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Visit Maldives begins e-learning programme in Italian market

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Visit Maldives has commenced an e-learning programme with Turismo & Attualità this July targeting the travel trade of the Italian market.

The programme will take place for a duration of one year, from July 2.

Turismo & Attualità’s platform is the most widely used e-learning platform in the market and connects to a database of over 30,000 travel agents.

The platform will be used to educate the Italian travel trade on different aspects of tourism in the Maldives such as romantic getaways, underwater adventures, sustainable tourism and family holidays. This will be covered over 10 sessions which will be live on the platform.

Information of latest updates on travel guidelines, Covid-19 situation and accommodation options will also be provided.

Italian travel trade professionals can log in to the platform, and attend each session which consists of written content, quizzes, images and videos relevant to the particular topic covered.

Additionally, the destination will be promoted on the social media pages, monthly newsletters and web pages of Turismo & Attualità for the duration of this programme.

Visit Maldives will be providing complimentary gift packs to the first 10 participants who complete all 10 sessions and a certificate of completion will be issued by Turismo & Attualità for all travel agents who complete the programme.

This campaign is in line with Visit Maldives’ strategy to strengthen destination brand online and use of specialized platforms to promote the hospitality products: resorts, guesthouses, hotels and liveaboards. It also serves to create greater awareness amongst Italian travel trade for different tourist segments, such as diving, family vacations and sustainable tourism.

Visit Maldives also participated in the BIT Digital Edition 2021 held this May in order to increase brand presence and engagement in the Italian market. Other activities planned for this market include webinars, digital advertisements, joint campaigns with tour operators and familiarisation trips for both media contacts and travel trade.

Prior to the pandemic, Italy was one of the top three markets to the Maldives, with an arrival figure of 136,343 in 2019. Compared to the figures of the previous year this was a 29.5 per cent increase.

While these figures declined in 2020 due to travel restrictions enforced by the Italian government to contain the spread of Covid-19, it is expected that once these measures are eased and travel resumes, the market will once again be a key contributor to arrival figures.

In order to build and maintain relationships with the agents active in the market and Italian travel trade, Visit Maldives shares a monthly newsletter with these stakeholders. Additionally, updates of vaccination statistics in the Maldives are provided regularly.

On February 1, Maldives initiated the administration of the Covid-19 vaccine, aiming to provide free Covid-19 vaccine to all citizens and residents of Maldives in the upcoming months.

The tourism ministry also launched an initiative to vaccinate people in the tourism sector to further ensure the safety of tourists and industry staff alike.

As of June 20, 315,282 people in the Maldives have received the first dose of the vaccine and 183,373 people have received the second dose. Notably, over 90 per cent of the workers in the tourism industry of the Maldives have also been administered the first dose of the vaccine.

Visit Maldives together with the tourism ministry launched the “I’m Vaccinated” campaign in April to share a positive message regarding the vaccination of staff working in the tourism sector.

The campaign celebrates the commitment of various stakeholders to ensure that Maldives becomes the first destination with a fully vaccinated tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

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Barcelo Nasandhura Malé to open in Q1 2025

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Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.

Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.

Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.

Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.

While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.

Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.

Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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BBM, Lifebuoy empowers hygiene practices among Maldivian children

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BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.

The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.

This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”

Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”

The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.

Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.

Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!

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