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Maldives presented at Asia’s largest travel show

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Maldives.net.mv – Maldives is being presented at the largest travel show in Asia, China International Travel Market (CITM) which kicked off this morning in Shanghai.  Fifty Two participants from Twenty Three Companies representing various tourism products of Maldives are attending the show.  The Maldives contingent is led by Mr. Shazail Shiyam, Deputy Minister of Tourism and Mr. Haris Mohamed, Acting Managing Director of the Maldives Marketing and public Relations Corporation (MMPRC).

CITM is jointly organized by the China National Tourism Administration, Civil Aviation Administration of China and Shanghai Municipal People’s Government as an annual event held alternatively in Kunming and Shanghai.  This year’s event from 11-13th November is being held at the Shanghai New International Expo Center, Shanghai.  There are more than 2,500 exhibitors from all sectors of the travel industry including domestic and international tourist organisations, hotels, airlines, travel agencies and other travel related companies.  This year the exhibition expects to attract over 10,000 visitors of the travel trade and general public from all over China.  CITM provides its partners the opportunity to meet with the strongest buyers from all over China and to establish extensive business ties.

Maldives is showcased at a 203 Sqm stand portraying aspects of the Maldives appealing to the potential Chinese traveler in colourful images set in a contemporary design theme.  Particular emphasis is being given to promoting the Visit Maldives Year 2016 parallel to the destination slogan “sunny side of life”.  Visit Maldives year and “Sunny side of life” branding are being displayed at prominent locations at the entrance to two main halls of the Shanghai New International Expo Center.

China is the biggest source market to the Maldives taking up 27.5 percent of total market share. As the number of Chinese outbound market is constantly growing and likely to be doubled by 2020 to reach 234 million, sustaining the market to Maldives is of key importance.  259,679 Chinese arrivals were registered to the Maldives in 2016 from January to September.  A constant presence of the Maldives in the Chinese market through platforms such as CITM is vital to sustain the growth of the market.

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Reethi Faru Resort hosts Magda Linette ahead of new tennis season

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Reethi Faru Resort recently welcomed Magda Linette, a Top 20 professional tennis player, who selected the island resort as her training retreat while preparing for the Australian Open and the forthcoming tennis season. Away from the competitive spotlight, Linette utilised the resort’s private and tranquil setting, where expansive beaches, clear lagoon waters, and discreet luxury provided an environment conducive to both focused preparation and recovery.

Throughout her stay, Linette combined intensive training sessions with periods of rest, making use of the resort’s calm surroundings and seclusion. The natural setting of the Maldives offered an effective backdrop for physical conditioning and mental focus, supporting her preparations ahead of the season’s first Grand Slam tournament.

Known for its emphasis on privacy, understated luxury, and an authentic island atmosphere, Reethi Faru Resort continues to attract elite athletes seeking a destination that supports peak performance while delivering a refined island experience. The resort extended its best wishes to Linette as she progresses through the upcoming tennis season.

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Ifuru Island Maldives introduces refreshed day escapes for non-staying guests

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Ifuru Island Maldives has introduced a refreshed collection of Day Visit and Day Use experiences, inviting guests to enjoy the island’s signature energy, flavour, and freedom without an overnight stay.

Designed for locals, travellers, and island-hoppers seeking an effortless escape, the new range of Ifuru Day Escapes blends beachside relaxation, poolside indulgence, and curated dining moments, all set against the island’s vibrant and social atmosphere.

From relaxed mornings by the sea to golden-hour cocktails and sunset dining, each experience has been crafted to capture the spirit of Ifuru: playful, generous, and unapologetically fun.

Guests can choose from five distinct experiences, each offering a different rhythm of island life.

The Barefoot Beach Escape invites guests to slow down at the Beach Club with unlimited soft drinks, snacks, and sea views, perfect for a laid-back coastal day.

For those drawn to the pool, the Poolside Pleasure Pass combines unlimited pizza, soft drinks, and a hearty buffet lunch at Social House, ideal for sunseekers who like their days delicious.

Turning up the indulgence, Sip, Swim & Surrender offers unlimited cocktails alongside pool access and all-day dining, encouraging guests to fully let go of the clock.

Adventure lovers can opt for the Island Explorer Experience, blending pool time with Beach Club access, non-motorised water sports, snorkelling, and unlimited dining and drinks, delivering a full taste of Ifuru’s playful energy.

For couples or friends, The Ultimate Ifuru Escape offers the complete experience for two, combining all inclusions into one seamless, shared day of island indulgence. Sunset Worth Staying For

To complete the experience, Ifuru Island also introduces Sunset Indulgence at Waterfront, an evening dining journey featuring a five-course à la carte menu with unlimited cocktails and wines, served as the sun melts into the horizon.

“With these new day experiences, we wanted to open the doors wider to Ifuru,” said Marcel Sawyer, General Manager. “Whether you’re joining us for a few hours or staying from morning to sunset, this is about feeling the island’s rhythm, enjoying great food, and leaving with memories that linger.”

All Day Visit packages are available daily from 10:00 to 18:00, with the Waterfront dinner experience available from 18:00 to 22:00.

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Bollywood stars Sonakshi Sinha, Zaheer Iqbal celebrate festive season at SO/ Maldives

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This festive season, SO/ Maldives set the stage for a truly cinematic celebration as Bollywood actors Sonakshi Sinha and Zaheer Iqbal arrived in style, making a dazzling red‑carpet entry that set the tone for an unforgettable island experience.

Welcomed amidst flashing lights, island beats, and an electric festive atmosphere, the couple’s red carpet arrival marked the beginning of a glamorous seasonal escape. Framed by turquoise lagoons and pristine white-sand beaches, the moment perfectly blended Bollywood star power with the playful, high-fashion spirit that defines SO/ Maldives’ festive celebrations.

A perennial favourite on the Indian seasonal travel map, the Maldives once again lived up to its reputation as the ultimate festive getaway. During their stay, Sonakshi and Zaheer embraced the full spectrum of island indulgence from immersive Maldivian festive traditions and glamorous gala evenings to exhilarating diving adventures, exploring the vibrant underwater world of the Indian Ocean.

The festive programme at SO/ Maldives unfolded through a series of standout moments, with the duo joining guests for signature island rituals, exclusive celebrations, and high-energy events that flowed effortlessly from day to night. Whether beneath the stars at the festive gala or beneath the waves while diving, every experience reflected a celebration without limits.

“Maldives has always been on my festive travel list, and celebrating the season at SO/ Maldives made it truly exceptional,” shared Sonakshi. “From the Red Carpet welcome to the warmth of the traditions, the diving experiences, and the vibrant events, every moment felt special and memorable.”

Known for its vibrant design, creative energy, and statement celebrations, SO/ Maldives continues to attract global tastemakers and Bollywood icons seeking a destination that seamlessly blends luxury with personality. This festive season, the resort once again redefined island glamour proving that the red carpet doesn’t belong only to cities, but also to paradise.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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