News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Drink
JW Marriott Maldives Kaafu Atoll introduces Omakase cocktail experience
JW Marriott Maldives Kaafu Atoll Island Resort has introduced its all-new Omakase Cocktail Menu at Nikkei Bar, an innovative beverage experience that reimagines the traditional omakase concept through the art of mixology. Inspired by the Japanese philosophy of entrusting the experience to the expertise of the creator, the new menu invites guests on a thoughtfully curated journey of unexpected flavors, refined craftsmanship, and contemporary creativity.
Developed by the resort’s talented mixology team, the Omakase Cocktail Menu showcases a collection of distinctive creations, each designed to surprise and delight the senses. Every cocktail tells its own story through carefully selected ingredients, bold flavor combinations, and elegant presentation, reflecting Nikkei Bar’s signature blend of Japanese precision and Peruvian influence. Highlights from the collection include Wasabi Was Good, a vibrant interpretation that balances delicate heat with refreshing citrus notes, Kumo, inspired by the lightness and serenity of drifting clouds, and Pink Hanami, a floral creation celebrating the beauty of Japan’s iconic cherry blossom season. Guests can also discover Petals of Kyoto, an elegant expression of delicate botanicals, Shisho Garden, which captures the freshness of aromatic herbs, and Moon Over Tokyo, a sophisticated cocktail inspired by the city’s vibrant evenings.



The journey continues with Shizuku (Droplet), a refreshing composition showcasing purity and balance, Thai Green Curry, an adventurous cocktail that transforms the beloved Southeast Asian dish into an unexpectedly harmonious drinking experience, and Kakuremi (Hidden Taste), a layered creation that reveals new dimensions of flavor with every sip.
“We are delighted to introduce our new Omakase Cocktail Menu at Nikkei Bar,” said Arup Chakraborty, Director of Food and Beverage. “Each cocktail has been thoughtfully crafted to offer guests a memorable sensory journey, combining innovation, storytelling, and exceptional craftsmanship. It reflects our commitment to creating distinctive dining and drinking experiences that celebrate creativity while embracing the spirit of contemporary luxury.”


Available exclusively at Nikkei Bar, the Omakase Cocktail Menu offers an immersive exploration of flavor where every cocktail is carefully curated to surprise, inspire, and elevate the guest experience. Set against the breathtaking backdrop of the Indian Ocean, this latest addition further reinforces JW Marriott Maldives Kaafu Atoll Island Resort’s dedication to delivering exceptional culinary experiences through thoughtful innovation and mindful luxury.
For more information, please visit the resort’s website.
Cooking
Just Veg Festival returns to Atmosphere Kanifushi for sixth edition
Atmosphere Kanifushi celebrates the return of its signature Just Veg Festival, marking a milestone 6th anniversary edition from 04 to 09 October 2026. This landmark celebration reaffirms the resort’s position as a pioneer in vegetarian fine dining in the Maldives, bringing together global culinary storytelling, immersive island experiences, and conscious gastronomy.
This year’s festival is curated around the theme “Family Style”, led by acclaimed Chef Fabrizio. Rooted in conviviality, simplicity, and exceptional ingredients, the concept transforms dining into a shared-table journey where guests are invited to gather, connect, and indulge in thoughtfully crafted vegetarian dishes designed to be enjoyed together, reflecting the warmth and joy of communal dining.

Chef Fabrizio is known for his refined approach to vegetarian cuisine, combining Mediterranean roots with global influences. His ingredient-led philosophy focuses on simplicity, balance, and flavour, elevating vegetables through techniques such as fire cooking and fermentation.
“Fine dining is changing,” says Chef Fabrizio Marino. “Today’s guests are searching for something more meaningful than complexity. They want authenticity, generosity and experiences that bring people together. Family Style is my interpretation of contemporary luxury—a table where exceptional ingredients are shared with warmth, conversation and genuine hospitality. The Maldives, with its natural bounty and rich cultural influences, provides the perfect setting for that story.”
Ram Bhoyroo, General Manager at Atmosphere Kanifushi, adds, “As we celebrate the sixth anniversary of the Just Veg Festival, we are proud to continue shaping meaningful culinary experiences in the Maldives. This milestone edition not only reinforces our commitment to innovative, ingredient-led dining, but also positions Atmosphere Kanifushi as a destination where gastronomy, sustainability, and immersive guest journeys come together seamlessly.”

