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With over 100 per cent growth, India becomes second biggest market in Maldives tourism

Published

6 years ago

July 29, 2019

India has become the second largest source market for the Maldives tourism industry, overtaking traditional European markets with over 100 per cent growth during the first half of the year.

Growth in South Asia, which has become one of the fastest growing source markets, accelerated by an impressive 89.4 per cent in June, thanks to a 116 per cent increase in arrivals from India. A total of 15,875 tourists visited the Maldives in June from its closest neighbour compared to the 7,348 a year ago, representing a 10 per cent market share.

The visitor numbers from India in June is close to the total number of Indian holidaymakers that visited the Maldives during the whole of 2018. A total of 90,474 Indian tourists visited the Maldives in 2018 — up from fewer than 16,000 a decade ago.

The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.

High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, superstar Shah Rukh Khan and actress Malaika Arora were in the Maldives.

Official figures show that total arrivals for the first six months of the year increased by 18.7 per cent to reach 862,589 compared to the 726,515 in the same period last year.

Tourist demographics remained largely unchanged in the January-June period, as Europe dominated with a marketshare of 50 per cent of the total tourist arrivals, followed by Asia Pacific with 40 per cent marketshare. Americas secured the third position with five per cent marketshare, whilst Middle East slid to the fourth with three per cent marketshare. African countries also contributed one per cent to the total tourist arrivals to the Maldives.

All the top 10 source markets posted positive growth in arrivals by the end of June.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.3 per cent, as arrivals from China increased by 10.1 per cent during the January-June period to reach 140,265.

India overtook Italy, which is now placed third with a market share of 8.7 per cent, to claim the second spot, as the Maldives’ closest neighbour increased its marketshare to 9.5 per cent with a 99.9 per cent growth in tourist arrivals during the first six months of the year.

Germany and the UK, which slid to fourth and fifth position in May, maintained their positions with a marketshare of eight per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 19.7 per cent to reach 69,237 during the first six months of the year, whilst visitor numbers from the UK saw an increase of 12.6 per cent to reach 64,792 during the period.

France, which saw its marketshare fall again to 4.3 per cent by the end of June, maintained its position as the seventh biggest source market, as Russia retained the sixth position with a marketshare of five per cent. Arrivals from Russia increased by 11.9 per cent to reach 42,949 by the end of June, whilst the number of French tourists visiting the Maldives in the same period grew by 23.1 per cent to reach 37,383.

The US and Japan also maintained their respective rankings as the eighth and ninth biggest contributor to Maldives tourism. Arrivals from the US increased by 34.5 per cent to reach 27,684 in the first six months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 17.9 per cent to reach 22,624.

Meanwhile, both Sweden and Switzerland were pushed out of the list of the top 10 source markets, as Australia claimed the 10th position with a marketshare of 2.3 per cent by the end June. Arrivals from the emerging market grew by 14.3 per cent in the January-June period to reach 20,084.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Solo travel with purpose at Four Seasons Private Island Maldives at Voavah

Published

1 hour ago

August 3, 2025

m@ldives

Long before solo travel became fashionable, certain discerning travellers understood a profound truth: the most transformative journeys are those taken within. At Four Seasons Private Island Maldives at Voavah, these seekers of introspection are not merely travelling alone—they are reserving an entire island to experience solitude, sanctuary, and the rare luxury of simply being.

Whether the purpose is healing, recalibration, or a retreat from the noise of everyday life, Voavah responds with five acres of secluded serenity in the Indian Ocean. Nestled within a protected UNESCO Biosphere Reserve, this private island offers more than just privacy—it offers presence. With no neighbours in sight and a dedicated team of 28 intuitive staff, each guest is welcomed with gentle, personalised care, entirely on their own terms.

The true magic of Voavah lies not only in its tranquillity but in the meaningful quality of connection it fosters.

For Those Seeking More Than Escape: Voavah presents solo travellers with a different kind of luxury—the luxury of space, stillness, and sovereignty. Here, the aim is not to retreat from the world, but to reconnect with oneself within it. Every detail is designed to be personal, purposeful, and curated with quiet thoughtfulness.
An Entire Island, Reserved: Seven bedrooms are spread across two private villas and a three-storey Beach House, offering expansive, unencumbered accommodation with no compromises and no intrusions.
Support, When Desired: A handpicked team—comprising butlers, chefs, marine biologists, and spa therapists—stands ready to offer whatever level of engagement is preferred, whether that be discreet companionship, insightful conversation, or complete privacy.
Wellbeing as a Way of Life: At the Ocean of Consciousness Spa, bespoke wellness experiences include sound healing, Ayurvedic therapies, and sunrise yoga sessions—each crafted to support inner renewal and reconnection.
A Yacht to Call One’s Own: Guests may enjoy private use of Voavah Summer, a 19-metre yacht available by day or night for manta snorkelling, contemplative journalling with the salt breeze, or silent moonlit sails across Maldivian waters.
Connection, On Their Own Terms: Whether through coral restoration dives with marine experts, intimate starlit dinners with the island’s chef, or simply unplugging from the digital world, Voavah offers connection in its purest and most personal forms.

