News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Featured
InterContinental Maldives Maamunagau Resort marks loyalty week with member and staff recognition
InterContinental Maldives Maamunagau Resort is marking IHG Global Loyalty Week 2026, a group-wide initiative recognising IHG One Rewards members and the employees who contribute to guest experiences across the brand.
The observance will take place from 11 to 17 May 2026 and is aligned with IHG’s wider theme of “bringing loyalty to life”, focusing on guest recognition and service-led engagement.
As the Maldives’ first all-Club InterContinental resort, InterContinental Maldives is using the occasion to highlight its emphasis on personalised service and guest recognition. During the week, the resort will present a series of experiences and gestures intended to acknowledge IHG One Rewards members through tailored hospitality touches.
A central feature of the programme will be “Member Moments”, which are designed to reflect guest preferences, milestones and individual travel experiences. These will include personalised welcome arrangements, selected in-room amenities, culinary offerings and family-focused gestures.
The resort will also use the week to recognise its employees, whose service contributes to guest loyalty and repeat visits. Under its “Inspire Incredible” service culture, InterContinental Maldives will hold staff appreciation activities and internal recognition initiatives during the week.
Commenting on the occasion, General Manager Reinhold Johann said the initiative highlights the importance of making guests feel recognised and welcomed, while also acknowledging the role of employees in delivering those experiences.
Through IHG One Rewards, members have access to benefits and travel privileges across more than 6,800 hotels worldwide. At InterContinental Maldives Maamunagau Resort, these benefits are integrated into the resort’s all-Club InterContinental offering, which combines personalised service with resort-based experiences in Raa Atoll.
Through its participation in IHG Global Loyalty Week 2026, InterContinental Maldives Maamunagau Resort is positioning guest recognition and service culture as key elements of its hospitality approach.
News
The Ritz-Carlton Maldives, Fari Islands marks five years with wellness, mixology and sustainability events
The Ritz-Carlton Maldives, Fari Islands marks its fifth anniversary in paradise, celebrating its internationally acclaimed service excellence which defines its place among the world’s most distinguished luxury resorts. This June, a month-long programme will showcase the property’s signature approach to guest experiences celebrating the pinnacle of transformative travel and the evolution of this unique resort destination in the crystal clear waters of the Maldives. A series of exclusive events will invite guests to explore progressive mixology, masters in regenerative wellness, and environmental stewardship with inspired ambassadors.

Since its debut in 2021, The Ritz-Carlton Maldives, Fari Islands has earned global recognition for its elevated standards, visionary programming, and Indian Ocean firsts. Its culinary programme has welcomed internationally acclaimed chefs representing more than 16 Michelin stars, alongside over 20 leading mixologists of The World’s 50 Best Bars and Asia’s 50 Best Bars distinction. The resort also celebrates the second year of its Maldives-first concept Fari Islands Festival, in 2026, and a thriving wellness initiative in its Deep Blue philosophy. Beyond gastronomy, curated partnerships have bridged the worlds of art and flavour, while impactful environmental initiatives continue to shape its legacy. Notably, the team’s innovative “Eye in the Sky” drone project has supported the rescue of more than 40 endangered turtles to date.
A thoughtfully curated calendar begins on June 1, the resort’s official anniversary, echoing the historic opening date of the Ritz Paris in 1898, a symbolic connection to The Ritz-Carlton’s heritage of timeless hospitality. Throughout the month, guests will be invited by the Ladies and Gentlemen of The Ritz-Carlton Maldives, Fari Islands, to engage in dynamic moments designed to inspire connection to self, nature, and culture.

Behind the Bar Highlights
From June 6 to 8, the resort will host a series of its signature Behind the Bar evenings, featuring three internationally acclaimed venues from Marriott International properties, all ranked among Asia’s 50 Best Bars 2025.
The St. Regis Bar, The St. Regis Jakarta (#22), Punch Room Tokyo, The Tokyo EDITION Ginza (#36) and Bar Sathorn, W Bangkok (#48) will take centre stage, offering guests a rare opportunity to experience world-class mixology in an island setting. Venues will include the Maldives’ outpost of Singapore’s Summer Pavilion, the signature Japanese restaurant IWAU – transforming into an intimate speakeasy, and the design masterpiece circular EAU Bar, with serves enjoyed at the breathtaking sunset Defining Moment ritual to the sounds of bodu beru drummers. A beach party with DJ and collaborative bar takeover brings the celebrations to a crescendo at Beach Shack.

