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With over 100 per cent growth, India becomes second biggest market in Maldives tourism

Published

6 years ago

July 29, 2019

India has become the second largest source market for the Maldives tourism industry, overtaking traditional European markets with over 100 per cent growth during the first half of the year.

Growth in South Asia, which has become one of the fastest growing source markets, accelerated by an impressive 89.4 per cent in June, thanks to a 116 per cent increase in arrivals from India. A total of 15,875 tourists visited the Maldives in June from its closest neighbour compared to the 7,348 a year ago, representing a 10 per cent market share.

The visitor numbers from India in June is close to the total number of Indian holidaymakers that visited the Maldives during the whole of 2018. A total of 90,474 Indian tourists visited the Maldives in 2018 — up from fewer than 16,000 a decade ago.

The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.

High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, superstar Shah Rukh Khan and actress Malaika Arora were in the Maldives.

Official figures show that total arrivals for the first six months of the year increased by 18.7 per cent to reach 862,589 compared to the 726,515 in the same period last year.

Tourist demographics remained largely unchanged in the January-June period, as Europe dominated with a marketshare of 50 per cent of the total tourist arrivals, followed by Asia Pacific with 40 per cent marketshare. Americas secured the third position with five per cent marketshare, whilst Middle East slid to the fourth with three per cent marketshare. African countries also contributed one per cent to the total tourist arrivals to the Maldives.

All the top 10 source markets posted positive growth in arrivals by the end of June.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.3 per cent, as arrivals from China increased by 10.1 per cent during the January-June period to reach 140,265.

India overtook Italy, which is now placed third with a market share of 8.7 per cent, to claim the second spot, as the Maldives’ closest neighbour increased its marketshare to 9.5 per cent with a 99.9 per cent growth in tourist arrivals during the first six months of the year.

Germany and the UK, which slid to fourth and fifth position in May, maintained their positions with a marketshare of eight per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 19.7 per cent to reach 69,237 during the first six months of the year, whilst visitor numbers from the UK saw an increase of 12.6 per cent to reach 64,792 during the period.

France, which saw its marketshare fall again to 4.3 per cent by the end of June, maintained its position as the seventh biggest source market, as Russia retained the sixth position with a marketshare of five per cent. Arrivals from Russia increased by 11.9 per cent to reach 42,949 by the end of June, whilst the number of French tourists visiting the Maldives in the same period grew by 23.1 per cent to reach 37,383.

The US and Japan also maintained their respective rankings as the eighth and ninth biggest contributor to Maldives tourism. Arrivals from the US increased by 34.5 per cent to reach 27,684 in the first six months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 17.9 per cent to reach 22,624.

Meanwhile, both Sweden and Switzerland were pushed out of the list of the top 10 source markets, as Australia claimed the 10th position with a marketshare of 2.3 per cent by the end June. Arrivals from the emerging market grew by 14.3 per cent in the January-June period to reach 20,084.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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SO/ Maldives to host three-day wellness retreat with Anna Kanyuk

Published

5 hours ago

September 12, 2025

m@ldives

This September, SO/ Maldives will host SCULPT. STRETCH. SHINE., a three-day wellness retreat in collaboration with international wellness figure and founder of Top Stretching, Anna Kanyuk. The programme will take place in the setting of Emboodhoo Lagoon and aims to combine movement, mindfulness, and contemporary lifestyle elements within a luxury resort environment.

The retreat will span three days on the resort’s private island, offering participants a structured experience designed to support physical fitness, skincare, and overall wellbeing. Activities will include sunrise sessions on floating decks, evening programmes on the beach, and a series of workshops and classes delivered by Kanyuk and other experts.

Mornings will begin with workouts on the ocean-facing yoga deck, ranging from full-body flows and posture-focused core exercises to high-intensity cardio sessions. These will be followed by small-group workshops at the Pavilion at Hadaba, where participants can join sessions such as Kanyuk’s Facebuilding 101, skincare practices, and talks on nutrition, motivation, and lifestyle balance. In the evenings, activities will move to Lazuli Beach, where stretching, breathwork, and reflection will take place as the sun sets.

The retreat is designed not as a detox programme but as a curated approach to rebalancing and rejuvenation. Each session is intended to help participants enhance physical strength, improve skin health, and adopt practices to support mental clarity.

