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Soneva launches world’s first fully sustainable surfing programme

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Soneva has announced plans to launch the world’s first fully sustainable surf programme, Soneva Surf.

With the launch of planned in May, on the first day of the Maldivian surfing season which spans May through to October, the programme aims to tap into the growing interest in the Maldives as a surfing destination.

To celebrate the launch of the surf programme, Soneva has released this short video.

Soneva Surf will be offered at both of Soneva’s Maldives properties, Soneva Fushi in the Baa atoll and Soneva Jani in the Noonu atoll. Plus Soneva in Aqua will offer a Surfing Charter within both atolls.

Prices for Soneva’s surfing packages start at USD 350++ per guest for three hours from Soneva Fushi or Soneva Jani, which includes a Surf Instructor/Guide, water, snacks, usage of surfboards, rash guards, sunscreen and board wax. A private boat for a maximum of four guests for three hours including surfing equipment costs USD 1,000++.

The Surf Charter with Soneva in Aqua starts at USD 4,200++ for one night, a maximum of four adults and two children. This includes all meals (excluding alcohol and soft drinks), a Surf Instructor/Guide, Mr. Friday, Spa Therapist, Chef and Captain.

So far, Soneva has discovered 13 and 11 surfing spots in the Baa atoll and Noonu atoll, respectively; and hopes to uncover many more. Each of these locations are relatively unknown, meaning they are less travelled, uncrowded and secret. Surfing in the Baa atoll and Noonu atoll is more suited to intermediate to advanced surfers, but beginners will find surfing spots that cater to their needs.

“Surfing here is about the search and discovery of something that is secretive and pristine. This is something that is so rare to find in the world these days and, what is incredible, is that this is something that we have on our doorstep,” Soneva Surf’s Manager Sunny Yang was quoted in a statement, as saying.

“Our mission is to show surfers that sustainable surfing can be achieved without sacrificing the quality of the experience,”

Soneva Surf is pioneering luxurious yet sustainable surfing, using eco-friendly surfboards, leashes, fins, rash guards, sunscreen and board wax. Soneva encourages guests who are interested in surfing to leave their surfing equipment at home and use the eco-friendly brands that were carefully selected by Soneva. Products are also available for sale.

As part of the programme, Soneva will also be working with the local communities to help support the further growth and development of surfing across the Maldives in an effort to encourage the younger generation to understand the power and vulnerability of their ocean home. Soneva will be working with their partners to help provide equipment, opportunities and training for aspiring Maldivian surfers, including hosting surfing events in the future.

Soneva, a world-leading luxury resort operator, runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.

Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.

The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.

Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.

Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.

Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.

Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.

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Ocean, culture, community: sustainable celebrations at Banyan Tree Vabbinfaru & Dhawa Ihuru

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Single-use plastics continue to pose a significant threat to marine ecosystems, with over 11 million metric tonnes entering the oceans each year. Since the Banyan Group began its efforts to eliminate single-use plastics in 2018, Banyan Tree Vabbinfaru and Dhawa Ihuru have led the way within the group—achieving a 75% reduction in plastic use, the highest rate across all properties.

This July, guests are invited to participate in a series of sustainability-focused activities designed to create meaningful impact:

  • 12 July: A community clean-up in Malé City in collaboration with CLEAN Maldives, bringing together locals, guests, and team members to reduce marine waste in urban environments.
  • 19 & 26 July: Marine litter snorkelling clean-ups around the house reef, removing plastic debris while protecting marine life and habitats.
  • 29 July: A recycled arts and crafts workshop at Banyan Tree Vabbinfaru in partnership with Feyran Craft House, transforming collected plastic into handcrafted artworks.

These efforts support the Banyan Group’s ‘Brand for Good’ sustainability targets, which include the complete elimination of guest-facing single-use plastics by 2025 and full elimination across operations by 2030.

Taking place at Dhawa Ihuru—recognised for having one of the best house reefs in the Maldives (Travel + Leisure Luxury Awards 2025)—the Rannamaari Dive Fest invites divers and marine enthusiasts to explore the famed Rannamaari Shipwreck, located just metres from the shoreline.

This immersive day features:

  • Guided dives to the shipwreck
  • Underwater treasure hunts
  • Marine conservation talks
  • Cultural experiences including local arts and crafts, Maldivian cooking classes, and spa rituals

The event pays tribute to the vibrant marine ecosystem that defines Dhawa Ihuru as a premier dive destination.

Observed on 26 July, Maldivian Independence Day commemorates the country’s emergence as a sovereign island nation. In celebration of this historic occasion, both Banyan Tree Vabbinfaru and Dhawa Ihuru have curated three days of experiences rooted in national pride, community, and tradition.

  • 26 July: Guests may participate in a symbolic swim across the channel connecting the two islands, representing unity and freedom. The day continues with a Maldivian Culture Talk exploring traditions, language, and the significance of Independence Day, followed by a traditional Bodu Beru performance and beach bonfire under the stars.
  • 26–28 July: Three days of beachside “Fun Olympic Games” celebrate island spirit through friendly competition and laughter.
  • 25–31 July: Special dive and water sports promotions of up to 30% will be available. Offers include signature experiences such as diving the Rannamaari Shipwreck and snorkelling excursions with nurse sharks and stingrays.

The July programming forms part of the lead-up to Banyan Tree Vabbinfaru’s official 30th anniversary in September 2025. Each initiative reflects the resort’s founding philosophy: Embracing the Environment, Empowering People. Guests are invited to reconnect with nature, engage with Maldivian culture, and experience the true spirit of the Original Maldives.

