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Banyan Tree advocates culture of wellbeing inside out
The pandemic’s widespread impact has underscored the importance of leading healthier lifestyles for our physical and mental wellbeing.
For Banyan Tree Group, its core values of wellbeing and sustainability in its internal culture is key to recovery in preparing for guests’ return during and beyond the pandemic.
“As travellers increasingly seek out purposeful experiences that connect them to nature and the environment, the Group is well-positioned to create long-term value for consumers and its associates through its brand ethos of Embracing the Environment, Empowering People,” Ho Ren Yung, Senior Vice President, Brand HQ of Banyan Tree Group, said.
“This drives Banyan Tree’s philosophy of wellbeing – the belief that being well is an inside-out journey connecting self, others and nature.”
Group-wide initiatives available internally and externally are based on a clarified approach of simplifying evidence and feedback, and then structuring these into eight pillars that guide all of the brand’s wellbeing programmes.
Incorporating practices of the mind, body, soul and relationship with others and nature, the eight pillars of wellbeing include Sleep & Rest, Dietary Awareness; Bonding & Connection; Physical Vitality, Cultivate The Mind; Learning & Development, Harmony with Nature and Sustained Practices.
Beginning with its associates, who are the heart and soul of the brand experience, the connection of self, others and nature is core through the brand’s service culture of “I Am With You”.
Through the training modules leaning on empathy, positive psychology and mindfulness-based stress reduction (MBSR), associates learn about stress management techniques, resilience, and self-care.
Banyan Tree Group has also pivoted to a wellbeing-focused organisational index whereby associates answer a set of 64 questions on lifestyle practices based on the eight wellbeing pillars.
Built on the core passion for people, its leadership team believes that “we can only look after our guests when we look after our associates”, and thus extended this survey to associates this year who provide the services to support guests at the wellbeing sanctuaries.
The same set of 64 questions is also used as an assessment for guests when they book at a wellbeing sanctuary.
These initiatives are in line with the belief that happy and healthy associates result in satisfied guests.
Outwardly, with the launch of Wellbeing Sanctuaries in properties worldwide this year, Banyan Tree seeks to continue its mission to help others live well.
Wellbeing Sanctuaries combine club floors or resort wings with dining, Spa and multifunctional practice spaces into a single signature experience.
With the support of wellbeing hosts on property who themselves practise the service culture of “I Am With You”, guests staying at a Wellbeing Sanctuary embark on a personal journey to find balance, build resilience and gain deeper self-knowledge through connecting with oneself, and with others and nature.
A stay at a Banyan Tree’s Wellbeing Sanctuary includes accommodation with sleep enhancement, 24-hour check-in and check-out, in-room wellbeing amenities, nightly rest rituals, daily balanced breakfast, afternoon nutrition platter, daily access to complimentary wellbeing activities, savings in a la carte Spa treatments and wellbeing cuisine.
Guests can also take home a wellbeing guide after their stay, including tips on sleeping better, healthy living, home exercises and other recommendations that they can practise in their daily lives.
Having launched in China this month, Banyan Tree Wellbeing Sanctuaries in Indonesia, Malaysia, Mexico, Morocco, Thailand, and Vietnam will progressively open throughout this year.
Banyan Tree Group operates three resorts in Maldives: Banyan Tree Vabbinfaru and Angsana Ihuru in North Male Atoll, and Angsana Velavaru in Dhaalu atoll.
Banyan Tree Vabbinfaru opened its door in 1995 and is the first international chain resort in the Maldives. With just 48 pool villas dotting around the island, privacy and relaxation can easily be attained. The resort has a restaurant, bar, PADI Gold Palm five-star resort dive centre and a Banyan Tree Spa.
Vabbinfaru is also home to the Banyan Tree Maldives Marine Lab, the first of its kind to be funded and built on a private resort, where guests can learn about marine conservation and partake in the many sustainability activities on offer including coral planting, reef cleaning and daily stingray feeding sessions.
Angsana Ihuru is surrounded by one of the most vibrant and well preserved coral house reefs in the Maldives. The resort has 45 villas, a restaurant and a bar, a PADI Gold Palm five-star resort dive centre and an Angsana Spa.
Banyan Tree Vabbinfaru and Angsana Ihuru are located in North Male Atoll, just 25 minutes away by speedboat from the airport. The two resorts are just five minutes by boat away from each other.
Velavaru or ‘Turtle Island’ is located in the pristine Dhaalu atoll, and accessible by a 40-minute seaplane flight from the main Velana International Airport. This 113-villa resort offers 79 island villas and 34 InOcean Villas, revealing spectacular views and direct access to the Indian Ocean.
Barceló Nasandhura Malé has been awarded Best City Hotel at the TTM Awards 2025, held on 28 August at Adaaran Select Hudhuran Fushi.
The recognition reflects the passion, hard work, and dedication of the team at Barceló Nasandhura, whose commitment to excellence has been evident since the property opened earlier this year. The hotel has focused on creating memorable guest experiences and setting new standards for city hospitality, which contributed to this achievement.
The TTM Awards, part of the Maldives’ largest travel trade show, celebrates the country’s hospitality sector across 28 categories, bringing together leading travel and tourism professionals from the region.
As it marks this milestone, Barceló Hotel Group reaffirmed its dedication to shaping the future of city hospitality in Malé.
Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.
The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.
- Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
- Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
- Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.
A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.
The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.
Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”
Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”
The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.
The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.
The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.
The St. Regis Maldives Vommuli Resort has been named ‘Best Design Resort’ at the TTM Awards 2025, an accolade that recognises architectural excellence combining innovation with distinctive aesthetics. The award highlights the resort’s position as one of the Maldives’ most striking luxury properties, known for its design vision and refined guest experiences.
Located on a private island in Dhaalu Atoll, the resort is distinguished by its architectural concept created by Singapore-based WOW Architects. Its design draws inspiration from the natural environment of the Maldives, incorporating organic forms and local motifs with a modern interpretation. Among the resort’s most notable structures are the Whale Bar, shaped in the likeness of a whale shark, and the overwater Iridium Spa, designed to resemble a seashell, both exemplifying the seamless integration of luxury and nature.
The property’s design approach extends across its 77 private villas, positioned to offer either ocean or jungle views. Each villa is designed to blend with the island landscape, integrating sustainable elements while maintaining comfort, privacy, and style. The resort’s spaces reflect a balance between contemporary lines and Maldivian influences, creating a distinct sense of place.
The TTM Awards, presented annually during Travel Trade Maldives (TTM), recognise outstanding contributions to the region’s hospitality sector. This year’s award reinforces The St. Regis Maldives Vommuli Resort’s reputation as a leader in design and attention to detail.
Since its opening, the resort has become known for uncompromising luxury, featuring celebrated dining options, an extensive wine cellar, and curated experiences supported by the signature St. Regis Butler Service. The recognition at the TTM Awards 2025 further strengthens its status as a global benchmark in design-led hospitality.
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