Wellness & Deep Blue Philosophy
Rooted in the resort’s signature Deep Blue philosophy and leaning into the healing power of the ocean, June’s wellness programming emphasises mindfulness, balance, and connection.
Key highlights will include:
- Global Wellness Day (June 13): A day of immersive wellness activations under the 2026 Joy Magenta theme, focusing on cultivating joy as a conscious daily practice for mental and physical well- being. Live yoga sessions connecting eight Marriott properties across the Maldives will promote joy as a resilient healing and accessible force, symbolised by the vibrant colour magenta, aiming to reduce stress and foster connection.
- International Yoga Day (June 21): A full-day showcase led by the resort’s Ladies & Gentlemen, each presenting unique yoga styles and practices from Vinyasa to Yoga Nidra with cocooning sound baths.
- Masters of Crafts Series (June 20–22): As part of the resort’s established Masters of Crafts and Essence of Balance programme, a three-day yoga retreat will be led by renowned practitioner and ALO Wellness Club ambassador Anabella Landa, @annie.moves, celebrating the resort’s Deep Blue philosophy through a Blue thematic journey.

Environmental Programming & Naturalist Initiatives
Honouring its commitment to sustainability and conservation, the resort will elevate its Naturalist Programme with dedicated experiences aligned with global environmental observances:
- Reef Awareness Day—June 1
- World Environment Day—June 5
- World Oceans Day—June 8
- World Sea Turtle Day—June 16
Guests will have the opportunity to participate in educational and hands-on activities guided by the resort’s expert Naturalists. Furthering its work with the Olive Ridley Project (ORP), an enhanced partnership will also launch June 1, supporting the protection of vulnerable sea turtles and their habitats though rescue, rehabilitation, education and research. The next phase of this initiative will also enable visitors to sponsor sea turtles under observation.

As part of the Masters of Crafts and Visiting Hero series, British environmental journalist, author, presenter, and wildlife conservation storyteller Sarah Roberts, @sarahsrealjob, will host intimate workshops, guided dives and snorkelling from June 10-14. Guests will gain exclusive insights into Sarah’s work in the field, raising awareness of biodiversity loss, marine ecosystems, and human–wildlife conflict through her immersive storytelling.
This fifth anniversary marks not only a celebration of The Ritz-Carlton Maldives, Fari Islands’ journey but also a reaffirmation of its dedication to crafting transformative guest experiences. By blending epicurean innovation, immersive wellness, and environmental stewardship, the resort continues to define modern luxury in harmony with nature.
News
Cinnamon Velifushi, Cinnamon Hakuraa Huraa Maldives unveil escape offer with seaplane savings
Cinnamon Velifushi Maldives and Cinnamon Hakuraa Huraa Maldives are inviting couples to begin their Maldives escape from the skies with 50% savings on seaplane transfers for two. Guests staying between one to six nights can enjoy 50% off one-way seaplane transfers, while stays of seven nights or more unlock complimentary roundtrip seaplane transfers.
From above, reefs, sandbanks, and scattered islands drift through endless shades of blue, before the aircraft descends and lands directly on the ocean beside the resort. By the time guests arrive, the feeling of leaving everyday life behind has already begun. Valid for bookings and stays from 30 April to 31 October 2026, the offer also comes with a selection of exclusive Book Direct benefits designed to make every island escape even more rewarding.
With a 20 minute seaplane journey to Cinnamon Velifushi Maldives, couples can head out across remarkably calm waters on a dolphin watching experience, where pods of dolphins often race alongside the boat as the horizon turns gold. Guests may also choose from experiences including beach dinners, spa treatments, island hopping adventures and more, along with USD 150 resort credits for stays of three nights or longer.
Meanwhile, with a 45 minute flight to Cinnamon Hakuraa Huraa Maldives, sunset fishing offers a glimpse into a slower rhythm of island life. Evenings are spent casting lines beneath painted skies before guests return the following day to enjoy their fresh catch prepared exactly to their preference by the resort’s culinary team. Additional Book Direct experiences include island hopping, kayaking adventures, sparkling wine on arrival, and USD 100 resort credits for stays of three nights or more.
Guests can also unlock additional privileges through the DISCOVERY loyalty programme, including exclusive member rates, depending on membership tier. To discover more or book your seaplane escape for two, visit Cinnamon Velifushi Maldives or Cinnamon Hakuraa Huraa Maldives.
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