Maldives Promotion House – W Hotels Worldwide has announced the appointment of Jenné Lombardo, entrepreneur and style maven, as its new Global Fashion Director.  For more than 12 years, W Hotels has had a continuous commitment to fashion, and in 2010 appointed the first-ever Global Fashion Director for a hospitality brand – Amanda Ross.  As the W brand continues to expand its international footprint and opens in fashion capitals around the world, Lombardo, a global trendsetter with a knack for identifying what’s new and next in fashion, will be instrumental in developing strategic initiatives and partnerships that showcase W’s innovative point of view on fashion.

“W Hotels has established itself as a brand that is constantly searching for ‘what’s new and next’ across music, design, and fashion,” Global Brand Leader of W Hotels Worldwide and Le Méridien, Eva Ziegler said. “Jenné Lombardo’s international outlook and connection to emerging talent makes her a perfect fit as both the W brand and the role of Fashion Director continues to grow.”

Jenné Lombardo’s intuitive approach to bringing like-minded brands together led her to the creation of M.A.C. & Milk, connecting the renowned beauty brand with a raw space to create a unique platform for emerging designers during New York Fashion Week.  M.A.C. & Milk now serves as one of the premiere Fashion Week programs, providing space and other services to more than 40 designers per season.

Several high-profile designers have been showcased at these events, including Alexander Wang, Band of Outsiders, Lulu Frost, Matthew Ames, Proenza Schouler, Suno, and Vena Cava.  Prior to working with M.A.C & Milk, Lombardo served as the Executive Director of Global Fashion, Talent, and Special Events at M.A.C., where she launched projects with celebrities and artists, including the Viva Glam campaign with Lady Gaga, on a global level.

“Throughout my career I have always looked at the unique ways in which artists, designers, and other innovators can work together,” Lombardo said. “With W Hotels, the possibilities are infinite.  I am extremely excited and honored to be working with such a dynamic and global brand.”

In late 2010, Lombardo launched The Terminal Presents, a New York-based consultancy focusing on giving brands unparalleled access to unique talent across fashion, music, the arts, and pop culture.  The company’s aim is to identify opportunities in the marketplace to allow brands to create, innovate, collaborate, and articulate an original customized vision.  Past events have included after-parties for Alexander Wang and Gwen Stefani, a Gareth Pugh screening and dinner, and performances by Patti Smith, The National, Iggy Pop, Crystal Castles, MIA, and Santigold.

In anticipation of Mercedes-Benz Fashion Week in New York City, Lombardo has begun to identify the next group of designers for this season’s W Hotels Fashion Next program, which is an industry-first initiative that fosters and supports emerging designers. In her new role, Lombardo will seek to firmly establish the Fashion Next program on a global level.

The selected Fashion Next designers will make their debut at Mercedes-Benz Fashion Week in September, where they will show their collections at the Box space in Lincoln Center. She is also collaborating with fashion trendsetters in London and Moscow to indentify new and next designers to showcase their latest collections during those cities’ Fashion Weeks. Lombardo and the designers will then travel to fashion-forward cities around the globe as W Hotels provides a platform for support and brings its point of view on fashion to an international audience.

In early 2010, W Hotels first introduced the role of Global Fashion Director to the hospitality industry with the appointment of Amanda Ross, international stylist and fashion authority.  During her time as Global Fashion Director, Ross steered W Hotels from backstage to “center stage” at Mercedes-Benz Fashion Week in New York, as the W VIP Backstage Lounge evolved into a full fashion presentation, showcasing the W Hotels Global Glam collection, a seasonal line inspired by the unique personalities of W Hotels and Retreats.  Ross also identified emerging designers to support through the W Hotels Fashion Next program and served as the W spokesperson at international fashion weeks in cities such as New York, Bangkok, and Mexico City.

Throughout its 12 years, W Hotels has been engaged with the world of fashion, from its Backstage VIP Lounge at Mercedes-Benz Fashion Week to its various collaborations with fashion fixtures, including Simon Doonan, Michael Kors, and Diane von Furstenberg.  W has also redefined traditional hotel retailing with the creation of W Hotels The Store, trendsetting boutique stores that sell designer apparel such as the aforementioned Global Glam collection as well as jewelry, accessories, home and design items in W Hotels around the world, online, and through the W Hotels iPhone application.

Beyond the brand initiatives, W Hotels around the globe have also been engaged in fashion over the past years, whether from the W Lounge at ELLE Fashion Week in Bangkok to the launch of the exclusive James Small-designed Insider belt for W London – Leicester Square, to Fashion Next designer trunk shows in Atlanta, Chicago and New York and the debut of Global Glam from Mexico City, Miami, Barcelona, and Los Angeles, among other destinations. The role of W Hotels in the fashion industry will only continue to grow as the brand expands worldwide, with a presence at fashion weeks across the globe, from New York to London, Paris, Milan, Moscow, and beyond.