute to the long-term development of the industry. Our continued partnership with Hotelier Maldives reflects that commitment.”

Bestbuy Maldives is one of the country’s leading importers and distributors, serving the hospitality, HORECA and retail sectors with a broad portfolio of international brands. The company positions itself as a partner to the Maldivian hospitality industry, supplying products from around the world across key business verticals including resorts, foodservice and retail.

Hotelier Maldives Awards continues to recognise the contributions of resort-based hospitality professionals across the Maldives, highlighting both individual excellence and team performance. The awards programme remains the country’s only dedicated recognition platform focused on professionals working in resort operations. The current public voting round allows industry stakeholders, colleagues, guests and the wider public to take part in selecting this year’s winners.

The growing list of confirmed partners for Hotelier Maldives Awards 2026 includes Bestbuy Maldives (BBM) as Title Partner, Dhiraagu as Platinum Partner, Storm Events as Organising Partner, NIVA, Kurumba Maldives as Host Partner, Souvenir Marine as Transport Partner, ALIA as Associate Sponsor, and Lightsout Studios as Associate Partner. More partners and sponsors will be announced soon.

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Drink

NH Collection Maldives Reethi Resort pioneers underwater rum ageing project

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For centuries, the maturation of fine spirits has been a land‑bound ritual, guided by oak, air and time. At NH Collection Maldives Reethi Resort, that tradition turned seaward. In partnership with Planteray Rum, widely regarded as one of the world’s best premium rum brands, the property has completed the world’s first certified underwater ageing of rum in glass bottles by a resort, with the inaugural batch earning glowing evaluations for its depth and complexity.

For twelve months, while the resort itself was undergoing a transformation, the rum matured in a gentle rocking motion, shaped by hydrostatic pressure, slow currents and the constant temperature of the deep. Resting in custom‑designed metal cages ten metres beneath the surface, a selection of Planteray Rum bottles lay undisturbed in their ocean cellar, at a site identified by our resident Aquafanatics dive experts as sheltered from harsh currents, protected from excessive sunlight and calm enough to let time do its work uninterrupted.

Brought ashore for the resort’s reopening on 21 December 2025, the sunken treasure, still bearing the fingerprints of marine life that had embraced it during its underwater repose, revealed a character that surprised even seasoned experts.

“Underwater, time and conditions interact differently with the liquid. After a year beneath the sea, the rum has developed enhanced roundness, smoothness and complexity,” said Fannie Thibaud, Deputy Master Blender at Planteray Rum.

“A passion project and an ambitious experiment, our sea-aged rums bring together innovation, artistry and storytelling in every sip,” said Valentin Osolos, General Manager at NH Collection Maldives Reethi Resort. “We couldn’t have done it without our partners at Planteray Rum, who immediately recognised the potential to create something the industry hadn’t seen before and helped us reimagine what craftsmanship can look like in the Maldives.”

By choosing to surrender control to nature and letting it work in patience and silence, with only occasional dives to check the integrity of the cages, the spirit becomes inseparable from its setting in the UNESCO‑protected Baa Atoll.

Buoyed by the success of this inaugural vintage, Planteray Rum has already entrusted the resort with new varieties, now undergoing their own year‑long transformation beneath the waves. The programme is set to become a permanent feature of the resort’s culinary and mixology offering. At Handhuvaru, the resort’s signature mixology concept, guests can experience the new maritime vintage neat or in imaginative cocktails such as Chai on the Rocks, combining aged XO rum with warming chai spice and subtle tropical sweetness, or Mocha Molasses, an intense expression of overproof rum layered with espresso and dark chocolate.

For more information about NH Collection Maldives Reethi Resort, please visit https://world.nh-hotels.com/en/nh-collection-maldives-reethi.

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Family

Easter celebrations at NH Maldives Kuda Rah blend island experiences with family activities

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NH Maldives Kuda Rah has announced a line-up of Easter celebrations for guests, featuring a day of activities and dining experiences at its resort in South Ari Atoll.

The programme is designed to cater to families and travellers of all ages, combining interactive sessions, culinary offerings and outdoor activities across the island.

The day will begin at Sea Spray Restaurant with the “Flu y Bunny Breakfast Bash”, which will include live pancake stations and themed breakfast selections. Guests will also have the opportunity to take part in the “Egg Decoration Extravaganza”, an activity focused on creating decorated keepsakes.

Midday activities will continue at Glow Bar with “Bliss Cupcake Creations”, an interactive baking session led by the resort’s culinary team. An “Egg Hunt Adventure” will also be organised, allowing guests to search for hidden items across the resort.

In the evening, the resort will host an Easter Beach Dinner at Sunset Beach, offering a menu of seasonal dishes and international cuisine in a beachfront setting.

The resort team stated that the Easter programme is designed to provide opportunities for connection and shared experiences among guests.

NH Maldives Kuda Rah also noted that the activities align with its “Live Local” initiative under Minor DISCOVERY, which focuses on delivering local and experiential elements within guest stays.

Further details on the Easter programme are available through the resort’s official website.

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