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‘Beyyaa’ campaign: buy a t-shirt, plant a coconut palm

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A campaign to plant a coconut palm for every t-shirt bought has been launched.

At a special ceremony held Saturday, The ‘Beyyaa’ (a Dhivehi slang, similar to ‘bro’ in English) campaign was inaugurated by Speaker Mohamed Nasheed.

The former president highlighted the importance of the campaign, adding that the number of coconut palms has decreased significantly.

“All customers purchasing a t-shirt are in reality purchasing a palm tree in their name,” he said.

As part the ‘Beyyaa’ campaign, conducted in collaboration with flagship carrier Maldivian, a coconut palm will be planted for every t-shirt bought from the ‘Beyyaa’ company.

Buyers will receive an email with details of the plant, including the island where it was planted.

The t-shirts will be available from company’s website and from Maldivian’s Moonimaa lounge at the main Velana International Airport. Each t-shirt retails for USD 30.

Maldivians place tremendous importance on the abundant coconut palms – they are represented in the national flag by the green rectangle. The coconut palm is also the national tree.

The picture of Maldives isn’t complete without the verdant presence of coconut palms. Its distinctive silhouette acts as a herald, with promises of sandy beaches and clear blue seas underneath.

Coconut palms are not just ornamental signs of the island paradise; often called the Tree of Life, they are one of the most useful trees in the world. From its woody trunk all the way up to the swaying fronds, the coconut palm has been providing a bounty of natural resources to the Maldivian people for generations.

Traditional Maldivian sailboats, known as dhoni, were built using coconut timber. Fibres extracted from the husk of the coconut, called coir, is used to make ropes and fishing nets.

Palm fronds were used to make baskets and mats. The green of the leaves was removed, leaving behind the wood-like strips in the middle, which were collected and tied together to make brooms. Dried palm fronds were used to thatch roofs- an architectural feature still seen today on the villas at our resorts.

Scraped coconut is one of the most common ingredients used to make many local dishes, as is coconut milk in almost all types of Maldivian curries. Even dried coconut shell halves were repurposed as bowls or attached to handles to make ladles.

Visitors to the Maldives will surely know that there is nothing as refreshing in this tropical heat as a cool helping of coconut water, straight from the source.

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From pizza to pasta: Alila Kothaifaru Maldives unveils Pibati Sul Mare

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“Pibati” in Sanskrit translates to “to drink, absorb, or imbibe,” reflecting a profound connection to savouring and enjoying sensory experiences such as food and drink. Guided by this philosophy, Alila Kothaifaru Maldives has unveiled a refined concept for its beachside restaurant under the leadership of Executive Chef Frank Wackerhagen. The newly reimagined dining destination invites guests to explore Italy’s cherished culinary traditions.

Renamed Pibati Sul Mare—Italian for “by the sea”—the restaurant serves lunch, specialising in artisanal pizzas and handcrafted pastas. Its menu features a harmonious blend of Italian classics and island-inspired flavours, such as the Margherita pizza and the exquisite Linguini allo Scoglio di Panna, a mixed seafood dish in a garlic cream sauce. These dishes are crafted with high-quality ingredients, including fresh, homegrown herbs cultivated on the island, creating comfort food that captures the island’s vibrant essence.

Nestled against the backdrop of stunning ocean views, Pibati Sul Mare offers a serene retreat for diners seeking a memorable culinary experience. The setting combines coastal charm with contemporary elegance, featuring airy, open spaces designed to immerse guests in the scenic surroundings. Soft, earthy tones and natural materials contribute to a warm and inviting ambiance, while exceptional service ensures every guest feels cared for and attended to.

Whether enjoying a gathering with family or savouring a moment of tranquility, Pibati Sul Mare provides an unforgettable dining experience. It promises to captivate the palate and create cherished memories that linger long after the visit.

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Tripadvisor names Ayada Maldives Best of the Best Resort for luxury and excellence

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Ayada Maldives has been recognised as the No. 1 Traveler-Ranked Best of the Best Resort in the Maldives by Tripadvisor for 2024. This prestigious accolade, based on authentic guest reviews, highlights the resort’s dedication to unparalleled luxury, exceptional service, and unforgettable experiences.

