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#StopSucking: Soneva’s myriad sustainable practices from banning plastic straws in 1998

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Soneva has been at the forefront of the sustainable luxury hospitality movement for over two decades. From banning single-use plastic at its resorts, becoming 100 percent carbon neutral including guest air travel, to waste management and recycling initiatives, Soneva is always trying to find new ways to improve its impact on the environment and help local communities in the process.

When it comes to plastic, Soneva banned the use of plastic straws at its resorts in 1998. All of its resorts only use paper straws sourced from the United States. Recently, Soneva has been testing out locally sourced bamboo straws at Soneva Kiri in Thailand as an alternative to its standard paper ones.

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In 2008, Soneva banned the import of branded bottled water, making it one of the first resort companies in the world to do so. Each resort filters, mineralises and bottles its own Soneva Drinking Water in reusable glass bottles — an initiative that has so far averted the production of 1,500,000 plastic bottles.

Soneva also raises around USD 90,000 every year from the Soneva Drinking Water proceeds and has funded over 500 clean water projects in more than 50 countries via charities such as Water Charity and Thirst Aid — enabling over 750,000 people around the world to have access to clean and safe water.

More recently, the Soneva Drinking Water initiative was rolled out on one of Soneva Fushi’s neighbouring islands, Maalhos, reducing the island’s dependence on unreliable rainwater and increasing the local population’s access to pure, filtered water in reusable glass bottles.

Soneva is one of the first resort companies in the world to ban the import of branded bottled water. PHOTO/ SONEVA

At each resort, Soneva has its own Waste-to-Wealth facility, which in 2017 generated USD 340,000 in revenue.

Soneva Fushi recycles 90 percent of its waste on-site through an innovative waste management strategy. Food left over from the resort’s restaurants is composted to make nutritious soil for the island’s vegetable and herb gardens, all of which are organic and provide much of the produce used at Soneva Fushi. Styrofoam packing is used to make lightweight construction blocks. The remainder of the plastic waste is transformed by the Soneva Maker Programme into Easter eggs and other items.

Another aspect of the Waste to Wealth initiative is Soneva Fushi’s Art and Glass Studio, the only hot glass studio in the Maldives. Here, used glass bottles from Soneva and neighbouring resorts in the Baa atoll are crushed and melted down. Then, using techniques such as glass blowing, casting and slumping, the Soneva glass team creates functional pieces as well as one-of-a-kind glass sculptures, which can be bought from the Art and Glass Studio.

Soneva has also created the Soneva Foundation to organise and initiate projects that have a positive environmental, social and economic impact. Whenever possible, the foundation uses impact investing principles to recover outlays through carbon finance, which is then fed back into projects to further extend their reach and benefits to more people.

The Soneva Foundation’s flagship project supplies clean cookstoves to people in rural Myanmar, as human development and energy use are intrinsically linked. In Darfur, the foundation distributed 26,000 fuel-efficient stoves, reaching 130,000 people. The Soneva Forest Restoration project saw over 500,000 trees planted in Chiang Mai in northern Thailand. There is a Soneva wind turbine in the Indian state of Tamil Nadu that will provide 80,000 MWh of clean energy over a 20-year period, mitigating 70,000 tonnes of CO2.

Soneva Foundation’s flagship project supplies clean cookstoves to people in rural Myanmar. PHOTO/ SONEVA

In the Maldives, Soneva works with local school children and their mothers to teach them how to swim. For a small island nation, the number of people who do not know how to swim, is alarmingly low. The Soneva Ocean Stewards (SOS) programme also involves teaching the children environmental awareness about the oceans and how important it is to safeguard them.

Since its launch in 2014, the programme has successfully taught 313 people, including 258 children, in the Maldives’ Baa atoll to swim. The programme is led by local instructors and, in an effort to ensure that the initiative is sustainable in the long term, 38 instructors have now been trained at Soneva Fushi.

