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New global survey says luxury guests ‘travel ready’

A survey undertaken by Small Luxury Hotels of the World (SLH) shows that an affluent group of travel ready advocates are driving pent up demand for luxury holidays this year.
The survey, conducted in partnership with Liz Hall Hotel & Travel Consulting, looked at the current sentiment towards travel of over 6,000 members of the luxury brand’s INVITED programme.
The results show a desire to travel this year now that travel restrictions have been slightly relaxed, a willingness to travel internationally by plane and a preference for smaller hotels where their experience can be managed and customised.
The survey results split the recipients into three groups – the Travel Ready, those who have already booked and maybe even travelled taking increased safety precautions in their stride; the Travel Reserved, those who are keen to get away but still cautious about potential risk; and the Travel Reluctant who are unlikely to travel until things have returned to ‘normal’.
With over 46 per cent of recipients expecting that they will be in the same position financially next year, it comes as no surprise that over 30 per cent fall into the Travel Reserved group and are currently planning a holiday in 2021.
In North America, 29 per cent are Travel Ready and are planning a holiday before October this year, with an additional 24 per cent looking at getting away in Q4.
In total, 74 per cent of respondents said that they were willing to fly agreeing almost unanimously (93 per cent) to additional health checks at the airport to ensure the safety of all travellers.
Of North Americans surveyed, 43 per cent are initially planning to travel domestically and 38 per cent were prepared for international travel.
SLH reservations data for bookings originating from North America since August 1 reflects these numbers, with 42 per cent of reservations for US hotels, primarily in New York State and California. International bookings made in August were mainly for Q4 visits, with top destinations being Sweden and Finland.
In terms of selecting accommodation, over 90 per cent of recipients stated that they would feel most comfortable in a small hotel, while private residences were also popular.
SLH’s Exclusive Use reservations option allows guests to turn over 250 SLH hotels, ranging from five to 200 rooms into a fully-serviced private residence. With more than 36 intimate hotels offering fewer than 12 rooms, this becomes a viable option for guests wanting to travel with a small group of family and friends.
As expected, location, flexible booking and cleanliness were the most important considerations.
SLH has recently launched a Stay Small, Stay Safe programme ensuring third party accreditation for all member hotels with the Global Biorisk Advisory Council (GBAC). Hotels offering discounts and offers were of least importance to SLH guests.
“Our members have always shown great resilience and an enduring appetite for travel so it’s encouraging to see that they are Travel Ready, looking at options both close to home and abroad for 2020. Our small hotels are able to offer so many solutions from their location in low-key destinations and neighbourhoods, to their versatility to become essentially a private residence,” SLH Managing Director Richard Hyde said.
“We have established Stay Small, Stay Safe to ensure that our guests can travel with peace of mind, both for themselves and the destinations they are visiting, and to encourage those who are reserved or reluctant to travel that is it safe when the time is right for them.”
Maldives now open
The Maldives reopened its borders on July 15.
Resorts and hotels on uninhabited islands as well as liveaboard vessels were allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands were to be allowed to reopen on August 1 but a surge in coronavirus cases in capital Male forced the authorities to extend a ban on guesthouse operations until October 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,667.
Twenty-nine deaths have been reported, while 6,049 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: The St. Regis Maldives Vommuli Resort
Featured
Immersed in nature: marine life encounters at Cinnamon Hotels & Resorts

As the world comes together to celebrate World Wildlife Day, there is no better time to explore the turquoise waters surrounding Cinnamon Hotels & Resorts’ four Maldivian properties. These waters, home to some of the most captivating marine creatures, provide a glimpse into a thriving underwater ecosystem brimming with life. Experts from Dive & Sail, the official dive operator at the resorts, share insights into the marine marvels awaiting guests beneath the waves.
