News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Drink
French winemaker Pascal Jolivet to lead wine-pairing dinner at Milaidhoo Maldives
Milaidhoo Maldives will welcome French winemaker Pascal Jolivet to the island for an exclusive five-course wine-pairing dinner on 4 December, where guests will have the chance to meet him in person, discover his wines and hear more about his approach to winemaking.
Known for his distinctive wines from France’s Loire Valley, Pascal Jolivet will personally present a selection from his collection throughout the evening. Each wine will be paired with a specially created course, bringing together carefully prepared dishes and wines chosen to complement their flavours.
The selection will include Sancerre Signature 2023, Pouilly-Fumé Indigène 2023, Attitude Pinot Noir 2024 and Sancerre Rosé 2024, giving guests the chance to discover different styles from the winemaker’s collection.
Founded in 1987, Pascal Jolivet’s wine house has become well regarded for its approach to expressing the natural character of the Loire Valley’s vineyards. His wines are particularly recognised for their freshness, precision and elegance.
At Milaidhoo, food and wine are an important part of island life. With a strong focus on quality ingredients, varied culinary experiences and a carefully selected wine collection, the island attracts guests who appreciate good food and fine wines.
Nikhil Bakle, Resident Wine Sommelier at Milaidhoo Maldives, says: “What makes an evening like this special is the chance to go beyond the wine in the glass. Having Pascal with us means guests can hear directly from the winemaker, learn about his approach and discover what goes into each bottle. It is also a lovely opportunity to explore how these wines complement the food.”
Set in the UNESCO Biosphere Reserve of Baa Atoll, the evening will bring together good food, exceptional wines and the chance to meet the man behind the label, making it a special occasion for wine lovers visiting Milaidhoo.
Read more about Milaidhoo’s culinary offering here.
News
SO/ Maldives celebrates three years with new island experiences and villa offerings
Three years of bold expressions, unforgettable moments and unapologetic individuality. SO/ Maldives celebrates its third anniversary, marking an iconic journey of redefining contemporary island luxury with its distinctive style and playful sophistication.
Designed for the stylish individualist, SO/ Maldives commemorated the milestone in collaboration with Rip Curl Maldives, bringing together ocean culture, vibrant entertainment and the resort’s signature barefoot glamour in a celebration of creativity and island living.
To mark this new chapter, the resort introduces SO/ Signature Experiences, a curated collection of playful and elevated island moments. From Lazuli Frequency’s silent disco sessions and energetic Water Drums to Floating Pickleball and board games at Lazuli, Afternoon High Tea and Sunset Rituals at Pavilion Bar, each offering captures the resort’s distinctive personality.
Further elevating its luxury offering, SO/ Maldives unveils Your Villa, Your Way, an exclusive villa escape celebrating personalised indulgence and effortless privacy. Featuring private speedboat transfers, bespoke in-villa dining, flexible check-in and check-out, and curated privileges, the experience also extends to the entire CROSSROADS dining experiences.
Beyond the resort, guests are invited to discover a world of flavours across CROSSROADS Maldives, home to 17 restaurants and bars offering everything from international favourites to exceptional culinary experiences, including dining recognised by Asia’s 50 Best. With flexible meal plans and an extensive choice of dining destinations, guests can explore the wider culinary scene with ease.
Connecting SO/ Maldives to The Marina and neighbouring resorts, a complimentary premium Maldivian dhoni shuttle offers a seamless and distinctly local way to experience everything CROSSROADS Maldives has to offer.
As SO/ Maldives enters its fourth chapter, the resort continues to push boundaries through bold collaborations, immersive experiences, environmental stewardship and a fresh perspective on contemporary island luxury.
For reservations and further enquiries, please visit the resort’s official website.
Action
ananea Madivaru Maldives to host international padel player Cornelia Lister
ananea Madivaru Maldives will welcome Cornelia Lister, international padel player and Captain of the Swedish National Junior Padel Team, from 7 to 14 November 2026. Bringing experience from both professional tennis and international padel, she will host two afternoons of padel sessions, inviting guests to refine their game and enjoy friendly competition in an intimate group setting.
With a tennis career spanning appearances at Wimbledon, the Australian Open, the French Open and the US Open, Lister brings a distinguished sporting background to the experience. A WTA doubles titleholder who reached a career-high world doubles ranking of No. 72, she combines experience at the highest levels of tennis with a passion for developing players on the padel court.
With the growing appeal of padel inspiring new ways to spend time together on holiday, ananea Madivaru offers a setting where a love of sport finds its place within the ease of island life. Its padel and pickleball courts, overwater gym and Kandu Spa allow guests to move between spirited play and quieter moments at their own pace. Lister’s visit lends a distinctive touch to this experience, bringing the insight and warmth of an accomplished player to afternoons shared on court.
Pierre Edlund, General Manager of ananea Madivaru Maldives, says: “Having worked with Cornelia before, I know firsthand the incredible energy and passion she brings, not only to the sport but also to the people around her. Her enthusiasm is contagious, and for me, it was an obvious choice to welcome her to ananea Madivaru Maldives. She brings exactly the kind of personality and spirit we love, adding a little extra sporty glamour, fun and unforgettable moments to our guests’ island experience.”
Padel sessions with Cornelia Lister are exclusively available to in-house guests on a complimentary basis, adding a fun, active and memorable moment to their Slow Glamour holiday.
Opened in July 2025, ananea Madivaru is a luxury twin-island resort set in the heart of the Maldives’ North Ari Atoll. Rooted in the philosophy of slow glamour, the resort invites guests to embrace life’s unhurried rhythms while immersed in timeless beauty and refined simplicity. With 111 elegantly designed villas, nine distinct dining destinations, a private lagoon, serene spa, immersive experiences, and a dedicated kids’ club, ananea Madivaru blends contemporary sophistication with the traditions and natural splendour of its surroundings. Every element has been carefully curated to offer meaningful, memorable escapes that resonate long after departure.
For more information and bookings, please visit the resort’s official website.
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