News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Action
Hideaway Beach Resort combines running and wellness for World Wellness Weekend
Hideaway Beach Resort & Spa successfully concluded the second edition of the Maldives Hideaway Resort Run 2026 on Friday September the 18th as part of World Wellness Weekend, bringing together running, wellness and the spectacular natural surroundings of the beautiful all-natural Island of Dhonakulhi.
The event welcomed 68 runners, with esteemed athletes Sunny Schippers leading the 10K race and Clara Abbona leading the 5K race, inspiring participants through three scenic island runs (including a relaxing shake out run) surrounded by the turquoise waters and lush tropical landscape of Hideaway.

Held in line with World Wellness Weekend, the programme extended beyond running to embrace a more holistic approach to wellbeing. Participants enjoyed a series of wellness experiences, including sound healing with Naga Healing, Yoga with in-house instructor Shubham, alongside fitness sessions led by Shaffa – Fitness Expert from TfG, and Ask a PT and Physio sessions with Yoosuf as the Personal Trainer Consultant.
The second edition celebrated movement in all its forms, combining physical activity with recovery, mindfulness, and connection with nature. From the energy of the starting line to restorative wellness experiences, the event brought guests and participants together through a shared appreciation for healthier living.

Following another successful edition, the Maldives Hideaway Resort Run continues to build its identity as a unique resort island running and wellness experience, bringing together sport, community and the beauty of the Maldives at Hideaway Beach Resort & Spa.
The initiative is endorsed by Visit Maldives and delivered in partnership with TFG as race partner, with race consultation, registration, timing, and bib services powered by TFG Races. Maldivian joins as transport partner, Coral Glass as content partner, and Sporting Vacanze as agent partner. This partnership reflects continued collaboration between tourism, aviation, media, sports, and lifestyle stakeholders in supporting wellness tourism in the Maldives.
Participants received a race timing bib powered by TfG Races, a partner goodie bag compiled of little treats by the partners, and the official Flora & Fauna Greenery Run T-shirt. Trophies were awarded to the top three male and female finishers in both the 5K and 10K categories. And the esteemed 1st place winners all received a scaled Maldivian Flight model kit by Maldivian Airways.

“Following the success of the historic inaugural edition in 2025, we are delighted to run the Maldives Hideaway Resort Run in 2026,” said Mohamed Muzaffar Ahmed, Business Development Manager of Lily Hotels. “With the continued endorsement of Visit Maldives and the support of our partners, this event reflects the growing opportunity to position the Maldives as a destination for luxury wellness, sports, and active travel. Our ambition is to develop the Maldives Hideaway Resort Run into one of the country’s and inevitably the world’s leading luxury destination running events, offering participants an experience that is truly unique to the Maldives. I am proud of the fact that we are the first luxury running event focused on the sporting tourism niche which has trophies, timing, and medals making Lily Hotels yet another pioneer in experiences in the tourism sector.”

Maldives Hideaway Resort Run – The 2nd Edition might be over, but its revelry carries on with celebrating the runners on social media. In addition to that the resort is looking to clear the remaining stock of the runner’s kit which consists of a goodie bag, t-shirt, and medal via any resort guest running at least a 5k in the official mhrr2026 route at the resort during this year. More details will be available on their social media.

