Featured
‘Beyyaa’ campaign: buy a t-shirt, plant a coconut palm
A campaign to plant a coconut palm for every t-shirt bought has been launched.
At a special ceremony held Saturday, The ‘Beyyaa’ (a Dhivehi slang, similar to ‘bro’ in English) campaign was inaugurated by Speaker Mohamed Nasheed.
The former president highlighted the importance of the campaign, adding that the number of coconut palms has decreased significantly.
“All customers purchasing a t-shirt are in reality purchasing a palm tree in their name,” he said.
As part the ‘Beyyaa’ campaign, conducted in collaboration with flagship carrier Maldivian, a coconut palm will be planted for every t-shirt bought from the ‘Beyyaa’ company.
Buyers will receive an email with details of the plant, including the island where it was planted.
The t-shirts will be available from company’s website and from Maldivian’s Moonimaa lounge at the main Velana International Airport. Each t-shirt retails for USD 30.
Maldivians place tremendous importance on the abundant coconut palms – they are represented in the national flag by the green rectangle. The coconut palm is also the national tree.
The picture of Maldives isn’t complete without the verdant presence of coconut palms. Its distinctive silhouette acts as a herald, with promises of sandy beaches and clear blue seas underneath.
Coconut palms are not just ornamental signs of the island paradise; often called the Tree of Life, they are one of the most useful trees in the world. From its woody trunk all the way up to the swaying fronds, the coconut palm has been providing a bounty of natural resources to the Maldivian people for generations.
Traditional Maldivian sailboats, known as dhoni, were built using coconut timber. Fibres extracted from the husk of the coconut, called coir, is used to make ropes and fishing nets.
Palm fronds were used to make baskets and mats. The green of the leaves was removed, leaving behind the wood-like strips in the middle, which were collected and tied together to make brooms. Dried palm fronds were used to thatch roofs- an architectural feature still seen today on the villas at our resorts.
Scraped coconut is one of the most common ingredients used to make many local dishes, as is coconut milk in almost all types of Maldivian curries. Even dried coconut shell halves were repurposed as bowls or attached to handles to make ladles.
Visitors to the Maldives will surely know that there is nothing as refreshing in this tropical heat as a cool helping of coconut water, straight from the source.
Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.
Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.
From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.
On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.
Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.
A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.
On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
-
Meditation1 week agoJW Marriott Maldives Kaafu Atoll Island Resort, Soulful Feasts by Stephanie Zubiri announce Thanksgiving wellness retreat
-
News1 week agoAutograph Collection Hotels debuts in Maldives with The Halcyon Private Isles: Signature retreat of individuality, immersion
-
Awards1 week agoSO/ Maldives shines bright with 3 wins at 2025 Global Awards Season
-
Awards1 week agoCentara Mirage Lagoon Maldives wins top family hotel honour at Little Steps Family Travel Awards
-
Drink1 week agoConstance Moofushi Maldives celebrates fine wine excellence with Creation Wines
-
Awards1 week agoThe St. Regis Maldives recognised in Robb Report Hong Kong’s Best of the Best 2026
-
News1 week agoSO/ Maldives rolls out red carpet for spectacular festive season
-
Action1 week agoAyada Maldives: Sanctuary where ocean conservation shapes every experience