Soneva works with local school children in Maldives and their mothers to teach them how to swim. PHOTO/ SONEVA

Soneva is a pioneering family of hospitality properties and products, offering holistic encounters in luxurious and inspiring environments – from world class hotels to outstanding natural locations. Combining luxury with a conscientious approach to sustainability and the environment, and proactively changing the nature of hospitality, it delivers intuitive service and meaningful experiences to the guests.

Soneva currently owns and operates Soneva Fushi, Soneva Jani and Soneva in Aqua in the Maldives, and Soneva Kiri in Thailand.

Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.

The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.

Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.

Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.

Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.

Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.

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COMO Maalifushi launches freediving with Maldivian pioneer Fahd Faiz

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COMO Maalifushi has announced the launch of its new freediving programme, developed in collaboration with Fahd Faiz, the first Maldivian freediving instructor and a prominent advocate for marine conservation in the country. This initiative reflects the resort’s ongoing commitment to delivering transformative guest experiences while promoting sustainability, education, and professional development within its team.

Running from 27 July to 10 August 2025, Fahd Faiz’s residency marks the official introduction of freediving training at COMO Maalifushi. The programme centres on equipping the resort’s marine team with advanced skills in breath-hold diving, safety protocols, and heightened underwater awareness. These freediving techniques are set to be incorporated into the resort’s PADI offerings, providing guests with an opportunity to engage with the ocean in a more mindful and unrestricted manner.

Fahd Faiz is the founder of Freedive Maldives, the country’s first locally owned freediving centre, established in 2015. A world record holder in static apnea, he has trained more than 1,000 students and currently serves as President of the Maldives Freediving Association. As the country’s sole PADI Instructor Trainer, he has played a pivotal role in shaping the freediving landscape both in the Maldives and internationally.

Peter Nilsson, Managing Director of COMO Maldives, remarked, “Having Fahd with us at COMO Maalifushi has been an inspiring experience for the team. His passion for the ocean, combined with his exceptional expertise and dedication to education, aligns perfectly with our brand’s ethos of holistic wellness, sustainability, and authentic connection to place. This new freediving initiative not only strengthens our internal capabilities but also enriches the experience we offer our guests, allowing them to encounter the marine world in a deeper and more tranquil way. We are proud to support Fahd’s mission and delighted to introduce freediving at COMO Maalifushi.”

During his residency, Fahd is leading immersive training sessions with the resort’s marine team, focusing on breath control, rescue techniques, equalisation, and mental conditioning—skills essential to freediving and valuable in ensuring guest safety and engagement.

This new freediving experience at COMO Maalifushi is poised to become a signature offering, inviting guests to explore the depths of the Indian Ocean on a single breath, amidst vibrant coral gardens, tropical reef fish, and the meditative silence of the sea.

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Tailored tranquillity and adventure at JW Marriott Maldives Resort & Spa

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Long celebrated as a quintessential romantic escape, the Maldives is now enchanting travellers of every age — from families with children and teenagers to couples and solo adventurers. The JW Marriott Maldives Resort & Spa presents a setting where guests can share extraordinary experiences and create lasting memories, whether they are seeking exhilarating marine encounters, exceptional dining, or a tranquil wellness retreat.

The resort’s JW Little Griffins Kids Club, among the largest in the Maldives, offers a captivating world for younger guests. Designed around the theme of a beachside pirate shipwreck, the outdoor space features a 13-metre-long pirate ship, a dedicated children’s pool, and miniature amenities such as sun loungers. Over 100 engaging activities are on offer, including pizza-making classes, island discovery walks, kite flying, sandcastle building, and the JW Beach Olympics. Children under the age of 12 dine free of charge. Teenagers aged 12 and above have access to a private pool and lounge, as well as indoor entertainment such as PlayStation gaming and karaoke — ensuring a tailored experience for every age group.

