Featured
Charter fights from Poland to Maldives resume
Luke Air, chartered by the Polish tour operator ITAKA and managed by Sun Ocean Maldives has resumed weekly charters to Maldives from Poland with their A330 aircraft.
The charter fights are managed by local agent, Sun Ocean Maldives. The first charter fight from the Polish market this year, LOT Polish Airline arrived in the Maldives on February 19, carrying over 294 passengers and continued until the May 7.

The current charter fights by Luke Air, operated by Blue Panorama Airlines, are being planned to continue from June 17 onwards, intending to continue the operation until April 2022.
A total of 297 tourists arrived in Maldives from Poland via Luke Air Thursday. The very first direct charter fight from Poland to Maldives arrived on June 20, 2019.

To further support the efforts of Sun Ocean and ITAKA, Visit Maldives launched a joint campaign with ITAKA to promote Maldives as a safe haven in Poland and to boost arrivals from the market.
Through this campaign digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely-Maldivian experiences offered in the destination are being highlighted.
The safety provided by the natural socially-distanced geography of the Maldivian islands are being emphasised through this campaign as well.
The campaign coincided with the recommencement of the charter fights to the Maldives from Warsaw and such focused marketing campaigns are necessary to promote the destination and maintain this charter operation all year round.
With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018.
With over a 30 per cent market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.
The ongoing campaign with ITAKA combines digital and outdoor advertisements to increase and drive bookings to Maldives. Under the digital campaign, Maldives is currently being advertised on AdWords with beautiful scenery and accompanying informative text.
The destination is also being promoted on various travel and lifestyle Polish websites through animated display ads and push messages. In addition to widely reached websites, the destination is also featured on ITAKA’s official instagram. The marketing materials are expected to reach an estimated 25 million unique visitors.
Under the outdoor advertising component, Maldives is going to be showcased on TVs in over 150 of ITAKA’s offices around Poland for one month.
In addition, ads featuring the destination are currently live on LED TV in front of Hard Rock Cafe’ Złote Tarasy Al. Jerozolimskie and a large print banner will be showcased in a popular area in Warsaw called Koszyki with a monthly traffic of over 1.4 million visitors.
With an arrival figure of over 8000 tourists, the Polish market is an emerging potential top source market to the Maldives.
With easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures.
To maintain destination and presence and further increase brand visibility, a roadshow is planned for the latter half of the year for Central and Eastern Europe countries including Poland.
Maldives have welcomed over 479,597 travellers till June 3.
Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers.
Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.
In order to strengthen the measures, the administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.
The administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.
Visit Maldives together with the Ministry of Tourism launches “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.
The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.
Action
Nova Maldives to host PADI AWARE Week this September
Nova Maldives will renew its partnership with PADI this September to co-host Project AWARE Week from 16 to 20 September 2026.
Organised by the resort’s marine team, the programme will give guests, from first-time snorkellers to experienced divers, opportunities to combine marine wildlife observation with practical conservation activities. The initiative is intended to turn time spent in the ocean into an educational experience while encouraging greater awareness of marine conservation.
This year’s AWARE Week coincides with PADI’s 60th anniversary and Nova Maldives’ fourth year of operation in South Ari Atoll. Now in its eighth global edition, PADI AWARE Week has developed into a citizen science movement within the diving community and has helped rescue more than 41,000 entangled marine animals to date.
Through its continued participation, Nova Maldives aims to encourage guests to become ocean advocates and remain engaged with marine conservation beyond their stay.
Guests staying at Nova during AWARE Week will be able to participate in a programme designed for different levels of ocean experience. Activities will include:
- Ocean immersion and storytelling: Sessions inspired by Blue Planet and other ocean documentaries, highlighting the diversity and vulnerability of marine life.
- Dive Against Debris: Underwater clean-up dives in the resort’s lagoon, during which participants will remove plastic and other waste before recording the findings in PADI AWARE’s global database.
- Whale shark snorkelling: Guided encounters that will allow guests to swim alongside whale sharks in the open waters of South Ari Atoll.