SO/ Maldives describes itself as a private-island fashion resort that combines avant-garde design with natural surroundings. Villas are located either overwater or within the island’s vegetation, with minimalist interiors, private pools, and wide lagoon or jungle views. Social and dining venues include Lazuli Beach Club, which offers a Mediterranean-inspired experience, and Hadaba, the resort’s signature Middle Eastern dining concept.

With its design-driven identity and wellness-focused philosophy, SO/ Maldives is positioning the retreat as an opportunity for guests to pursue wellbeing within a high-end leisure setting. SCULPT. STRETCH. SHINE. will be held as an intimate programme with limited participation available.

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Summer Island Maldives rewards guests with 10th anniversary holiday giveaway

Published

2 days ago

September 10, 2025

m@ldives

Summer Island Maldives is celebrating a decade of barefoot charm and Maldivian hospitality with the launch of a special 10th Anniversary Giveaway. The award-winning resort is offering one winner and a companion the opportunity to enjoy 10 nights in paradise, entirely complimentary.

The Grand Prize Includes:

Ten nights for two in a Water Villa
All-inclusive meals and beverages
Roundtrip speedboat transfers from Velana International Airport
A Serenity full-body massage for two at Firuma Spa by Serena
A 10-dive package per guest with Diverland Maldives, or an Open Water certification course for beginners
Curated experiences including a Beach BBQ Dinner, Sandbank Picnic, Sunset Cruise, and non-motorised water sports

“This anniversary marks a decade of incredible memories and meaningful connections with guests from around the world,” said Mohamed Thaufeeq, Resort Manager at Summer Island Maldives. “As a way of saying thank you, we are inviting our guests to join the celebration and have the chance to experience everything that makes Summer Island so special.”

To enter, participants are required to:

Follow @summer.island.maldives on Instagram
Like the giveaway post
Tag two friends in the comments (the tagged friends must also follow the page)
Share the post on their Instagram story and tag the resort (private account holders must send a screenshot of the tagged story)

Key Details:

Open to all nationalities aged 18 and above
Travel period: 1 September 2025 to 31 August 2026 (blackout dates apply and bookings are subject to availability)
International flights are not included
Winner will be announced on 1 October 2025 via Instagram
Prize is non-transferable and cannot be redeemed for cash

The giveaway reflects the resort’s ongoing commitment to offering authentic, joyful, and eco-conscious holiday experiences.

Located just 45 minutes by speedboat from Malé, Summer Island Maldives is managed by Kaimoo Resorts and Hotels. The resort is recognised for its relaxed barefoot philosophy, sustainability initiatives, and warm hospitality. Its accolades include the Tripadvisor Travellers’ Choice Award 2024 and the TUI Global Hotel Quality Awards in both 2024 and 2025.

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Emilie Channon brings holistic healing residency to Baros Maldives

Published

2 days ago

September 10, 2025

m@ldives

Baros Maldives will host healer Emilie Channon from 18 September to 7 October 2025, giving guests the opportunity to take part in private sessions and workshops during her residency. Channon is an energy healer and transformational guide with more than a decade of international experience, supporting individuals in releasing emotional burdens, reconnecting with their inner resources, and working towards balance and clarity.

Her practice combines Reiki, Family Constellation Therapy, intuitive energy work and coaching to create personalised sessions. Over her career she has facilitated significant energetic shifts for clients across the world, with many describing her treatments as turning points in their personal journeys. She has also been recognised as a World Spa & Wellness Judge between 2020 and 2024 and was named Spa Leader of the Year in 2020.

Drawing on more than 15 years of involvement in luxury wellness, Channon has developed a distinctive approach that extends beyond relaxation, aiming to provide a reset for mind, body and spirit. Her work incorporates techniques such as energy alignment, transformative coaching and ancestral healing, guiding participants to dissolve blockages, release patterns and restore balance.

During her stay at Baros, she will offer a range of treatments including Reiki Healing and Chakra Crystal Balancing, Family Constellation Therapy, Access Bar, Transformational Coaching and Energy Clearing, as well as bespoke sessions designed to meet individual needs. These treatments combine conversation, energy work and practical guidance to support clarity, renewal and empowerment. Each bespoke session is structured following an intuitive consultation, drawing from multiple healing methods to address the guest’s specific requirements in the moment.

Through this residency, Baros guests will have access to personalised opportunities for reflection, renewal and transformation within a setting designed to support holistic wellbeing.