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LUX* South Ari Atoll launches year-long ‘Beat the Plastic’ campaign
LUX* South Ari Atoll has launched an ambitious year-long plan to combat plastic pollution.
At a ceremony held at the resort’s multi purpose court Friday evening to kick start the initiative, reusable flasks were given to all team members to be used for drinking water. The flasks will replace the plastic water bottles used by the 350 plus employees at the resort.
Speaking at the ceremony, General Manager Jonas Amstad expressed hope that the resort would be completely plastic free within a year. Even achieving 50 percent of that ambitious target would be a huge milestone for the resort as well as to entire the tourism industry of the Maldives, he added.
“We’re here as guests. And as guests, we’ve to take care of the environment and leave it behind as it is for our future generations,” Jonas said.
“This will be a team effort. We can achieve it with the help of each and every member of our team. We’ll also welcome any initiatives that will help us achieve this goal. So, if you’ve any ideas, please do share them with us.”
General Manager Jonas Amstad distributes reusable flasks to team members. PHOTO/ LUX*
As part of the ambitious plan, Executive Housekeeper Amarajith Ranaweersingha unveiled a specially-made reusable garbage bag to be used by housekeeping staff. The bag, sewn in-house, will replace the 22,000 single-use plastic bags used per annum by the room attendants.
“We’re in the process of sewing these bags. Once we’ve enough bags, our housekeeping staff will entirely shift to these bags. Each bag will last five months,” Amarajith said.
Executive Housekeeper Amarajith Ranaweersingha (L) shows a specially-made reusable garbage bag to be used by housekeeping staff. PHOTO/ LUX*
Executive Chef Dave Minten also announced a plan to set up an organic vegetable farm on the island, in partnership with an international company. The hydroponic farming system would be built inside a 40-foot shipping container, and would produce about two to four tonnes of vegetables and herbs per year, he added.
“When we airlift a lot of expensive vegetables and herbs, they come in styrofoam boxes and with plastic wrapping. Our island farm will not only provide our guests with fresh farm-to-table dishes, but we’ll also be able to eliminate a lot of plastic,” Dave said.
Executive Chef Dave Minten announces plans to set up a vegetable farm on the island. PHOTO/ LUX*
Meanwhile, Director of Engineering Paul Smith Rose revealed an upcoming solar power project that aims to provide at least 30 percent of the resort’s energy from renewable sources by 2019. Installation of solar panels is expected to begin in December, with them up and running early next year, he added.
“Our plan is to produce over one megawatts of power from solar panels installed on the island as well from those floating in the sea. In the first phase, at least 500 kilowatts will be produced,” Paul said.
Regional Director of Training, Development and Quality Assurance Hussain Afeef speaks at the ceremony. PHOTO/ LUX*
Under the year-long plan, LUX* South Ari Atoll has also discontinued the use of single-use, plastic drinking straws. Guests are now served drinks without any straws; if they request for a straw, eco-friendly paper straws are provided instead of plastic.
While plastic is one of the most defining inventions of our time, its negative environmental impact is undeniable. Globally, 300 million tons of plastic are produced on an annual basis and around 8.8 million tons are dumped into the oceans.
The problem is found in every known ecosystem and at every level of the food chain. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
The latest initiative is amongst a number of green projects undertaken by LUX* South Ari Atoll. The resort teamed up with local telecom giant Dhiraagu last year to launch a campaign aimed at replacing all plastic bags used by staff members with reusable bags.
These green initiatives by LUX* South Ari Atoll are part of a wider commitment by parent company LUX* Resorts and Hotels.
The Mauritius based hotel chain was recently recognised for its voluntary commitment to invest in sustainable tourism projects, with flagship initiatives such as Tread Lightly by LUX* and Ray of Light by LUX* where it goes beyond legal compliance to protect the environment and uplift host communities.
Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.
With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.
Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.
While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.
Located within the UNESCO Biosphere Reserve of Baa Atoll, The Westin Maldives Miriandhoo Resort has announced the launch of its international social media contest titled ‘Busy Resting’. The initiative is aimed at providing a rejuvenating escape for overworked individuals in bustling cities around the world.
