Business
Visit Maldives hosts important events in Dubai
Visit Maldives has hosted several events on the sidelines of the Arabian Travel Market (ATM) on May 17.
The two events, Maldives Media Meet and Connect with Maldives, Your Safe Haven, were hosted for the Middle Eastern media and the travel trade respectively.
The Maldives Media Meet press event was attended by key travel trade media of the UAE and Middle Eastern region.
Speakers at the event were Thoyyib Mohamed, Managing Director of Visit Maldives, Aminath Shabeena, Maldivian ambassador in the UAE, and Fathimath Afra, Deputy Chief Marketing Officer of Visit Maldives.

During the Maldives Media Meet, key updates from the Maldives were shared.
Thoyyib addressed the topics of how Maldives is tackling the pandemic and strategic opening of borders for the revival of tourism, updates of health and safety measures, “I’m Vaccinated” campaign to vaccinate all tourism industry employees, as well as the future initiatives such as the celebration of 50 years of tourism in the Maldives.
Shabeena talked on the angle of foreign policy and updated on the ongoing discussion between the two governments on establishing a travel corridor which is anticipated to happen in the near future.
Marketing challenges and recovery strategies during the pandemic, plans for the Middle Eastern and GCC markets were revealed by Afra.
Plans for important activities in the pipeline such as the World Expo 2020 to be held in Dubai in October and the Explore Maldives Live, to bring Maldives experiences on livestream for the Middle Eastern Market on the My Virtual Maldives Platform were highlighted.

The event ended with a question and answer session in which there was a lot of interest shown by the journalists towards the destination and answers were given to queries on the travel information and travel corridor between UAE and the Maldives.
The press conference was followed by a roadshow titled ‘Connect with Maldives; Your Safe Haven’.
The one-day roadshow targeting Dubai-based travel agents and tour operators created the opportunity for Maldives tourism industry partners to connect with over 50 key travel trade partners from the Middle Eastern market.
A total of 10 Maldives tourism industry partners representing resorts and DMCs participated at the event.
The participants had the opportunity to showcase their properties, products and highlight the unique experiences available at each of the respective properties as well as generate new business leads and engage in one-on-one networking opportunities.

Visit Maldives related information about the destination and the four products; resorts, guest houses, liveaboards and hotels.
Information was given out during the speed networking session on the latest information for travel to the Maldives and why the Maldives remains a safe destination for travel at this time due to its geographic formation of isolated islands, the one island one resort concept and the stringent health and safety measures in place.
During the evening, popular travel blogger and influencer from the Middle East, Sana Chikhalia shared her experiences of holidaying in the Maldives and talked about the beauty of the destination.
Attendees had the opportunity to take part in a raffle and win a free holiday at Sun Siyam Olhuveli resort.
In addition, the much anticipated ‘Tales of Maldives’ campaign was launched by the Managing Director of Visit Maldives Thoyyib.
The Tales of Maldives is part of the Story of Maldives campaign which is an integrated marketing campaign to help kickstart a journey towards achieving a powerful brand resonance and identity.
The aim of the campaign is to present creative, engaging and memorable content that will leave a long lasting footprint of the Maldives on the travellers’ minds, ultimately helping create a deep rooted emotional connection and love for the Maldives, culture, folklore, natural assets and experiences.
These were the first in-person events held in the market since the onset of the pandemic. During each of these events, Thoyyib thanked the media and travel trade respectively for the support they have shown to the Maldives during the most challenging times.
In line with the objective to maintain brand visibility and engage travel trade, these events will bring a positive impact to the UAE market and other markets in the GCC region as travel restrictions ease. These activities are conducted by Visit Maldives as part of the recovery action plan for the Middle Eastern market.
Action
Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah
Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.
Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.
Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.
The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.
Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.
Business
Bestbuy Maldives, Atmosphere Core elevate chef training with Michelin-star masterclass
Bestbuy Maldives (BBM) brought together 100 chefs from leading resorts and restaurants across the country on 24 November for an exclusive culinary masterclass led by Italian One-Michelin-Star Chef Pasquale Palamaro. Held at Hulhule Island Hotel (HIH), the full-house session marked a key highlight of the ongoing “Mediterranean Soul, Maldivian Heart” culinary series presented by Atmosphere Hotels & Resorts in collaboration with BBM.
The masterclass formed the Malé City chapter of the broader programme, which features a lineup of events hosted at RAAYA by Atmosphere and VARU by Atmosphere throughout November 2025. The HIH masterclass served as a platform for professional development, skill exchange, and hands-on learning for chefs from some of the Maldives’ most distinguished culinary teams.
Chef Pasquale, celebrated for his work at Indaco Restaurant in Amalfi, guided participating chefs through a series of live demonstrations that reflected his signature philosophy—one that emphasises intuition, simplicity, and a deep respect for natural ingredients.
“Cooking, to me, is a dialogue with nature — an art of transforming simplicity into beauty. Bringing Indaco’s spirit to the Maldives is an opportunity to merge two coasts and two cultures through taste, technique, and emotion,” he shared during the programme.

