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Visit Maldives launches campaign with Spain’s Passporter App

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Visit Maldives has launched a campaign with Passporter App, Spain’s leading travel application.

As part of the campaign, top influencers from Spain arrived in the Maldives on Tuesday to showcase the destination on the Passporter App.

Famous travel and lifestyle influencers Aida Domenech Pascual, Alba Paul Ferrer, Paula Gonzalez Nuñez and Jonathan Bettran Wiergo are staying in Maldives from April 13-20.

Passporter App is a widely used platform which connects destinations with travelers. The app has been number one in downloads under the travel category in the Spanish market and has won many prestigious awards in the photography and travel segments.

With over 500,000 unique users and over 82,000 followers on Instagram, contents published on the platform will reach a large audience with more than three million engagements and 400,000 likes for the posts.

The influencers are hosted by Cocoon Maldives, Fushifaru Maldives and Kuramathi Maldives along with their content creation team during their one week stay in the island destination.

During their stay, they will engage in several recreational and wellness activities such as turtle quest snorkelling, water sports, sunset cruises, semi-sub, yoga and luxury spa treatments.

In addition, they will taste signature cuisines and take part in Maldivian cooking class among many other unique experiences.

Four itineraries will be created to be featured on the Passporter App showcasing the unique experiences captured during their trip to the Maldives.

The influencers will promote the destination through their social media handles and on Passporter’s profile.

The exposure from this fam trip will reach a wide Spanish audience through the Passporter app along with a massive combined fan following of over nine million from the influencers’ social media handles.

Spain is one of the key markets for Maldives tourism with over 36,064 tourist arrivals recorded in 2019.

Spain emerged as one of the top markets right after Maldives reopened its borders in July 2020. As per latest statistics published in February, 4,307 Spanish tourists have arrived in the Maldives since the border reopening.

Visit Maldives aims to keep the destination presence in the Spain market and inspire the travellers and promote Maldives as a safe destination.

Several promotional activities are in the pipeline such as participation in the upcoming travel trade fair FITUR 2021 among other promotional activities.

In addition to market specific promotional campaigns, global campaigns such as campaigns with Expedia and TripAdvisor are also simultaneously being carried out to promote the destination.

Featured

Alila Kothaifaru Maldives aligns festive events with World of Care commitments

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Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.

Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.

From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.

On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.

Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.

A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.

On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.

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Awards

Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025

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Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.

The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.

Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.

“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.

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Awards

Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards

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Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.

The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.

Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.

“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.

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