Maldives kicks off promotional activities in France
Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a series of marketing activities in France, including a destination stand at IFTM Top Resa and “Journey to the Sunny Side” roadshow.
Aishath Neesha Mohamed Shahid, Deputy Managing Director of MMPRC, is leading the Maldives delegation.
During IFTM Top Resa, held in Paris from October 1-4, MMPRC together with 20 tourism industry partners are showcasing the destination.
At one the biggest trade fairs in France, the Maldives delegation is meeting with industry professionals to further develop and strengthen the presence of the destination within the French market.
“Journey to the Sunny Side” Maldives roadshow will be held in Nice, Toulouse and Paris from October 7-10. This roadshow will serve as a platform form for tourism industry partners to showcase their products and network with top travel trade industry partners from France.
Eleven partners from the tourism industry of Maldives have participated in the roadshow to create potential opportunities and to further strengthen the relationship with French tour operators.
France is one the top source markets as well as one of the important traditional markets to the Maldives’ tourism.
A total of 50,476 French tourists visited the Maldives in 2018 which is an increase of 19.1 per cent over 2017.
By the end of July, 45,649 tourist arrivals were recorded from France which is an increase of 40.9 per cent compared to the same period of 2018. With a market share of 4.6 per cent, France is the seventh largest source market to the Maldives.