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With over 100 per cent growth, India becomes second biggest market in Maldives tourism

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India has become the second largest source market for the Maldives tourism industry, overtaking traditional European markets with over 100 per cent growth during the first half of the year.

Growth in South Asia, which has become one of the fastest growing source markets, accelerated by an impressive 89.4 per cent in June, thanks to a 116 per cent increase in arrivals from India. A total of 15,875 tourists visited the Maldives in June from its closest neighbour compared to the 7,348 a year ago, representing a 10 per cent market share.

The visitor numbers from India in June is close to the total number of Indian holidaymakers that visited the Maldives during the whole of 2018. A total of 90,474 Indian tourists visited the Maldives in 2018 — up from fewer than 16,000 a decade ago.

The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.

High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, superstar Shah Rukh Khan and actress Malaika Arora were in the Maldives.

Official figures show that total arrivals for the first six months of the year increased by 18.7 per cent to reach 862,589 compared to the 726,515 in the same period last year.

Tourist demographics remained largely unchanged in the January-June period, as Europe dominated with a marketshare of 50 per cent of the total tourist arrivals, followed by Asia Pacific with 40 per cent marketshare. Americas secured the third position with five per cent marketshare, whilst Middle East slid to the fourth with three per cent marketshare. African countries also contributed one per cent to the total tourist arrivals to the Maldives.

All the top 10 source markets posted positive growth in arrivals by the end of June.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.3 per cent, as arrivals from China increased by 10.1 per cent during the January-June period to reach 140,265.

India overtook Italy, which is now placed third with a market share of 8.7 per cent, to claim the second spot, as the Maldives’ closest neighbour increased its marketshare to 9.5 per cent with a 99.9 per cent growth in tourist arrivals during the first six months of the year.

Germany and the UK, which slid to fourth and fifth position in May, maintained their positions with a marketshare of eight per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 19.7 per cent to reach 69,237 during the first six months of the year, whilst visitor numbers from the UK saw an increase of 12.6 per cent to reach 64,792 during the period.

France, which saw its marketshare fall again to 4.3 per cent by the end of June, maintained its position as the seventh biggest source market, as Russia retained the sixth position with a marketshare of five per cent. Arrivals from Russia increased by 11.9 per cent to reach 42,949 by the end of June, whilst the number of French tourists visiting the Maldives in the same period grew by 23.1 per cent to reach 37,383.

The US and Japan also maintained their respective rankings as the eighth and ninth biggest contributor to Maldives tourism. Arrivals from the US increased by 34.5 per cent to reach 27,684 in the first six months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 17.9 per cent to reach 22,624.

Meanwhile, both Sweden and Switzerland were pushed out of the list of the top 10 source markets, as Australia claimed the 10th position with a marketshare of 2.3 per cent by the end June. Arrivals from the emerging market grew by 14.3 per cent in the January-June period to reach 20,084.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Ritz-Carlton Maldives, Fari Islands unveils conservation achievements and new green goals

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Part of the innovative Fari Islands lifestyle concept, The Ritz-Carlton Maldives, Fari Islands has embedded sustainability into its operations since its opening in 2021. Rooted in environmentally conscious architecture and design, the resort reflects on a year of significant achievements while outlining its goals for 2026.

Environment & Conservation

A destination that has become an iconic addition to the Indian Ocean is also a centre for environmental innovation and education. Under the guidance of its naturalist team, the resort launched a number of new and enhanced conservation programmes in 2025, engaging more than 1,000 guests. These initiatives included a new coral adoption programme that established a dedicated coral sanctuary, a coral nursery snorkelling activity for teenagers, and Ocean Discovery through VR, a virtual reality underwater journey designed to introduce guests to marine life from a fresh perspective.

Educational programming for children was expanded through the Little Conservationists initiative, which now incorporates fish cameras and hydrophones, enabling young guests to record underwater sounds and discover the hidden “voices” of the reef. The Eco Heroes activity was also enhanced with new ocean science experiments that help children understand currents, salinity, and ocean acidification through hands-on learning.

“Eye in the Sky” Ocean Plastics Detection and Research

Led by the resort’s naturalists in collaboration with a progressive research community, The Ritz-Carlton Maldives, Fari Islands became the first resort in the Maldives to launch a UAV-based ocean plastics detection initiative. First introduced by Dr Melissa Duncan-Schiele, the project analyses how ocean plastics move with wind and currents and identifies areas of accumulation. The goal is to develop a methodology that can be replicated nationally for collective plastic monitoring.

Since opening, the resort has completed 902 drone flights. In 2025 alone, it carried out 84 surveys totalling more than 21 hours of flying time. To date, the resort has removed over 1,840 kilograms of ghost nets, including 450 kilograms this year. Research findings will be shared in 2026.