Participants explored Mediterranean-inspired methods adapted to Maldivian produce, with Chef Pasquale showcasing dishes rooted in coastal heritage and contemporary craftsmanship. The session also encouraged discussion around ingredient integrity, sustainability-led cooking, and the evolving expectations of today’s luxury diners.
The fully subscribed masterclass reaffirmed BBM’s long-running commitment to cultivating professional excellence within the Maldives’ hospitality sector.
As the authorised distributor of globally renowned culinary and F&B brands, BBM has built a reputation for its Masterclass Series, which brings international expertise to local professionals through practical workshops and high-level training. This latest edition added a Michelin-starred perspective to the growing body of knowledge BBM continues to nurture across the industry.
Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at BBM, highlighted the importance of consistent capacity building in the sector.
“This masterclass reflects our ongoing commitment to strengthening the skills of the Maldivian culinary community. By creating opportunities for chefs to learn directly from international experts, we help broaden professional exposure and support the industry’s growth. BBM will continue to invest in platforms that uplift local talent and contribute to raising the overall standard of hospitality in the Maldives,” he said.

The masterclass follows two immersive days at RAAYA by Atmosphere earlier in the month, where guests joined farm experiences, tasting sessions, and a hands-on workshop before a five-course dinner curated by Chef Pasquale. The series will continue with a 4-Hands Dinner at Kaagé on 27 November and a masterclass with a five-course dinner at NÜ on 28 November at VARU by Atmosphere.
Anupam Banerjee, Vice President, Food & Beverage at Atmosphere Core, emphasised how the collaboration bridges traditions and culinary ideologies.
“All our island resorts have long been recognised for their culinary offerings,” he noted. “Through Chef Pasquale’s artistry and our island-inspired ethos, we are crafting an evocative dialogue between Mediterranean and Maldivian gastronomies that not only captivates the palate but also champions environmental stewardship and celebrates the cultural richness of both regions.”
For attending chefs, the session offered more than demonstrations—it provided the rare opportunity to learn directly from a Michelin-starred figure whose approach blends innovation with a respect for locality. Many participants described the workshop as an opportunity to refine technique, discover new applications for familiar ingredients, and build valuable connections within the professional community.
With strong engagement and enthusiastic feedback from attendees, the masterclass stands as another milestone in BBM’s long-standing role in elevating culinary standards in the Maldives.
Business
2 decades of culinary excellence: BBM’s founding legacy with Hotel Asia continues in 2025
Hotel Asia Exhibition and International Culinary Challenge is referred to be the hospitality industry event in the Maldives. In this year’s Culinary Challenge (19 to 22 October 2025) comprising competitions over 20 categories, most will take place at the Faculty of Hospitality and Tourism Studies, Maldives National University, and some at the Synthetic Track, Hulhumalé.

A Founding Partnership that Endures
Since the very first edition in 2001, Bestbuy Maldives (BBM) has played a central role in shaping the International Culinary Challenge into the Maldives’ most prestigious culinary platform. The event has become a cornerstone for professional development, bringing together chefs from across the Maldives to compete, learn, and showcase their craft.

BBM and their associated Principals sponsor an overwhelming majority of categories. “From the beginning, our goal has been to create opportunities for Maldivian chefs to rise to global standards. This partnership has grown with the industry itself,” said A.V.S. Subrahmanyam, Chief Operating Officer of BBM.

Nurturing Local Talent
BBM’s contribution extends beyond sponsorship. The company has built a long-term system for recognizing and developing local culinary talent.
- BBM Chairman’s Trophy for the Best Maldivian Competitor.
- Most Promising Young Chef Award for emerging talent.
- Global exposure programs for Maldivian chefs through sponsored participation in international events.
- Pro-bono Masterclasses with world-renowned chefs to encourage learning and innovation.
Investing in the Future of Hospitality
Through initiatives such as Building Young Talent, BBM continues to mentor aspiring professionals and support the next generation of chefs. The company also promotes inclusivity by sponsoring opportunities for female and young chefs to gain international exposure.
BBM’s industry partnerships include its role as Title Sponsor of the Hotelier Maldives Awards, celebrating excellence across the Maldivian hospitality sector.

Proud Sponsors of Culinary Excellence
In 2025, BBM and its partner brands proudly sponsor 14 competition categories and 8 Main Awards, further strengthening their role in the development of culinary arts in the Maldives. Categories include Decorated Cake, Artistic Showpiece, Bread and Pastry Display, Three Desserts (Display), Desserts, Rice Dish, Asian Noodles, Team Challenge, Maldivian Dish, Creative Sandwich, Young Chef, Tea Challenge, tapas/finger food, and Iced Mocktail.
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