News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Awards
InterContinental Maldives earns second consecutive Travel + Leisure family resort honour
InterContinental Maldives Maamunagau Resort has been recognised among the Top 10 Best Resorts for Families in the Maldives by the Travel + Leisure Luxury Awards Asia Pacific 2026, marking the second consecutive year the resort has received this distinction.
Set within the pristine blue of Raa Atoll, the resort continues to be a meaningful island address for families seeking space, ease and time together. From beach and overwater villas to thoughtful programming for children and teens, InterContinental Maldives creates moments for every generation. Younger guests are invited into the world of Planet Trekkers, while teens can enjoy their own rhythm
on the island, from spa specials and games to time on the water and relaxed moments with new friends. Families can spend their days exploring the lagoon, learning about the marine life that surrounds Maamunagau, or sharing quiet evenings as the sky softens over the Indian Ocean. It is this balance of discovery, calm and togetherness that makes each stay feel deeply personal.
“We are incredibly honoured to be recognised as one of the Maldives’ leading family resorts for two consecutive years,”said Reinhold Johann, General Manager of InterContinental Maldives Maamunagau Resort.“Family travel is central to our purpose here at InterContinental Maldives, and this award shines a light on our incredible team, whose genuine care consistently earns the highest praise from our guests. From curated experiences for all ages to multigenerational island adventures, we remain committed to making every family feel completely at home in our little slice of paradise.”
The T+L Luxury Awards Asia Pacific celebrate exceptional hotels, resorts and travel experiences across the region, with winners selected by readers of Travel + Leisure Southeast Asia, Hong Kong & Macau.
Action
Hideaway Beach Resort to host Maldives Hideaway Resort Run 2026
Hideaway Beach Resort & Spa has officially launched the second annual Maldives Hideaway Resort Run 2026, with the main race set to take place on 18 September 2026 as part of a wider World Wellness Weekend programme from 17 to 20 September 2026 on the natural island of Dhonakulhi in Haa Alifu Atoll. The event brings together destination running, wellness, fitness, and island-inspired lifestyle experiences in one of the Maldives’ most scenic luxury resort settings.
The official partnership signing and launch ceremony, held at Muraka Maalam, Maagiri Hotel in Malé, brought together key event partners to formalise their commitment to the Maldives Hideaway Resort Run 2026. The event featured the official unveiling of the branding theme, event logo, launch video, and running jersey, all inspired by Hideaway Beach Resort & Spa’s lush tropical vegetation, natural island landscape, and Flora & Fauna. Guests were also introduced to the scenic race routes, designed to highlight the resort’s pristine beaches, island pathways, and tranquil surroundings. The race route spans three distinct terrains: North point beach, island trails, and the Deluxe Water Villa jetty.

The initiative is endorsed by Visit Maldives and delivered in partnership with TFG as race partner, with race consultation, registration, timing, and bib services powered by TFG Races. Maldivian joins as transport partner, Coral Glass as content partner, and Sporting Vacanze as agent partner. This partnership reflects continued collaboration between tourism, aviation, media, sports, and lifestyle stakeholders in supporting wellness tourism in the Maldives.

The Maldives Hideaway Resort Run 2026 will feature a 10K Challenge and a 5K Fun Run, welcoming both experienced runners and recreational participants. The 5K route will cover one lap of the resort’s scenic course, while the 10K will complete two laps. Participants will receive a race timing bib powered by TFG Races, a partner goodie bag, and the official Flora & Fauna Greenery Run T-shirt. Trophies will be awarded to the top three male and female finishers in both the 5K and 10K categories.

Beyond the race itself, the World Wellness Weekend programme will offer a curated series of activities including shakeout runs, stretching sessions, fitness clinics, group workouts, sunrise and sunset yoga, aqua yoga, sound bath experiences by Naga Healing, wellness experiences, and evening entertainment. The programme has been designed to balance movement, recovery, connection, and celebration throughout the event period.

