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New global survey says luxury guests ‘travel ready’
A survey undertaken by Small Luxury Hotels of the World (SLH) shows that an affluent group of travel ready advocates are driving pent up demand for luxury holidays this year.
The survey, conducted in partnership with Liz Hall Hotel & Travel Consulting, looked at the current sentiment towards travel of over 6,000 members of the luxury brand’s INVITED programme.
The results show a desire to travel this year now that travel restrictions have been slightly relaxed, a willingness to travel internationally by plane and a preference for smaller hotels where their experience can be managed and customised.
The survey results split the recipients into three groups – the Travel Ready, those who have already booked and maybe even travelled taking increased safety precautions in their stride; the Travel Reserved, those who are keen to get away but still cautious about potential risk; and the Travel Reluctant who are unlikely to travel until things have returned to ‘normal’.
With over 46 per cent of recipients expecting that they will be in the same position financially next year, it comes as no surprise that over 30 per cent fall into the Travel Reserved group and are currently planning a holiday in 2021.
In North America, 29 per cent are Travel Ready and are planning a holiday before October this year, with an additional 24 per cent looking at getting away in Q4.
In total, 74 per cent of respondents said that they were willing to fly agreeing almost unanimously (93 per cent) to additional health checks at the airport to ensure the safety of all travellers.
Of North Americans surveyed, 43 per cent are initially planning to travel domestically and 38 per cent were prepared for international travel.
SLH reservations data for bookings originating from North America since August 1 reflects these numbers, with 42 per cent of reservations for US hotels, primarily in New York State and California. International bookings made in August were mainly for Q4 visits, with top destinations being Sweden and Finland.
In terms of selecting accommodation, over 90 per cent of recipients stated that they would feel most comfortable in a small hotel, while private residences were also popular.
SLH’s Exclusive Use reservations option allows guests to turn over 250 SLH hotels, ranging from five to 200 rooms into a fully-serviced private residence. With more than 36 intimate hotels offering fewer than 12 rooms, this becomes a viable option for guests wanting to travel with a small group of family and friends.
As expected, location, flexible booking and cleanliness were the most important considerations.
SLH has recently launched a Stay Small, Stay Safe programme ensuring third party accreditation for all member hotels with the Global Biorisk Advisory Council (GBAC). Hotels offering discounts and offers were of least importance to SLH guests.
“Our members have always shown great resilience and an enduring appetite for travel so it’s encouraging to see that they are Travel Ready, looking at options both close to home and abroad for 2020. Our small hotels are able to offer so many solutions from their location in low-key destinations and neighbourhoods, to their versatility to become essentially a private residence,” SLH Managing Director Richard Hyde said.
“We have established Stay Small, Stay Safe to ensure that our guests can travel with peace of mind, both for themselves and the destinations they are visiting, and to encourage those who are reserved or reluctant to travel that is it safe when the time is right for them.”
Maldives now open
The Maldives reopened its borders on July 15.
Resorts and hotels on uninhabited islands as well as liveaboard vessels were allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands were to be allowed to reopen on August 1 but a surge in coronavirus cases in capital Male forced the authorities to extend a ban on guesthouse operations until October 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,667.
Twenty-nine deaths have been reported, while 6,049 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Sun Siyam Resorts is marking the Lunar New Year across its Luxury, Privé and Lifestyle collections with a coordinated programme of cultural experiences, festive dining, music and family-focused activities from 15 to 20 February 2026. Celebrating the Year of the Horse, each resort’s programme reflects its individual character while embracing the spirit of renewal and togetherness associated with the season.
Siyam World – Lifestyle Collection
At Siyam World, Lunar New Year celebrations combine cultural heritage with contemporary island energy. A highlight of the programme is a live showcase featuring Chinese-inspired DJ sets paired with the traditional guzheng, creating a fusion of electronic rhythms and classical melody. Performances by the Chaozhou Shantou lion dance troupe add further cultural depth, with guests invited to observe, participate and learn traditional movements.
Sun Siyam Olhuveli – Lifestyle Collection
Sun Siyam Olhuveli is presenting a relaxed Lunar New Year programme shaped by traditional symbolism and island living. Throughout the week, the resort will host family-friendly cultural activities, traditional performances and live music. Red-themed décor and festive elements will set the tone, while dragon displays and cultural showcases bring movement to the island’s central spaces. The celebrations peak on 16 and 17 February with performances by DJ Slim Belghith, whose international sound will accompany evening festivities.
Sun Siyam Iru Veli – Privé Collection
At Sun Siyam Iru Veli, the Year of the Horse will be marked through a programme that combines cultural traditions with family-oriented experiences. The Kids Club will host themed activities including red envelope crafting, lantern making, zodiac-inspired art and traditional games. The Fire Horse Pool Party at Chemistry will bring families together with music and refreshments. Dining highlights include hot pot lunches and dinners, along with a dedicated Chinese section titled “Flavours of Fortune” at the Aqua Orange buffet. Guests may also enjoy seasonal spa treatments at Ocean Spa designed to promote balance and renewal.