Blending Mediterranean sensibilities with vibrant Indian Ocean flavours, the menu showcases seasonal produce through techniques such as fire cooking, smoking, citrus infusions, and herb-forward preparations, with highlights including shared antipasti, fire and smoke creations, regional inspirations, and family-style desserts. As part of the ongoing commitment to enriching guest experiences under the Kanifushi Plan, the Just Veg Festival brings thoughtfully curated culinary moments to all in-house guests.
As a key highlight in the resort’s calendar and a prelude to the festive season, the Just Veg Festival reinforces Atmosphere Kanifushi’s commitment to innovative, sustainable, and immersive gastronomy—celebrating six years of culinary excellence, the 2026 edition promises to be the most immersive yet—bringing people together through the universal language of food, in one of the world’s most breathtaking island settings. Guests can now book their stay to be part of this exceptional island celebration.
Culture
Where Maldivian culture lives on: Inside Athireege at Sun Siyam Vilu Reef
How Sun Siyam Vilu Reef Is Keeping Maldivian Culture Alive: The smell reaches you before anything else: warm coconut oil, faintly sweet, drifting from a low-roofed beach house. Inside, a woman works patiently with her hands, pressing, turning and drawing the oil slowly from the flesh, just as it has been done for generations on these islands. Standing on a tiny coral island in the South Nilandhe Atoll, time seems to lose its importance.

This is Athireege, the cultural heart of Sun Siyam Vilu Reef, part of the Privé Collection within Sun Siyam. It is not a museum, nor a demonstration staged for the camera. It is a living sanctuary where the crafts, rituals and flavours of traditional Maldivian life are practised by hand, by voice and by fire. Here, an immersive cultural journey invites guests to discover the traditions, flavours and stories that continue to shape island life, offering a deeper connection to the Maldives beyond its postcard-perfect beaches.

Once a week, guests are invited to experience Maldivian Roots Day, a journey that reveals the customs, skills and traditions that have shaped island life for generations. Visitors leave with more than memories of turquoise waters they leave with a deeper understanding of the place they have called home, even if only for a few days.

The experience begins with a hands-on coconut oil making class, uncovering traditional crafting techniques first-hand at Athireege. Authenticity is the soul of this space, where traditional island living is brought to life using real, handcrafted tools. Guests can run their fingers over the very techniques that Maldivians have used to sustain island life for centuries whether witnessing the intricate art of palm weaving known as Fangi Vinun, trying their hand at coir rope making, known in Dhivehi as Roanu Veshun or playing traditional mancala style games like Ohvalhu Gondi Kulhun.

As the afternoon softens into evening, pandan-infused tea is served alongside sweet and savoury local delicacies. As daylight fades, stories take their place. History of Maldives, real experiences with island tales and memories of life before tourism are shared aloud, reviving a tradition that once passed history from one generation to the next.
The centre of this cultural journey is the Malaafaih, a magnificent, traditional Maldivian banquet. Translating roughly to “abundance,” the Malaafaih was historically prepared for grand celebrations, weddings, and community gatherings. This carefully curated feast invites guests to gather, share, and experience authentic local flavours in a deeply communal setting, honouring the true spirit of island hospitality.

At Sun Siyam Vilu Reef, the Malaafaih is celebrated both at sunrise, as a traditional breakfast, and beneath the stars as an evening feast. The menu changes with the season and the day’s catch, but its spirit remains the same, dishes are shared, conversations unfold naturally, and strangers often leave the table feeling like friends. Whether beginning the day with a traditional breakfast or gathering beneath the stars for an evening feast, guests can completely immerse themselves in this rare culinary ritual, tailored exclusively to their stay.

At a time when travellers increasingly seek meaningful connections with the places they visit, Athireege offers something becoming increasingly rare: traditions that are still lived rather than performed. Long after the final stories have been told and the feast has ended, it is often these moments not simply the beaches or the villas that guests remember most. At Sun Siyam Vilu Reef, space has always been made for the culture that made these islands worth travelling to in the first place.
To explore or to book your stay, visit Sun Siyam Vilu Reef. For exclusive offers, join Siyam Rewards and book direct at sunsiyam.com.
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