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Maldives kicks off 2020 with 14.4 per cent hike in tourist arrivals
Maldives has begun the year with a 14.4 per cent increase in tourist arrivals.
Official figures for the month of January released by the tourism ministry on Saturday show that a total of 173,347 tourists visited the Maldives during the month — a 14.4 per cent increase over the 151,552 tourists in January 2019.
Europe, the largest regional source market, dominated the arrival figures with a marketshare of 54.6 per cent, as arrivals from European countries recorded year-over-year growth of 28.1 per cent to reach 94,725 in January.
Asia Pacific followed closely with a marketshare of 35.6 per cent. Arrivals from the region recorded year-over-year growth of 11.9 per cent to reach 61,688 in January.
The relatively new American market, which recorded year-over-year growth of 11.6 per cent, secured a marketshare of 4.7 per cent, as arrivals from the US reached 5,051 in January, whilst the Middle East and Africa had a marketshare of 4.2 per cent and 0.9 per cent, respectively.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 18.3 per cent. Arrivals from China recorded year-over-year growth of 23 per cent to reach 31,744 in January.
India, which had overtaken traditional European markets to claim the second spot last year, slipped to the third position in January, as growth in arrivals from the Maldives’ closest neighbour decelerated to 19 per cent compared to 37 per cent a year ago.
India was the best-performing individual market in 2019, as arrivals recorded year-over-year growth of 83.5 per cent to reach 166,015 from 90,474 in 2018.
Italy, which had lost the second place to India last year, regained its position as the second biggest source market with a marketshare of 12 per cent by the end January, as arrivals from the Maldives’ oldest source market increased by 23.8 per cent to reach 20,766 from 16,768 in January 2019.
Russia claimed the fourth position with a marketshare of 7.2 per cent, whilst the UK slipped to the fifth with a marketshare of 6.2 percent.
Germany, one of the most important source markets, was knocked out of the top five source markets. The Western European market was ranked the sixth, as growth in arrivals slowed to 0.4 per cent in January.
Two of the most notable high performing markets in January include Saudi Arabia and Switzerland.
Arrivals from Saudi Arabia increased by 130.9 per cent to reach 4,992 from 2,162 a year ago, helping the biggest Middle Eastern market to claim the ninth spot on the list of the top 10 source markets. Switzerland, meanwhile, posted year-over-year growth of 2.4 per cent, making it the 10th biggest contributor to Maldives’ tourism in January.
This positive growth in tourism, the mainstay of the Maldivian economy, comes amidst preventive measures against the spread of the new coronavirus.
Maldives has closed its borders to arrivals from mainland China and cancelled all direct flights to and from China.
The island nation had installed thermal screening cameras at its international airports. Quarantine facilities, including designated islets from the 1,192 islands that make up the archipelago, had also been established.
No confirmed cases had been found in the Maldives. Close to a dozen Maldivians that had travelled to China were quarantined for possible symptoms, but were later discharged after they were tested negative.
The Maldives welcomed 1.7 million tourists in 2019. It was a 14.7 per cent increase from the 1.48 million tourists that chose to holiday in the Maldives in 2018.
Meanwhile, the government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.
The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.
To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.
In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.
However, challenges remain as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 150. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
Kuredhivaru Resort & Spa has introduced a series of guest experiences scheduled from May to July 2026, combining wellness, cultural activities, dining and entertainment across the island.
The programme is structured to offer a mix of daytime and evening activities, with each month featuring a different focus aligned with seasonal events and international observances.
In May, the programme begins with Full Moon Celebrations on 1 May 2026, including beachside dining alongside yoga and sound healing sessions. This is followed by Mother’s Day on 10 May 2026, with activities such as a Mother and Daughter Retreat and spa experiences designed for shared participation.
Later in the month, World Whisky Day on 16 May 2026 will be marked with a single malt tasting session. Activities for younger guests will include a Kids Fashion and Talent Show, providing a platform for participation and entertainment.
In June, the focus shifts towards wellness and cultural engagement. Global Wellness Day on 13 June 2026 will include guided sessions and ocean-based activities. The Dragon Boat Festival on 21 June 2026 will be marked with a themed dining experience.
The resort will also host World Cup live screenings throughout June and July, creating a social viewing environment for guests. International Yoga Day on 21 June 2026 will be observed with a sunrise beach session.
In July, World Chocolate Day on 7 July 2026 will be marked with themed culinary experiences. Maldives Independence Day on 26 July 2026 will be observed through a Maldivian night buffet and Boduberu performances.
Full Moon Night will return on 29 July 2026 with beach dining and wellness sessions, while the Sun and Splash Pool Party on 22 July 2026 will bring together music, dining and poolside activities.
Through this three-month programme, Kuredhivaru Resort & Spa is offering a mix of wellness, cultural and social experiences designed to provide guests with a range of activities during their stay.
Le Méridien Maldives Resort & Spa has introduced its Family Fun Summer package, aimed at families seeking a longer island stay built around shared activities, dining and accommodation benefits. The offer is available for booking until 15 June 2026, for stays through to 20 December 2026, with a minimum stay of four nights.
