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New global survey says luxury guests ‘travel ready’
A survey undertaken by Small Luxury Hotels of the World (SLH) shows that an affluent group of travel ready advocates are driving pent up demand for luxury holidays this year.
The survey, conducted in partnership with Liz Hall Hotel & Travel Consulting, looked at the current sentiment towards travel of over 6,000 members of the luxury brand’s INVITED programme.
The results show a desire to travel this year now that travel restrictions have been slightly relaxed, a willingness to travel internationally by plane and a preference for smaller hotels where their experience can be managed and customised.
The survey results split the recipients into three groups – the Travel Ready, those who have already booked and maybe even travelled taking increased safety precautions in their stride; the Travel Reserved, those who are keen to get away but still cautious about potential risk; and the Travel Reluctant who are unlikely to travel until things have returned to ‘normal’.
With over 46 per cent of recipients expecting that they will be in the same position financially next year, it comes as no surprise that over 30 per cent fall into the Travel Reserved group and are currently planning a holiday in 2021.
In North America, 29 per cent are Travel Ready and are planning a holiday before October this year, with an additional 24 per cent looking at getting away in Q4.
In total, 74 per cent of respondents said that they were willing to fly agreeing almost unanimously (93 per cent) to additional health checks at the airport to ensure the safety of all travellers.
Of North Americans surveyed, 43 per cent are initially planning to travel domestically and 38 per cent were prepared for international travel.
SLH reservations data for bookings originating from North America since August 1 reflects these numbers, with 42 per cent of reservations for US hotels, primarily in New York State and California. International bookings made in August were mainly for Q4 visits, with top destinations being Sweden and Finland.
In terms of selecting accommodation, over 90 per cent of recipients stated that they would feel most comfortable in a small hotel, while private residences were also popular.
SLH’s Exclusive Use reservations option allows guests to turn over 250 SLH hotels, ranging from five to 200 rooms into a fully-serviced private residence. With more than 36 intimate hotels offering fewer than 12 rooms, this becomes a viable option for guests wanting to travel with a small group of family and friends.
As expected, location, flexible booking and cleanliness were the most important considerations.
SLH has recently launched a Stay Small, Stay Safe programme ensuring third party accreditation for all member hotels with the Global Biorisk Advisory Council (GBAC). Hotels offering discounts and offers were of least importance to SLH guests.
“Our members have always shown great resilience and an enduring appetite for travel so it’s encouraging to see that they are Travel Ready, looking at options both close to home and abroad for 2020. Our small hotels are able to offer so many solutions from their location in low-key destinations and neighbourhoods, to their versatility to become essentially a private residence,” SLH Managing Director Richard Hyde said.
“We have established Stay Small, Stay Safe to ensure that our guests can travel with peace of mind, both for themselves and the destinations they are visiting, and to encourage those who are reserved or reluctant to travel that is it safe when the time is right for them.”
Maldives now open
The Maldives reopened its borders on July 15.
Resorts and hotels on uninhabited islands as well as liveaboard vessels were allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands were to be allowed to reopen on August 1 but a surge in coronavirus cases in capital Male forced the authorities to extend a ban on guesthouse operations until October 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,667.
Twenty-nine deaths have been reported, while 6,049 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Centara Hotels & Resorts is marking Valentine’s Day across its four Maldivian resorts with a collection of curated experiences designed to reflect different expressions of romance, from wellness and gastronomy to shared adventure and quiet celebration. Set within the Maldives’ natural environment of open horizons, white-sand beaches and private island settings, each property presents a tailored programme for couples seeking time together in a relaxed and intimate atmosphere.
Centara Grand Lagoon Maldives
Centara Grand Lagoon Maldives will mark Valentine’s Day on 14 February with a programme of romance-themed experiences set within its island surroundings at The Atollia by Centara Hotels & Resorts. The day is designed around shared activities and curated moments intended to encourage connection and creativity.
Evening celebrations begin at Coco Drift with the Salaan Galaan Valentine’s Soirée, followed by a four-course beachfront dinner accompanied by selected beverages, personalised cocktails, live entertainment and musical serenades. The celebrations conclude with an intimate sip-and-paint session under the night sky.
Couples may also unwind with the Grand Valentine’s Ritual at Spa Cenvaree, a 105-minute treatment comprising a massage and body wrap designed for shared relaxation. Guests can further personalise the occasion by arranging fresh floral bouquets through the front office.
Centara Mirage Lagoon Maldives
At Centara Mirage Lagoon Maldives, Valentine’s Day is presented through a full-day programme of shared experiences set in North Malé Atoll. Activities include sunrise yoga, a tree-planting ceremony and henna art, offering couples a blend of relaxation and meaningful engagement.
The evening programme centres on a mixology masterclass, followed by a candlelit dinner at Sailhouse Beach featuring seafood, Asian-inspired dishes, desserts and free-flowing beverages. The night concludes with an outdoor movie screening beneath the stars.
Spa Cenvaree complements the celebrations with a Valentine’s Indulgence ritual, a 120-minute couples’ treatment that includes a body scrub, massage and bath ritual paired with sparkling beverages. Floral arrangements may also be arranged through the front office.
