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Pullman Maldives, Mercure Kooddoo launch campaign against single-use plastic
Plastic bags are widely-known and unchallenged: amongst others, they block drainages and cause flooding, choke marine and land animals, and are a blight, particularly on tourism. In addition, the production and distribution of plastic bags contribute significantly to climate change. Because of these negative effects, hundreds of measures have been taken around the world to reduce the use of plastic bags.
Sister resorts, Pullman Maldives Maamutaa and Mercure Maldives Kooddoo Resort, have stepped up their efforts to actively reduce the use of single-use plastic items within both resorts.
The campaign was recently supported by local telecom giant Dhiraagu, which provided 600 reusable bags to the resorts. Following this generous donation, the resorts officially launched their campaign against single-use plastic.
During the launch event, which was attended by Rifath Rasheed from tourism ministry, the resorts’ marine biologist Amandine and culinary director Chef Philippe gave a short, meaningful presentation, titled “Save the Ocean”, to team members. The team eagerly listened and gave their commitment to help the management to make both resorts free from plastic bags and bottles.
The management also assured Rifath that representatives from the resorts will visit neighbouring islands of Villingili and Maamendhoo to create public awareness about preserving the beauty of our ocean.
Through its Planet21 sustainability programme, Accor Group leads a global campaign to preserve our environment. Part of Planet21, is ensuring that we take mandatory actions on being eco-friendly in our daily lives. Pullman Maldives Maamutaa and Mercure Maldives Kooddoo Resort – two out of five Accor properties in Maldives – follow in this approach with their campaign against single-use plastic.
As part of the Planet21 sustainability programme, Pullman Maldives Maamutaa and Mercure Maldives Kooddoo Resort regularly hosts awareness sessions for their team members, so they can help the management in advancing the initiative to reduce plastic waste. The resorts promote simple steps such as brining your own bag for shopping; when a shop wants to give a bag (whether plastic or paper), team members are encouraged to refuse and just put the goods inside the Dhiraagu reusable bag instead.
These steps extend to the recruitment process too; the resorts educate new recruits not to bring any plastic items to the Maldives.
John D. Bendtsen, Area General Manager for Pullman Maldives Maamutaa and Mercure Maldives Kooddoo Resort, said: “This is not an easy job, however with the support and assistance of everyone we can make a huge difference. The single-use plastic ban is expected to cover six single-use plastic items initially including plastic bags, straws, cups, plates, small bottles and certain types of sachets”.
Let’s all be proactive in saving our planet!
Mercure Maldives Kooddoo Resort, a four-star resort developed on the island of Kooddoo in Gaafu Alif Atoll, boasts 68 stylish and well-appointed villas, comprising 43 overwater villas and 25 beach villas with 20 of them featuring a private swimming pool. Attesting to the Mercure brand promise of an authentic experience, vivid colours and decorative motifs along with warm textures and local design touches are used tastefully throughout the villas in order to create a haven of peace with a strong local character.
Guests are offered several attractive dining options. The all-day dining Alita Restaurant serves Pan-Asian à la carte cuisine and themed buffets, with both indoor and outdoor seating. Vistas, an overwater restaurant and lounge, serves tapas, snacks and handcrafted cocktails, whilst the Alita Pool Bar offers cocktails and light bites with a view.
The resort has several recreational activities and facilities such as the 50-metre lagoon-side swimming pool, fully equipped fitness centre, tennis court, kids’ club and off-island day trips. The marine-themed Suvadiva Spa at Mercure Maldives Kooddoo, meanwhile, offers a range of treatments and therapies for guests in need of relaxation and rejuvenation.
The all-inclusive Pullman Maldives Maamutaa boasts 122 decadent villas, including two exclusive Aqua Villas featuring bedrooms submerged beneath the turquoise waters for a truly memorable experience of the region’s marine life up close.
Guests will never go hungry, as the resort boasts one of the most generous, all-inclusive offers in the Maldives, complete with a variety of culinary delights available at six outlets across the island.
Children and teens are well catered for at Playground and Skillz Sports Centre, with a range of entertaining and educational activities including snooker, table tennis, various board games and a golf simulator. Nature walks, treasure hunts, and outdoor sports are also available for the adventurers at heart to enjoy the natural beauty of the island.
Fitness enthusiasts can start at the resort’s Fit Trail island jogging track with five fitness stations offering a variety of physical trails, or level up with a complete boot-camp Raaveriya Workout experience that kick starts with callisthenics followed by an invigorating run on the beach and a refreshing swim in the lagoon. For complete restoration of the body, mind and soul, choose from a selection of signature facials, body treatments and massage therapies available at the resort’s Spa by Phytomer, which features eight treatment rooms perched over a shallow, white sand lagoon.
Pullman Maldives Maamutaa and Mercure Maldives Kooddoo Resort are located in Gaafu Alif Atoll, a 55-minute domestic flight from Velana International Airport, followed by a short speedboat ride from Kooddoo Airport. The two resorts are just five minutes by boat away from each other.
Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.
The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.
For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.
A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.
Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
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