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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Alila Kothaifaru Maldives introduces ‘Easter by the Tides’ programme

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Alila Kothaifaru Maldives invites guests to embrace the spirit of renewal with “Easter by the Tides,” a thoughtfully curated island celebration inspired by the rhythms of the ocean and the joy of togetherness. Set against the tranquil beauty of the Indian Ocean, the festivities blend culinary artistry, nature-led exploration, wellness rituals, and family-friendly experiences designed to create meaningful moments throughout the Easter season.

Rooted in Alila’s philosophy of purposeful living and connection to nature, the celebration unfolds through a series of immersive activities that encourage guests to slow down, reconnect, and experience the island in new and inspiring ways.

Guests can begin their days with mindful wellness sessions such as Tai Chi Breathing and morning yoga overlooking the sea, while marine-led experiences including coral planting and guided snorkeling invite them to discover the vibrant underwater world surrounding the resort.

Families and younger guests can also take part in playful Easter traditions with a tropical twist, including a snorkeling Easter egg hunt set within the island’s turquoise lagoon — a joyful moment of discovery that blends festive fun with the beauty of the ocean environment.

Culinary experiences form a highlight of the celebration, with special themed dining moments and sweet creations by World Champion Pastry Chef Rolf Mürner from Switzerland. Guests will have the opportunity to witness the artistry behind his celebrated chocolate craftsmanship and indulge in imaginative desserts inspired by the spirit of Easter.

“At Alila Kothaifaru Maldives, Easter is a meaningful time to celebrate renewal, connection, and shared moments in a setting shaped by nature,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives. “With ‘Easter by the Tides,’ our team has created experiences that reflect the beauty and rhythm of island life while inviting guests to embrace the season with a sense of joy and discovery.”

The celebration is complemented by distinctive dining experiences across the resort’s restaurants, including a special Boat-to-Table BBQ at Seasalt, where fresh flavours and island-inspired cuisine take centre stage.

“Our culinary team wanted to capture the essence of Easter through creativity, craftsmanship, and flavour,” said Frank Wackerhagen, Executive Chef of Alila Kothaifaru Maldives. “From Chef Rolf Mürner’s exquisite chocolate creations to our Easter-themed dining experiences by the sea, every detail has been thoughtfully designed to create moments of delight for our guests.”

Blending nature, gastronomy, wellness, and family traditions, Easter by the Tides invites guests to celebrate the season in a way that feels both vibrant and serene — where every moment unfolds in harmony with the gentle rhythm of island life.

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Canareef Resort Maldives celebrates Women’s Day with sunset beach yoga session

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Canareef Resort Maldives marked International Women’s Day on 8th March with a meaningful celebration focused on wellness, mindfulness, and appreciation for women, aligning with this year’s global theme, “Give To Gain.” The resort organised a special complimentary Sunset Beach Yoga Session along with exclusive wellness offers to create a relaxing and empowering experience for guests.

The Sunset Yoga session, held at the beautiful Dhoni Bar Beach, invited guests and team members to unwind and reconnect with nature while enjoying the breathtaking Maldivian sunset. Set against the soothing sounds of the ocean and the warm glow of the evening sky, the session offered a perfect opportunity to practice mindfulness, improve well-being, and celebrate the spirit of togetherness.

The theme “Give To Gain” highlights the power of kindness, generosity, and support, emphasising that by giving to others and nurturing positive actions, individuals and communities can gain strength, happiness, and personal growth. Through this thoughtful initiative, Canareef celebrated the resilience, achievements, and contributions of women around the world.
Adding to the celebration, the resort’s spa also introduced a special International Women’s Day offer, providing a discount on all 60-minute massage treatments, allowing guests to indulge in a rejuvenating wellness experience and embrace the importance of self-care.

Participants enjoyed the tranquil yoga session and the calming atmosphere of the island, making the celebration both relaxing and inspiring. The event reflected Canareef Resort Maldives’ commitment to promoting wellness, inclusivity, and meaningful experiences for guests and team members alike.

By organising wellness-focused activities such as the Sunset Beach Yoga Session at Dhoni Bar Beach and offering special spa benefits, Canareef continues to highlight the importance of balance, appreciation, and well-being, while celebrating global occasions that bring people together in harmony.

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Angsana Velavaru marks International Women’s Day with appreciation event

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Angsana Velavaru marked International Women’s Day with a heartfelt celebration honouring the remarkable women who contribute to the resort’s vibrant workplace and guest experiences.

The evening brought together team members for a warm and meaningful gathering focused on appreciation, connection, and recognition. Colleagues took the opportunity to acknowledge the dedication, strength, and contributions of the women who play an important role in shaping the spirit and success of the resort.

The celebration featured an intimate programme that included shared conversations, a ceremonial cake-cutting, and dinner together as a team. The occasion provided a moment to pause, reflect, and celebrate the inspiring individuals whose passion and commitment help create memorable experiences for guests each day.

“International Women’s Day is an important opportunity for us to recognise and celebrate the incredible women across our team whose dedication, resilience, and passion contribute greatly to our workplace and the experiences we create for our guests,” said Ahmed Zahir, General Manager of Angsana Velavaru.“We are proud to work alongside such inspiring individuals who continue to make a meaningful impact within our resort and our community.”

Through initiatives that encourage collaboration, growth, and wellbeing, Angsana Velavaru remains committed to fostering an inclusive environment where every team member feels valued and empowered.

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