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New global survey says luxury guests ‘travel ready’

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A survey undertaken by Small Luxury Hotels of the World (SLH) shows that an affluent group of travel ready advocates are driving pent up demand for luxury holidays this year.

The survey, conducted in partnership with Liz Hall Hotel & Travel Consulting, looked at the current sentiment towards travel of over 6,000 members of the luxury brand’s INVITED programme.

The results show a desire to travel this year now that travel restrictions have been slightly relaxed, a willingness to travel internationally by plane and a preference for smaller hotels where their experience can be managed and customised.

The survey results split the recipients into three groups – the Travel Ready, those who have already booked and maybe even travelled taking increased safety precautions in their stride; the Travel Reserved, those who are keen to get away but still cautious about potential risk; and the Travel Reluctant who are unlikely to travel until things have returned to ‘normal’.

With over 46 per cent of recipients expecting that they will be in the same position financially next year, it comes as no surprise that over 30 per cent fall into the Travel Reserved group and are currently planning a holiday in 2021.

In North America, 29 per cent are Travel Ready and are planning a holiday before October this year, with an additional 24 per cent looking at getting away in Q4.

In total, 74 per cent of respondents said that they were willing to fly agreeing almost unanimously (93 per cent) to additional health checks at the airport to ensure the safety of all travellers.

Of North Americans surveyed, 43 per cent are initially planning to travel domestically and 38 per cent were prepared for international travel.

SLH reservations data for bookings originating from North America since August 1 reflects these numbers, with 42 per cent of reservations for US hotels, primarily in New York State and California. International bookings made in August were mainly for Q4 visits, with top destinations being Sweden and Finland.

In terms of selecting accommodation, over 90 per cent of recipients stated that they would feel most comfortable in a small hotel, while private residences were also popular.

SLH’s Exclusive Use reservations option allows guests to turn over 250 SLH hotels, ranging from five to 200 rooms into a fully-serviced private residence. With more than 36 intimate hotels offering fewer than 12 rooms, this becomes a viable option for guests wanting to travel with a small group of family and friends.

As expected, location, flexible booking and cleanliness were the most important considerations.

SLH has recently launched a Stay Small, Stay Safe programme ensuring third party accreditation for all member hotels with the Global Biorisk Advisory Council (GBAC). Hotels offering discounts and offers were of least importance to SLH guests.

“Our members have always shown great resilience and an enduring appetite for travel so it’s encouraging to see that they are Travel Ready, looking at options both close to home and abroad for 2020. Our small hotels are able to offer so many solutions from their location in low-key destinations and neighbourhoods, to their versatility to become essentially a private residence,” SLH Managing Director Richard Hyde said.

“We have established Stay Small, Stay Safe to ensure that our guests can travel with peace of mind, both for themselves and the destinations they are visiting, and to encourage those who are reserved or reluctant to travel that is it safe when the time is right for them.”

Maldives now open

The Maldives reopened its borders on July 15.

Resorts and hotels on uninhabited islands as well as liveaboard vessels were allowed to host tourists (please see a rolling list of resort reopenings here).

Guesthouses and hotels located on inhabited islands were to be allowed to reopen on August 1 but a surge in coronavirus cases in capital Male forced the authorities to extend a ban on guesthouse operations until October 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.

Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.

However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.

Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000. 

Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.

However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.

On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.

Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.

A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,667.

Twenty-nine deaths have been reported, while 6,049 have made full recoveries.

The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.

The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.

Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.

Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.

A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.

The restrictions are now being eased in phases, with the third phase measures now active.

Photo: The St. Regis Maldives Vommuli Resort

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Barceló Whale Lagoon Maldives unveils ‘Love in the Lagoon’ underwater proposal experience

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Barceló Whale Lagoon Maldives has introduced ‘Love in the Lagoon’, an exclusive underwater proposal experience that redefines romance in the Maldives. Designed to make life’s most significant moments truly unforgettable, the offering invites couples to declare their love beneath the turquoise waters of the Indian Ocean.

The experience features an underwater setting elegantly adorned to create the ideal backdrop for a proposal. Certified instructors guide couples through the dive, ensuring a safe and memorable experience suitable for both beginners and seasoned divers.

Adding a creative flourish, the ring presentation is thoughtfully arranged to enhance the occasion, while a professional photo and video team captures each moment, both above and below the surface.

The celebration continues with a private dinner for two — set either by the beach or pool — complemented by a bottle of sparkling wine to mark the beginning of a lifelong journey together.

Through ‘Love in the Lagoon’, Barceló Whale Lagoon Maldives seamlessly blends adventure, sophistication, and romance to offer an extraordinary proposal experience unlike any other.

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Drink

Liu Bolin and Maison Ruinart bring artistic alchemy to The Ritz-Carlton Maldives, Fari Islands

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The Ritz-Carlton Maldives, Fari Islands has announced a landmark residency that brings together two cultural icons – acclaimed Chinese performance artist and photographer Liu Bolin, known as The Invisible Man, and Maison Ruinart, the world’s first established Champagne house and a long-standing patron of the arts. Taking place from 27 to 30 November, the collaboration will offer guests a rare opportunity to experience live performances, curated art exhibitions, exclusive Ruinart Champagne tastings, and immersive dining experiences, all set against the breathtaking backdrop of the Maldivian archipelago.