For those drawn to the ocean, the resort’s Dive & Water Sports Centre offers a comprehensive array of aquatic experiences. From snorkelling vibrant coral reefs and scuba diving to dolphin spotting and deep-sea fishing, activities are designed to suit all interests and skill levels. Adventure-seekers can indulge in jet skiing, parasailing, wakeboarding, water-skiing, and kite surfing, while guests preferring a gentler pace can opt for kayaking, paddleboarding, or a traditional banana boat ride. The resort’s experienced team ensures each encounter with the ocean is both safe and unforgettable.

Those in pursuit of serenity can unwind at the overwater SPA by JW, where contemporary design harmonises with the soothing rhythm of the sea. Guests may select from a variety of rejuvenating treatments, including restorative massages, crystal facial therapies, and invigorating body rituals — all designed to promote inner and outer balance. A tranquil swim in the outdoor pool, framed by sweeping ocean views and gentle breezes, completes the experience.

Culinary exploration at JW Marriott Maldives Resort & Spa is nothing short of exceptional, with five distinctive restaurants offering flavours from across the globe. Fiamma serves beloved Italian classics, while Kaashi offers Thai cuisine high in the treetops with panoramic sea views. Hashi presents refined Japanese teppanyaki over water, and Shio provides premium meats and seafood in a fine dining atmosphere. Aailaa offers a global dining experience throughout the day, with live cooking stations adding an interactive flair. Guests may also enjoy cocktails at Wabi Sabi, rare aged rums at Rum Baan, and a selection of curated wines from the resort’s expansive cellar. For more intimate occasions, private Destination Dining options include an eight-course Indian tasting menu at RIHA or bespoke meals under the stars or in-villa.

Solo travellers are equally well catered for, with the resort offering a unique combination of seclusion and luxury. Without the need to accommodate group plans or shared schedules, guests travelling alone are free to tailor their stay as they wish — from early morning yoga overlooking the Indian Ocean to private snorkelling sessions guided by marine biologists. The resort’s spacious overwater villas provide a peaceful refuge for reading, journaling, or quiet contemplation. Private dining options allow solo guests to enjoy gourmet cuisine in complete privacy, and the dedicated Thakuru (butler) service ensures every detail is attended to with care.

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Wellness visionaries unite for SOUL Festival 2025 at Soneva Fushi

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If the terms ‘peak performance’ and ‘breathwork’ are not yet part of one’s vocabulary, they are likely to be after five days at SOUL Festival 2025. Set to take place from 9th to 13th October at Soneva Fushi in the Maldives, this year’s edition marks the highly anticipated return of Jamie Wheal and Julie Webster, co-founders of the Flow Genome Project and two of the most prominent figures in the world of transformational wellness.

Following their captivating sessions at last year’s festival, the pair return with a newly curated programme of immersive experiences designed to enhance movement, mindset and emotional wellbeing. Mornings begin barefoot, awakening the body; days are enriched with science-based insights into the brain’s most powerful states; and evenings are grounded in restorative practices that leave participants centred, clear, and recharged. The Flow Genome Project’s methods, which are followed by elite athletes, creatives, CEOs and even special forces operatives, will once again be brought to life amidst the serene meeting point of jungle, ocean and refined luxury.

Throughout the festival, guests can expect movement practices that reconnect them with their bodies, workshops aimed at fostering greater ease in relationships, and breathwork sessions that promote nervous system recovery and a deep sense of calm. The experience is a journey in learning how to attune, release, and rediscover one’s natural rhythm.

Joining Jamie and Julie this year are Sanctum founders Luuk Melisse and Gabriel Olszewski, Nathalie Schyllert of Bodyism, Peigín Crowley of Ground Wellbeing, and a host of leading names in holistic health and performance, including Tim Gray, Dr Timm Golueke, Roses Gabor, Frida Redknapp, Kirsten King, Adrienne Adhami, Dong Juan, Anika Lefebvre, and Nils Behrens.

SOUL Festival is Soneva’s annual celebration of visionaries, seekers, and innovators from across the globe. This year’s programme is ambitious, the setting is extraordinary, and places are limited. Guests booking before 31st August 2025 will enjoy a 10% saving with the SOUL Festival early bird offer.

Returning home unchanged may not be an option.

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