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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Discover Raa Atoll: Ifuru Island Maldives adds new dive packages for 2026

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Ifuru Island Maldives has introduced a new collection of curated dive packages, inviting guests to explore the exceptional underwater world of the Maldives through programmes designed for beginners, aspiring divers and certified enthusiasts alike.

Located in the pristine waters of Raa Atoll, Ifuru Island Maldives provides access to vibrant house reefs, calm lagoon conditions and several of the region’s most celebrated dive sites, including the renowned Ifuru Thila. The newly launched dive packages are crafted to combine professional training, guided exploration and the convenience of a premium island stay.

The collection begins with an introductory diving experience tailored for first-time divers seeking to discover the underwater world in a safe and relaxed setting. Guests undergo lagoon-based training before progressing to the house reef, offering an ideal entry point into scuba diving with no prior experience required.

For guests ready to advance further, the resort offers a globally recognised scuba certification course. Designed for confident swimmers and snorkellers, the programme includes professional instruction, open water dives and an internationally valid certification, opening access to dive destinations worldwide.

Certified divers can choose a three-day dive escape that highlights the best sites in Raa Atoll. Featuring guided morning dives across renowned locations, the experience showcases the atoll’s rich marine biodiversity, striking reef structures and clear waters.

“Diving is an essential part of the Maldivian experience, and we wanted to create a collection that feels both accessible and exceptional,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Whether it marks a guest’s first dive or their next significant underwater journey, these packages are crafted to offer confidence, comfort and memorable experiences beneath the surface.”

All dive packages may be booked alongside the resort’s premium accommodation offerings, including the Exclusively Yours Premium All-Inclusive meal plan, daily resort touches, complimentary non-motorised water sports, snorkelling equipment and return domestic flight transfers for qualifying stays.

The dive packages are available for booking and travel throughout 2026 and must be confirmed ahead of arrival. Package rates apply in addition to accommodation and are subject to availability.

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Maldives resort holidays included in Golden Globes gift bags

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The gift bags presented at this year’s Golden Globe Awards include holiday stays at three resorts in the Maldives.

The awards ceremony was held Sunday, with selected winners receiving gift bags valued at more than USD 1 million. According to organisers, the gift bags contain 35 items covering travel, wellness, beauty and related sectors.

The travel and experiences category of the gift bag includes resort stays in the Maldives. The packages are:

  • Two nights at the Muraka underwater residence at Conrad Maldives Rangali Island, valued at USD 70,000, awarded to five winners
  • Three nights at The Residence at Hilton Maldives Amingiri Resort & Spa, valued at USD 80,000, awarded to five winners
  • Three nights at the Grand Overwater Villa at Waldorf Astoria Maldives Ithaafushi, valued at USD 26,000, awarded to six recipients

In the awards ceremony, Hamnet won Best Motion Picture (Drama). Jessie Buckley received the award for Best Performance by a Female Actor in a Motion Picture (Drama), while the award for Best Performance by a Male Actor in the same category went to Wagner Moura for his role in The Secret Agent.

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Fushifaru Maldives blends cultural experiences with new in-house activities

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Fushifaru Maldives has introduced a refreshed programme of guest activities and experiences as it enters 2026, combining cultural elements with new forms of entertainment across the resort.

The boutique resort has expanded its in-house activities to cater to a wide range of age groups. New offerings include circus-style sessions for children, hula hoop classes, aerial performances, fire shows and CYR wheel displays, aimed at providing structured entertainment for both families and adult guests.

The resort marked the end of 2025 with a Gatsby-themed farewell event, featuring a cocktail evening where guests were invited to dress in period-inspired attire. New Year’s Eve celebrations centred on a dinner service prepared by the resort’s culinary team, with a menu that included beef ribs, roasted turkey, grilled lobster, salmon and oysters, alongside seafood selections, Japanese dishes, Asian and Mediterranean cuisine, and live cooking stations. The evening concluded with desserts and tropical fruit offerings.

For 2026, Fushifaru Maldives has also updated its daily activity schedule. Themed dinner nights continue to form a core part of the guest experience, with a Maldivian-themed dinner held every Friday. This includes a live cooking demonstration based on traditional Maldivian preparation methods, highlighting the step-by-step process of making local curries.

According to the resort, the updated programmes are designed to strengthen guest engagement while maintaining links to Maldivian heritage. The focus remains on offering structured experiences that reflect both cultural practices and contemporary resort entertainment.

Fushifaru Maldives stated that it plans to continue developing its activity and dining concepts throughout the year, with further updates to be shared with guests and industry partners.

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