Marine Life Monitoring

The drone programme also documents wildlife activity, providing valuable insights into species behaviour and distribution. In 2025, more than 17 species were recorded, including a blue whale, a pod of orcas, ornate eagle rays, guitarfish, and blacktip reef sharks.

Through its partnership with the Olive Ridley Project (ORP), the resort contributes sightings of sea turtles and reports of ghost gear. In 2025, 15 turtle sightings were submitted to the national database, and the team rescued six turtles found entangled in abandoned nets.

Coral Regeneration

The resort’s coral regeneration programme continues to restore degraded reef areas using coral fragments attached to rebar frames. In 2025, 140 new frames were planted, bringing the total to 243. More than 2,500 coral fragments were planted this year, with 290 guests participating.

A coral nursery trial was also launched to grow corals for direct transplantation onto the house reef. As a result, 25 healthy Acropora colonies were planted. A new coral sanctuary was opened this year, with guests able to visit the nursery via a designated swimming jetty.

Sustainable Practices 

In 2025, the resort significantly reduced its energy consumption and waste through property-wide initiatives. With the addition of a solar garden and an expanded rooftop solar panel network, solar capacity at Fari Islands increased threefold to 6.4 MWp—enough to supply up to 50 per cent of the islands’ energy demand.

The resort further strengthened its commitment to reducing single-use waste by replacing coffee pods with ground-coffee machines and introducing a range of food-waste initiatives, including repurposing fruit peels and offering coffee-scrub workshops for staff. The spa transitioned to fully digital intake forms, dramatically reducing paper use, while housekeeping implemented textile-waste reduction measures and expanded its slipper-donation programme for local communities.

New landscape systems, including motion sensors, photocells, and sensor taps, lowered water and energy use. A biodigester was introduced to improve wet-waste processing, while regular community planting and beach-cleaning projects on local islands encouraged engagement through donations of plants and compost.

Community Footprints

Through its Community Footprints programme, the resort continued to foster environmental awareness among young people. Its strong relationships with local schools enabled visits from the naturalist team, who hosted recycling competitions, delivered plastic pollution awareness sessions, and conducted mangrove-planting activities to highlight the importance of coastal ecosystems.

Within the resort, Ladies and Gentlemen took part in activities for 12 global environmental dates, including Plastic Free Day, Earth Day, Shark Awareness Day, and Ocean Clean Up Day. Thirteen clean-up events—both beach and underwater—were conducted, along with waste management training.

Looking Ahead to 2026

Maintaining its “plasticarian” ethos remains a priority. In 2026, the resort aims to reduce single-use plastics by 80 per cent. Reusable glass water bottles, bamboo-based personal consumables, refillable amenities, and sustainable straws are already in place. Bamford amenities, aligned with shared values of mindful living, are replenished on-site, and the resort’s desalination plant further reduces plastic imports. A targeted 5 per cent reduction in water consumption and a 20 per cent increase in compost production form part of next year’s ambitions.

Building on its 2025 achievements, The Ritz-Carlton Maldives, Fari Islands aims to further elevate the guest experience with thoughtfully designed sustainability-driven activities, including its signature Masters of Crafts and Visiting Hero programmes. Details of the 2026 line-up will be announced in due course.

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Huvafen Fushi partners with Forbes Travel Guide in pursuit of five-star status

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Huvafen Fushi, the resort internationally recognised for pioneering signature Maldivian luxury, has announced its official association with Forbes Travel Guide (FTG), the only independent global rating system dedicated to luxury hospitality.

The decision marks a deliberate step for the resort, underscoring its commitment to meeting the gold standard of intuitive service on an international scale. After two decades of setting architectural and experiential milestones—such as unveiling the world’s first underwater spa and introducing the Maldives’ first underground wine cellar, Vinum—Huvafen Fushi is now focused on demonstrating its exceptional service culture against the industry’s most rigorous and objective criteria.

The resort’s ultimate aim is to attain the prestigious Forbes Travel Guide Five-Star rating in 2026.

General Manager Noel Cameron stated, “For Huvafen, luxury is effortless and authenticity shines through. Our brand has always been about trailblazing and crafting moments that transcend the ordinary. Now, we’re putting our confidence to the test by inviting the global authority on luxury to evaluate the very core of our offering: the quality and consistency of how we make our guests feel.”

Unlike rating systems that rely on volume or guest reviews, the FTG evaluation process is entirely independent, with anonymous professional inspectors assessing properties based on up to 900 stringent standards. The criteria place significant weight on emotional connection and anticipatory service—the subtle, intuitive gestures that have long defined Huvafen’s approach.

This partnership marks a new chapter for Huvafen Fushi, reflecting its evolution towards uncompromising, verified excellence. It positions the resort to resonate even more strongly with discerning, forward-thinking travellers seeking authentic connection and meaningful transformation.

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Celebration

Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing

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Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.

Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.

Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”

This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.

Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.

“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.

With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.

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