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‘Beyyaa’ campaign: buy a t-shirt, plant a coconut palm

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A campaign to plant a coconut palm for every t-shirt bought has been launched.

At a special ceremony held Saturday, The ‘Beyyaa’ (a Dhivehi slang, similar to ‘bro’ in English) campaign was inaugurated by Speaker Mohamed Nasheed.

The former president highlighted the importance of the campaign, adding that the number of coconut palms has decreased significantly.

“All customers purchasing a t-shirt are in reality purchasing a palm tree in their name,” he said.

As part the ‘Beyyaa’ campaign, conducted in collaboration with flagship carrier Maldivian, a coconut palm will be planted for every t-shirt bought from the ‘Beyyaa’ company.

Buyers will receive an email with details of the plant, including the island where it was planted.

The t-shirts will be available from company’s website and from Maldivian’s Moonimaa lounge at the main Velana International Airport. Each t-shirt retails for USD 30.

Maldivians place tremendous importance on the abundant coconut palms – they are represented in the national flag by the green rectangle. The coconut palm is also the national tree.

The picture of Maldives isn’t complete without the verdant presence of coconut palms. Its distinctive silhouette acts as a herald, with promises of sandy beaches and clear blue seas underneath.

Coconut palms are not just ornamental signs of the island paradise; often called the Tree of Life, they are one of the most useful trees in the world. From its woody trunk all the way up to the swaying fronds, the coconut palm has been providing a bounty of natural resources to the Maldivian people for generations.

Traditional Maldivian sailboats, known as dhoni, were built using coconut timber. Fibres extracted from the husk of the coconut, called coir, is used to make ropes and fishing nets.

Palm fronds were used to make baskets and mats. The green of the leaves was removed, leaving behind the wood-like strips in the middle, which were collected and tied together to make brooms. Dried palm fronds were used to thatch roofs- an architectural feature still seen today on the villas at our resorts.

Scraped coconut is one of the most common ingredients used to make many local dishes, as is coconut milk in almost all types of Maldivian curries. Even dried coconut shell halves were repurposed as bowls or attached to handles to make ladles.

Visitors to the Maldives will surely know that there is nothing as refreshing in this tropical heat as a cool helping of coconut water, straight from the source.

Featured

City Iftar experience curated at JEN Maldives by Shangri-La

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JEN Maldives by Shangri-La is welcoming the holy month of Ramadan with a series of Iftar evenings at Lime Restaurant, inviting guests to gather in the spirit of reflection, gratitude and togetherness.

Recognising Ramadan as a time that brings families, friends and communities closer, the hotel has curated an Iftar experience designed to go beyond dining. The focus is on creating a welcoming environment where traditions are observed, conversations unfold naturally and shared moments are celebrated around the table.

Located in the heart of Malé, Lime Restaurant provides a warm and contemporary setting suited to a range of gatherings, from colleagues reconnecting after work to families and friends breaking fast together. Each evening reflects the generosity associated with Ramadan, featuring carefully prepared dishes, live cooking stations and a selection of sweet treats that balance traditional flavours with creative touches.

Iftar at JEN Maldives by Shangri-La is shaped by attentive service and thoughtful hospitality. Guests are welcomed into an atmosphere that blends comfort with understated elegance, allowing space for reflection while enjoying a relaxed dining experience. The hotel’s culinary and service teams work closely to ensure consistency, quality and authenticity throughout the season.

Whether for intimate gatherings or larger group celebrations, the venue offers flexibility supported by a culinary programme rooted in care and attention to detail. The Ramadan offering is designed to ensure guests feel at ease while enjoying a distinctive Iftar experience in the capital.

Throughout the holy month, JEN Maldives by Shangri-La invites guests to come together at Lime Restaurant to experience evenings defined by flavour, generosity and meaningful connection, in keeping with the true spirit of Ramadan.

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Drink

Provence comes to Maldives with Château Minuty dinner at Milaidhoo Maldives

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Milaidhoo Maldives is hosting a wine pairing dinner celebrating Provençal elegance and gastronomy on 4 March 2026 at the resort’s Shoreline Grill. The evening will feature wines from Château Minuty and will be hosted by Sébastien Nore, Global Strategy and Export Director of Château Minuty, offering guests insight into the winery’s heritage and approach to fine winemaking.

Originally from Limousin, France, Nore brings extensive experience in the international beverage industry. His career includes roles with Kronenbourg Wineries and PepsiCo France, followed by senior leadership positions at Diageo and Baron Philippe de Rothschild. He has played a key role in expanding Château Minuty’s global presence and currently oversees the winery’s strategy, sales, communication and marketing, with a focus on innovation and the refined character of Provençal rosé.

During the dinner, guests will enjoy a curated selection of Château Minuty wines, paired with a bespoke menu created by the Shoreline Grill culinary team. The featured wines include:

  • Château Minuty M de Minuty Rosé Magnum 1.5L – Artist Edition 2024
  • Château Minuty Prestige Rosé 2024
  • Château Minuty Rosé et Or 2024
  • Château Minuty 281 2024

Beyond this event, the dinner reflects Milaidhoo Maldives’ wider commitment to gastronomy. The resort’s Gourmet Plan is designed for guests with a strong interest in food and wine, offering personalised, multi-course dining experiences throughout their stay. Each menu is crafted to highlight the relationship between carefully selected ingredients and complementary wines, with an emphasis on authenticity and balance.

The Château Minuty dinner marks the fourth wine-focused event hosted by Milaidhoo Maldives this year, underscoring the resort’s ongoing focus on curated culinary experiences. The evening is positioned as a sensory journey, combining refined flavours, thoughtful pairings and a convivial island setting.

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Awards

Constance Halaveli and Constance Moofushi earn top scores in 2026 Booking.com awards

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Constance Hospitality has been recognised in the 2026 Traveller Review Awards by Booking.com, with its Maldivian resorts achieving some of the highest scores within the group’s portfolio.

In the Maldives, Constance Halaveli Maldives received an outstanding score of 9.8 out of 10, while Constance Moofushi Maldives achieved 9.7. The ratings, based on verified guest reviews, reflect consistently high levels of guest satisfaction and service delivery.

Constance Halaveli Maldives, known for its spacious overwater and beachfront villas, personalised service and refined dining concepts, continues to perform strongly among travellers. Constance Moofushi Maldives, positioned as a barefoot chic resort with an all-inclusive concept, also maintains a high guest approval rating, supported by its diving experiences and relaxed island atmosphere.

While the wider Constance portfolio across the Indian Ocean was recognised, the Maldives properties stand out as the group’s highest-rated resorts in the 2026 awards cycle.

Commenting on the recognition, Jean-Jacques Vallet, Chief Executive Officer of Constance Hospitality, stated that the awards reflect the professionalism and commitment of the teams on the ground. He added that guest feedback remains central to maintaining service standards and delivering consistent experiences across the group’s destinations.

The recognition reinforces the position of Constance Halaveli Maldives and Constance Moofushi Maldives as leading performers within the Maldives’ competitive luxury hospitality sector.

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