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Maldives presented at Asia’s largest travel show

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Maldives.net.mv – Maldives is being presented at the largest travel show in Asia, China International Travel Market (CITM) which kicked off this morning in Shanghai.  Fifty Two participants from Twenty Three Companies representing various tourism products of Maldives are attending the show.  The Maldives contingent is led by Mr. Shazail Shiyam, Deputy Minister of Tourism and Mr. Haris Mohamed, Acting Managing Director of the Maldives Marketing and public Relations Corporation (MMPRC).

CITM is jointly organized by the China National Tourism Administration, Civil Aviation Administration of China and Shanghai Municipal People’s Government as an annual event held alternatively in Kunming and Shanghai.  This year’s event from 11-13th November is being held at the Shanghai New International Expo Center, Shanghai.  There are more than 2,500 exhibitors from all sectors of the travel industry including domestic and international tourist organisations, hotels, airlines, travel agencies and other travel related companies.  This year the exhibition expects to attract over 10,000 visitors of the travel trade and general public from all over China.  CITM provides its partners the opportunity to meet with the strongest buyers from all over China and to establish extensive business ties.

Maldives is showcased at a 203 Sqm stand portraying aspects of the Maldives appealing to the potential Chinese traveler in colourful images set in a contemporary design theme.  Particular emphasis is being given to promoting the Visit Maldives Year 2016 parallel to the destination slogan “sunny side of life”.  Visit Maldives year and “Sunny side of life” branding are being displayed at prominent locations at the entrance to two main halls of the Shanghai New International Expo Center.

China is the biggest source market to the Maldives taking up 27.5 percent of total market share. As the number of Chinese outbound market is constantly growing and likely to be doubled by 2020 to reach 234 million, sustaining the market to Maldives is of key importance.  259,679 Chinese arrivals were registered to the Maldives in 2016 from January to September.  A constant presence of the Maldives in the Chinese market through platforms such as CITM is vital to sustain the growth of the market.

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Pulse Hotels & Resorts unveils eco-chic Eri Maldives in North Malé Atoll

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Eri Maldives has officially opened in the North Malé Atoll, introducing a new eco-chic lifestyle resort concept focused on accessible island living in the Maldives. Located a 45-minute speedboat journey from Velana International Airport, the resort combines ease of access with the calm of a natural island environment, offering a streamlined escape for travellers seeking authenticity rather than artificial luxury.

Set on a lush natural island, Eri Maldives is defined by dense greenery and a vibrant house reef accessible directly from the shore. The resort operates under the philosophy of “The Island of Becoming”, favouring genuine cultural immersion over traditional hospitality formality. Local arts, Maldivian cuisine and cultural practices shape the daily rhythm of island life, supported by a focus on mindful living that integrates sustainability and wellbeing throughout the guest experience. Visitors are encouraged to disconnect, slow down and engage more deeply with both the island and its cultural heritage.

Accommodation at the resort is offered across four categories designed to prioritise comfort, connection and simplicity. Beach Pool Villas feature private pools surrounded by tropical vegetation, while Beach Villas offer direct access to the shoreline and lagoon sunsets. Beach Studios, located on the ground floor, provide immediate beach access, and Sky Studios on the upper level include private balconies with expansive lagoon views. Dining follows the same relaxed approach, with Full Board Plus and All-Inclusive options available across three venues: international cuisine at Soul Kitchen, casual beachfront dining at Beach Shack, and sunset refreshments at Sip & Dip.

Adventure and relaxation are balanced through a range of experiences. A five-star PADI dive centre operated by Euro-Divers provides access to more than 30 recognised dive sites, alongside a comprehensive water sports programme. For restorative experiences, Eskape Spa is set within the island’s tropical canopy, offering holistic treatments and ocean-inspired rituals rooted in Maldivian traditions. The resort also curates bespoke celebrations, including destination dining under the stars and vow renewals accompanied by traditional Bodu Beru drumming.

Commenting on the opening, General Manager Haroon Mohamed stated that Eri Maldives is founded on the principle of experiencing the Maldives in an authentic and uncomplicated way, with an emphasis on wellbeing and meaningful connection. He noted that the resort aims to create moments that leave guests feeling cared for, understood and positively transformed.

Frederic Brohez, Chief Operating Officer of Pulse Hotels & Resorts, said the opening marks a significant addition to the group’s portfolio, introducing an eco-chic lifestyle brand designed for environmentally conscious travellers seeking a genuine Maldivian escape. He added that Eri Maldives reflects the group’s broader vision of sustainable island living, where design, community and wellbeing are closely aligned.

Eri Maldives is now welcoming guests. To mark its opening, the resort has introduced a limited-time launch offer featuring exclusive savings and added inclusions. Further information is available via the resort’s official website.

