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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Pullman Maldives Maamutaa adds six Leopard Sharks to Maldives identification database

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Pullman Maldives Maamutaa continues its ongoing marine conservation journey with the identification of Six Individual Indo-Pacific Leopard Sharks along the resort’s house reef. The sharks were documented through photographic observation and submitted to the MIYARU, the Maldives’ national non-profit organisation and research network focused on collaborative shark research and conservation.

The six identified sharks namely Atlas (LS081), Aurelian (LS083), Kikongo (LS090), Ambala (LS091), Ingwe (LS096), and Fowler (LS097) – can each be recognized by their distinctive patterns of dots and spots. Similar to a human fingerprint, these natural markings are unique to every shark, enabling marine researchers to identify individuals when they are encountered again.

By documenting these individual sharks, Pullman Maldives Maamutaa is contributing to a growing body of knowledge about the species and how it uses local reef habitats. Each sighting adds another piece to the wider picture of leopard shark presence and movements in the Maldives, supporting continued awareness, research and conservation.

For Pullman Maldives Maamutaa, conservation is about creating meaningful connections with the natural world. From a passing encounter with a leopard shark to learning how individual animals can be recognized beneath the surface, every discovery can offer a new perspective on the living reef.

The identification of these six leopard sharks reflects the resort’s continued approach to marine conservation through attentive observation, responsible marine experiences and collaboration with conservation partners.

As monitoring continues, Pullman Maldives Maamutaa invites guests to discover its house reef not simply as a destination beneath the surface, but as a living environment shared with an extraordinary diversity of marine life.

With every sighting, every photograph and every new record, the resort continues to build a deeper understanding of the waters surrounding Maamutaa – inspiring greater appreciation for the wildlife that calls the Maldives home.

Kayla Shortt is Pullman Maldives Maamutaa’s in-house Marine Biologist and PADI IDC Staff Instructor, who coordinated the in-water observations, photographic documentation and identification submissions that resulted in the six individual records.

Originally from South Africa, she has worked across five-star resorts in the Maldives since 2021, bringing together her experience in marine tourism and practical conservation.

Her expertise spans reef-health monitoring, turtle rehabilitation and shark behavior, with a particular focus on creating greater awareness and understanding of the marine environment.

At Pullman Maldives Maamutaa, Kayla makes marine science engaging and accessible, connecting guests with the underwater world while supporting the resort’s ongoing conservation efforts. Through her work, she contributes to a deeper understanding of the Maldives’ marine environment and the remarkable wildlife that calls it home.

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‘The Age of Legends’ takes over Siyam World Maldives this festive season

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This festive season, Siyam World Maldives, part of the Lifestyle Collection at Sun Siyam, is entering The Age of Legends, as ancient kingdoms, dragons, warriors, enchanted forests and Viking seas find their way to the Maldives. Inspired by the worlds of Game of Thrones, The Lord of the Rings, The Witcher andVikings, The Age of Legends creates a story entirely of its own, with experiences unfolding across the island and guests becoming part of the action.

Because at Siyam World, simply watching was never really going to be enough. Beginning December 15th, the festive programme brings together fantasy-inspired entertainment, family adventures, sport and storytelling, with former Manchester United and Serbia captain Nemanja Vidić, an original production inspired by one of the Maldives’ best-known legends, and a New Year’s Eve celebration where four worlds collide. And there are still a few things Siyam World is not revealing just yet. Consider that your first quest.

Legends on the field

From 18 December, the football pitch gets its own chapter. Former Manchester United and Serbia captain Nemanja Vidić joins the festive line-up with a football camp focused on skill, confidence, discipline and teamwork. For young players, it is a rare opportunity to train with someone who spent years competing at the very highest level of the game.

Every great battle has its decisive moment. From 25–27 December, former AC Milan and Italy striker Alessandro Matri takes to the pitch with young players for three days of skill, confidence and teamwork, bringing a goalscorer’s instinct to the festive realm.

For parents, it is also a remarkably effective way to ensure football dominates the conversation for the rest of the holiday. Possibly the flight home, too.

When a Maldivian legend takes the stage

On 21 December, the story turns closer to home. Dhonhiyala and Alifulhu, one of the Maldives’ best-known legends, will be brought to life through an original musical inspired by its timeless tale of love, courage and destiny.Passed down through generations, the story finds a new stage and a new audience at Siyam World, bringing a distinctly Maldivian legend into a festive season inspired by legendary worlds from near and far. Because long before dragons and Vikings reached these shores, the Maldives had legends of its own.

Christmas Even

On 24 December, word arrives from the North. A certain Legend is making his way across the sea, carrying gifts after what we can only assume has been a very long journey. Exactly when and how he will arrive remains a closely guarded secret. The North has many Legends. This one wears red.

