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S Hotels’ Maldives resorts begins accepting cryptocurrencies as payment
S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, constantly strives to drive the hospitality industry forward and cater for a new generation of guests.
This pioneering company has now taken another big stride into the future by becoming one of the first hotel groups in the world to start accepting cryptocurrencies as payment.
S Hotels & Resorts has announced a ground-breaking new partnership with FTX, a leading cryptocurrency trading platform, to enable its customers to book and pay for their stays using virtual online currencies.
Initially, S Hotels & Resorts’ two award-winning properties in the Maldives – SAii Lagoon Maldives and Hard Rock Hotel Maldives – will welcome cryptocurrencies from 1st October 2021, becoming the first resorts in the country to do so.
Nestled in the idyllic Kaafu Atoll, SAii Lagoon Maldives is a tropical lifestyle retreat for millennially-minded guests, and Hard Rock Hotel Maldives is the iconic music-themed brand’s first Maldivian property.
Both resorts were honoured in the Luxury Lifestyle Awards 2021.
They form part of CROSSROADS Maldives, a breath-taking integrated resort that features a wealth of world-class facilities, including diverse dining, wellness, water sports, diving, eco-sensitive excursions, oceanfront events and more.
As the first resorts in the Maldives to accept cryptocurrencies, SAii Lagoon Maldives and Hard Rock Hotel Maldives are creating fresh opportunities for forward-thinking guests to book their festive holidays in the Maldives, which is fully open for international travel.
Vacations at these two world-class resorts can be paid for in USD Coins (USDC) and Tether tokens (USDT), with more cryptocurrencies expected to be added in future.
Bookings must be made directly with each property’s reservations department: rsvn.lagoon@saiiresorts.com for SAii Lagoon Maldives and rsvn@hrhmaldives.com for Hard Rock Hotel Maldives. Payments can be arranged securely, from anywhere in the world.
There benefits of cryptocurrencies are manifold; they will expand the number of payment options offered by S Hotels & Resorts, targeting new and potentially untapped sectors of the market, while helping hotels to drive a greater number of direct bookings.
They will also appeal to a new wave of Gen Y and Gen Z consumers, who operate in the online space and appreciate the convenience of virtual transactions.
“At S Hotels & Resorts, we are constantly seeking new ways to connect with our customers and remove barriers to travel. We fully understand that in today’s world, an increasing number of consumers are turning to cryptocurrencies as a secure and stress-free way of paying for goods and services. As an innovator in the hospitality space, we are excited to start working with FTX and enable virtual currencies at our two resorts in the Maldives. We hope to expand this partnership to even more of our award-winning hotels and resorts around the world in future,” said Dirk De Cuyper, Chief Executive Officer, S Hotels & Resorts.
“Looking ahead, we will continue to roll out new and flexible solutions that enhance all aspects of our guest journey, from planning, payment and booking to in-stay experiences, bespoke services, community activities and more. We want to become the hospitality provider of choice for a new generation of customers.”
Founded in 2018, FTX is a global cryptocurrency exchange that has partnered with a wide range of leading virtual currency firms, including Circle, Sequoia and Paxos, among others.
It is also a responsible company, having donated more than US$10 million to charities in the last three years. This perfectly aligns it with S Hotels & Resorts’ own extensive CSR commitments.
S Hotels & Resorts joins a growing number of cutting-edge companies that now accept cryptocurrencies as a payment option, including Microsoft, Rakuten, AT&T, Twitch and Virgin Galactic.
Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.
Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.
From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.
On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.
Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.
A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.
On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
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