Featured
Charter fights from Poland to Maldives resume
Luke Air, chartered by the Polish tour operator ITAKA and managed by Sun Ocean Maldives has resumed weekly charters to Maldives from Poland with their A330 aircraft.
The charter fights are managed by local agent, Sun Ocean Maldives. The first charter fight from the Polish market this year, LOT Polish Airline arrived in the Maldives on February 19, carrying over 294 passengers and continued until the May 7.
The current charter fights by Luke Air, operated by Blue Panorama Airlines, are being planned to continue from June 17 onwards, intending to continue the operation until April 2022.
A total of 297 tourists arrived in Maldives from Poland via Luke Air Thursday. The very first direct charter fight from Poland to Maldives arrived on June 20, 2019.
To further support the efforts of Sun Ocean and ITAKA, Visit Maldives launched a joint campaign with ITAKA to promote Maldives as a safe haven in Poland and to boost arrivals from the market.
Through this campaign digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely-Maldivian experiences offered in the destination are being highlighted.
The safety provided by the natural socially-distanced geography of the Maldivian islands are being emphasised through this campaign as well.
The campaign coincided with the recommencement of the charter fights to the Maldives from Warsaw and such focused marketing campaigns are necessary to promote the destination and maintain this charter operation all year round.
With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018.
With over a 30 per cent market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.
The ongoing campaign with ITAKA combines digital and outdoor advertisements to increase and drive bookings to Maldives. Under the digital campaign, Maldives is currently being advertised on AdWords with beautiful scenery and accompanying informative text.
The destination is also being promoted on various travel and lifestyle Polish websites through animated display ads and push messages. In addition to widely reached websites, the destination is also featured on ITAKA’s official instagram. The marketing materials are expected to reach an estimated 25 million unique visitors.
Under the outdoor advertising component, Maldives is going to be showcased on TVs in over 150 of ITAKA’s offices around Poland for one month.
In addition, ads featuring the destination are currently live on LED TV in front of Hard Rock Cafe’ Złote Tarasy Al. Jerozolimskie and a large print banner will be showcased in a popular area in Warsaw called Koszyki with a monthly traffic of over 1.4 million visitors.
With an arrival figure of over 8000 tourists, the Polish market is an emerging potential top source market to the Maldives.
With easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures.
To maintain destination and presence and further increase brand visibility, a roadshow is planned for the latter half of the year for Central and Eastern Europe countries including Poland.
Maldives have welcomed over 479,597 travellers till June 3.
Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers.
Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.
In order to strengthen the measures, the administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.
The administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.
Visit Maldives together with the Ministry of Tourism launches “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.
The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.
Featured
Maldives welcomes two million tourists in historic milestone
For the first time in its history, Maldives has reached the milestone of welcoming two million tourists in a single year. This achievement marks a significant moment for the nation’s tourism industry, underscoring its global appeal as a premier travel destination.
The target of two million tourists, set for this year, was officially achieved today. To commemorate the occasion, a special ceremony was held at Velana International Airport, where the landmark visitor was welcomed with fanfare.
The two millionth tourist, Astrid Dirnegger from Austria, arrived in Maldives with her husband and two children. As part of the celebrations, she received a variety of souvenirs and a holiday package from SAii Lagoon Resort, offering her family the opportunity to experience the renowned hospitality and luxury of the Maldives.
According to the Ministry of Tourism, the Maldives now hosts an average of more than 6,000 tourists daily, reflecting its sustained popularity among travellers worldwide.
China has emerged as the top source of visitors this year, followed by significant contributions from Russia, the United Kingdom, Germany, Italy, India, the United States, France, Spain, and Switzerland.
This milestone underscores the Maldives’ position as a leading destination for international tourism, renowned for its pristine beaches, turquoise waters, and world-class resorts. As the nation celebrates this historic achievement, the tourism sector looks forward to continued growth and success in the coming years.
Celebration
Dhigali Maldives lights up the holidays with festive cheer and tropical magic
Dhigali Maldives has officially commenced its festive season in grand style, highlighted by the lighting of its sustainable driftwood Christmas trees—a cherished tradition that combines creativity with environmental awareness. Enhancing the evening’s charm, the resort’s Christmas carollers surprised guests with a lively dance performance, spreading festive cheer and excitement.
This year, the resort unveiled a captivating Christmas train, designed to transport guests around the island with a delightful touch of holiday magic. To celebrate the season’s arrival, a vibrant street market was organised, offering an array of cuisines prepared by the resort’s skilled chefs. The market created an authentic and lively atmosphere, bringing guests together in celebration.
The festivities continue with a dynamic lineup of events, including a Classic Christmas celebration and a Tropical Carnival-themed New Year’s party. Guests can anticipate live entertainment, mesmerising fire and samba dancers, and a cultural highlight with the Dhigali Island Fire Ritual, which blends tradition with dazzling performances to create unforgettable experiences.
This holiday season at Dhigali Maldives promises to deliver a truly magical experience, where the tropical allure of the island meets the joy of the holidays.
Featured
Condé Nast Traveller applauds Maldives as a lovers’ paradise
The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.
From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.
Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.
The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:
- Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
- Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
- Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.
For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.
The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.
As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.
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