Four worlds. One midnight.

New Year’s Eve brings The Age of Legends to its biggest night. Four fantasy worlds come together as ancient magic, fearless warriors, unexpected alliances and just the right amount of Siyam World chaos take over the island on the final night of 2026. Exactly what happens when those worlds collide is staying firmly under wraps. Mostly because spoilers are punishable by exile from the realm. Let’s just say Siyam World will not be entering 2027 quietly.

Little legends

For younger adventurers, The Dragon Rider Academy transforms Kidz World into a training ground for future dragon riders, with games, challenges and plenty of opportunities to prove themselves worthy of the realm. Judging by previous Siyam World adventures, they are likely to take their training extremely seriously. The dragons, thankfully, remain under control. For now.

One more legend

And there is still one name missing from the story. One final Legend is yet to be revealed to those following @siyamworld, joining an already packed festive line-up when the time is right.

Because some entrances deserve their own moment.

Now it is your turn 

Guests will also have the chance to create a legend of their own through the Share Your Siyam Legend Challenge.Throughout the season, guests can capture their own legendary Siyam World moment and share it as a Reel or carousel, tagging @siyamworld and using #ShareYourSiyamLegend and #AgeOfLegends.

The entry combining the most imagination, genuine engagement and a point of view all its own could win a seven-night stay for two at Siyam World, including WOW! Inclusive, applicable taxes and return shared seaplane transfers.Create the moment. Share the story. Become a Legend. The Age of Legends begins at Siyam World Maldives on 15 December 2026.

The realm is ready. The Legends are coming. Ready to enter The Age of Legends? Discover Siyam World’s latest offers and book your festive escape at sunsiyam.com/siyam-world/offers.

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The Standard, Maldives wins Best Family Resort title at Global Destination Awards

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The Standard, Maldives has been named Best Family Resort in the Maldives at the Global Destination Awards by World Fashion Channel, recognising the resort’s distinctive approach to family travel, where island adventures, meaningful connections, and experiences for all ages come together in an unforgettable setting.

The award was presented during the Global Destination Awards ceremony held in Moscow, Russia, bringing together leading hospitality brands, travel professionals, lifestyle media, and industry figures from around the world. The annual awards celebrate destinations and travel experiences that continue to make an impact on the international hospitality landscape.

Located in the idyllic Raa Atoll, The Standard, Maldives offers a fresh take on family-friendly island escapes. While couples, groups of friends, and solo travellers all find their own rhythm on the island, families are equally at home with a wide range of experiences designed to bring generations together.

From spacious two-bedroom villas and family-friendly dining venues to thoughtfully curated activities for younger guests, the resort offers countless opportunities for both shared adventures and individual exploration. The Lil’ Shark Kids Club features a daily program designed to keep children engaged and entertained, while experiences such as snorkelling excursions, marine discovery sessions, sushi-making classes, soda-making workshops, water sports, beach games, and outdoor activities encourage families to connect and create lasting memories together. Adding to the family-friendly experience, the recently introduced Teen Arcade Lounge provides a dedicated space tailored for teenage guests. Equipped with popular gaming consoles and interactive entertainment, it offers a fun retreat where teens can unwind, socialise, and enjoy their own downtime, whether taking a break from the tropical sun or simply seeking a little independence during their island stay.

Beyond family-focused activities, guests can experience The Standard’s signature mix of relaxation, entertainment, and connection through six distinct dining venues, The Standard Spa, wellness programming, and a lively calendar of seasonal events and celebrations. As one of the Maldives’ most social island escapes, the resort is known for bringing guests together through signature experiences such as Not Your Standard Bingo Night and Music Quiz, both of which have become guest favourites at Todis Bar. These playful, interactive events often see families, couples, and friends gathering in the same space to connect, share laughs, and create memorable moments together. Combined with a diverse offering of dining, wellness, recreation, and cultural experiences, the resort provides something for every generation, making it an ideal destination for families travelling together.

The recognition also highlights the resort’s commitment to creating an environment where families can reconnect away from everyday routines. Whether enjoying time by the beach, exploring the surrounding ocean, sharing meals, or celebrating special occasions, guests are invited to experience the Maldives in a way that feels both engaging and effortlessly relaxed.

Covering contemporary trends in fashion, beauty, travel, technology, and lifestyle, World Fashion Channel is recognized for its coverage of major industry events and influential personalities. The international television network also serves as an official media partner of Moscow Fashion Week and other leading fashion and lifestyle events.

Receiving the title of Best Family Resort in the Maldives further strengthens The Standard, Maldives’ position as one of the destination’s most dynamic island resorts, offering experiences that bring together adventure, wellness, dining, and family connection in one extraordinary setting.

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