Machchafushi Island Resort & Spa Maldives
From 10 to 14 February, Machchafushi Island Resort & Spa Maldives will host a series of Valentine’s experiences designed to reflect personal moments and shared celebration. Highlights include vow renewal ceremonies at Reef Beach and private canapé and champagne experiences at Aqua Bar.
On Valentine’s Day, couples may begin with a floating breakfast served in-villa, followed by a choice of dining experiences ranging from international buffet dining to a four-course gourmet dinner at the Love Hut, complete with sparkling beverages and floral arrangements. Additional options include a three-course beachfront dinner at Reef Beach, a relaxed BBQ and movie night at North Beach, and an evening DJ programme at Coral Lounge.
Centara Ras Fushi Resort & Spa Maldives
Centara Ras Fushi Resort & Spa Maldives, an adults-only resort in North Malé Atoll, will host a refined Valentine’s celebration on the evening of 14 February. The highlight is a seven-course beachfront dinner at Waves Beach, paired with sparkling beverages and accompanied by live music.
The evening continues with an after-dinner beach gathering, extending the celebrations in a relaxed setting. Guests may also opt for a package that includes an in-villa breakfast with sparkling beverages the following morning.
Across its Maldivian portfolio, Centara Hotels & Resorts presents Valentine’s Day as an opportunity for couples to celebrate through shared experiences, thoughtful dining and time spent together in distinctive island settings.
Milaidhoo Maldives is hosting a four-day creative residency this March that brings together art, wine and storytelling in a series of intimate island experiences guided by internationally recognised curator Vera Alkhova.
From 25 to 28 March 2026, the resort will present the Art Spirit Residency, welcoming Alkhova, founder of Art Spirit, to its private island setting in the heart of the Baa Atoll, a UNESCO Biosphere Reserve. The residency is designed as a relaxed exploration of creativity, taste and inspiration, set against Milaidhoo’s natural surroundings.
An art consultant, curator and educator, Alkhova is known for making contemporary art accessible through storytelling rather than theory. Through Art Spirit, she curates immersive experiences that encourage dialogue and personal interpretation, including her established programme How to Read Contemporary Art. Her residency at Milaidhoo is structured around conversation-led sessions rather than formal lectures, with the aim of sharing art in an engaging and approachable way.
Taking place during the same month as International Women’s Day, the residency also reflects on the creative contributions of women. This theme is most clearly expressed in the opening experience, Women in Art, which highlights female voices and influence within contemporary artistic expression.
The programme also aligns with Milaidhoo’s focus on gastronomy and fine wine. Each experience is paired with carefully selected wines and hosted within the resort’s restaurants, where the evening themes are reflected in ingredient-led menus. The format is intentionally informal, in keeping with the atmosphere of the boutique island resort.
Programme highlights include:
- Wednesday, 25 March – Art Stories & Wine Tasting | Women in Art
- Friday, 27 March – An Artist’s Table | Wine and Art Dinner | Love of the Painter and His Muses
- Saturday, 28 March – Art Stories & Wine Tasting | Marine Life
With Alkhova’s curated insights and Milaidhoo’s considered hospitality, the Art Spirit Residency brings together art, wine and shared conversation in a setting designed to encourage reflection and connection.
Milaidhoo Maldives is accessible via a 35-minute seaplane transfer from Velana International Airport, or by a 15-minute domestic flight to Dharavandhoo Airport in Baa Atoll followed by a 15-minute speedboat journey to the island.
Glynn Purnell, the Michelin-starred chef, restaurateur and television personality known as “The Yummy Brummie”, will bring his modern British cooking to the Indian Ocean this April as part of the Tastemaker Series at St. Regis Maldives Vommuli Resort.
With a career spanning more than 35 years, two Michelin-starred restaurants and a long-standing presence on British television, Purnell’s residency will take place from 3 to 6 April. His ingredient-led approach will be presented through a curated programme that includes a signature tasting dinner, an intimate cooking class and a closing experience hosted at The Whale Bar, offering guests the opportunity to engage with his cuisine in an informal setting.
Purnell began his culinary career at the age of 14 through a hotel kitchen work placement before refining his skills at the Metropole Hotel and at Simpson’s Restaurant, where he contributed to the restaurant’s first Michelin star. His professional training also includes working alongside chefs such as Gordon Ramsay, Gary Rhodes and Claude Bosi, as well as experience in Michelin-starred kitchens across Europe. Purnell later made history by earning Birmingham’s first Michelin star for Jessica’s in 2005, followed by a Michelin star for Purnell’s, which the restaurant has retained since 2009.
In addition to his restaurant work, Purnell is a well-known figure on British television. He has won Great British Menu twice and has returned to the programme as a mentor. His television appearances also include Saturday Kitchen, and he co-presented My Kitchen Rules UK alongside Rachel Allen on Channel 4.
Recognised for combining technical precision with an approachable style, Purnell’s residency forms part of the St. Regis Maldives’ 2026 Tastemaker Series, a programme designed to showcase international culinary talent through immersive guest experiences. His emphasis on seasonal, responsibly sourced ingredients and sustainable practices aligns with the resort’s broader commitment to considered luxury and culinary quality.
Set on Vommuli Island, the residency offers guests the opportunity to experience contemporary British gastronomy in a distinctive island setting, with rare access to one of the UK’s most influential chefs.
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