Sun Siyam Iru Veli marked Halloween with a one-day island celebration, “Whimsy Over Wicked,” reimagining the tradition of fright as a fairytale of fantasy on 31 October. The programme invited guests of all ages to immerse themselves in themed workshops, entertainment, and dining experiences designed to encourage creativity and the joy of make-believe.

At the Turtle Kidz Club, children joined a full-house Pumpkin Workshop, decorating pumpkins with gemstones, bright colours, and playful patterns. As the sun set over Fresh Water Beach, the festivities shifted to a Masquerade Evening, where guests enjoyed island beats and signature cocktails and mocktails against a golden horizon. The celebration continued at Turtle Beach with a Beach BBQ Dinner, presenting a Halloween-inspired menu in a storybook setting with live music by the sea.

The night concluded with a private “Cinema Under the Stars” screening, offering an open-air experience that captured the spirit of the occasion.

Through “Whimsy Over Wicked,” Sun Siyam Iru Veli highlighted creativity, connection, and the island’s natural setting. Guests departed with memories shaped by laughter, imagination, and a shared celebration under the Maldivian night sky.

SO/ Maldives will host an exclusive Wine Dinner in collaboration with Creation Wines, led by Carolyn and Glenn Martin, founders of the South African winery. The event will take place at Lazuli Beach Club on 5 November 2025, from 18:30 to 22:00, with a beachfront setting designed for an evening of fine wine, culinary craft and storytelling.

Guests will be served a five-course menu, each course created by the SO/ Maldives culinary team to complement selected vintages from Creation. From the first pour to the final course, the pairings highlight a shared commitment between SO/ Maldives and Creation Wines to creativity, authenticity and the art of living well.

Guided by Carolyn and Glenn Martin, the evening will explore the relationship between food and wine, with insights into their winemaking approach, the vineyard, and their journey from South Africa’s Hemel-en-Aarde Valley to the Maldives.

Creation Wines combines an ancient landscape with a modern estate driven by innovation. Its team draws on the Hemel-en-Aarde terroir to produce wines that aim to be vibrant and expressive, with each bottle telling a story of balance and harmony.

At SO/ Maldives, contemporary design and artistic sensibility provide the backdrop for imaginative experiences. The Creation Wine Dinner reflects this approach, bringing together gastronomy, style and narrative in a single event.

“This dinner is a celebration of creativity, craftsmanship and connection,” said Nyoman Suandari, Director of Culinary at SO/ Maldives. “Each pairing is designed not only to delight the palate but also to evoke emotion—to capture the essence of both land and sea, and of the artistry that unites us.”

The Maldives continues to strengthen its position as one of the world’s premier island destinations, achieving global acclaim while maintaining steady growth in visitor arrivals. The country was recently named Best Beach Destination at the World Tourism Awards 2025 in Brussels and ranked among the Top Ten Countries for Food in the Condé Nast Traveller Readers’ Choice Awards 2025.

According to the Ministry of Tourism, the Maldives recorded over 1.7 million tourist arrivals as of 21 October 2025 — a 10% year-on-year increase. The destination is on course to meet its ambitious target of 2.3 million arrivals by year-end, with the final quarter expected to bring the highest influx of visitors as the nation enters its peak travel season.

Sustained demand from key markets including India, China, Russia, and the United Kingdom, alongside rising interest from the Middle East and Europe, continues to fuel this growth. The trend reflects a broader global shift towards experience-led travel, where visitors seek meaningful, immersive stays rather than conventional leisure holidays.

As arrival numbers climb, the focus within the Maldives tourism industry is evolving from volume to value. Hospitality brands are responding by offering experiences that highlight authenticity, sustainability, and cultural engagement. Among them, Cinnamon Hotels & Resorts — which operates four properties across the Maldives — is redefining the concept of island travel through wellness, cuisine, and culture.

The brand’s approach extends beyond accommodation, curating distinctive experiences that deepen the guest journey. From spa rituals rooted in Asian wellness traditions at Mandara Spa and Chavana Spa to private beachfront dinners celebrating the region’s rich culinary heritage, each stay is designed to be both restorative and enriching. Guests who book directly also receive exclusive credits and tailored experiences, reinforcing the Maldives’ growing appeal as a destination for conscious and immersive travel.

This direction mirrors the Maldives’ evolving tourism strategy, which prioritises authenticity and quality over volume. As the nation edges closer to another record-breaking year, its success lies not only in the number of arrivals but in its ability to offer enduring, high-calibre experiences — a vision shared by Cinnamon Hotels & Resorts as it continues to shape the future of island hospitality across the region.