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#StopSucking: Soneva’s myriad sustainable practices from banning plastic straws in 1998
Soneva has been at the forefront of the sustainable luxury hospitality movement for over two decades. From banning single-use plastic at its resorts, becoming 100 percent carbon neutral including guest air travel, to waste management and recycling initiatives, Soneva is always trying to find new ways to improve its impact on the environment and help local communities in the process.
When it comes to plastic, Soneva banned the use of plastic straws at its resorts in 1998. All of its resorts only use paper straws sourced from the United States. Recently, Soneva has been testing out locally sourced bamboo straws at Soneva Kiri in Thailand as an alternative to its standard paper ones.
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In 2008, Soneva banned the import of branded bottled water, making it one of the first resort companies in the world to do so. Each resort filters, mineralises and bottles its own Soneva Drinking Water in reusable glass bottles — an initiative that has so far averted the production of 1,500,000 plastic bottles.
Soneva also raises around USD 90,000 every year from the Soneva Drinking Water proceeds and has funded over 500 clean water projects in more than 50 countries via charities such as Water Charity and Thirst Aid — enabling over 750,000 people around the world to have access to clean and safe water.
More recently, the Soneva Drinking Water initiative was rolled out on one of Soneva Fushi’s neighbouring islands, Maalhos, reducing the island’s dependence on unreliable rainwater and increasing the local population’s access to pure, filtered water in reusable glass bottles.

Soneva is one of the first resort companies in the world to ban the import of branded bottled water. PHOTO/ SONEVA
At each resort, Soneva has its own Waste-to-Wealth facility, which in 2017 generated USD 340,000 in revenue.
Soneva Fushi recycles 90 percent of its waste on-site through an innovative waste management strategy. Food left over from the resort’s restaurants is composted to make nutritious soil for the island’s vegetable and herb gardens, all of which are organic and provide much of the produce used at Soneva Fushi. Styrofoam packing is used to make lightweight construction blocks. The remainder of the plastic waste is transformed by the Soneva Maker Programme into Easter eggs and other items.
Another aspect of the Waste to Wealth initiative is Soneva Fushi’s Art and Glass Studio, the only hot glass studio in the Maldives. Here, used glass bottles from Soneva and neighbouring resorts in the Baa atoll are crushed and melted down. Then, using techniques such as glass blowing, casting and slumping, the Soneva glass team creates functional pieces as well as one-of-a-kind glass sculptures, which can be bought from the Art and Glass Studio.
Soneva has also created the Soneva Foundation to organise and initiate projects that have a positive environmental, social and economic impact. Whenever possible, the foundation uses impact investing principles to recover outlays through carbon finance, which is then fed back into projects to further extend their reach and benefits to more people.
The Soneva Foundation’s flagship project supplies clean cookstoves to people in rural Myanmar, as human development and energy use are intrinsically linked. In Darfur, the foundation distributed 26,000 fuel-efficient stoves, reaching 130,000 people. The Soneva Forest Restoration project saw over 500,000 trees planted in Chiang Mai in northern Thailand. There is a Soneva wind turbine in the Indian state of Tamil Nadu that will provide 80,000 MWh of clean energy over a 20-year period, mitigating 70,000 tonnes of CO2.

Soneva Foundation’s flagship project supplies clean cookstoves to people in rural Myanmar. PHOTO/ SONEVA
In the Maldives, Soneva works with local school children and their mothers to teach them how to swim. For a small island nation, the number of people who do not know how to swim, is alarmingly low. The Soneva Ocean Stewards (SOS) programme also involves teaching the children environmental awareness about the oceans and how important it is to safeguard them.
Since its launch in 2014, the programme has successfully taught 313 people, including 258 children, in the Maldives’ Baa atoll to swim. The programme is led by local instructors and, in an effort to ensure that the initiative is sustainable in the long term, 38 instructors have now been trained at Soneva Fushi.

Soneva works with local school children in Maldives and their mothers to teach them how to swim. PHOTO/ SONEVA
Soneva is a pioneering family of hospitality properties and products, offering holistic encounters in luxurious and inspiring environments – from world class hotels to outstanding natural locations. Combining luxury with a conscientious approach to sustainability and the environment, and proactively changing the nature of hospitality, it delivers intuitive service and meaningful experiences to the guests.
Soneva currently owns and operates Soneva Fushi, Soneva Jani and Soneva in Aqua in the Maldives, and Soneva Kiri in Thailand.
Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.
The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.
Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.
Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.
Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.
Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.
Entertainment
New Year’s Eve Gala at JEN Maldives Malé by Shangri-La to feature live performance by Nasooh
JEN Maldives Malé by Shangri-La is preparing to host a vibrant New Year’s Eve Gala Night on 31 December 2025, inviting guests to welcome 2026 with an evening of fine dining, live entertainment, and festive celebration.
The event will be headlined by Mohamed Nasooh, one of the Maldives’ emerging musical talents whose voice has earned national recognition. Nasooh first rose to prominence as a former vocalist of the popular band 2ofus, which represented the Maldives internationally and achieved notable success as the 2nd Runner-Up at the Battle of the Bands International. His growing popularity on TikTok, combined with his expressive vocal performances, has made him a well-loved figure among audiences of all ages.
Guests attending the New Year’s Eve Gala Night can look forward to a memorable live performance from Nasooh, who will bring his distinctive vocal style and stage presence to the celebration as the country ushers in a new year.
Adding to the excitement, the evening will also include a special grand prize, with details set to be announced soon. The announcement has already generated anticipation and is expected to be a highlight of the event.
The Gala Night will offer an elegant dining experience and a festive atmosphere, providing an inviting setting for families, couples, and friends wishing to celebrate the start of 2026 in style. The full programme and menu will be shared in the coming days.
JEN Maldives Malé by Shangri-La welcomes guests to join this exceptional evening—an occasion filled with music, flavour, and celebration marking the arrival of the new year.
Featured
Blue Mind Theory brought to life at InterContinental Maldives Maamunagau
InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.
The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.
Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”
Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.
Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.
Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.
Featured
Noku Maldives unveils long-term Sea Turtle Conservation Programme
Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.
The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.
As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.
The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.
The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.
“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”
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