News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Awards
Ifuru Island Maldives secures repeat honour in Luxury Lifestyle Awards’ Top 100
Ifuru Island Maldives is celebrating an extraordinary achievement, earning recognition among the TOP 100 Hotels & Resorts of the World 2025 by the Luxury Lifestyle Awards for the second year in a row, marking another milestone in the resort’s journey of excellence.
Ifuru Island Maldives has been honoured for the second consecutive year in the TOP 100 Hotels & Resorts of the World 2025, a prestigious accolade by the Luxury Lifestyle Awards that celebrates the “Best of the Best” in global hospitality. This recognition affirms the resort’s position as one of the world’s most distinguished properties, with a reputation for exceptional service and vibrant lifestyle offerings that bring the island experience to life.
Adding to this remarkable achievement, General Manager Marcel Sawyer has been recognised globally among the Top 100 General Managers of the World, highlighting his exceptional leadership and vision that have shaped Ifuru Island Maldives into a celebrated lifestyle destination. Under his guidance, every guest experience reflects the resort’s vibrant spirit and commitment to excellence.
Offering the perfect escape in the heart of Raa Atoll, Ifuru Island Maldives is a secluded paradise with a full kilometre of pristine white sand and stunning Maldivian sunsets, featuring a seamless blend of vibrant shared areas and peaceful private retreats. With 147 well-appointed accommodations including private pools and direct beach access, the resort has earned global recognition for its outstanding hospitality and remains a preferred destination for families, couples, friends, or solo travellers seeking unforgettable island experiences.
“Being recognised among the Top 100 Hotels & Resorts of the World for the second consecutive year is a true honour for both our team and myself. This achievement reflects the passion, dedication, and teamwork behind every experience we create, and our continued commitment to delivering exceptional service, memorable moments, and vibrant experiences for every guest,” shared General Manager, Marcel Sawyer.
With this honour, Ifuru Island Maldives continues to reinforce its position as a leading lifestyle destination, offering guests unforgettable experiences, vibrant moments, and the authentic warmth of Maldivian culture.
Cooking
Sebastian Frank to present ‘Roots & Waves’ menus at Nova Maldives in May 2026
Sebastian Frank, acclaimed chef and owner of Berlin’s two-Michelin-starred restaurant Restaurant Horváth, will be a guest chef at Nova Maldives from 10 to 15 May 2026, presenting an exceptional culinary residency. Originally from Austria, Frank has developed a distinctive culinary signature through his philosophy of “emancipated vegetable cuisine” — a radically personal approach that moves far beyond conventional fine dining.
For Nova, Sebastian Frank has created a series of new menus under the theme “Roots & Waves” — bold, uncompromising and defined by clarity. The menus express the essence of his cuisine: no artifice, no luxury for luxury’s sake. Instead, seemingly simple ingredients take centre stage, elevated through precise craftsmanship, creative techniques and the transformative power of time. The result is food with purpose, character and lasting impact.
At the heart of Chef Sebastian’s emancipated vegetable cuisine is an uncompromising focus on vegetables and fruit. During his residency at Nova, ingredients such as aubergine, spinach and pumpkin will play a central role, reflecting his commitment to regional and seasonal produce. By exploring their flavours in multiple dimensions, Chef Sebastian creates a completely new culinary experience. The predominantly vegetarian focus not only reflects his personal philosophy, but also aligns seamlessly with Nova’s sustainability-led concept.