Running from April 11 to 24, 2025, the contest invites participants to post their most creative and unique depictions of being busy through photos or amateur videos on Instagram. Entries should feature either themselves or someone they know working in unconventional settings or situations.
The winner will be awarded a luxurious three-night stay in a Beach Villa with Pool at The Westin Maldives, complete with the brand’s signature Westin Heavenly® Bed for a restful sleep. The package includes roundtrip seaplane transfers for two and a full board meal plan, offering nutritious options from the resort’s Eat Well menu. To further elevate the relaxation experience, the winner will also receive a 30-minute treatment at the Heavenly Spa by Westin™.
To participate, entrants must share their ‘busy moments’ on Instagram, accompanied by a brief story explaining why they deserve a restorative retreat. Posts must tag @thewestinmaldives and include the hashtags #BusyResting, #WestinMaldives, and #RestAtTheWestin.
Vijay Kumar, General Manager of The Westin Maldives Miriandhoo Resort, commented, “At The Westin Maldives, we recognise the importance of balance in today’s fast-paced world. This contest embodies our commitment to well-being and our belief that true restoration comes from quality rest in a peaceful setting.”
JW Marriott Kaafu Atoll Island Resort has announced an exclusive partnership with BABOR, the internationally acclaimed German skincare brand, marking a new chapter in luxury wellness in the Maldives. This collaboration introduces BABOR’s high-performance skincare treatments to the Overwater Spa by JW, offering guests a fusion of advanced formulations and tranquil island experiences.
According to Srikanth Devarapalli, General Manager of JW Marriott Kaafu Atoll Island Resort, the partnership reflects the resort’s dedication to mindful living, sustainability, and holistic well-being. “Together, we are redefining wellness with transformative treatments at Spa by JW, that harmonise precision skincare with the serene beauty of the Maldives,” Devarapalli noted.
As a first for the country, the resort will offer BABOR’s signature treatments, including the prestigious SeaCreation line. This anti-aging collection utilises marine-based biotechnology and potent oceanic ingredients to revitalise the skin and restore its radiance.
The exclusive Ocean Bliss treatment, crafted specifically for the Overwater Spa by JW, blends BABOR’s SeaCreation products with soothing elements inspired by the surrounding ocean. This luxurious ritual promises visible skincare results and deep relaxation, set within the spa’s four overwater villas, which house six treatment rooms designed to enhance the sensory connection with the Maldivian seascape.
Located in Kaafu Atoll’s largest lagoon and only 15 minutes by boat from Velana International Airport, the JW Marriott Kaafu Atoll Island Resort offers a harmonious blend of luxury and nature. The resort features 80 private pool villas—including 47 overwater pool villas—that merge traditional island design with contemporary elegance. Guests can explore five distinct dining venues and two bars, each showcasing ingredients sourced from the resort’s own JW Garden.
For BABOR, this partnership marks an important step in its global expansion, solidifying its presence in the luxury wellness market and extending its award-winning skincare offerings to one of the world’s most stunning destinations.
Tim Waller, Co-CEO of BABOR BEAUTY GROUP, highlighted the significance of this collaboration: “In today’s fast-paced world, true luxury lies in moments of tranquility and self-care. Our partnership with JW Marriott Kaafu Atoll Island Resort allows us to craft those moments, offering guests a skincare experience that is as indulgent as it is results-driven.”
With a shared commitment to excellence, JW Marriott Kaafu Atoll Island Resort and BABOR now invite travellers to embark on a wellness journey where cutting-edge skincare and the pristine beauty of the Maldives come together in perfect harmony.
With its postcard-perfect scenery and tranquil seclusion, the Maldives has long been a dream destination. Today, it’s also becoming a premier getaway for families, where multigenerational travel and immersive experiences take centre stage. Whether stargazing from a hammock by the shore or diving into coral-fringed lagoons, the islands offer a harmonious blend of peace and adventure—creating meaningful moments for travellers of every age.