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COMO Maalifushi and Cocoa Island join global tribute to women divers on 10th PADI Dive Day

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In celebration of the 10th anniversary of PADI Women’s Dive Day, COMO Maalifushi and COMO Cocoa Island will host dedicated dive experiences in tribute to the passion, resilience, and adventurous spirit of women divers worldwide. Scheduled for Saturday, 19 July 2025, this global initiative brings together divers in a united effort to increase female participation in scuba diving, while also promoting marine conservation and inclusivity beneath the waves.

On this date, both COMO properties in the Maldives will organise specially guided dives exclusively for certified female guests. These experiences offer participants the chance to explore the region’s thriving marine ecosystems and connect with a broader movement that champions gender inclusivity and environmental stewardship in the diving community.

Situated in the unspoilt waters of the Maldives, COMO Maalifushi provides access to a range of renowned dive sites, including coral gardens and manta ray cleaning stations. These underwater landscapes are ideal for divers seeking meaningful interactions with marine life in a setting of natural splendour.

Peter Nilsson, Managing Director of COMO Hotels and Resorts in the Maldives, commented, “At COMO, we are committed to empowering women not only on land but also beneath the surface of the ocean. PADI Women’s Dive Day gives us a platform to honour values such as inclusivity, passion, and marine conservation — all of which resonate strongly with our brand ethos. We are proud to create experiences that allow our guests to forge lasting connections with the natural world in transformative and memorable ways.”

At COMO Cocoa Island, participants can expect similarly enriching experiences, with access to gentle reef slopes, crystal-clear lagoons, and a diversity of marine life. Supported by expert marine guides, the dives are designed to be both empowering and educational, fostering a deeper appreciation of the ocean’s delicate balance.

First launched in 2015, PADI Women’s Dive Day has grown into the world’s largest celebration of women in diving. This year, both COMO resorts aim to inspire a new wave of female divers while reinforcing the importance of sustainability and unity beneath the surface.

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Netflix’s ‘All the Sharks’ puts global spotlight on tiger shark paradise in Maldives’ Fuvahmulah

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The first episode of Netflix’s new competition series All the Sharks is set in Fuvahmulah, Maldives — an island now confirmed by scientists as home to the largest documented aggregation of tiger sharks in the world.

The global series, which premiered Friday, follows four teams of marine experts racing to photograph the most shark species across six biodiverse marine locations. Its opening episode brings viewers into the waters of Fuvahmulah, a shark diving hotspot in the southern Maldives, where recent research has identified 239 individual tiger sharks over six years — more than any other single location globally.

A peer-reviewed study published earlier this year in Nature.com, led by Lennart Vossgaetter of the Leibniz Centre for Tropical Marine Research in Germany, used non-invasive photo identification to confirm Fuvahmulah’s ecological significance. Researchers found that adult female tiger sharks show strong site fidelity, remaining in the island’s warm, food-rich waters for extended periods during gestation.

The big picture: Science meets streaming in Fuvahmulah

Fuvahmulah, long renowned by divers for consistent encounters with tiger sharks, now features prominently in both marine research and global entertainment. The Netflix episode captures this extraordinary setting as part of a larger series spanning Japan, South Africa, the Galapagos, Australia and the Bahamas.

According to the study, Fuvahmulah’s waters — influenced by oceanic currents and lacking a surrounding atoll — provide ideal reproductive conditions for tiger sharks, particularly pregnant females. The research team documented the world’s highest number of individual tiger sharks identified in one confined marine area.

The scientists described Fuvahmulah as a “bright spot” for tiger shark conservation in the Indian Ocean, bolstered by the Maldives’ national shark sanctuary status.

Zoom in: A friendly global shark race

All the Sharks follows four two-person teams — Shark Docs, Gills Gone Wild, British Bait Off and Land Sharks — competing to photograph the most and rarest shark species at each location.

The series is hosted by Tom “The Blowfish” Hird, a marine biologist known for his dramatic delivery and braided pirate-style beard.

Points are awarded based on species rarity, with the season’s top team winning US$50,000 for a marine conservation charity of their choice.

Though the show leans on reality TV conventions, its content remains grounded in ocean science and conservation. Fuvahmulah’s inclusion in the series serves as both a dramatic setting and an educational entry point into the world of shark biology and environmental protection.

Details: Unregulated tourism meets scientific concern

The Nature.com study also raised concerns about the rapid growth of shark tourism in Fuvahmulah, particularly at the island’s famed “Tiger Harbour.” While tourism provides a major economic boost for the island, shark provisioning and diving currently remain unregulated, with no official national guidelines.

The researchers warned that the absence of regulation — including standardised safety measures and environmental practices — could jeopardise both shark welfare and the long-term viability of the tourism industry.

They pointed to successful models in countries like Fiji, where community-managed marine protected areas (MPAs) have been implemented to balance economic activity with ecological sustainability. The study recommended similar frameworks for the Maldives, calling for inclusive stakeholder management plans to ensure responsible ecotourism in one of the world’s most important shark sanctuaries.

Why it matters: Maldives in the global spotlight

The series premiere and the scientific findings together shine a global spotlight on the Maldives’ critical role in shark conservation. As the world celebrates 50 years since Jaws and enters another summer of shark-themed content, All the Sharks provides a rare blend of adventure, education and scientific relevance.

The show includes conservation graphics detailing the biology and threatened status of each shark species, shifting the narrative from fear to appreciation. For viewers — and for the Maldives — the message is clear: these apex predators are essential to ocean health and worthy of protection.

The bottom line: Fuvahmulah is both spectacle and sanctuary

As All the Sharks captures the thrill of underwater discovery, Fuvahmulah emerges not only as a top-tier dive destination but as one of the most ecologically important shark habitats in the world. With Netflix bringing its waters to millions of viewers and science affirming its global conservation value, the moment calls for action — to protect, to regulate and to preserve this unique corner of the Maldives for generations to come.

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