“Each of the four resorts in the Maldives by Cinnamon Hotels & Resorts boasts a unique marine ecosystem,” says Adam Ali from the Dive & Sail team. He highlights the vibrant coral gardens of Ellaidhoo, the world-famous surf breaks and manta ray encounters near Dhonveli, and the diverse underwater landscapes that make each location a window into the wonders of the ocean.
At Cinnamon Velifushi Maldives, divers and snorkelers frequently encounter nurse sharks gliding through the waters, while the pristine lagoons of Cinnamon Hakuraa Huraa Maldives offer sightings of stingrays and colourful reef fish. The diversity of species across these resorts underscores the Maldives’ rich marine heritage, providing unforgettable underwater adventures.
One of the most sought-after experiences for divers and snorkelers is encountering manta rays and whale sharks. “The Maldives is one of the best places in the world for manta ray sightings, and they are often spotted in the channels near Cinnamon Velifushi Maldives and Cinnamon Dhonveli Maldives,” explains Ibrahim Shaah, a seasoned instructor at Dive & Sail. Recalling a particularly memorable dive, he describes being surrounded by half a dozen manta rays, their graceful movements almost hypnotic, with one even looping around the divers as if performing a dance.
Ellaidhoo Maldives by Cinnamon, renowned for its house reef, offers some of the best opportunities for close-up shark encounters. “Diving here, especially at night, is a surreal experience,” says diver Mohamad Amjey. He describes a moment of stillness as a school of reef sharks moved past him like shadows in the dark, an exhilarating yet peaceful experience.
Beyond providing exceptional underwater encounters, Cinnamon Hotels & Resorts remains committed to marine conservation. “Sustainable diving and snorkelling practices are essential to protecting these fragile ecosystems,” the team at Dive & Sail emphasises. The dive centres educate guests on responsible marine interactions, encouraging them to maintain a safe distance from marine life and avoid contact with corals.
The resort group also plays a crucial role in reef restoration through coral propagation initiatives. By planting coral frames and monitoring their growth, Cinnamon Hotels & Resorts contributes to preserving the reefs that support an incredible array of species. Guests are invited to take part in these efforts, fostering a deeper connection with marine conservation.
On this World Wildlife Day, the vibrant marine life of the Maldives is celebrated as a dream destination for ocean enthusiasts. Whether experienced divers or first-time snorkelers, guests at Cinnamon Hotels & Resorts in the Maldives are encouraged to discover, appreciate, and safeguard this underwater wonderland. After all, the true beauty of the ocean lies not only in what is witnessed but in the efforts made to protect it for future generations.
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Sun Siyam Olhuveli and Guraidhoo star in High Road, Low Road grand finale

RTÉ One’s High Road, Low Road, in collaboration with Visit Maldives, selected Sun Siyam Olhuveli Maldives and the local island of Guraidhoo as the two locations for the grand finale of Season 4 of the popular Irish series.
As part of the show’s format, two actresses embarked on surprise trips, each experiencing a distinct side of the Maldives. The premise of High Road, Low Road revolves around two celebrity guests exploring a destination in contrasting ways—one enjoying a luxurious ‘high road’ experience, while the other embraces the ‘low road,’ focused on local immersion and cultural exploration.
Actress Neilí Conroy, known for her adventurous spirit, took part in the high road experience, indulging in the luxurious offerings at Sun Siyam Olhuveli. Surrounded by turquoise waters and pristine sandy beaches, she experienced world-class hospitality, exclusive spa treatments, gourmet dining, and the ultimate in luxury travel.
Meanwhile, Denise McCormack, with a passion for cultural exploration, opted for the low road experience on Guraidhoo, one of the Maldives’ vibrant local islands. She immersed herself in the island’s authentic Maldivian charm, engaging with the community, visiting local shops, and experiencing the island’s culture and traditions firsthand.
The collaboration between Visit Maldives, Sun Siyam Olhuveli, and Guraidhoo provided viewers with an exciting opportunity to explore the Maldives’ diverse offerings, ranging from lavish getaways to culturally enriching adventures.
