Business
Visit Maldives begins e-learning programme in Italian market
Visit Maldives has commenced an e-learning programme with Turismo & Attualità this July targeting the travel trade of the Italian market.
The programme will take place for a duration of one year, from July 2.
Turismo & Attualità’s platform is the most widely used e-learning platform in the market and connects to a database of over 30,000 travel agents.
The platform will be used to educate the Italian travel trade on different aspects of tourism in the Maldives such as romantic getaways, underwater adventures, sustainable tourism and family holidays. This will be covered over 10 sessions which will be live on the platform.
Information of latest updates on travel guidelines, Covid-19 situation and accommodation options will also be provided.
Italian travel trade professionals can log in to the platform, and attend each session which consists of written content, quizzes, images and videos relevant to the particular topic covered.
Additionally, the destination will be promoted on the social media pages, monthly newsletters and web pages of Turismo & Attualità for the duration of this programme.
Visit Maldives will be providing complimentary gift packs to the first 10 participants who complete all 10 sessions and a certificate of completion will be issued by Turismo & Attualità for all travel agents who complete the programme.
This campaign is in line with Visit Maldives’ strategy to strengthen destination brand online and use of specialized platforms to promote the hospitality products: resorts, guesthouses, hotels and liveaboards. It also serves to create greater awareness amongst Italian travel trade for different tourist segments, such as diving, family vacations and sustainable tourism.
Visit Maldives also participated in the BIT Digital Edition 2021 held this May in order to increase brand presence and engagement in the Italian market. Other activities planned for this market include webinars, digital advertisements, joint campaigns with tour operators and familiarisation trips for both media contacts and travel trade.
Prior to the pandemic, Italy was one of the top three markets to the Maldives, with an arrival figure of 136,343 in 2019. Compared to the figures of the previous year this was a 29.5 per cent increase.
While these figures declined in 2020 due to travel restrictions enforced by the Italian government to contain the spread of Covid-19, it is expected that once these measures are eased and travel resumes, the market will once again be a key contributor to arrival figures.
In order to build and maintain relationships with the agents active in the market and Italian travel trade, Visit Maldives shares a monthly newsletter with these stakeholders. Additionally, updates of vaccination statistics in the Maldives are provided regularly.
On February 1, Maldives initiated the administration of the Covid-19 vaccine, aiming to provide free Covid-19 vaccine to all citizens and residents of Maldives in the upcoming months.
The tourism ministry also launched an initiative to vaccinate people in the tourism sector to further ensure the safety of tourists and industry staff alike.
As of June 20, 315,282 people in the Maldives have received the first dose of the vaccine and 183,373 people have received the second dose. Notably, over 90 per cent of the workers in the tourism industry of the Maldives have also been administered the first dose of the vaccine.
Visit Maldives together with the tourism ministry launched the “I’m Vaccinated” campaign in April to share a positive message regarding the vaccination of staff working in the tourism sector.
The campaign celebrates the commitment of various stakeholders to ensure that Maldives becomes the first destination with a fully vaccinated tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.
Business
Visit Maldives presents cultural, food festival to celebrate 2025
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
Business
Barcelo Nasandhura Malé to open in Q1 2025
Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.
Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.
Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.
Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.
While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.
Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.
Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.
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Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
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