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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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ananea Madivaru Maldives unveils personalised island concierge experience

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From 1 November 2026, ananea Madivaru Maldives will introduce its new Island Concierge Programme. A more personal and relaxed approach to island hospitality built around one simple idea: Here, you’re never just a villa number.

Rather than adopting the formality of a traditional butler service, the Island Concierge becomes each guest’s personal connection to the island, someone who knows their journey, remembers their preferences, anticipates their needs and helps them discover the resort naturally.

From the moment guests arrive, their Island Concierge becomes a familiar face throughout their stay. They personally welcome guests on arrival, connect with them over breakfast, assist with plans and experiences throughout the day, and return for a personal farewell at departure.

The concept is intentionally uncomplicated.
Less formality. More connection.

Island Concierges spend their time where guests are rather than behind a desk, around the beaches, pools, restaurants, bars and pathways of the resort. Whenever possible, they may even personally drive guests to dinner, spa appointments or activities, turning a simple buggy journey into another opportunity to connect.

They can assist with everything from restaurant recommendations and spa treatments to watersports, excursions, celebrations and the spontaneous island moments that often become the most memorable parts of a holiday.

The Island Concierge is also there to share the story of the island itself, its people, Maldivian culture, marine life and the fascinating realities of island living, from producing fresh water and electricity to caring for the beaches and surrounding environment.

“We don’t want to create another traditional butler or host concept,” says Pierre Edlund, General Manager of ananea Madivaru Maldives.

“We want something more natural and more human. Your Island Concierge is someone who gets to know you, remembers what you enjoy and helps make things happen without unnecessary formality. But ultimately, every colleague on our islands is part of the experience. The Island Concierge may be your personal connection, but the whole island is looking after you.”

Importantly, the philosophy extends far beyond the Island Concierge team.

At ananea Madivaru Maldives, every guest belongs to everyone. Whether a guest meets a chef, engineer, bartender, housekeeper, watersports colleague or leader, the philosophy remains the same.

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Awards

Wellness by Mandara at Barceló Nasandhura named among world’s top 100 spas

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Wellness by Mandara at Barceló Nasandhura has been named among the Top 100 Spas of the World 2026 by Luxury Lifestyle Awards, recognising the spa’s wellness services in Malé.

Located on Level 3 of Barceló Nasandhura, Wellness by Mandara caters to both international visitors and local residents, offering spa treatments and wellness services within the capital. Unlike spas located at island resorts, the facility provides an urban wellness option for guests seeking relaxation, physical recovery and regular self-care.

The spa draws on traditional Eastern healing practices and offers a range of treatments, including Mandara’s signature multi-hand massage therapies, ELEMIS facials, body treatments and specialised nail care packages.

Treatments are tailored to individual requirements by the spa’s therapists, with services designed to relieve muscle tension, support physical recovery and promote relaxation.

Trent Munday of Mandara Spa said the recognition reflected the team’s commitment to providing Asian spa therapies in Malé while serving both hotel guests and the local community.

Wellness by Mandara operates daily, offering treatments and spa packages to Barceló Nasandhura guests, Malé residents and day visitors.

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Awards

Jalboot Group claims three honours at World Luxury Travel Awards 2026

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Jalboot Group has won three awards at the 2026 World Luxury Travel Awards, marking the second consecutive year the marine leisure and transport services provider has received recognition at the event.

The awards were presented during a gala ceremony held on 24 October at the Siam Kempinski Hotel Bangkok, Thailand.

Jalboot Group and its marine leisure brand, Koamas by Jalboot, received awards in three categories:

  • Best Diving Experience in Maldives: Koamas by Jalboot
  • Best Luxury Water Transfer in Indian Ocean: Jalboot Group
  • Best Water Sport & Activities in Indian Ocean Islands: Koamas by Jalboot

The awards recognise the company’s operations across marine leisure and transport services in the Maldives, including watersports, resort-based recreational activities and inter-island water transfers.

RJ Reddy, Chief Executive Officer and Managing Director of Jalboot Group, said the recognition reflected the contributions of the company’s team across its operations.

“We are deeply honoured to be recognised across three categories at the 2026 World Luxury Travel Awards. This milestone reflects the passion, professionalism and teamwork of everyone at Jalboot. Our goal has always been to create experiences that reflect the essence of luxury and the warmth of Maldivian hospitality, both on and beneath the water.”

Jalboot Group continues to expand its operations in the Maldives as a provider of integrated maritime solutions, including luxury yacht charters, marine transport and resort-based leisure services.

The three awards further recognise the company’s presence in the Indian Ocean’s marine tourism and transport sectors.

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