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Visit Maldives launches campaign with Spain’s Passporter App

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Visit Maldives has launched a campaign with Passporter App, Spain’s leading travel application.

As part of the campaign, top influencers from Spain arrived in the Maldives on Tuesday to showcase the destination on the Passporter App.

Famous travel and lifestyle influencers Aida Domenech Pascual, Alba Paul Ferrer, Paula Gonzalez Nuñez and Jonathan Bettran Wiergo are staying in Maldives from April 13-20.

Passporter App is a widely used platform which connects destinations with travelers. The app has been number one in downloads under the travel category in the Spanish market and has won many prestigious awards in the photography and travel segments.

With over 500,000 unique users and over 82,000 followers on Instagram, contents published on the platform will reach a large audience with more than three million engagements and 400,000 likes for the posts.

The influencers are hosted by Cocoon Maldives, Fushifaru Maldives and Kuramathi Maldives along with their content creation team during their one week stay in the island destination.

During their stay, they will engage in several recreational and wellness activities such as turtle quest snorkelling, water sports, sunset cruises, semi-sub, yoga and luxury spa treatments.

In addition, they will taste signature cuisines and take part in Maldivian cooking class among many other unique experiences.

Four itineraries will be created to be featured on the Passporter App showcasing the unique experiences captured during their trip to the Maldives.

The influencers will promote the destination through their social media handles and on Passporter’s profile.

The exposure from this fam trip will reach a wide Spanish audience through the Passporter app along with a massive combined fan following of over nine million from the influencers’ social media handles.

Spain is one of the key markets for Maldives tourism with over 36,064 tourist arrivals recorded in 2019.

Spain emerged as one of the top markets right after Maldives reopened its borders in July 2020. As per latest statistics published in February, 4,307 Spanish tourists have arrived in the Maldives since the border reopening.

Visit Maldives aims to keep the destination presence in the Spain market and inspire the travellers and promote Maldives as a safe destination.

Several promotional activities are in the pipeline such as participation in the upcoming travel trade fair FITUR 2021 among other promotional activities.

In addition to market specific promotional campaigns, global campaigns such as campaigns with Expedia and TripAdvisor are also simultaneously being carried out to promote the destination.

Celebration

Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing

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Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.

Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.

Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”

This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.

Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.

“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.

With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.

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Cooking

Cooking with culture: Maldivian Kandu Kukulhu at Sun Siyam Vilu Reef

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At Sun Siyam Vilu Reef, Maldivian cuisine is celebrated not simply as nourishment but as an expression of island heritage and identity. Among its most significant traditions is the preparation of Kandu Kukulhu, the Maldives’ signature rolled tuna curry. Rooted in local custom and passed down through generations, the dish forms the centrepiece of the resort’s weekly Maldivian cooking classes, offering guests an intimate introduction to the flavours, techniques, and narratives that shape the islands. As part of the resort’s signature culinary journey, it brings Maldivian culture to life through authentic tastes and thoughtful storytelling.

Deeply embedded in local tradition, Kandu Kukulhu reflects centuries of craftsmanship and care. At Vilu Reef, the cooking class is led by the resort’s Maldivian chefs, who demonstrate each stage with the precision and intuition inherited through long-standing practice. Guests learn how to slice the tuna, layer it with aromatic spices, and bind the rolls with coconut or pandan leaf. As the curry gently simmers in coconut milk, its aroma fills the air, offering a vivid portrayal of everyday island cooking—an experience that resonates long after the final tasting.

Kandu Kukulhu, which translates to “chicken of the sea,” is a quintessential Maldivian tuna curry and a powerful tribute to the nation’s enduring connection to the ocean.

“Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” said Chef de Cuisine Mohamed Hameed, known as Chef Printey. “It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”

The cooking class forms a key part of the Maldivian Roots Signature Experience, which highlights the flavours, crafts, and cultural expressions that define the Maldives. It reflects Sun Siyam’s philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. The experience is available to all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.

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Featured

Royal Island blends local traditions and lagoonside celebrations this festive season

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Royal Island has announced its festive 2025–2026 programme, titled “Island Traditions, Festive Glow,” inviting guests to celebrate the season on a laid-back Maldivian island illuminated by lanterns and framed by palm trees and calm lagoon views.

The programme has been crafted to evoke warmth, atmosphere, and a strong sense of place. Days follow an unhurried rhythm, centred on family-friendly activities such as island-inspired games, children’s treasure hunts, craft sessions, palm-leaf weaving, and relaxed poolside gatherings. As evening approaches, the island shifts into a gentle social mood, with live music, retro disco nights, white parties, and informal after-dinner beach gatherings where guests are encouraged to linger under the stars.

Christmas at Royal Island combines familiar traditions with Maldivian touches. Guests can enjoy a beachside tree-lighting ceremony, Christmas Eve cocktails, and a festive gala dinner followed by an upbeat party featuring a mix of classic and contemporary music. On Christmas Day, Santa makes a tropical arrival by the water, while a children’s fashion and talent show keeps younger guests at the centre of the celebrations. New Year’s Eve includes oceanfront cocktails, a celebratory dinner, and a countdown that progresses from live music to a beachside gathering. Orthodox Christmas in early January is marked with a dedicated dinner and DJ night, offering a soft close to the festive season.

“Island Traditions, Festive Glow” also places a strong emphasis on Maldivian culture. Guests can take part in Maldivian cooking classes, enjoy homestyle Haruge dinners, and experience Boduberu drumming accompanied by Royal Island’s signature dance performances. Private dining experiences—such as candlelit dinners on the beach, cinema under the stars, floating or lagoon breakfasts, and bespoke romantic set-ups—provide opportunities for couples and families to personalise their celebrations.

Beyond the festive programme, Royal Island’s location in Baa Atoll, close to the UNESCO Biosphere Reserve, offers access to rich marine life, including turtles, reef fish, and, seasonally, manta rays. Guests may join guided snorkelling excursions, plan multi-day dives, or opt for relaxed private cruises, including dolphin safaris, sunset fishing, sandbank escapes, and stargazing on secluded stretches of beach. At Araamu Spa, island-inspired therapies, couples’ rituals, and restorative massages offer moments of calm between festivities and a restful start to the new year.

With its intimate scale, strong cultural identity, and a festive calendar that balances family-focused activities, local traditions, and quiet seaside moments, Royal Island delivers a season that feels both celebratory and distinctly Maldivian.

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