At Voavah, solo travel is not about isolation—it is about reclaiming space in every sense: physical, emotional, and spiritual. It is a quiet return to the self, an invitation to move with intention and live with presence. For those ready to begin, the island quietly awaits.

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Ada Ooi brings integrative wellness to The Island Spa at Four Seasons Kuda Huraa

Published

2 hours ago

August 3, 2025

m@ldives

This summer, The Island Spa at Four Seasons Resort Maldives at Kuda Huraa is set to welcome globally acclaimed integrative medicine practitioner Ada Ooi for a limited-time residency. From 9 to 20 August 2025, guests will have the rare opportunity to restore their nervous system, address underlying health concerns, and achieve radiant skin from within.

Ada Ooi, founder of the award-winning Harley Street clinic 001 London, will be bringing a bespoke menu of diagnostic-led treatments to the Maldives. Her integrative approach fuses Traditional Chinese Medicine (TCM), neuropsychology, and holistic skincare, offering transformative results for those seeking genuine and lasting wellbeing. The residency also marks a significant step forward in The Island Spa’s evolution as a hub for deeply personalised and results-focused wellness experiences.

Renowned for her diagnostic precision, Ada works to uncover and address the root causes of various conditions, including male and female fertility issues, hormonal imbalances, fatigue, skin concerns, digestive troubles, and emotional stress. Her method blends acupuncture, herbal pharmacology, tuina massage, and dietary therapy with contemporary neurobiological insights.

Set against the shimmering blues of the Indian Ocean, guests at Kuda Huraa will also have access to Ada’s signature MicroSculpt facial – a technique hailed by Harper’s Bazaar as part of the “Red Carpet League” of skincare. Trusted by celebrities and global wellness leaders alike, Ada’s revolutionary techniques offer a holistic approach to beauty and health.

“The modern traveller no longer seeks surface-level wellness,” says Didier Jardin, General Manager at Four Seasons Resort Maldives at Kuda Huraa. “They want science, soul and substance. Ada delivers all three. Her residency underscores our commitment to establishing The Island Spa as a sanctuary for true transformation.”

Treatment highlights include:

TCM Discovery (15 minutes, complimentary) – An introductory session to Traditional Chinese Medicine, perfect for first-timers.
INTEGRATV Health Consultation (30 minutes, USD 250) – A comprehensive diagnostic session resulting in a personalised roadmap encompassing nutrition, movement, mental health and more.
Express Acu-Facial Sculpt (30 minutes, USD 260) – A rapid lift and glow using scalp acupuncture and MicroSculpt techniques; ideal before an evening event or flight.
Bespoke INTEGRATV Health Recalibration (60/90 minutes, USD 380/480) – A customised session combining acupuncture, meridian massage, gua sha, cupping and infrared therapy to address physical and emotional imbalances.
Bespoke INTEGRATV Facial Resculpt & Nervous System Reset (60 minutes, USD 380) – A full-spectrum facial incorporating contouring, cranial acupressure, vagus nerve stimulation and LED infusion to lift facial contours and calm the nervous system.

Each treatment is informed by in-depth diagnostics and guided by Ada’s core philosophy: that true transformation occurs when mind, body, and skin are treated as an integrated whole. Nestled within the tranquil surroundings of The Island Spa, guests are invited to embark on a healing journey with lasting, resonant benefits.

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Spellbinding Halloween awaits at Kuramathi Maldives’ Bageecha Kids Club

Published

1 day ago

August 2, 2025

m@ldives

Kuramathi Maldives is set to delight its youngest guests with a week of thrilling Halloween festivities at Bageecha Kids Club. From 27th October to 1st November 2025, children can look forward to a magical and mysterious line-up of activities designed especially for them. With haunted adventures, imaginative crafts, exciting games, and vibrant pool parties, every day promises a new and unforgettable experience.

Each Halloween-themed day will offer something unique, encouraging children to unleash their creativity through spooky arts and crafts. Activities include making pirate hats and treasure maps, crafting vampire teeth and pasta skeletons, and engaging in pool games, treasure hunts, and obstacle courses designed to entertain and challenge. Dance lovers can take part in monster dance-offs and zombie limbo, guaranteeing plenty of laughter and fun.

The centrepiece of the week’s festivities takes place on 31st October with a grand Halloween Day celebration. Youngsters will have the chance to show off their costumes in a Trick-or-Treat parade, decorate haunted cookies, and join a lively monster-themed pool party. The celebrations will culminate in a magical finale on Saturday 1st November, featuring rainbow potions, fairy wings, dragon tails, and other enchanting surprises.

With themed meals, creative workshops, and non-stop entertainment throughout the week, Bageecha Kids Club offers an unforgettable Halloween experience. Whether discovering their spooky side or diving into a whimsical world of magical creatures, young guests are sure to take home lasting memories of a truly spellbinding holiday.