As an intended annual event after celebrating sunrise in the original run in 2025 and flora and fauna in this year, the resort aims to launch its theme for Maldives Hideaway Resort Run 2027 – Visit Maldives Year Edition in February next year so stay tuned for any teasers about what they have got in store for the next edition of this spectacular destination running event with amazing views to be experienced by being there and experiencing running in a destination like no other.
Awards
The Nautilus Maldives earns Two MICHELIN Keys in first year of inclusion
The Nautilus Maldives has announced its debut in The MICHELIN Guide’s global hotel selection with Two MICHELIN Keys, earning Two MICHELIN Keys in its first year of inclusion.
This remarkable achievement places The Nautilus among the world’s most exceptional hotels and represents a defining milestone for the independently spirited Maldivian hideaway. Described by The MICHELIN Guide as representing “an exceptional stay,” Two MICHELIN Keys recognise hotels that are truly unique, memorable and distinguished by their character, sense of place and consistently outstanding hospitality.
For The Nautilus, entering the MICHELIN Key selection with Two Keys is a powerful affirmation of the philosophy that has shaped the island since its inception: that true luxury is not defined by convention, but by liberation.
Set within the UNESCO Biosphere Reserve of Baa Atoll, The Nautilus is an intimate collection of just 26 immensely private beach and ocean Houses and Residences. Conceived as a world of one’s own making, it offers the exclusivity of a private-island experience without requiring an island buyout. Here, every guest is invited to live entirely according to their own rhythm. There are no fixed check-in or check-out times, no prescribed schedules and no expectations of where—or when—anything should happen. Breakfast may be enjoyed at sunset, dinner can unfold on a deserted sandbank, and deeply personal experiences are created in the moment rather than selected from a predefined itinerary.
“To receive Two MICHELIN Keys in our first year of inclusion is an extraordinary honour for The Nautilus. It affirms the vision on which our island was founded: that true luxury is deeply personal and that the greatest privilege we can offer our guests is the freedom to live entirely on their own terms. This distinction is a reflection of our team who bring that vision to life each day. It is their genuine warmth, intuition and unwavering care that transform our philosophy of unscripted hospitality into something guests can truly feel. We are immensely proud of this milestone, and we will continue creating a world where time stands still, nothing is fixed and every guest is free to simply be,” said Philippe Cavory, General Manager, The Nautilus Maldives.
The MICHELIN Key distinction recognises hotels according to five universal criteria: excellence in architecture and interior design; quality and consistency of service; overall personality and character; value in relation to the experience; and a meaningful contribution to their setting.
At The Nautilus, these qualities take shape through an experience built around absolute freedom. Its spacious, bohemian-inspired Houses and Residences are conceived as personal sanctuaries, each with a separate living room, private pool and uninterrupted connection to the ocean. Dining is completely unscripted, allowing guests to enjoy what they wish, wherever and whenever they choose. Wellness journeys are shaped around individual needs, while encounters with Baa Atoll’s extraordinary marine environment foster a deeper appreciation of the natural world surrounding the island. More than a recognition of exceptional accommodation, the award celebrates a distinctive vision of hospitality, one that replaces formality with warmth, schedules with spontaneity and traditional service with something more instinctive, personal and human.
With Two MICHELIN Keys, The Nautilus joins a distinguished collection of hotels recognised by The MICHELIN Guide for delivering exceptional stays. Yet the spirit of the island remains beautifully unchanged: a private world where nothing is fixed, anything is possible and every moment belongs entirely to the guest.
To book, contact The Nautilus at hello@thenautilusmaldives.com or visit the resort’s website.
Action
The Westin Maldives installs 100 Reef Stars, 1,500 coral fragments in house reef
The Westin Maldives Miriandhoo Resort has marked a new chapter in its marine conservation journey with the successful completion of Coral RISE (Coral Restoration Initiatives for Sustainable Ecosystems), an initiative created in collaboration with MARS Sustainable Solutions. From September 18 to 20, 2026, the resort installed 100 Reef Stars and 1,500 coral fragments in its house reef.

Reef Stars are sand-coated, hexagonal steel structures that provide a stable foundation for coral fragments in damaged or degraded reef areas. Installed underwater and connected to form a supportive reef framework, they help coral fragments establish and grow while creating habitat for fish and other marine life.

The restoration work follows MARS Assisted Reef Restoration System (MARRS), a science-based method developed by MARS Sustainable Solutions. The approach combines trained restoration teams, locally sourced coral fragments, Reef Stars, and ongoing maintenance and monitoring. Over time, the structures are designed to integrate into the reef environment and support the recovery of a more diverse marine habitat.

“Coral RISE demonstrates how a focused first step can develop into a lasting commitment to reef restoration,” said Kate Janetski, Marine Program Lead for Maldives & Caribbean and Global Training Manager at MARS Sustainable Solutions. “The 100 Reef Stars installed at The Westin Maldives Miriandhoo Resort provide a practical foundation for coral growth, while continued monitoring and care will be essential to the project’s long-term progress. We are pleased to support the resort in bringing science-based restoration closer to its guests and associates.”
“Completing the first phase of Coral RISE is an important milestone for The Westin Maldives Miriandhoo Resort,” said Harish Gopalakrishnan, General Manager of The Westin Maldives Miriandhoo Resort. “The ocean surrounding our island is central to the Maldivian experience, and protecting it is a responsibility we take seriously. By making the restoration area accessible to guests for snorkelling, we hope to foster a deeper understanding of the reef and inspire more people to care for the natural environment.”

The initiative was introduced during World Wellness Weekend, reflecting Westin’s belief that well-being extends beyond the individual. As part of the weekend’s activities, guests joined the resort team and MARS Sustainable Solutions in building and preparing the Reef Stars before they were installed in the reef.
Located within an area accessible for snorkelling, the restoration site will allow guests to observe the Reef Stars and monitor coral development over time. Ongoing marine education will also help raise awareness of coral ecosystems and the importance of reef conservation in the Maldives.

Coral RISE also complements the resort’s broader sustainability journey, including its Green Globe certification and continued efforts to embed responsible practices into its operations and guest experience. Situated in Baa Atoll, a region known for its rich marine biodiversity, The Westin Maldives Miriandhoo Resort’s coral restoration initiative creates a visible local contribution to the health of the atoll’s reef ecosystem. The certification provides a framework for the resort’s sustainability work, while Coral RISE brings that commitment to life through direct action to support the marine environment.

For more information, visit westin-maldives.com.
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