- Manta ray and turtle-spotting excursions: Guided boat trips to feeding and nesting areas where manta rays and turtles can be observed in their natural habitats.
- Coral restoration workshops: Practical sessions introducing guests to coral planting and the resort’s ongoing reef regeneration work.
“Some of the most meaningful work happens when you show up year after year. Four years into Nova’s story, we’ve learned that the health of the reef tells us a great deal about the impact we’re making, and that the guests who choose to return aren’t just here for the view,” said Abdulla Aboobakuru, General Manager of Nova Maldives.
“They’re here because Nova reflects something they already care about, including care for the ocean, a sense of community and a more thoughtful way of experiencing the places we visit. That’s what we hope Nova can inspire in new and returning guests alike: less a destination, more a calling.”
The resort’s marine conservation work continues throughout the year. Its coral nursery contains a growing collection of metal frames holding individually secured coral fragments, which are later transplanted onto the house reef. Guests are regularly invited to participate in the planting process, while the marine team monitors the young coral colonies as they develop.
Nova Maldives also maintains partnerships with the Maldives Whale Shark Research Programme and Manta Trust. The resort is accredited as a Responsible Manta Tourism Operator, with the partnerships supporting its year-round approach to marine conservation.
Awards
Sun Siyam Vilu Reef secures Best House Reef title at TTM Awards
Renowned for its marine life and underwater experiences, Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has been named Best House Reef at the Travel Trade Maldives (TTM) Awards 2026.
The award recognises the resort’s marine environment, which is accessible directly from its beaches and overwater villas. The annual TTM Awards and Gala brings together travel professionals and hoteliers from across the archipelago to recognise achievements within the Maldivian hospitality industry.
The island’s coral reef is home to marine species including resident sea turtles, reef sharks, tropical fish and eagle rays. Guests can explore the reef through guided excursions led by the resort’s resident marine experts, customised scuba-diving experiences and coral restoration initiatives designed to support the long-term preservation of the marine environment.
“Our reef is the living soul of Sun Siyam Vilu Reef, shaping every visitor’s journey from the moment they step into our turquoise lagoon,” said Masdhooq Saeed, Cluster General Manager. “To be named the Maldives’ Best House Reef is an immense honour, strengthening our commitment to nurturing this remarkable marine sanctuary so our guests can keep discovering its quiet magic beneath the surface.”
Travellers seeking underwater experiences can book directly with the resort to access exclusive benefits and guided marine excursions.
Featured
‘Eutopia: The Infinite Bloom’ comes to Sun Siyam Vilu Reef this festive season
Sun Siyam Vilu Reef, part of the Privé Collection within the House of Siyam, has announced its festive programme, “Eutopia: The Infinite Bloom”, which will run from 22 December 2026 to 7 January 2027.
The seasonal programme features activities and experiences for guests of all ages. Dining will take centre stage with Christmas Eve and New Year’s Eve gala dinners by the water, exclusive Chef’s Table experiences and seafood barbecues on the beach.
The evening entertainment programme will include live acoustic performances, island DJ sets, aerial dance shows and Maldivian cultural performances.
During the day, guests will be able to explore the resort’s lagoon through activities such as house reef snorkelling, sunset Jet Car rides and sandbank excursions. The Spa will offer wellness rituals and couples’ therapies, while younger guests can take part in gingerbread decorating, a fashion show and Santa’s arrival on the beach.
“Eutopia is our invitation to celebrate and embrace nature, meaningful moments, and the relaxed luxury that defines Sun Siyam Vilu Reef through our festivities,” said Masdhooq Saeed, Cluster General Manager.
“From unforgettable ocean adventures to starlit beach celebrations, every experience has been thoughtfully designed to create lasting memories that will continue to flourish long after the season ends.”
The programme will culminate with a New Year’s Eve celebration on the beach on 31 December, featuring live music, midnight toasts and a fireworks display over the water.
The resort’s festive programme is available to view online, with bookings open for stays between 22 December 2026 and 7 January 2027.
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