During the residency, Chef Sebastian will host two exclusive gourmet dinners at Flames Restaurant on 10 and 15 May 2026. On 12 May 2026, guests will also have the opportunity to take part in a vegetable-focused cooking class at Soul Kitchen, where Chef Sebastian will present the signature recipe of his iconic dish “Celery – Mature and Young”. The celery component of this dish undergoes a unique maturation process lasting an entire year.
An optional, trend-setting non-alcoholic beverage pairing will be available alongside the menus, featuring tea infusions, house-made vegetable juices, premium oils and refined reductions. All menus are offered either fully vegetarian or, alternatively, with locally sourced fish or meat components.
Sebastian Frank describes his philosophy in his own words: “Restriction is focus, and vegetables are my strongest form of expression. I continually engage with my culinary roots, which enables me to create dishes that emotionally resonate with people. I am very much looking forward to introducing Nova’s guests to my emancipated vegetable cuisine — with refined dishes that unite Maldivian and regional ingredients.”
This approach fits seamlessly with the ethos of Nova Maldives, where enjoyment, sustainability and modern lifestyle converge to create an exceptional fine-dining experience in the heart of the Indian Ocean.
“We are delighted to welcome Chef Sebastian Frank, a true pioneer of vegetable-led cuisine, to Nova,” says Abdulla Aboobakuru, General Manager of Nova Maldives. “We are excited to experience his creative dishes that combine Maldivian ingredients with regional produce. Maldivian cuisine lends itself surprisingly well to vegetarian and even vegan interpretations — traditional fish curry, for example, is now often prepared with sweet potato or jackfruit. Curries featuring pumpkin, aubergine, okra or chickpeas are also popular, alongside vegetarian snacks such as fried plantain or breadfruit. Our guests at Nova will be able to enjoy this diversity throughout the residency.”
For bookings and more information on the island resort, visit Nova’s website.
Featured
The Ritz-Carlton Maldives, Fari Islands unveils Masters of Crafts programme for 2026
The Ritz-Carlton Maldives, Fari Islands has unveiled its Masters of Crafts programme for 2026, presenting a year-long series of residencies and collaborations designed to celebrate artistry, innovation and cultural exchange. The programme brings together internationally recognised figures across culinary arts, mixology, wellness, sport, music and design, inviting guests to engage with craftsmanship at its highest level within one of the Maldives’ most distinctive island settings.
The 2026 calendar reflects the resort’s focus on transformative travel and experiential learning, uniting masters from diverse disciplines who share a commitment to excellence. Throughout the year, guests will have the opportunity to explore a wide range of experiences, from surf coaching with a world-class athlete and guided stargazing with an astronomer, to Michelin-starred dining, bar takeovers by leading mixologists, immersive wellness practices and encounters with contemporary artists. The programme is shaped by the resort’s Blue Prescription philosophy, which emphasises wellbeing, balance and the restorative power of the natural environment.

The year opens in January with the return of movement coach and founder of the Jacy Method, Jacy Cunningham, who will lead a four-day training series focused on resilience, strength and mindful movement. His sessions will take place across the resort’s gardens, beach and spa spaces, combining high-intensity training with breathwork and connection to the surrounding seascape. Later in January, singer-songwriter and producer Madison McFerrin will present a series of three performances, including a sunset gathering, a candlelit concert and a relaxed morning coffee session, offering guests an intimate introduction to her neo-soul, R&B and jazz-influenced sound.
In February, the culinary and beverage programme will be highlighted by chef Maurizio Bufi of the Michelin-starred Il Fagiano and head mixologist Rama Redzepi, who will host a series of dining and cocktail events at the resort’s Italian restaurant. Their collaboration will combine regional Italian cuisine with curated cocktail pairings, marking the opening of the Behind the Bar series for 2026.

March will see the arrival of award-winning floral designer Harijanto Setiwan, who will host workshops, a botanical afternoon tea and culinary experiences featuring edible flowers, alongside children’s workshops and in-villa floral installations using locally sourced and sustainable materials. In April, astronomer and author Tom Kerss will guide guests through a programme of stargazing experiences, introducing both adults and children to the constellations visible from the Maldives and the stories, science and mythology behind them. Later in the month, mindset mentor Harriet Mandak will lead a three-night retreat for couples, offering guided workshops and shared activities designed to support conscious partnerships.
In June, a trio of leading Asian bars from The World’s 50 Best Bars list will take part in a series of bar takeovers and workshops as part of the resort’s fifth anniversary celebrations, bringing together The St. Regis Bar Jakarta, Punch Room Tokyo and Bar Sathorn Bangkok. In July, big wave surfer Nic von Rupp will return to the resort during the Maldives’ peak surf season, offering coaching sessions for both adults and children around selected surf breaks in the atoll.
The autumn programme continues in October with chef Jean-Philippe Blondet of Alain Ducasse at The Dorchester, who will present a series of fine dining events at the resort’s Beach Shack. In November, fermentation specialist Alexis Goertz will curate a five-day programme of workshops and tastings focused on gut health and probiotic cuisine during the Thanksgiving period. The year concludes in December with a mixology residency by Moebius, ranked among the world’s leading bars, followed by a mindfulness session led by author and wellbeing advocate Virginia Gambardella, integrating meditation, oceanfront reflection and alcohol-free mixology.
Through its 2026 Masters of Crafts programme, The Ritz-Carlton Maldives, Fari Islands continues to position itself as a destination for immersive, high-level experiences that combine cultural exchange, wellbeing and creative expression within a refined island setting.
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