“Following the success of the historic inaugural edition in 2025, we are delighted to launch the Maldives Hideaway Resort Run in 2026,” said Mohamed Muzaffar Ahmed, Business Development Manager of Lily Hotels. “With the continued endorsement of Visit Maldives and the support of our partners, this event reflects the growing opportunity to position the Maldives as a destination for luxury wellness, sports, and active travel. Our ambition is to develop the Maldives Hideaway Resort Run into one of the country’s leading luxury destination running events, offering participants an experience that is truly unique to the Maldives.”

Speaking at the launch ceremony, Managing Director and CEO of Visit Maldives, Ibrahim Shiuree, highlighted the significance of events such as the Maldives Hideaway Resort Run in inspiring greater participation in sports tourism and diversifying demand for visiting Maldives as well. He emphasised that initiatives of this nature play an important role in positioning the Maldives not only as one of the world’s leading luxury holiday destinations, but also as an emerging destination for sports, wellness, and active travel. He commended the work behind the event and highlighted the value of continuing such experiences to strengthen the Maldives’ competitiveness in the global travel market.

The event is open to international guests and Maldivian residents, with dedicated participation packages available for participants booking directly with the resort. Packages include a stay at Hideaway Beach Resort & Spa, meal plan benefits, transfer arrangements, and access to selected resort experiences during the event period.
Registration is free. The official TFG Races registration page will be available soon, while participants may reserve their slots in advance by contacting Hideaway Beach Resort & Spa reservations.
For packages, registration, and event details, please click here for the official brochure.
Entertainment
Second Hard Rock Cafe Maldives music festival strengthens cultural exchange
The vibrant music festival held at Hard Rock Cafe Maldives on the 19th of this month was successfully concluded, marking its second consecutive year in collaboration with Alliance Française de Male’. The event once again delivered a dynamic celebration of music, culture, and international artistic exchange.

Building on the success of its inaugural edition, this year’s festival featured a carefully curated lineup of three bands and two solo artists, creating a high-energy fusion of local and international talent that captivated audiences throughout the evening. The collaboration between Hard Rock Cafe Maldives and Alliance Française continued to strengthen cultural ties through music, offering a platform where local talent could perform alongside international artists in a shared creative space.

The lineup included:
- Equatic Vibe (Maldives)—full band
- SkyRock (Maldives)—full band
- Funk Island (Sri Lanka)—featured international highlight band
- Dr. Tatsuya Daniel (USA)—solo keyboard artist
- Katherine (Sri Lanka)—solo expat keyboard artist

This year’s edition was further strengthened through important cultural sponsorships and institutional support, which played a key role in bringing together an internationally diverse lineup. The featured international band Funk Island (Sri Lanka) was sponsored by the French Embassy in Sri Lanka and the Maldives, while Dr Tatsuya Daniel (USA) was supported by the United States Embassy in the Maldives, reinforcing the role of cultural diplomacy in enabling artistic exchange.

The festival also forms part of the global spirit inspired by La Fête de la Musique (World Music Day), an annual celebration that originated in France in 1982. Created to encourage both amateur and professional musicians to perform freely in public spaces, the initiative promotes the idea of “music everywhere, for everyone.” Held annually on 21 June, it has since grown into a worldwide movement celebrated in more than 120 countries, uniting people through the universal language of music.

“Music remains one of the most powerful tools for cultural connection. This partnership with Hard Rock Cafe Maldives allows us to bring French and international artistic influences closer to the Maldivian audience while celebrating local creativity. We are proud to see this festival grow into a much-anticipated annual event,” said Beblai Gabin, Director at Alliance Française de Male’.

“Hosting this festival for the second consecutive year is a testament to the strong collaboration we have built with Alliance Française and the incredible support from our community. Bringing together local bands with international artists creates an unmatched energy that truly defines the Hard Rock Cafe spirit,” said Frederic Lebegue.

Guests were treated to an immersive live music experience, with performances spanning multiple genres and styles, delivering the signature high-energy atmosphere that the festival has become known for. The seamless blend of local and international acts reinforced the event’s reputation as a standout cultural highlight in Malé’s annual calendar.

Organisers expressed their appreciation for the continued partnership and strong audience turnout, noting that the success of the second edition sets a strong foundation for future expansions of the festival.

The evening concluded on a celebratory note, with enthusiastic feedback from attendees underscoring the festival’s growing popularity and its role in promoting music-driven cultural exchange in the Maldives
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