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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

Awards

Lily Beach Resort & Spa wins Leading F&B Resort at South Asian Travel Awards 2025

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Lily Beach Resort & Spa has been recognised as the Leading F&B Resort at the South Asian Travel Awards 2025, held in Colombo. The accolade reinforces the resort’s position as a destination where culinary excellence is at the heart of every guest experience.

Central to the resort’s success is its renowned Platinum All-Inclusive Plan, a comprehensive concept that offers guests access to a range of premium experiences. The plan includes à la carte dining across several speciality restaurants, unlimited premium wines and spirits, French Champagne such as Taittinger, themed buffets, private dining experiences, and selected excursions. Designed to elevate each stay, it allows guests to indulge fully without additional charges.

Lily Beach offers an array of distinctive restaurants and bars:

  • Lily Maa, the main restaurant, features extensive buffets and live cooking stations.
  • Tamarind presents refined Indian-Thai fusion cuisine in an elegant overwater setting.
  • AQVA serves light fare and cocktails in a relaxed beachfront atmosphere.
  • Teppanyaki delivers interactive Japanese dining, combining artistry and theatre.
  • Les Turquoise d’Aqua provides a fine dining experience under the stars.
  • The Spirit Bar, set beside the ocean, offers a tranquil space for sundowners and late-night drinks.
  • Vibes combines a family-friendly pool, games area, and evening entertainment.

The resort’s culinary achievements have earned it continued recognition. In 2024, Lily Beach received the Wine Spectator Award for its exceptional wine cellar and sommelier programme, further affirming its place among the world’s leading resort dining destinations.

General Manager Laurent Driole expressed pride in the achievement, noting: “This award is a tribute to the vision, dedication, and artistry of our F&B team. Every menu, drink, and moment is crafted to delight, and to offer our guests a culinary journey as exceptional as the Maldives itself.”

The award for Leading Food & Beverage Resort is seen as a reflection of the passion and commitment of Lily Beach’s entire culinary team. Under the leadership of Executive Chef Alessio Biondi and F&B Director Adam Shareef, dishes are prepared using the finest ingredients sourced globally, ensuring guests enjoy the highest standards of quality. Their commitment to creativity and innovation means that every visit offers something new—both for first-time guests and returning visitors.

Equally vital to this success are the service teams who bring warmth and personality to each dining experience. Their genuine care and hospitality create a relaxed, homely atmosphere that embodies the essence of Lily Beach—a place where guests feel welcomed as part of a community.

With this latest recognition, Lily Beach continues to define the all-inclusive luxury segment in the Maldives, combining world-class gastronomy, seamless inclusions, and authentic Maldivian hospitality to deliver experiences that remain both refined and heartfelt.

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Awards

Readers’ favourites: Anantara Kihavah, Niyama Private Islands earn top honours in Condé Nast Traveler 2025 Awards

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Two Minor Hotels’ Maldivian resorts — Anantara Kihavah Maldives Villas and Niyama Private Islands Maldives — have been recognised among the best in the 2025 Condé Nast Traveler Readers’ Choice Awards, one of the travel industry’s most respected accolades.

The two resorts, both under Minor Hotels’ luxury Anantara brand portfolio, were featured in the Indian Ocean category of this year’s awards. Anantara Kihavah Maldives Villas was ranked No. 9 by readers of Condé Nast Traveller UK, while Niyama Private Islands Maldives secured the No. 10 spot in Condé Nast Traveler US.

These rankings reaffirm the enduring appeal of Minor Hotels’ Maldivian portfolio, celebrated for combining exceptional natural settings with world-class hospitality and distinctive guest experiences.

Located in the Baa Atoll UNESCO Biosphere Reserve, Anantara Kihavah Maldives Villas offers a blend of barefoot luxury and marine discovery. The resort is renowned for its award-winning underwater restaurant, SEA, and a diverse collection of private pool villas surrounded by one of the archipelago’s most vibrant house reefs.

Meanwhile, Niyama Private Islands Maldives, set across twin islands Play and Chill in Dhaalu Atoll, continues to define laid-back luxury in the Indian Ocean. Known for its pioneering underwater club Subsix, family-friendly vibe, and innovative wellness and dining concepts, the resort offers an experience where adventure meets serenity.

“These accolades reflect the passion and dedication of our teams across the Maldives,” said Dillip Rajakarier, Group CEO of Minor International, the parent company of Minor Hotels. “We are proud to see our Maldivian resorts recognised by travellers from around the world, reaffirming their status among the most desirable island destinations globally.”

The 2025 Condé Nast Traveler Readers’ Choice Awards highlight Minor Hotels’ growing global presence, with a total of 45 accolades across its Anantara, Avani, NH Collection, and Elewana brands — the group’s strongest performance to date.

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Villa Park invites travellers to enjoy up to 20% off Maldivian escapes

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Villa Park invites travellers to experience the warmth and wonder of the Maldives this winter with its Winter Escape Offer, giving guests up to 20% off stays. Set in the South Ari Atoll, one of the country’s largest natural islands, Villa Park blends adventure, relaxation, and genuine Maldivian hospitality across a lush landscape surrounded by turquoise lagoons.

Guests can choose from family beach villas, beach pool villas, and water villas, each designed to capture the island’s light and tranquillity. The highlight of the resort’s collection is the Two-Bedroom Beach Pool House, the largest residence on the island, featuring a private pool, ocean views, and direct beach access. It is the ideal choice for families or friends seeking space, privacy, and comfort.

Recognised as one of the Best Family Resorts in the Maldives by the Travel + Leisure Luxury Awards 2025, Villa Park is home to the Park Players Kids Club, the largest in the Maldives. The club offers creative workshops, outdoor adventures, and engaging activities that inspire imagination and connection for children of all ages.

Days at Villa Park are filled with discovery, from whale shark excursions in the nearby marine reserve to treetop dining at ZERO, the island’s garden-to-fork restaurant where ingredients are grown on site. The Araamu Spa offers a peaceful sanctuary inspired by traditional Maldivian healing practices, while sunset cruises and beachside cocktails add to the rhythm of island life.

Sustainability is at the heart of Villa Park’s philosophy. The Green Key-certified resort produces solar energy to power island operations and runs a hydroponic garden that supplies fresh produce to its kitchens. It also operates an in-house glass-bottle facility to eliminate single-use plastics and has implemented comprehensive recycling and waste management systems. These efforts ensure that each stay supports a healthier, more sustainable Maldives.

Guests who book directly at villaresorts.com enjoy exclusive benefits, flexible booking terms, and the best available rates.

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