Located in Lhaviyani Atoll, the resort is set within a lagoon environment and is positioning the package around a combination of family-oriented experiences and flexible daily programming. The property incorporates eco-conscious design elements alongside its natural island setting, with activities structured across both recreation and relaxation.
The Family Fun Summer package is designed for two adults and two children aged 12 and below. It includes full board dining with daily breakfast, lunch and dinner across selected venues, while children in this age group stay and dine free of charge. Guests also receive a USD 150 resort credit per stay, which can be used across dining outlets and Explore Spa by Le Méridien.
Daily watersports such as kayaking, paddleboarding and snorkelling are included, alongside a programme of activities that varies each day. These include yoga, Pilates, beach volleyball, scavenger hunts and live entertainment. Younger guests have access to the Le Méridien Family Kids Hub, which offers structured activities, outdoor play areas and a dedicated toddler space.
Additional experiences include access to the Marine Conservation Hub, where guests can engage with the resident marine biologist, and guided tours of the resort’s hydroponic garden through The Greenhouse Tour. The Waves Fitness Centre is also available, offering programmes for different fitness levels, while the in-villa minibar is replenished daily with non-alcoholic beverages and snacks.
For children, the Kids Hub programme includes themed activity days focused on subjects such as marine life and local culture, alongside workshops, games and evening experiences including a children’s camping activity with stargazing and group activities.
Families can also take part in marine-based activities including snorkelling, lagoon exploration and excursions such as dolphin and turtle trips. Creative sessions, including painting, are also part of the activity offering.
Through the Good Travel with Marriott Bonvoy programme, the resort offers a Family Foraging experience in its hydroponic garden, where guests can take part in harvesting produce with the resident horticulturalist before using the ingredients in cooking sessions.
The resort’s dining outlets include a range of options, from Mediterranean-style lunches at Riviera to beachside dining at Velaa Bar + Grill. Le Scoop, the resort’s gelato outlet, offers a selection of flavours including options using locally sourced ingredients.
For adults, La Vie provides an adults-only bar environment, with views over the Indian Ocean, a private pool and a selection of beverages and light dishes.
Le Méridien Maldives Resort & Spa features 134 villas across beach and overwater categories, including two-bedroom options designed for families and groups. These include Beach Villas with direct access to the shoreline and Overwater Villas with lagoon access. Some villas also include private pools.
For larger groups, the three-bedroom Thilamaafushi Beach Villa accommodates up to six adults and three children, with indoor and outdoor living spaces, a private beach area, swimming pool and jacuzzi.
Through the Family Fun Summer package, Le Méridien Maldives Resort & Spa is positioning its offer within the family and multigenerational travel segment, combining accommodation, dining and activity-based experiences within an island setting.
As multigenerational travel continues to influence the luxury hospitality sector, JW Marriott Maldives Resort & Spa has reintroduced its Family Fun Summer programme, aimed at families seeking more time together through a combination of accommodation, activities and dining benefits.
Built around the brand’s “Stay in the Moment” philosophy, the programme includes a USD 300 resort credit that can be used across dining, spa and recreational experiences, allowing different generations to shape their stay according to their interests.
At the centre of the offer are the resort’s Overwater Duplex Villas and Two-Bedroom Duplex Beach Villas with Pool, which are designed to accommodate multigenerational travel through larger layouts and private space. These villas are supported by Thakuru service and complimentary bicycles, giving guests flexibility in how they move around and experience the island.
Beyond the villa, the programme includes a range of activities intended to support family engagement and shared experiences. Younger guests have access to the Family by JW™ Little Griffins Kids’ Club, one of the larger children’s clubs in the Maldives, with more than 100 programmes focused on play and discovery. Families can also take part in culinary classes at the JW Garden, where the resort offers a farm-to-table experience linked to the natural setting of the island.
Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa, said the programme responds to changing guest expectations around luxury travel.
“Today’s luxury traveller isn’t just seeking a beautiful destination, they’re seeking time,” he said. “Time together, time to be present, time away from the noise. ‘Family Fun Summer’ is our answer to that, a sanctuary where every generation finds something meaningful.”
The Family Fun Summer package includes the USD 300 resort credit, which can be used for spa treatments, dining or island activities. It also includes daily breakfast, as well as three-course lunches and dinners for two adults and children under 12 at selected venues. Families will also receive a floating breakfast served in the privacy of their villa.
In addition, the package offers 60 per cent savings on dining at the resort’s signature restaurants, Hashi and Shio. Other inclusions include Thakuru service, complimentary use of non-motorised watersports equipment, and private bicycles for island use. The package also includes a 30-minute photography session and one printed photograph as a keepsake.
Through the relaunch of Family Fun Summer, JW Marriott Maldives Resort & Spa is positioning itself within the growing multigenerational travel segment, combining larger villa accommodation with dining, leisure and family-focused experiences.
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