News
Maldives presented at Asia’s largest travel show
Maldives.net.mv – Maldives is being presented at the largest travel show in Asia, China International Travel Market (CITM) which kicked off this morning in Shanghai. Fifty Two participants from Twenty Three Companies representing various tourism products of Maldives are attending the show. The Maldives contingent is led by Mr. Shazail Shiyam, Deputy Minister of Tourism and Mr. Haris Mohamed, Acting Managing Director of the Maldives Marketing and public Relations Corporation (MMPRC).
CITM is jointly organized by the China National Tourism Administration, Civil Aviation Administration of China and Shanghai Municipal People’s Government as an annual event held alternatively in Kunming and Shanghai. This year’s event from 11-13th November is being held at the Shanghai New International Expo Center, Shanghai. There are more than 2,500 exhibitors from all sectors of the travel industry including domestic and international tourist organisations, hotels, airlines, travel agencies and other travel related companies. This year the exhibition expects to attract over 10,000 visitors of the travel trade and general public from all over China. CITM provides its partners the opportunity to meet with the strongest buyers from all over China and to establish extensive business ties.
Maldives is showcased at a 203 Sqm stand portraying aspects of the Maldives appealing to the potential Chinese traveler in colourful images set in a contemporary design theme. Particular emphasis is being given to promoting the Visit Maldives Year 2016 parallel to the destination slogan “sunny side of life”. Visit Maldives year and “Sunny side of life” branding are being displayed at prominent locations at the entrance to two main halls of the Shanghai New International Expo Center.
China is the biggest source market to the Maldives taking up 27.5 percent of total market share. As the number of Chinese outbound market is constantly growing and likely to be doubled by 2020 to reach 234 million, sustaining the market to Maldives is of key importance. 259,679 Chinese arrivals were registered to the Maldives in 2016 from January to September. A constant presence of the Maldives in the Chinese market through platforms such as CITM is vital to sustain the growth of the market.
Featured
Villa Nautica’s festive glow: Yoga at sunrise, fireworks at midnight
Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.
The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.
For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.
A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.
Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.
Featured
JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
News
Season of renewal: Noku Maldives unveils ‘Tides of Transformation’ celebrations
Noku Maldives, Vignette Collection, has unveiled its Festive Season 2025/2026 celebrations under the evocative theme “Tides of Transformation.” Drawing inspiration from the natural rhythms of the island—the shifting tides, the coloured skies, and the soft glow of bioluminescence—the programme invites guests to embrace renewal, reflection, and meaningful celebration.
The theme is rooted in moments when the world appears to pause just long enough for change to unfold. At Noku Maldives, transformation is not rushed; it emerges gently, in harmony with nature. Beneath star-filled skies and glowing tidal waters, renewal takes shape through quiet awakenings, moments of stillness, and the subtle power of beginning anew.
This festive season, the resort celebrates not only the joy of togetherness but also the beauty of becoming. From the bioluminescent shimmer illuminating the lagoon at night to the delicate unfurling of petals at dawn, each element reflects the island’s reminder to return to one’s essence. As the tides shift and the stars realign, guests are invited to welcome the coming year with intention and clarity.
Guests will experience a carefully curated programme centred on renewal, reconnection, and elevated island living:\
- Celestial Celebrations: Gala evenings inspired by celestial paths and cosmic rhythms, where music, artistry, and light converge beneath the open sky.
- Ocean-Led Rituals: Signature experiences influenced by the ebb and flow of the tides, including moonlit beach walks, sunset ceremonies, and coastal gatherings.
- Wellness Journeys: Mindful practices designed to restore and realign, from sunrise yoga and transformative spa treatments to meditative island rituals.
- Elevated Festive Dining: Seasonal menus crafted with fresh island ingredients, bringing together flavours of the land and sea.
- Family Moments & Island Adventures: A series of meaningful activities for families, including creative workshops, stargazing evenings, and island traditions that bring loved ones closer.
Each component has been designed to echo the central theme, encouraging guests to slow down, reconnect with themselves, and enter the new year with renewed purpose.
“Tides of Transformation” serves not only as a festive concept but also as an invitation to reflect, embrace gentle change, and step into the year ahead with renewed clarity. Whether through quiet moments by the lagoon, shared celebrations under the stars, or the simple joy of island life, guests will discover a season shaped by stillness, beauty, and the transformative rhythm of the tide.
Noku Maldives welcomes travellers from around the world to celebrate a festive season inspired by the serenity and natural wonder of its island setting.
For more information and reservations, guests may visit the resort’s website or contact noku.reservations@ihg.com.
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