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W Maldives Brings in the London Beats Duo

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Maldives Promotion House – Surprisingly enough, it actually starts with your feet. You’re sitting down at a table, making small talk with your friends and before you know it, your fingers are moving. Then your hands slowly start drumming on the table. You start feeling hazy, and then the energy hits you. Just as you’re about to realise the motion of your head, the rhythms envelop you. The beats muffle out the voices of the excited crowd, and you lose control of your entire body. The flashing disco lights blind you, and you slip off your seat and the dance floor becomes the only world you exist in.

It is a very unique kind of music that can do that to you. Every DJ can’t do that, and every party can’t bring out that side of you that no one knew existed. But here are two DJs who can. Hailing from two very different parts of the world, DJ Klaus from Brazil and Ameet ‘El Bongo’ Jugnauth from the Mauritius are famously known as the London Beats. I was lucky enough to experience their vibes during their performance for the guests at W Retreat & Spa Maldives, earlier this week.

With a unique combination of traditional club DJ and raw live music, London Beats is one of London’s top act responsible for some of the wildest and craziest performances. The pair have played all over the world with a host of celebrity DJs and stars including Pete Tong, Shakira, Hot Chip and Bob Sinclair. Besides their London based residencies in Eclipse Bar and Boujis nightclubs, the duo also take London Beats abroad with regular performances at W Barcelona and W Doha. They have also performed in Taipei, St Petersburg, Barcelona, Doha, Hong Kong, Miami, and now Maldives

A DJ since 17, DJ Klaus spent half of his childhood in Brazil. He explained, “For me the whole DJ thing actually came from Brazil. My cousin was a DJ and that’s how I got into DJ. I did a lot of clubs in Brazil and then I moved to UK. Then back in London I did this gig in a club. The owners of the club also owned a couple of bars in London. So in 2008 for the 10th anniversary in one of the bars called Eclipse, they asked me to play.”

“Apparently Eclipse also had a guy who played percussion there. I had never heard of him or met him. So I was doing my set and he turned up, because he was going to play anyway. And the place just went wild, and I thought ‘wow’ this is actually pretty cool. So we ended up doing another gig together, and Eclipse wanted to use more DJs on the weekends so we started off playing regularly every Friday,” Klaus told me the story of how London Beats came to be.

“It was very unique and different because eclipse was very much a bar than a club, and unlike Europe, in London they’re both very different places. Klaus was very well known for what he was doing in the clubs and I was very well known for what I was doing in the bar. There were a lot of people who wanted to see the two of us come together. Everyone would talk about it, but they never really put us together until that day,” Ameet added.

In October 2009 when W Barcelona opened with an Eclipse bar, part owned by the W Brand, the duo was once again called to perform during the launch. That would be their first trip together and also the beginning of what is now known as London Beats. While most people would think that London beats started in London, it actually started in Barcelona. What kicked off as a theme night was named as London Beats to define where the beats of the duo come from.

The uniqueness and the sheer beauty of their performances, that has mesmerised audiences from all over the world, come from deep within their persona. “What we are actually trying to create is that fusion of live music and the DJ vibe. It’s a risky mix, because it either works really well, or it doesn’t work at all. And for us, the crowd speaks success,” says Ameet. “W has got a very strong brand so it’s relatively the same in every destination, but what’s interesting is that, it’s always a different crowd. Because the people are different, and that is our challenge.”

What DJ Klaus and Ameet ‘El Bongo’ Jugnauth performs is not just art. It’s not just music. It’s not just rhythms either. It goes far deeper than that. It mixes with the very essence of our inner child. The tunes reverberate through our body and mind and linger around us. It brings out the children in us, once again opening the flood gates to the innocence of youth. For a moment, everything stops, and the beats disappear into the night, along with the worries and stress of responsibilities. And all that is left is the floor, the lights and the energy that flows.

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Atmosphere Foundation launches annual dive training scholarship for Maldivians

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Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.

Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.

The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.

To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.

“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”

Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.

Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.

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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026

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Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.

As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.

“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.

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LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme

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St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.

The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.

Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.

Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.

The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.

The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.

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