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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Eri Maldives offers accessible reef diving and snorkelling

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Eri Maldives is located within the waters of North Malé Atoll and is surrounded by a house reef accessible to both beginner and experienced divers. With four direct reef entry points and shore access, the resort offers opportunities for snorkelling, introductory dives and certified diving.

The house reef supports a range of marine life, including white-tip and black-tip reef sharks, nurse sharks, hawksbill turtles, mobula rays and spotted eagle rays, as well as schools of reef fish. The accessibility of the reef allows guests to explore the area over multiple days, providing opportunities to observe marine behaviour and habitats over time.

Turtle encounters

Hawksbill turtles are among the most frequently observed species on the reef. The resort’s dive team has identified 14 individual turtles, each recognised by shell patterns and physical features. These include turtles known as Rosie, Cara and Anna, which have been documented through repeated sightings.

The resort maintains records of these turtles, allowing returning guests to identify individuals over time. Guests may also contribute to this initiative by naming newly identified turtles that have not previously been recorded.

Manta ray season

From December to April, manta rays are known to visit cleaning stations at Bodu Hithi Thila, located approximately one hour by boat from the resort. During this period, ocean conditions support plankton flows that attract mantas to the area, where they can be observed feeding or visiting cleaning stations.

Night diving experiences

Night snorkelling and diving activities provide a different perspective on reef activity. Species such as reef sharks, trevallies, moray eels and nurse sharks become more active after dark, offering guests the opportunity to observe nocturnal marine behaviour.

At Eri Maldives, marine experiences form a central part of the guest offering, with the house reef providing consistent opportunities for exploration. The resort’s dive programme is designed to support repeated interaction with the marine environment, allowing guests to experience a range of underwater activity throughout their stay.

Accommodation is available in studio and beach villa categories, with full board packages offered for direct bookings, subject to availability.

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Sirru Fen Fushi hosts football programme with Marcus Allbäck

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Sirru Fen Fushi Private Lagoon Resort has announced another successful edition of the Sirru Icon Series, a week-long programme that brought international sporting energy, youth inspiration, and meaningful community connection to this private lagoon paradise.

Held from 27 March to 3 April, the initiative welcomed former Swedish professional footballer Marcus Allbäck, whose presence made the week truly exceptional for guests, young aspiring players, and the neighbouring island community. Marcus Allbäck is a celebrated former Swedish international striker, having played 74 games for his country, scoring 30 goals. He represented Sweden in three European Championships and two World Cups, and enjoyed a distinguished club career across Europe, including the Bundesliga, Serie A, the English Premier League, the Dutch Eredivisie, and the UEFA Champions League. Following his retirement, Marcus served as assistant coach for the Swedish national team for six years. Today, he continues to inspire the next generation of footballers, working as a player agent and advisor to help aspiring players achieve their dreams. His visit highlighted the power of sport not only as entertainment, but as a bridge for cultural exchange and social impact. This reflected the resort’s ongoing commitment to purposeful, community-centred initiatives.

Throughout the week, Marcus led a line-up of engaging activities, including friendly football matches with guests, dedicated junior football camps that fostered confidence and skill-building among young participants, and a memorable visit to a nearby local island. This local-island match stood out as a meaningful moment of connection, bringing the resort and community together through shared passion and friendly competition.

Guests also enjoyed an intimate Sirru Signature Sunset Cocktail, where they had the rare opportunity to meet Marcus in person, hear stories from his international career, and enjoy a relaxed, uplifting atmosphere against the backdrop of the resort’s iconic sunsets.

Programme Highlights:

  • Friendly Football Matches–A fun and energetic opportunity for guests to play alongside an international football figure.
  • Junior Football Camps –Inspiring sessions focused on youth development, teamwork, and confidence-building.
  • Local Island Football Match – A memorable moment on the local island Milandhoo, celebrating the power of sport to bring resort guests and the local community together.
  • Meet & Greet Sunset Cocktail – An exclusive experience offering direct interaction with Marcus and inspiring conversation.

The Sirru Icon Series reflects the resort’s dedication to creating exceptional experiences that go beyond traditional hospitality, pairing luxury with purpose and offering guests opportunities to connect, learn, and create lifelong memories.

This remarkable week marked an inspiring chapter of the Sirru Icon Series, with more unique programmes planned for the future to continue delivering immersive guest experiences at Sirru Fen Fushi Private Lagoon Resort.

For further information and reservations, please visit sirrufenfushi.com or contact reservations@sirrufenfushi.com.

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Kuredhivaru Resort & Spa introduces Secret Garden private dining concept

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Kuredhivaru Resort & Spa presents a new chapter in destination dining with the launch of its Secret Garden concept, a thoughtfully designed experience that brings guests into a secluded setting surrounded by nature, soft lighting, and carefully curated details.

Tucked away in a quiet corner of the island, Secret Garden is created for those moments that deserve more than a traditional dinner. The space is styled with flowing drapes, warm candlelight, and natural greenery, creating a calm and intimate atmosphere that feels both personal and special. It is a setting that invites guests to slow down, connect, and enjoy the evening at their own pace.

At the centre of the experience is a seven-course menu, crafted to guide guests through a balanced journey of flavours. Each course is presented with care, with live cooking moments adding a sense of theatre and interaction throughout the evening. The service remains attentive yet discreet, allowing the experience to feel seamless and uninterrupted.

Guests can choose between two tailored offerings. The Romantic Escape focuses on the dining experience itself, complemented by a beautifully arranged setup and personalised service. For those looking to extend the evening, the Ultimate Romance Experience adds thoughtful touches such as a welcome glass of champagne, a private cinema moment under the open sky, in-villa breakfast the next day, and special bed decoration to complete the occasion.

The concept also allows for additional customisation, from floral arrangements to bespoke messages and decorative details, giving guests the flexibility to shape the evening around their celebration, whether it is a birthday, proposal, or simply a meaningful time together.

With Secret Garden, Kuredhivaru continues to expand its dining experiences beyond traditional venues, offering guests something more personal and immersive. It reflects the resort’s approach to hospitality, where every detail is considered, and each experience is designed to feel natural, effortless, and quietly memorable.

For any reservations or inquiries, guests are encouraged to contact the resort at Resort.Kuredhivaru.Reservations@ennismore.com or +960 6563000. 

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