This summer is all about togetherness, whether with family, grandparents, or lifelong friends. Marriott Bonvoy’s exclusive private island resorts across the Maldives welcome guests with the new Family Fun Summer offer. Each resort is easily accessible by speedboat or seaplane and includes a complimentary Full Board upgrade, free stays and meals for children under 12, and activities such as snorkelling, paddle-boarding, and kayaking. Curated family adventures add to the appeal, with the offer bookable until June 15, 2025, for travel through December 20, 2025 (minimum four-night stay required).
The Ritz-Carlton Maldives, Fari Islands invites families to reconnect through refined service, striking architecture, and enriching activities. The Ritz Kids program, part of Jean-Michel Cousteau’s Ambassadors of the Environment, engages children in marine conservation and cultural immersion. Complimentary Coral Garden Snorkelling and nature-inspired activities unfold alongside beach fun and tennis sessions. The resort offers spacious beach and overwater villas, with larger groups enjoying The Ritz-Carlton Estate—complete with a private chef, infinity pool, and dedicated Aris Meeha butler.
JW Marriott Kaafu Atoll Island Resort sits in Kaafu Atoll’s largest lagoon, blending Maldivian tradition with stylish luxury. The Family by JW™ Kids’ Club provides a large indoor-outdoor playground with water features, reading spaces, and nap areas. Complimentary water-sports, marine life encounters, and a Maldivian cooking class offer rich experiences. Families may opt for the Ocean Residence, which includes a spa room, gym, and a waterslide into the lagoon.
Sheraton Maldives Full Moon Resort & Spa, located on Furanafushi Island, offers rustic-chic villas and heartfelt island experiences. The ‘Side by Side’ program includes beach picnics, cooking classes, and nature walks, while kids enjoy the Sheraton Adventure Club. The Family Fun Summer offer includes complimentary speedboat transfers, dining credits, spa discounts, and cultural experiences such as coral planting through ‘Adopt a Coral’.
The St. Regis Maldives Vommuli Resort, set on a remote island in Dhaalu Atoll, is designed for luxurious family escapes. Multi-bedroom villas offer privacy and panoramic ocean views. Guests enjoy curated experiences including private yacht trips, snorkeling, and trampoline classes. Children receive personalized welcomes and can explore the Children’s Club or socialize in the teen lounge. The Family Fun Summer package includes Champagne on arrival and a Sunset Dolphin Cruise.
JW Marriott Maldives Resort & Spa on Vagaru Island, Shaviyani Atoll, is ideal for multigenerational families. Beach and overwater villas include private pools and Thakuru butlers. Children explore over 100 weekly activities at the expansive Little Griffins Kids’ Club. Adults unwind at Spa by JW or savor farm-to-table cuisine. The family package features floating breakfasts, beachfront dinners, professional photography, and exclusive dining offers.
W Maldives, located on a heart-shaped island in North Ari Atoll, brings bold energy to the tropics. A recent renovation introduced the Splinterworks Vertex—Maldives’ first sculptural water slide. The redesigned villas, dynamic dining, and the WET Deck with vibrant nightlife offer a balance of fun and relaxation. Guests also enjoy a Sunset Dolphin Cruise and access to the stunning house reef at DOWN UNDER.
The Westin Maldives Miriandhoo Resort in Baa Atoll, the country’s first UNESCO Biosphere Reserve, offers a wellness-focused family retreat. Guests sleep soundly with Westin’s signature Heavenly® Beds and Sleep Well amenities. Kids benefit from the Savvy Sleep program, while the whole family can join yoga classes or recharge with WestinWORKOUT® activities. The summer offer includes painting sessions, dolphin cruises, photo shoots, and beach games.
Le Méridien Maldives Resort & Spa on Thilamaafushi Island, Lhaviyani Atoll, is a stylish, eco-conscious retreat inspired by the French Riviera. Families enjoy creative workshops, conservation projects, and lively events like pool parties, trivia nights, and stargazing. The Family Fun Summer package offers paddleboarding, snorkeling, padel matches, karaoke, and dolphin cruises—all set against serene turquoise waters and a thriving house reef.
Marriott Bonvoy members can earn and redeem points for their stays and experiences at these luxurious family-friendly resorts. Booking a multi-bedroom villa includes an added bonus of 25,000 points—making each family journey even more rewarding.
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