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New global survey says luxury guests ‘travel ready’
A survey undertaken by Small Luxury Hotels of the World (SLH) shows that an affluent group of travel ready advocates are driving pent up demand for luxury holidays this year.
The survey, conducted in partnership with Liz Hall Hotel & Travel Consulting, looked at the current sentiment towards travel of over 6,000 members of the luxury brand’s INVITED programme.
The results show a desire to travel this year now that travel restrictions have been slightly relaxed, a willingness to travel internationally by plane and a preference for smaller hotels where their experience can be managed and customised.
The survey results split the recipients into three groups – the Travel Ready, those who have already booked and maybe even travelled taking increased safety precautions in their stride; the Travel Reserved, those who are keen to get away but still cautious about potential risk; and the Travel Reluctant who are unlikely to travel until things have returned to ‘normal’.
With over 46 per cent of recipients expecting that they will be in the same position financially next year, it comes as no surprise that over 30 per cent fall into the Travel Reserved group and are currently planning a holiday in 2021.
In North America, 29 per cent are Travel Ready and are planning a holiday before October this year, with an additional 24 per cent looking at getting away in Q4.
In total, 74 per cent of respondents said that they were willing to fly agreeing almost unanimously (93 per cent) to additional health checks at the airport to ensure the safety of all travellers.
Of North Americans surveyed, 43 per cent are initially planning to travel domestically and 38 per cent were prepared for international travel.
SLH reservations data for bookings originating from North America since August 1 reflects these numbers, with 42 per cent of reservations for US hotels, primarily in New York State and California. International bookings made in August were mainly for Q4 visits, with top destinations being Sweden and Finland.
In terms of selecting accommodation, over 90 per cent of recipients stated that they would feel most comfortable in a small hotel, while private residences were also popular.
SLH’s Exclusive Use reservations option allows guests to turn over 250 SLH hotels, ranging from five to 200 rooms into a fully-serviced private residence. With more than 36 intimate hotels offering fewer than 12 rooms, this becomes a viable option for guests wanting to travel with a small group of family and friends.
As expected, location, flexible booking and cleanliness were the most important considerations.
SLH has recently launched a Stay Small, Stay Safe programme ensuring third party accreditation for all member hotels with the Global Biorisk Advisory Council (GBAC). Hotels offering discounts and offers were of least importance to SLH guests.
“Our members have always shown great resilience and an enduring appetite for travel so it’s encouraging to see that they are Travel Ready, looking at options both close to home and abroad for 2020. Our small hotels are able to offer so many solutions from their location in low-key destinations and neighbourhoods, to their versatility to become essentially a private residence,” SLH Managing Director Richard Hyde said.
“We have established Stay Small, Stay Safe to ensure that our guests can travel with peace of mind, both for themselves and the destinations they are visiting, and to encourage those who are reserved or reluctant to travel that is it safe when the time is right for them.”
Maldives now open
The Maldives reopened its borders on July 15.
Resorts and hotels on uninhabited islands as well as liveaboard vessels were allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands were to be allowed to reopen on August 1 but a surge in coronavirus cases in capital Male forced the authorities to extend a ban on guesthouse operations until October 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,667.
Twenty-nine deaths have been reported, while 6,049 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Featured
Cinnamon Hotels & Resorts Maldives launches March flash offer with savings of up to 80%
Cinnamon Hotels & Resorts Maldives has announced a limited-time flash offer inviting travellers to experience the Maldives in March, one of the destination’s most favourable months, with savings of up to 80 per cent when booking direct. The promotion is available across all four Cinnamon resorts in the Maldives and combines discounted rates with added island experiences, allowing guests to enjoy the destination during a period of ideal weather conditions.
The offer is open for bookings from 23 January to 2 February 2026, for stays between 1 March and 31 March 2026, using the promotional code MARCH26.
Guests booking under the offer can look forward to a range of experiences, including diving and snorkelling excursions with opportunities to encounter manta rays, reef sharks and sea turtles. On land, activities include island hopping, sunset fishing trips, Balinese spa treatments and four-course beachfront dinners. Guests staying a minimum of three nights are also eligible to receive resort credits of up to USD 150, providing additional value during their stay.
At Cinnamon Dhonveli Maldives, guests booking direct may select any two island experiences, or enjoy up to all available benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Available experiences include a beach dinner, a Balinese massage, a swim and snorkel excursion, and a local island visit.
At Cinnamon Velifushi Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 150 in resort credits for qualifying stays. Available options include a beach dinner, a spa treatment, island hopping and dolphin watching.
At Cinnamon Hakuraa Huraa Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Experiences include sunset fishing, island hopping, a bottle of sparkling wine and a kayaking experience.
At Ellaidhoo Maldives by Cinnamon, guests booking direct may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 100 in resort credits for qualifying stays. Available experiences include a beach dinner, a Balinese massage, sunset fishing and a dolphin safari.
Under the GHA DISCOVERY membership programme, Silver tier members may select two benefits, Gold tier members may select three benefits, and Platinum tier members are entitled to all listed benefits once per stay.
In addition, GHA DISCOVERY members who book direct are eligible for further privileges, including the ability to earn and redeem DISCOVERY Dollars, potential room upgrades up to suite category, and early check-in and late check-out, subject to availability and membership tier.
Available for a limited time, the flash offer is designed to encourage travellers to visit the Maldives in March, when weather conditions are favourable and island experiences are at their most appealing.