Sun Siyam Vilu Reef – Privé Collection
Sun Siyam Vilu Reef will conclude its celebrations with a Grand Spring Gala Dinner featuring international cuisine alongside Chinese specialities. The evening includes a traditional lion dance performance, filling the island with movement and symbolic gestures intended to welcome prosperity and good fortune.
Sun Siyam Iru Fushi – Luxury Collection
At Sun Siyam Iru Fushi, Lunar New Year celebrations will blend Chinese traditions with Maldivian island experiences. Dining features include beachfront seafood platters, Blue Lobster barbecues and traditional hot pot dinners, complemented by chocolate, cheese and champagne tastings.
Younger guests may take part in dragon dance workshops and lantern painting sessions, while signature resort experiences such as Sunset Jet Car rides, Cinema by Moonlight on a private boat and floating breakfasts add further variety. Evening turndown moments incorporate local Maldivian touches, reflecting the resort’s approach to cultural exchange. With 15 dining venues, family-oriented villas and dedicated adults-only spaces, the resort’s programme is designed to accommodate a broad range of guests.
Commenting on the celebrations, Ahmed Naufal, Group Director of Business Development, noted that China remains an important market for Sun Siyam. He stated that the Lunar New Year celebrations provide an opportunity to honour Chinese traditions while delivering experiences consistent with the group’s standards of hospitality.
Across its Maldivian portfolio, Sun Siyam Resorts presents Lunar New Year as a season of cultural appreciation, shared celebration and renewal by the sea.
St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.
The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.
Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.
Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.
The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.
The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.
Centara Hotels & Resorts is marking Valentine’s Day across its four Maldivian resorts with a collection of curated experiences designed to reflect different expressions of romance, from wellness and gastronomy to shared adventure and quiet celebration. Set within the Maldives’ natural environment of open horizons, white-sand beaches and private island settings, each property presents a tailored programme for couples seeking time together in a relaxed and intimate atmosphere.
Centara Grand Lagoon Maldives
Centara Grand Lagoon Maldives will mark Valentine’s Day on 14 February with a programme of romance-themed experiences set within its island surroundings at The Atollia by Centara Hotels & Resorts. The day is designed around shared activities and curated moments intended to encourage connection and creativity.
Evening celebrations begin at Coco Drift with the Salaan Galaan Valentine’s Soirée, followed by a four-course beachfront dinner accompanied by selected beverages, personalised cocktails, live entertainment and musical serenades. The celebrations conclude with an intimate sip-and-paint session under the night sky.
Couples may also unwind with the Grand Valentine’s Ritual at Spa Cenvaree, a 105-minute treatment comprising a massage and body wrap designed for shared relaxation. Guests can further personalise the occasion by arranging fresh floral bouquets through the front office.
Centara Mirage Lagoon Maldives
At Centara Mirage Lagoon Maldives, Valentine’s Day is presented through a full-day programme of shared experiences set in North Malé Atoll. Activities include sunrise yoga, a tree-planting ceremony and henna art, offering couples a blend of relaxation and meaningful engagement.
The evening programme centres on a mixology masterclass, followed by a candlelit dinner at Sailhouse Beach featuring seafood, Asian-inspired dishes, desserts and free-flowing beverages. The night concludes with an outdoor movie screening beneath the stars.
Spa Cenvaree complements the celebrations with a Valentine’s Indulgence ritual, a 120-minute couples’ treatment that includes a body scrub, massage and bath ritual paired with sparkling beverages. Floral arrangements may also be arranged through the front office.
Machchafushi Island Resort & Spa Maldives
From 10 to 14 February, Machchafushi Island Resort & Spa Maldives will host a series of Valentine’s experiences designed to reflect personal moments and shared celebration. Highlights include vow renewal ceremonies at Reef Beach and private canapé and champagne experiences at Aqua Bar.
On Valentine’s Day, couples may begin with a floating breakfast served in-villa, followed by a choice of dining experiences ranging from international buffet dining to a four-course gourmet dinner at the Love Hut, complete with sparkling beverages and floral arrangements. Additional options include a three-course beachfront dinner at Reef Beach, a relaxed BBQ and movie night at North Beach, and an evening DJ programme at Coral Lounge.
Centara Ras Fushi Resort & Spa Maldives
Centara Ras Fushi Resort & Spa Maldives, an adults-only resort in North Malé Atoll, will host a refined Valentine’s celebration on the evening of 14 February. The highlight is a seven-course beachfront dinner at Waves Beach, paired with sparkling beverages and accompanied by live music.
The evening continues with an after-dinner beach gathering, extending the celebrations in a relaxed setting. Guests may also opt for a package that includes an in-villa breakfast with sparkling beverages the following morning.
Across its Maldivian portfolio, Centara Hotels & Resorts presents Valentine’s Day as an opportunity for couples to celebrate through shared experiences, thoughtful dining and time spent together in distinctive island settings.
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