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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Atmosphere Foundation opens applications for dive training programme

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Atmosphere Foundation, in collaboration with Moodhu Bulhaa Dive Centre, has opened applications for the first batch of a new programme that will sponsor 10 Maldivians per year to pursue professional dive training.

The initiative is aimed at supporting the career development of young Maldivians and increasing the number of qualified local professionals in the tourism industry. As tourism remains the Maldives’ main economic sector, the programme is designed to help Maldivians enter the field, build their skills from the ground up, and progress in their careers.

Under the programme, selected candidates will receive fully funded training and support to complete a range of internationally recognised dive certifications. The programme will cover full professional training, all certification fees, accommodation, meals and insurance.

Applicants must be aged 18 and above. Successful candidates will be required to work in the Maldives for a specified period after completing their course, helping ensure that the country’s tourism and marine sectors benefit directly from the skills developed through the initiative.

Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation, said the programme reflects the foundation’s commitment to creating practical opportunities for Maldivians to grow and succeed.

“This programme is about opening a pathway for young Maldivians who are passionate about the ocean and want to build a profession in diving. By investing in training and development, we are helping create more opportunities for Maldivians to take up skilled roles in an industry that is central to the country’s economy. We hope this initiative will support participants not only in gaining qualifications, but also in building long-term careers in the Maldives,” he added.

Atmosphere Foundation has continued to support community development through a range of initiatives focused on education, skills development, youth empowerment and social wellbeing. Through its programmes and partnerships, the foundation works to create opportunities that strengthen communities and contribute to long-term national development.

The dive training initiative adds to the foundation’s broader efforts to support Maldivians through programmes that deliver direct benefits, expand access to opportunity and encourage personal and professional growth.

Applications for the first batch are now open, with the submission deadline set for 15 April 2026. For applications and further information, interested individuals may contact info@moodhubulhaa.com or call +960 7788141.

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Four Seasons Resort Maldives at Kuda Huraa to stage 14th edition of Surfing Champions Trophy

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The Indian Ocean provides consistent surf conditions throughout the year, but each September, Four Seasons Resort Maldives at Kuda Huraa hosts the Surfing Champions Trophy at the Sultans break. The event is scheduled to return from 4 to 11 September 2026, bringing together professional surfers, guests and spectators.

Now in its 14th edition, the Surfing Champions Trophy is an invitation-only event featuring professional surfers competing across three board disciplines: single fin, twin fin and thruster. The competition takes place at Sultans, a reef break in North Malé Atoll, with Four Seasons Resort Maldives at Kuda Huraa serving as the base for participants, officials and attending guests.

The line-up for the 2026 edition will be announced in stages in the coming months.

The event was first held in 2011, with Mark Occhilupo winning all three divisions and the Grand Champions Final. Since then, previous winners have included Damien Hardman (2012), Taylor Knox (2013), Dave Rastovich (2014), Shane Dorian (2015), Taj Burrow (2016, 2017 and 2024), Josh Kerr (2018 and 2019), Kelly Slater (2022), and Joel Parkinson (2023).

Over the years, the competition has also featured a range of international surfers, including Carissa Moore, Maya Gabeira, Tom Curren, Rob Machado, Layne Beachley, Bethany Hamilton, Mikey February, Jeremy Flores and Jadson Andre.

The 2025 edition saw Tahitian surfer Michel Bourez secure victory despite sustaining a hamstring injury during the event. He won both the thruster division and the Grand Champions Final, achieving the only perfect score of the competition in the closing moments of the final. Other participants included Owen Wright, Jesse Mendes, Craig Anderson and Maldivian wildcard Ismail Rasheed.

In parallel with the event, the resort offers the “Surf’s Up” package, which includes coaching sessions with Tropicsurf professionals, guided surf trips, daily yoga sessions, spa treatments, and accommodation with transfers. The package is available to guests seeking to participate in surf-related activities during the event period.

Updates on the 2026 competition, including participant announcements, will be released through official channels of the Surfing Champions Trophy and Four Seasons Resort Maldives at Kuda Huraa.

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JOALI brings England football legend Fara Williams to Maldives

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JOALI has announced a partnership with retired footballer Fara Williams, who will visit JOALI Maldives and JOALI BEING this April to lead a series of football-related activities for guests and the local community.

Fara Williams is among the most capped players in English football history, with 172 international appearances for the England women’s national team. Over the course of her career, she represented clubs including Chelsea and Charlton Athletic, and captained Everton to victory in the Premier League Cup in 2008 and the FA Women’s Cup in 2010.

As part of the initiative, Williams will host a football workshop for girls from Dhuvaafaru Island on 11 April 2026. The session is intended to support the development of women’s football in the Maldives and reflects JOALI’s engagement with communities in Raa Atoll.

In addition, family-focused football sessions will be held for resort guests on 13 April at JOALI Maldives and on 17 April at JOALI BEING. These sessions will provide children and families with the opportunity to participate in football activities guided by Williams.

JOALI Maldives offers villas starting from USD 3,256 per night for two guests sharing a Water Villa with Pool on a bed and breakfast basis. At JOALI BEING, villas start from USD 3,162 per night for two guests sharing an Ocean Pool Villa on a bed and breakfast basis.

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