Featured
Romantic island experiences await couples at Sun Siyam Vilu Reef
At Sun Siyam Vilu Reef, romance forms an integral part of the island’s atmosphere, unfolding from the first light of sunrise to the calm of moonlit evenings. This Valentine’s season, the boutique resort is inviting couples to rediscover connection through a curated collection of experiences designed specifically for two. From early morning moments by the lagoon to evenings beneath the stars, each experience is created to celebrate intimacy, encourage togetherness and transform simple moments into lasting memories.
One of the signature experiences offered is the Sunrise Lagoon Breakfast, designed as a gentle beginning to the day in a tranquil setting. Breakfast is served directly over the water, allowing couples to enjoy the warmth of the early sun and the sound of the waves in a private and visually striking environment. The experience is intended for guests who wish to begin the day in a quiet and intimate way.
As evening approaches, couples may retreat to the Tranquillity Package, created for those seeking relaxation and renewal together. The experience takes place in one of the resort’s outdoor cabanas during the golden hour and begins with a traditional foot bath ritual. Guests may then choose between a Balinese massage or an Asian blend massage, followed by a relaxing foot treatment. The ritual concludes with a toast using a chilled bottle of sparkling wine, reflecting the resort’s focus on personalised service and romantic detail.
Nightfall introduces an exclusive date night through the resort’s Cinema by the Moonlight experience. Couples may choose from a floating cinema aboard a dhoni, a sunset cruise with a film, or a private dinner accompanied by champagne in a tailored setting. These experiences combine cinema with the natural beauty of the Maldivian night sky, offering personalised menus and locations designed for an intimate evening.
Throughout February, Sun Siyam Vilu Reef presents its Valentine’s Collection under the theme of Coastal Blush and Champagne Bubbles. The programme includes experiences such as a floating breakfast, signature cocktails, dedicated Valentine’s spa rituals, private lagoon dining and starlit movie nights. Each element is designed to encourage connection and create a relaxed and romantic atmosphere.
Together, these experiences form a season of calm, harmony and reflection for couples, with every detail intended to deepen the sense of escape and support meaningful reconnection at Sun Siyam Vilu Reef.
Featured
The Ritz-Carlton Maldives, Fari Islands unveils Masters of Crafts programme for 2026
The Ritz-Carlton Maldives, Fari Islands has unveiled its Masters of Crafts programme for 2026, presenting a year-long series of residencies and collaborations designed to celebrate artistry, innovation and cultural exchange. The programme brings together internationally recognised figures across culinary arts, mixology, wellness, sport, music and design, inviting guests to engage with craftsmanship at its highest level within one of the Maldives’ most distinctive island settings.
The 2026 calendar reflects the resort’s focus on transformative travel and experiential learning, uniting masters from diverse disciplines who share a commitment to excellence. Throughout the year, guests will have the opportunity to explore a wide range of experiences, from surf coaching with a world-class athlete and guided stargazing with an astronomer, to Michelin-starred dining, bar takeovers by leading mixologists, immersive wellness practices and encounters with contemporary artists. The programme is shaped by the resort’s Blue Prescription philosophy, which emphasises wellbeing, balance and the restorative power of the natural environment.

The year opens in January with the return of movement coach and founder of the Jacy Method, Jacy Cunningham, who will lead a four-day training series focused on resilience, strength and mindful movement. His sessions will take place across the resort’s gardens, beach and spa spaces, combining high-intensity training with breathwork and connection to the surrounding seascape. Later in January, singer-songwriter and producer Madison McFerrin will present a series of three performances, including a sunset gathering, a candlelit concert and a relaxed morning coffee session, offering guests an intimate introduction to her neo-soul, R&B and jazz-influenced sound.
In February, the culinary and beverage programme will be highlighted by chef Maurizio Bufi of the Michelin-starred Il Fagiano and head mixologist Rama Redzepi, who will host a series of dining and cocktail events at the resort’s Italian restaurant. Their collaboration will combine regional Italian cuisine with curated cocktail pairings, marking the opening of the Behind the Bar series for 2026.

March will see the arrival of award-winning floral designer Harijanto Setiwan, who will host workshops, a botanical afternoon tea and culinary experiences featuring edible flowers, alongside children’s workshops and in-villa floral installations using locally sourced and sustainable materials. In April, astronomer and author Tom Kerss will guide guests through a programme of stargazing experiences, introducing both adults and children to the constellations visible from the Maldives and the stories, science and mythology behind them. Later in the month, mindset mentor Harriet Mandak will lead a three-night retreat for couples, offering guided workshops and shared activities designed to support conscious partnerships.
In June, a trio of leading Asian bars from The World’s 50 Best Bars list will take part in a series of bar takeovers and workshops as part of the resort’s fifth anniversary celebrations, bringing together The St. Regis Bar Jakarta, Punch Room Tokyo and Bar Sathorn Bangkok. In July, big wave surfer Nic von Rupp will return to the resort during the Maldives’ peak surf season, offering coaching sessions for both adults and children around selected surf breaks in the atoll.
The autumn programme continues in October with chef Jean-Philippe Blondet of Alain Ducasse at The Dorchester, who will present a series of fine dining events at the resort’s Beach Shack. In November, fermentation specialist Alexis Goertz will curate a five-day programme of workshops and tastings focused on gut health and probiotic cuisine during the Thanksgiving period. The year concludes in December with a mixology residency by Moebius, ranked among the world’s leading bars, followed by a mindfulness session led by author and wellbeing advocate Virginia Gambardella, integrating meditation, oceanfront reflection and alcohol-free mixology.
Through its 2026 Masters of Crafts programme, The Ritz-Carlton Maldives, Fari Islands continues to position itself as a destination for immersive, high-level experiences that combine cultural exchange, wellbeing and creative expression within a refined island setting.
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