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LUX* South Ari Atoll: where ‘lighter, brighter’ luxury comes with ‘surprises’
The moment I entered the brightly lit, heavy on white lounge of LUX* South Ari Atoll at the Maldives’ main airport, I felt lighter. The comfortable and relaxing atmosphere was complemented by the friendly staff who offered LUX* signature coffee. A few sips of the freshly brewed authentic coffee, and I was taken to the seaplane terminal for boarding.
After a 35-minute scenic seaplane flight above the Maldives’ stunning islets, the LUX* experience continued with the very first step on the resort’s arrival jetty. Greeting me and a couple who had arrived in the island for their dream vacation was none other than Glenn Daniels, the energetic General Manager at LUX* South Ari Atoll.
Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. Forty-six Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.
The range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island.
The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.
LUX* South Ari Atoll, run by Mauritius-based hospitality group LUX* Hotels and Resorts, has been entirely re-imagined in a chic beach-house style, and reopened late last year. The relaunched resort adopts a “Lighter, Brighter” theme, which in itself pays homage to a rare combination of elements found only in the Maldives; tropical warmth, white sand, pristine reefs, teeming marine life and a great unimpeded vault of sky. With these vast Maldivian panoramas of aquatic purity coupled with the LUX* experience, the soul begins to lighten.
But every resort in the Maldives boasts similar natural characteristics such as white sand beaches and turquoise waters as well as world-class facilities such as overwater villas and so on. This is where LUX* South Ari Atoll is making a difference by offering more Reasons To Go LUX*. Spontaneity and surprises are in the resort’s DNA with LUX* South Ari Atoll presenting a unique range of Reasons To Go LUX*.
“… It is the small surprises that truly set us apart. I want to surprise my guests. Guests can go to a resort operated by a big international chain, which deliver on their promises every single time. But as a guest, I do not want to go to a place that delivers exactly what I expect. I want to be surprised,” Glenn tells me over coffee at the resort’s beachside cafe.
“The reality is that the success of any property here in the Maldives depends on making small differences that add up to an entirely unique, personal experience for the guests. We all have turquoise waters and white sand beaches. So what is gonna differentiate us from our competitors?”
At two kilometres long and only a few hundred metres wide, the island is large enough to offer freedom and variety. Everyday, four bottles bearing messages are placed around the resort entitling the finder to a small gift: a facial, a bottle of good wine, a linen shirt or sarong, a jet-ski ride. A small, light-filled and air-conditioned Wanderlust library offers more than 120 travel books. A squat banyan “wish tree” is garlanded with the hopes of hundreds of guests inked on strips of weatherproof vermillion cloth.
The lighter and relaxed feel of the relaunched LUX* South Ari Atoll extends to the experiences offered for the artist in you as well. The resort has introduced a service called Photo Fanatics, a unique image-capturing experience that helps guests seeking to create and capture the moments that matter using a smartphone or a camera. The new Junkart Studio and Gallery, meanwhile, invites guests to have fun making one-off artworks and sustainable souvenirs from upcycled materials, providing the perfect opportunity for everyone to explore something new or revisit old skills and passions.
The reimagining of LUX* South Ari Atoll does not end with just the look and feel. The resort is one of the first properties in the LUX* portfolio to offer a unique calendar of expert-led workshops designed to inspire creativity and boost guest health and well-being. Designed in partnership with Sydney-based organisation Work-Shop, these workshops mirror latest research revealing everyday creative activities such as performing music, painting or drawing, writing short stories, songs and poetry can ward off stress, leading to an upward spiral of increased emotional well-being.
As well as being exceedingly laid back, there is very much a spontaneous atmosphere seen everywhere at the recently renovated LUX* South Ari Atoll with impromptu cinema screenings on the beach, pop-up musical performances, surprise secret bars and much more. This marrying of contemporary Maldivian hospitality with little surprises creates a new brand of “lighter, brighter” luxury, which will continue with the launching of LUX* Hotels and Resorts’ second property in the Maldives, the LUX* North Male Atoll in November.
Six Senses Laamu has introduced 17 new overwater villas across four accommodation categories as part of a multi-year transformation programme aimed at upgrading guest accommodation and shared facilities at the resort.
The new villas feature expanded living spaces, redesigned interiors and additional amenities, while maintaining the resort’s focus on marine conservation and its surrounding natural environment.
The interiors incorporate a coastal colour palette featuring white and neutral tones alongside shades of blue inspired by the surrounding lagoon. Natural materials are used throughout the villas, including driftwood coffee tables, handcrafted hanging lamps and decorative features.
A notable design element is a textured surface pattern inspired by the structure of a turtle shell. The design references the hawksbill and green turtles found in the waters surrounding the resort, reflecting Six Senses Laamu’s marine conservation initiatives.
Each villa features panoramic windows overlooking the ocean, alongside indoor seating and dining spaces.
Outdoor amenities include an 18-square-metre private swimming pool, an overwater hammock, dining and lounge areas, and an upper deck offering views across the lagoon. The villas also feature bathtubs positioned to provide ocean views.
The four new accommodation categories are Ocean Water Villa Suite with Pool, Laamu Water Villa Suite with Pool, Horizon Water Villa Suite with Pool and Family Water Villa with Pool.