This achievement reinforces Ayada Maldives’ status as a premier destination for discerning travellers. The resort has also received acclaim for its exquisite overwater villas, pristine beaches, and world-class culinary offerings, earning additional recognition across categories for hospitality excellence and sustainability.

Renowned for its timeless beauty and immersive luxury, Ayada Maldives continues to redefine the art of indulgence. The resort acknowledges the trust and support of its esteemed guests, which inspire ongoing efforts to set new benchmarks in luxury travel.

Located in the pristine Gaafu Dhaalu Atoll, Ayada Maldives is a luxury resort offering an authentic Maldivian retreat. With a selection of opulent villas and suites, world-class dining options, and a wide range of recreational activities, the resort provides a personalised experience for every guest. Globally celebrated for its stunning natural beauty, exceptional hospitality, and vibrant social media presence, Ayada Maldives remains a standard-bearer for luxury travel in the Maldives.

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From sunrise to sunset: Valentine’s Day bliss at Kuda Villingili

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This Valentine’s Day, love takes centre stage at Kuda Villingili, a premier romantic retreat in the Maldives. With its sun-drenched beaches, indulgent dining options, and rejuvenating spa experiences, Kuda Villingili provides couples with an idyllic setting to rekindle joy and celebrate their love stories.

Since its inception, Kuda Villingili Resort Maldives has been synonymous with romance. Its powdery white shores, crystal-clear waters, and expansive vistas offer a sanctuary where serenity and passion intertwine. The resort’s private villas are thoughtfully designed to enhance intimacy, featuring Beach Villas with private pools and views of both sunrise and sunset. Meanwhile, the Water Villas, perched over a vibrant blue lagoon, promise complete privacy and panoramic views of turquoise waters. Whether guests wake to the gentle hues of sunrise from ocean-facing beds or savor sunset’s fiery glow from their private pools, every moment in these villas is crafted to be a dream come true.

For Valentine’s Day 2025, Kuda Villingili invites couples to immerse themselves in romantic experiences as unique as the destination itself. Guests are encouraged to create joyful memories and redefine their love stories within this tropical paradise.

One of the highlights is the floating breakfast experience, offering an indulgent start to the day. Served in the privacy of villa pools, the breakfast includes gourmet selections paired with a bottle of Victoire Prestige Brut Rosé Champagne, setting the tone for a luxurious day.

In the evening, the ‘Crimson and Aqua’ dining experience by the largest pool in the Maldives promises an unforgettable culinary journey. Guests can savour Cantonese-style lobster, dumplings, and an array of desserts amidst tranquil waters and a lush tropical garden. Handcrafted cocktails, sparkling wine, or a bottle of red or white wine ensure every detail is perfect for the occasion.

For a more intimate setting, Mar-Umi Beach offers Peruvian-Japanese fusion cuisine in a curated menu designed for couples seeking both culinary adventure and romance. The dining experience is elevated with a bottle of sake or the finest sparkling wine, accompanied by the soothing sounds of the ocean.

Alternatively, couples can indulge in the ‘Sands of Love’ buffet at The Restaurant, featuring tropical delicacies and live cooking stations. Set beneath swaying palms and a starlit sky, this culinary offering blends exquisite flavours with an enchanting ambiance.

For those seeking relaxation, The Spa provides a Valentine’s package designed for connection and indulgence. This 2.5-hour coconut-inspired journey includes full-body massages, scrubs, and a floral bath, offering rejuvenation for the body and soul.

Throughout the day, guests can toast to love with specialty cocktails and mocktails at The Bar, crafted to capture the joy of connection. In the evening, The Bar transforms into a cozy venue for screenings of classic romantic movies, complemented by snacks and an intimate atmosphere.

To further celebrate love, Kuda Villingili offers complimentary activities such as partner yoga, couples’ painting sessions, heart-opening yoga flows, and outdoor games. Each experience is curated to foster connection and create enduring memories.

Kuda Villingili embodies the essence of romance through its pristine beaches, lush landscapes, and turquoise waters. From private destination dining to stargazing under Maldivian skies, every moment is tailored to inspire intimacy and celebrate the extraordinary.

This Valentine’s Day, Kuda Villingili invites couples to rediscover romance in a haven where love is celebrated, cherished, and immortalised.

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