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Endless Summer awaits at Sheraton Maldives Full Moon Resort & Spa

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Sheraton Maldives Full Moon Resort & Spa is inviting guests to extend their time in paradise with the introduction of its Endless Summer offer, a thoughtfully curated stay designed to encourage a slower pace, elevated comfort and a deeper appreciation of island living.

Created for travellers seeking flexibility and ease, the Endless Summer offer combines dining experiences, leisure activities and added privileges that allow each stay to feel personalised. From arrival, guests receive USD 150 in resort credit per room, per stay, providing the freedom to enjoy moments of relaxation, culinary discovery or island exploration.

Mornings begin with a buffet breakfast at Feast, offering a selection of international favourites alongside fresh pastries and live cooking stations. Lunch is served as a relaxed three-course à la carte experience at four selected restaurants, including a beachfront venue, presenting a range of global flavours inspired by island freshness.

In the evening, guests may choose between a buffet dinner at Feast or a three-course à la carte menu at Indian, Mediterranean or Asian dining venues. Adults also receive a nightly USD 45 dining credit, which can be used at Baan Thai for authentic Thai cuisine or at Sea Salt, known for its seafood-focused menu and oceanfront setting.

Families are welcomed with added convenience, as children aged 11 and under dine complimentary from the breakfast and dinner buffets or from the Kids’ Menu when accompanied by parents. Daily experiences throughout the resort include poolside events and live entertainment at Anchorage, creating relaxed and social evenings.

Wellbeing and recreation are integrated into the daily programme, with complimentary wellness sessions and recreational activities available according to the resort schedule. Guests also have access to the tennis court with equipment included and may enjoy a 15 per cent saving on selected treatments at Shine Spa for Sheraton.

The Endless Summer offer is available for booking until 28 February 2026, for stays valid through to 20 December 2026, allowing guests to plan a year-round island escape.

Reflecting the essence of a Maldivian holiday, the Endless Summer experience is defined by unhurried days, diverse dining options and moments designed to linger beyond the stay. At Sheraton Maldives Full Moon Resort & Spa, summer is presented not as a season, but as a way of life.

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From Lunar New Year to Easter: Sirru Fen Fushi reveals seasonal line-up

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Sirru Fen Fushi – Private Lagoon Resort, set within one of the Maldives’ largest lagoons, is inviting families and couples to embrace a season of celebration through a thoughtfully curated programme of cultural traditions, family gatherings and island experiences designed to encourage connection and renewal.

From the Lunar New Year celebrations marking the Year of the Horse, to Eid by the Sea and Easter festivities, the season is shaped by the resort’s brand pillars of Wild Luxury, Purposeful Living and Immersive Reconnection.

Lunar New Year: Year of the Horse (February 2026)

Welcoming the Year of the Horse, Sirru Fen Fushi will host a series of celebratory experiences that blend dining, movement and shared family moments. The programme includes a Lunar New Year special buffet, interactive dim sum experiences, floating mahjong, karaoke evenings and relaxed gatherings beneath the night sky.

Beyond dining, guests of all ages are invited to take part in activities such as Muay Thai sessions, friendly kayaking competitions and archery, alongside dedicated Kids’ Club events and a Junior Football Camp designed for younger guests.

Eid by the Sea (March 2026)

Eid by the Sea unfolds as a two-day celebration centred on togetherness and cultural connection. Guests can enjoy shared dining experiences from breakfast through to dinner, including destination dining inspired by traditional flavours.

Family-focused activities include football matches, a Junior Football Camp, hands-on cooking classes, kayaking competitions and archery. Guests may also join a local island discovery excursion, complemented by Maldivian folklore storytelling and live performances featuring the traditional Serpina instrument.

Easter at Sirru Fen Fushi (April 2026)

Easter celebrations at Sirru Fen Fushi are presented under the theme “Perfectly Island Hatched”, offering a relaxed island experience focused on family time and shared enjoyment. Guests are encouraged to celebrate spring through casual gatherings and beachside activities in a tropical setting.

Adding to the seasonal programme, the resort’s upcoming Sirru Icon Series will introduce a new dimension to the island experience, featuring curated culinary events, appearances by a football icon and experiences linked to Asia’s 50 Best Bars mixology scene.

At Sirru Fen Fushi, family time is positioned as a central part of the island experience. Accommodation options range from Sirru Residences and two- and three-bedroom water and beach villas to Safari Tented Villas, all offering generous living spaces, private pools and seamless indoor-outdoor layouts suited to multi-generational stays.

Throughout the season, families can participate in Sirru Family Moments, including Coralarium discovery experiences, stargazing, archery, tennis, football and Muay Thai. The resort also offers extensive children’s and teen programming, including arts and crafts, treasure hunts, beach and pool games, outdoor cinema nights and talent shows.

The Kids’ Club welcomes children aged four to 14, providing a bright and engaging environment featuring a distinctive spiral slide. As an added benefit for family travellers, the resort offers a Kids Fly, Stay and Eat Free programme for children under 14 years of age.

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