All four categories offer expanded interiors, dedicated seating and dining areas, additional wardrobe space and outdoor decks.
The Horizon Water Villa Suite with Pool is designed to provide uninterrupted views of the ocean horizon.
The Family Water Villa with Pool is a new accommodation concept for Six Senses Laamu, featuring a separate children’s bedroom with an adjoining bathroom.
The family villas also include private pools and outdoor decks, providing shared recreational spaces alongside separate accommodation areas for children.
Families staying in the new villas can participate in the resort’s Junior Marine Biologist programme, which introduces younger guests to marine life and conservation activities.
The introduction of the new accommodation categories marks the first phase of a wider redevelopment programme at Six Senses Laamu.
The multi-year project will include further improvements to guest accommodation and shared facilities, while retaining the resort’s existing marine conservation programmes, house reef and environmental initiatives.
The 17 new villas will be available for stays from 6 December 2026, with rates starting from USD 2,185 for an Ocean Water Villa Suite with Pool.
.Here Baa Atoll has received three awards at the World Luxury Hotel Awards 2026, including the title of World’s Best Luxury New Resort.
The private island retreat was also recognised as Best Luxury Private Island Resort in the Indian Ocean and Best Luxury Boutique Resort in the Maldives.
Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll comprises nine residences across two secluded islands, Somewhere and Nowhere. The resort focuses on providing private accommodation, personalised services and experiences tailored to individual guest preferences.
The recognition as World’s Best Luxury New Resort marks a significant achievement for the property, which has positioned itself within the ultra-luxury hospitality segment since its opening.
At Somewhere, the resort offers three- and four-bedroom residences combining beachfront accommodation with overwater architecture. The residences feature indoor and outdoor living spaces, private infinity pools and views of the Indian Ocean.
Guests are supported by dedicated Roohu hosts, who coordinate services and experiences according to individual requirements throughout their stay.
Nowhere Private Island offers an eight-bedroom private island accommodation option designed for families and groups seeking exclusive use of the facilities.
The island features a private cinema, spa, gym, swimming pool and dedicated dining and entertainment spaces. Guests can also arrange personalised culinary experiences and other activities during their stay.
The resort’s dining offerings include SAFAR Restaurant and private dining experiences tailored to guest preferences.
Marine excursions are also available aboard the resort’s private yacht, ASMAS, allowing guests to explore the surrounding waters and marine environment of Baa Atoll.
The resort operates under its Embrace the Now philosophy, which focuses on personalised experiences and allowing guests flexibility in how they spend their time on the islands.
The three awards add to several international recognitions received by .Here Baa Atoll in 2026.
These include its inclusion in the Condé Nast Traveller Hot List, two awards at the AHEAD Asia Awards, recognition in DestinAsian’s Luxe List and a place among the top resorts in the Indian Ocean in the Condé Nast Traveller Readers’ Choice Awards.
The World Luxury Hotel Awards recognise hotels and resorts across various categories based on their luxury hospitality offerings, service standards, design and guest experiences.
The latest awards recognise .Here Baa Atoll’s accommodation, facilities and personalised hospitality services within the luxury tourism sector in the Maldives and the wider Indian Ocean region.
Milaidhoo Maldives’ overwater Serenity Spa has received the Best Hotel Spa award at the 2027 Condé Nast Johansens Awards for Excellence, recognising the resort’s personalised wellness services and spa experiences.
The awards ceremony was held at The Montcalm Mayfair in London on Monday, 2 November 2026. Milaidhoo Maldives was represented by Georgie Westley, Corporate Director of Marketing and Communications at Versa Hospitality, alongside representatives from ROVE PR UK.
Located in Baa Atoll, a UNESCO Biosphere Reserve, Serenity Spa offers a range of wellness treatments and services in an overwater setting.
The spa provides personalised wellness programmes supported by an on-island wellbeing consultant, daily yoga classes and an extensive selection of treatments designed to meet individual guest requirements.
Guests can receive treatments at the overwater spa or in the privacy of their villas. The treatment menu includes massages, beauty therapies and specialised wellness treatments incorporating advanced technologies.
Among the technologies available at Serenity Spa are the LYMA Laser, Archedaway Cupping Therapy and M2T Blade. The spa also uses products from wellness and beauty brands including Natura Bissé, Aromatherapy Associates, Obsidian for Men and Margaret Dabbs.
Milaidhoo Maldives incorporates wellness into other aspects of its guest experience, including its culinary offerings. The resort’s approach includes meals prepared using fresh ingredients from its Chef’s Garden, alongside daily yoga sessions and activities centred on relaxation and wellbeing.
Paul van Frank, General Manager of Milaidhoo Maldives, said the award recognised the spa team’s commitment to delivering personalised services.
“We are incredibly proud of this recognition. Our Serenity Spa is a special part of the Milaidhoo experience and our team, the Milaidhoo Family, takes great care to ensure every guest receives the attention and personalisation they deserve. From expert treatments to the simple pleasure of taking time for yourself, we want guests to leave feeling refreshed and reconnected,” he said.
The recognition highlights Milaidhoo Maldives’ wellness offerings, which combine spa treatments, specialist therapies, personalised services and wellness-focused dining experiences.
The resort continues to incorporate wellness into its hospitality offering through its Serenity Spa, culinary programmes and recreational activities.
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