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Visit Maldives collaborates with celebrity cellist Stjepan Hauser

Visit Maldives has invited Croatian celebrity cellist Stjephan Hauser to collaborate on a video shoot to showcase the natural beauty of the destination.
Stjepan Hauser was a member of 2CELLOS and has been trained in classical music. He is well known for his classical take on various popular songs.
Hosted by Fushifaru Maldives from February 23 to March 3, the celebrity will be posting stories on his social media which has a combined reach of over 10 million people, showcasing the safety and serenity offered in the resort and the destination.
“The main objective of this trip is to promote the Maldives as a safe haven for travellers and to emphasise on the unique geographical formation and the one-island-one-resort concept, and to remind about the beauty of the Maldives,” a statement issued by Visit Maldives read.
“Furthermore, it would also aid in highlighting the safety measures offered by the destination.”
The celebrity will be sharing content on various social media platforms such as Facebook, Youtube and Instagram. Stories posted on his official Instagram account will reach to his 2.4 million followers.
The video to be shot in Fushifaru Maldives will be uploaded to his YouTube channel, which has over 1.6 million subscribers and a combined view of over 413 million.
The Balkan region is a potential source market for the Maldives with large outbound numbers. Collaborating with an established artist with such a wide following from this region would further strengthen the efforts to penetrate and create destination presence in this market.
Several activities targeting the Balkan Region are currently in the pipeline, including a roadshow in Central and Eastern Europe focused to increase the destination awareness and exposure in this market.
Romania is ranked among the top five in terms of tourist arrivals to the Maldives as per the latest statistics from February.
Visit Maldives aims to carry out more activities in the region as it shows potential in terms of tourist arrivals to Maldives.
Additionally, the region has shown growth over the years, and has the connectivity and accessibility along with the spending power to travel to Maldives.
Since the reopening of borders, Maldives welcomed a total of 555,494 travellers in 2020 and 173,483 travellers so far this year.
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Barceló Nasandhura Malé named Best City Hotel at TTM Awards 2025

Barceló Nasandhura Malé has been awarded Best City Hotel at the TTM Awards 2025, held on 28 August at Adaaran Select Hudhuran Fushi.
The recognition reflects the passion, hard work, and dedication of the team at Barceló Nasandhura, whose commitment to excellence has been evident since the property opened earlier this year. The hotel has focused on creating memorable guest experiences and setting new standards for city hospitality, which contributed to this achievement.
The TTM Awards, part of the Maldives’ largest travel trade show, celebrates the country’s hospitality sector across 28 categories, bringing together leading travel and tourism professionals from the region.
As it marks this milestone, Barceló Hotel Group reaffirmed its dedication to shaping the future of city hospitality in Malé.
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Sun Siyam unveils new identity and signature experiences

Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.
The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.
- Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
- Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
- Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.
A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.
The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.
Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”
Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”
The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.
The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.
The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.
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The St. Regis Maldives Vommuli Resort wins ‘Best Design Resort’ at TTM Awards

The St. Regis Maldives Vommuli Resort has been named ‘Best Design Resort’ at the TTM Awards 2025, an accolade that recognises architectural excellence combining innovation with distinctive aesthetics. The award highlights the resort’s position as one of the Maldives’ most striking luxury properties, known for its design vision and refined guest experiences.
Located on a private island in Dhaalu Atoll, the resort is distinguished by its architectural concept created by Singapore-based WOW Architects. Its design draws inspiration from the natural environment of the Maldives, incorporating organic forms and local motifs with a modern interpretation. Among the resort’s most notable structures are the Whale Bar, shaped in the likeness of a whale shark, and the overwater Iridium Spa, designed to resemble a seashell, both exemplifying the seamless integration of luxury and nature.
The property’s design approach extends across its 77 private villas, positioned to offer either ocean or jungle views. Each villa is designed to blend with the island landscape, integrating sustainable elements while maintaining comfort, privacy, and style. The resort’s spaces reflect a balance between contemporary lines and Maldivian influences, creating a distinct sense of place.
The TTM Awards, presented annually during Travel Trade Maldives (TTM), recognise outstanding contributions to the region’s hospitality sector. This year’s award reinforces The St. Regis Maldives Vommuli Resort’s reputation as a leader in design and attention to detail.
Since its opening, the resort has become known for uncompromising luxury, featuring celebrated dining options, an extensive wine cellar, and curated experiences supported by the signature St. Regis Butler Service. The recognition at the TTM Awards 2025 further strengthens its status as a global benchmark in design-led hospitality.
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