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Visit Maldives strengthens global advertising campaign with CNN

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Visit Maldives has broadened the ongoing global advertising campaign with CNN to further promote the destination as one of the most safest destinations to travel during the pandemic, for tourists who are constantly seeking a new place to vacation.

Initially launched with the reopening of the borders, the main objective of this campaign is to keep the Maldives as the top-of-mind destination for travellers on a global scale with the digital and online components of the campaign which includes TV commercials, vignettes and digital display banners on the CNN homepage.

The first component of the campaign commenced with the launch of “Five Reasons to Insta love Maldives” vignette and a video showcasing the luxury offerings of the destination, followed by the launch of “Thirty Seconds of Calm Maldives”, which showcased the serenity of the destination. Prominently, the destination has been featured on the CNN weather watch which substantially reaches a large audience across the globe.

Several campaigns conducted by Visit Maldives in the past have featured local talents and their crafts. This year and during the past year, several top publications have featured the profiles of these talented individuals who are refining their crafts.

As part of the ongoing campaign with CNN, Maldivian Chef Sobah, who aims to make the Maldivian cuisine recognized worldwide, was featured along with two divers whose unique job is cleaning the “windows” of the underwater restaurant in Hurawalhi Maldives resort.

As another component of this campaign, a television commercial with local environmental advocate, Shaaha Hashim, has started airing on CNN starting this week. The video portrays Maldives as a safe haven and highlights the importance of protecting the delicate environment of the country. It also narrates the strong passion for conservation by Shaaha, and shares an impactful message to the audience.

Tourism minister Dr Abdulla Mausoom appeared on CNN’s First Move for an interview with Richard Quest. During this interview, offer packages including working vacations or “workcations” for people who can work remotely, testing procedures, the effect on the tourism industry and the way forward were discussed in detail.

The campaign with CNN was one of the first global campaigns to launch after the reopening of the borders of the destination.

Visit Maldives has continued to carry out several activities in key markets to promote Maldives, in which over 412 different marketing activities have been carried out in 22 countries.

Some of the activities include virtual fairs, webinars, fam trips, online roadshows, outdoor campaigns, and digital media campaigns.

Notable campaigns include an online roadshow in China, a global advertising campaign with Skyscanner and a global media campaign in various markets.

The initiation of the Maldives Border Miles loyalty programme and the Allied Inbound Travel Insurance policy also assists the efforts to entice travellers to Rediscover Maldives once again.

From January to November, Maldives recorded a total of 468,693 arrivals, and since the borders reopened, arrivals have been slowly picking up with 85,846 arrivals so far.

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Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah

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Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.

Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.

Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.

The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.

Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.

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