Renowned for his thought-provoking camouflage installations that explore humanity’s relationship with its surroundings, Liu Bolin will stage a live artistic performance on the shores of the Fari Islands. Continuing his creative partnership with Maison Ruinart, the collaboration reflects a shared dialogue between nature, culture, and craftsmanship, in harmony with The Ritz-Carlton Maldives, Fari Islands’ philosophy of meaningful connection through art and environment.

The residency opens on 27 November at the resort’s architectural showpiece, EAU Bar, with a Ruinart takeover featuring a bespoke bar installation and two large-scale artworks from Bolin’s Ruinart commission. The opening evening will include an intimate live rehearsal by the artist — a prelude to his main performance on 30 November — complemented by a Ruinart Hour Champagne reception with creatively paired canapés.

An immersive exhibition of ten artworks, including Bolin’s Reveal the Invisible series, will be unveiled at The Estate, the resort’s signature private villa. During the residency, guests will have the opportunity to join a salon-style conversation and participate in a creative workshop hosted by Bolin himself.

Across three days, the collaboration will present a series of champagne-led tastings and culinary pairings inspired by the intersection of art and gastronomy.

On 28 November, the Beach Shack restaurant will host an exclusive tasting of Dom Ruinart Blanc de Blancs 2010 and 2013, followed by a Ruinart Artist Dinner featuring dishes inspired by Bolin’s camouflage aesthetics. Menu highlights will include Fine De Claire oysters with salted cucumber and Oscietra caviar, paired with Ruinart Blanc de Blancs Second Skin; Maldivian octopus with roasted cauliflower purée and passion fruit reduction, paired with Dom Ruinart Blanc de Blancs 2010; and Sea Bass with Japanese sea urchin, accompanied by Dom Ruinart Blanc de Blancs 2009.

On 29 November, guests will join Bolin at The Estate for a hands-on workshop painting Ruinart’s eco-designed second skins, followed by a tasting of Ruinart Rosé and Dom Ruinart Rosé 2009. The evening will continue at Summer Pavilion, the resort’s Cantonese restaurant, featuring an exceptional pairing of Ruinart Champagnes with refined regional dishes such as Chaozhou-cured abalone and sea cucumber, Hong Kong-style king crab, and the ‘Big Red Robe’ soft serve with crème brûlée.

On 30 November, the final day of the residency, guests will be invited to a reflective dialogue and book signing with Liu Bolin, followed by a final Ruinart tasting exploring Dom Ruinart 2010 and Dom Rosé 2009. The series will culminate in Bolin’s live painted performance during the resort’s signature Defining Moment ritual at EAU Bar — a performance to be immortalised in a photographic artwork for future exhibitions.

EAU Bar, framed by the forces of wind and sea, provides a fitting setting for Liu Bolin’s concluding performance. As the sun dips below the horizon, the resort’s Defining Moment ritual — a daily celebration featuring traditional Maldivian Bodu Beru drums and a fire-lighting ceremony — will form the backdrop for Bolin’s act of disappearance. Painted to merge seamlessly with the surrounding seascape, the artist will dissolve into the colours of the Indian Ocean, embodying his central message about the fragile relationship between humanity and nature. The fleeting spectacle will capture a suspended moment where art, landscape, and identity converge.

“The Ritz-Carlton Maldives, Fari Islands has always stood as a destination for transformative experiences,” said Oscar Postma, General Manager of The Ritz-Carlton Maldives, Fari Islands. “Welcoming Liu Bolin and Maison Ruinart to our shores elevates this vision, uniting contemporary art, cultural dialogue, and exceptional gastronomy in one of the world’s most awe-inspiring natural settings.”

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Awards

The Nautilus Maldives honoured in 2025 Condé Nast Traveler Awards

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In an increasingly fast-paced world, The Nautilus Maldives stands as a sanctuary where time slows and moments linger — a place that continues to capture the attention of discerning travellers. This haven of unhurried living has once again been recognised in the 2025 Condé Nast Traveler Readers’ Choice Awards, as voted by readers in both the United Kingdom and the United States.

The accolade reaffirms the island’s quiet ability to enchant. With just 26 exclusive ocean and beach houses, The Nautilus offers complete privacy and a philosophy built entirely around individual freedom. Dining is available whenever a guest desires, and experiences unfold as inspiration strikes. A secluded sandbank transforms into a private dining room, and the Maldivian night sky becomes a stage for endless wonder.

“To be recognised again by Condé Nast Traveler’s readers is deeply meaningful,” said Adan Gomez, General Manager of The Nautilus Maldives. “Our guests come seeking beauty, but what they discover and cherish is freedom — the freedom to design their own rhythm and to create moments that are theirs alone.”

At The Nautilus, luxury is defined as liberation. Guests may drift through the UNESCO-protected waters of Baa Atoll, indulge in a Solasta Spa ritual without time limits, or share vintage champagne beneath a canopy of stars. Each stay unfolds as a personal narrative — unscripted, unhurried, and unforgettable.

Now in its thirty-eighth year, the Condé Nast Traveler Readers’ Choice Awards remain among the most respected distinctions in global travel. The results, drawn exclusively from readers’ experiences and opinions, continue to represent one of the industry’s most prestigious marks of excellence.

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