Featured
Maldives looks beyond ‘sun-sand-sea’, ventures into MICE , cultural, sports tourism

Maldives will look beyond its longstanding selling points of ‘Sun, Sand and Sea’ with plans to venture into MICE, cultural and sports tourism, the country’s official tourism promotion body has announced.
Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists last Thursday that the Maldives needed to diversify its tourism product and focus on more niche markets.
“We have seen temporary efforts in marketing Maldives to several niche markets in the past; without a significant result. Therefore, I believe we need a good understanding of niche marketing and even better plans to achieve results,” he said, during the press conference held at MMPRC office in capital Male.
Thoyyib stressed that his corporation was in the process of creating a destination marketing plan to reach several niche markets in a sustainable manner. They include MICE, cultural and sports tourism, he added.
“We are working with a consultant to formulate these strategies for the year 2020,” he said.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, no concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Cover Photo: Kurumba Maldives
Celebration
Celebrate Eid in paradise: music, magic, and Maldivian culture at Sun Siyam Olhuveli

This Eid Al-Adha, Sun Siyam Olhuveli Maldives presents an extraordinary island-wide festival featuring a vibrant five-day cultural and entertainment showcase from 6th to 10th June 2025. The event blends the rich heritage of the Maldives with a cutting-edge international lineup, offering something for every traveler—from music and dance enthusiasts to families seeking a soulful tropical escape.
Taking centre stage is DJ Kaboo, the Dubai-based Egyptian artist renowned for pioneering ‘Arab Trap’ music. Known for his appearance on Marvel’s Moon Knight soundtrack and electrifying performances worldwide, DJ Kaboo will headline the festivities with his signature blend of deep-rooted Arabic sounds and modern beats.
Magician and mentalist Thomas McElroy, direct from Mesmerise Dubai, will add an element of wonder to the evenings. His interactive, mind-bending illusions promise to captivate audiences of all ages, creating unforgettable magical moments.
Adding to the dynamic atmosphere is American-born belly dancer and circus performer Otta. Known for her exotic stage presence and rhythmic grace, Otta’s high-energy performances will seamlessly complement the celebratory spirit of the island.
In addition to the international acts, the resort will celebrate authentic Maldivian traditions, including:
- Traditional music and dance
- Folk games such as Koadi Nerun and Dheli Mali
- The colourful Eid Market, Bodu Mas parades, and cultural shows
These experiences will take place against the stunning backdrop of one of the Maldives’ most picturesque islands.
Hassan Adil, General Manager at Sun Siyam Olhuveli, shared, “This upcoming Eid Al-Adha celebration is our tribute to Maldivian culture and our global community. By integrating homegrown traditions with top-tier international entertainment, we aim to create an inclusive, joyful experience that reflects the spirit of Eid—bringing people together in celebration, discovery, and connection.”
The resort also offers an exclusive Eid package for guests seeking an immersive holiday experience. The offer includes up to 40% off on stays, daily breakfast and dinner, complimentary airport transfers, and a variety of cultural activities designed to create lasting memories with loved ones.
Featured
Summer Island Maldives named among top 10% of hotels worldwide by TripAdvisor

Summer Island Maldives has been recognised as one of the top travel destinations globally, having received the prestigious TripAdvisor Travellers’ Choice Award for 2024. This accolade places the resort among the top 10% of hotels worldwide, based on exceptional traveller reviews and ratings collected over the past year.
Located just 45 minutes by speedboat or a short seaplane journey from Velana International Airport, Summer Island Maldives offers an idyllic barefoot beach retreat. The resort is known for its personalised service, commitment to sustainability, and relaxed luxury, consistently appealing to travellers from around the world.
Mariya Shareef, Chief Operations Officer of Kaimoo Travels and Hotel Services, expressed appreciation for the recognition, noting that the award reflects the dedication and passion of the entire team, who work diligently to deliver memorable experiences. She highlighted that the honour is especially meaningful as it is based on genuine guest feedback.
A popular choice for honeymooners and returning guests, the resort features two restaurants, three bars, and a variety of curated experiences, including private sandbank picnics and sunset sailboat cruises. Summer Island Maldives is also widely praised for its strong sustainability practices, such as eliminating single-use plastics, integrating renewable energy solutions, adopting eco-friendly mosquito control methods, and creating the world’s largest 3D-printed coral reef—an initiative recognised by the Guinness World Records.
The TripAdvisor Travellers’ Choice Awards celebrate excellence in hospitality, with winners selected based on consistently high ratings across key categories such as service, value, cleanliness, and location.
This recent recognition joins a growing list of accolades for Summer Island Maldives, including TUI’s Global Hotel Quality Award for 2024 and 2025, as well as the Leading Eco-Friendly Resort Award at the South Asian Travel Awards (SATA) in 2023.
Featured
Tripadvisor honours Constance Moofushi among Best of the Best Luxury Hotels in Asia

Constance Moofushi in the Maldives has been recognised as one of Asia’s premier luxury destinations, earning the 11th spot in the Best of the Best Luxury Hotels in Asia category at the Tripadvisor Travellers’ Choice Awards 2025. This accolade highlights the resort’s dedication to delivering authentic and unforgettable luxury experiences in the heart of the Indian Ocean.
Situated on a private island, Constance Moofushi combines barefoot chic with exceptional service, offering guests a unique blend of natural beauty and refined comfort. The recognition reflects not only the resort’s appeal but also the consistently high level of guest satisfaction that has become synonymous with the Constance brand.
Part of the esteemed Constance Hotels & Resorts portfolio, Constance Moofushi contributes to the group’s widespread acclaim, with all properties ranked among the Top 10% of Hotels Worldwide by Tripadvisor. These honours underscore the group’s unwavering commitment to quality across its locations in the Maldives, Mauritius, Seychelles, Rodrigues, and Madagascar.
The Travelers’ Choice Awards are especially meaningful as they are based entirely on genuine guest reviews and ratings from travellers around the globe. The recognition of Constance Moofushi stands as a testament to the resort’s ongoing pursuit of excellence and its embodiment of the Constance philosophy: ‘True by Nature.’
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