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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Dusit Thani Maldives adds padel and upgrades sports facilities

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Dusit Thani Maldives on Mudhdhoo Island in the UNESCO Biosphere Reserve of Baa Atoll has introduced padel at the resort, marking the arrival of one of the world’s fastest-growing sports as part of a broader refresh designed to enhance active, experience-led island stays.

The new padel court sits alongside the luxury resort’s tennis facilities and has been designed for players of all levels, from first-time guests curious to try the sport to experienced enthusiasts. Bookable via the resort app or with the support of the recreation team and personal butlers, the court is supported by on-island equipment rental, as well as chargeable coaching and introductory sessions for guests wishing to develop their skills.

Complementing the introduction of padel, Dusit Thani Maldives has also refreshed its two tennis courts, installing new synthetic turf playing surfaces and enhancing the surrounding areas with improved seating and shaded spaces for greater comfort in the island climate. Fully floodlit, the courts allow guests to play into the evening.

Beyond its active leisure facilities, the resort has also recently completed a comprehensive refresh of its Overwater Pool Villas, Overwater Pavilions, and Residences, with a phased upgrade of all Beach Villas currently underway and scheduled for completion across 2026 and 2027. Enhancements include updated furniture, refreshed bathrooms, and reimagined outdoor deck spaces. The design evolution draws on contemporary island design, subtle Thai influences, and sustainability principles to create a relaxed yet refined atmosphere across accommodation categories.

These updates form part of a wider approach to guest experience at Dusit Thani Maldives, which also includes an upgraded games room with billiards and table tennis; a wide range of water sports; snorkelling on the island’s vibrant house reef; and holistic wellness programmes at Devarana Wellness.

Commenting on the developments, Jean-Louis Ripoche, Area General Manager of Dusit Thani Maldives and dusitD2 Feydhoo Maldives, said, “From introducing padel and refreshing our tennis facilities to upgrading our villas, each enhancement has been carefully considered to support more active stays while maintaining comfort, design quality, and a strong connection to the island environment. We look forward to welcoming guests to experience these updates during their stay.”

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Banyan Tree Vabbinfaru and Dhawa Ihuru unveil sustainability and festive programme for February

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This February, Banyan Tree Vabbinfaru and Dhawa Ihuru present a month shaped by sustainability and festive celebration in the Maldives.

Rooted in Banyan Group’s ethos of Embracing the Environment, Empowering People, the month reflects how island life, heritage and hospitality are deeply connected.

Zero-Waste Week | 1–7 February

Zero-Waste Week is not a standalone initiative, but a part of the environmental stewardship that Banyan Tree Vabbinfaru has practised since its opening in 1995.

The week begins with a Mangrove Awareness Talk and a community clean-up at Huraa Island in recognition of World Wetlands Day, emphasising the importance of the interrelationship between wetlands, reefs and island ecosystems. This marks the start of a series of guest, local community and associate activities designed to make sustainability visible, practical and approachable.

Key activities throughout the week include:

  • Creative workshops using recycled materials led by our talented resident artist Abdulla, transforming waste into purposeful art
  • A ‘Save the Reef’ snorkelling activity to remove marine debris, followed by a zero-waste picnic on a local sandbank
  • A DIY natural body scrub session at Sangu Garden, connecting wellbeing with nature and mindful resource use
  • Tie-dye workshops at Naiboli Bar, Banyan Tree and Nest, Dhawa in collaboration with local Craft House, where old garments are repurposed through craft and colouring.

Chinese New Year Celebration | 17 February

On 17 February, Sangu Garden at Banyan Tree Vabbinfaru hosts a Chinese New Year Festive Dinner, where Chinese symbolic dishes and traditional flavours come together in a beachfront setting.

From live noodle soup stations and seafood displays to Peking duck, dim sum and festive desserts, the evening celebrates prosperity, reunion and togetherness in a distinctly Maldivian night by the ocean.

Ramadan Traditions Honouring Local Culture | 18 February – 19 March

For Ramadan, both resorts observe this important time in the Maldives with dining experiences that respect the sacred rhythm of Iftar and the spirit of gathering after sunset.

At Dhawa Ihuru, International Iftar Buffet Nights take place throughout Ramadan at Riveli Restaurant, offering rotating global cuisines that honour the sacred rhythm of Iftar.

On Eid Al Fitr celebration night, families and friends may join the celebration at Riveli restaurant, Dhawa Ihuru or at Sangu Garden, Banyan Tree Vabbinfaru, for a special festive night of reflection and togetherness.

These evenings reflect the Maldives’ sense of place – where warm hospitality and cultural respect come together.

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Amilla Maldives unveils February programme with Valentine’s Day and Chinese New Year experiences

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February at Amilla Maldives unfolds with a gentle rhythm, bringing together moments of romance, reflection and cultural celebration. Set against the calm of the Indian Ocean, the island welcomes the month with thoughtfully curated experiences for Valentine’s Day and Chinese New Year, inviting guests to connect, celebrate and simply be.

Love is celebrated in unhurried ways at Amilla. On Valentine’s Day, February 14, Couples are invited to savour intimate dining experiences, from candlelit beachfront dinners under the stars to private moments on the sandbank, accompanied by carefully crafted menus and considered service. Wellness rituals designed for two, sunset moments by the sea and bespoke touches throughout the stay create space for connection, presence and shared memories.

To mark Chinese New Year, Amilla embraces the spirit of renewal, abundance and togetherness. From 15 to 20 February, guests can enjoy a series of cultural dining experiences inspired by traditional flavours, alongside moments of quiet celebration woven into island life. From special menus and symbolic elements to warm gatherings shared over food, the festivities honour heritage while remaining true to Amilla’s understated sense of ease.

Throughout February, the island continues to offer its signature blend of wellness, culinary discovery and nature-led experiences, inviting guests to move at their own pace and shape their days as they wish.

For more information about Amilla Maldives, please visit www.amilla.com.

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