Florante Abuton Jr., Assistant PR and Communications Manager for Sun Siyam Olhuveli, expressed enthusiasm about the collaboration, stating, “We are thrilled to be part of High Road, Low Road and to showcase the Maldives in all its diverse glory. This collaboration highlights how travellers can enjoy both the luxury of Sun Siyam Olhuveli and the authentic beauty of local islands like Guraidhoo. Whether seeking a lavish escape or a deeper cultural connection, the Maldives offers it all.”
The episode recently aired on RTÉ One, providing Irish audiences with a glimpse into the varied experiences available in the Maldives. Both Sun Siyam Olhuveli and Guraidhoo demonstrated the country’s multifaceted appeal, solidifying its status as an ideal destination for all types of travellers.
Featured
The Westin Maldives unveils exclusive ‘Around-The-Clock’ all-Inclusive retreat

The Westin Maldives Miriandhoo Resort has introduced its exclusive ‘Premium All-Inclusive Around-The-Clock’ package, offering a memorable blend of adventure and relaxation on the untouched shores of Baa Atoll, a UNESCO Biosphere Reserve. This thoughtfully designed experience invites travellers to immerse themselves in the natural beauty of the Maldives, seamlessly combining luxury, nature, and culture for a truly unique island retreat.
Guests begin their journey with a scenic 30-minute seaplane flight from Malé, arriving at the resort’s pristine natural island, where turquoise waters meet powder-white sands. This holistic wellness resort features 69 spacious villas, both beachside and overwater, blending modern luxury with the serene beauty of the Maldives.
Mornings start with a nourishing breakfast at Island Kitchen, where fresh, locally sourced ingredients fuel the day ahead. For lunch, guests can explore a variety of vibrant options, from the Asian-inspired street food at Hawker to the eclectic offerings at Island Kitchen, or opt for the privacy and tranquility of in-villa dining. As dusk settles, they can enjoy an exquisite dinner at Island Kitchen, Hawker, or the sophisticated Pearl, renowned for its refined Japanese cuisine and breathtaking ocean views. For a more intimate experience, private beach dinners and in-villa dining are available upon request. Throughout the day, guests can enjoy unlimited beverages at all dining outlets and in their villas, ensuring that every moment feels like a celebration.
The package invites guests to discover the vibrant marine life of Baa Atoll on a private turtle snorkelling excursion, where sea turtles glide through the picturesque underwater world. Guests can explore Brother Island, where thriving coral reefs shelter reef sharks and colourful fish. For those seeking a more leisurely experience, the resort’s dolphin cruise offers a magical opportunity for families to witness these playful creatures in their natural habitat. Watersport enthusiasts can embark on exhilarating rides, while those seeking a more tranquil adventure can enjoy complimentary ocean kayaking through the island’s crystal-clear waters.
Moments of tranquility await at the Heavenly Spa by Westin, perched over the lagoon and inspired by the elements of nature. Guests can indulge in a rejuvenating 60-minute couple’s treatment, combining traditional techniques with modern wellness practices. For those looking to maintain their fitness routine, the WestinWORKOUT Fitness Studio, open 24/7, features state-of-the-art equipment with panoramic ocean views.
The resort warmly welcomes families, offering complimentary stays and dining for children under 12. The Westin Family Kids Club engages young guests aged four to 12 with fun and educational activities that provide an enriching introduction to Maldivian culture.
To elevate the guest experience, the package also includes daily minibar replenishments, high tea with the chef, and the convenience of daily laundry services. Guests can capture lasting memories with a complimentary photoshoot or unleash their creativity in painting classes, inspired by the island’s natural beauty. Marriott Bonvoy members enjoy exclusive rewards, including bonus points, further enhancing their stay and offering perks for future travels.
Whether seeking a romantic escape, an unforgettable family adventure, or a solo retreat, the ‘Premium All-Inclusive Around-The-Clock’ package is designed to fullfill every desire.
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