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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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From pizza to pasta: Alila Kothaifaru Maldives unveils Pibati Sul Mare

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“Pibati” in Sanskrit translates to “to drink, absorb, or imbibe,” reflecting a profound connection to savouring and enjoying sensory experiences such as food and drink. Guided by this philosophy, Alila Kothaifaru Maldives has unveiled a refined concept for its beachside restaurant under the leadership of Executive Chef Frank Wackerhagen. The newly reimagined dining destination invites guests to explore Italy’s cherished culinary traditions.

Renamed Pibati Sul Mare—Italian for “by the sea”—the restaurant serves lunch, specialising in artisanal pizzas and handcrafted pastas. Its menu features a harmonious blend of Italian classics and island-inspired flavours, such as the Margherita pizza and the exquisite Linguini allo Scoglio di Panna, a mixed seafood dish in a garlic cream sauce. These dishes are crafted with high-quality ingredients, including fresh, homegrown herbs cultivated on the island, creating comfort food that captures the island’s vibrant essence.

Nestled against the backdrop of stunning ocean views, Pibati Sul Mare offers a serene retreat for diners seeking a memorable culinary experience. The setting combines coastal charm with contemporary elegance, featuring airy, open spaces designed to immerse guests in the scenic surroundings. Soft, earthy tones and natural materials contribute to a warm and inviting ambiance, while exceptional service ensures every guest feels cared for and attended to.

Whether enjoying a gathering with family or savouring a moment of tranquility, Pibati Sul Mare provides an unforgettable dining experience. It promises to captivate the palate and create cherished memories that linger long after the visit.

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Tripadvisor names Ayada Maldives Best of the Best Resort for luxury and excellence

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Ayada Maldives has been recognised as the No. 1 Traveler-Ranked Best of the Best Resort in the Maldives by Tripadvisor for 2024. This prestigious accolade, based on authentic guest reviews, highlights the resort’s dedication to unparalleled luxury, exceptional service, and unforgettable experiences.

This achievement reinforces Ayada Maldives’ status as a premier destination for discerning travellers. The resort has also received acclaim for its exquisite overwater villas, pristine beaches, and world-class culinary offerings, earning additional recognition across categories for hospitality excellence and sustainability.

Renowned for its timeless beauty and immersive luxury, Ayada Maldives continues to redefine the art of indulgence. The resort acknowledges the trust and support of its esteemed guests, which inspire ongoing efforts to set new benchmarks in luxury travel.

Located in the pristine Gaafu Dhaalu Atoll, Ayada Maldives is a luxury resort offering an authentic Maldivian retreat. With a selection of opulent villas and suites, world-class dining options, and a wide range of recreational activities, the resort provides a personalised experience for every guest. Globally celebrated for its stunning natural beauty, exceptional hospitality, and vibrant social media presence, Ayada Maldives remains a standard-bearer for luxury travel in the Maldives.

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Week-long Easter celebration awaits at NH Collection Maldives Havodda Resort

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NH Collection Maldives Havodda Resort invites you to celebrate Easter like never before, surrounded by the pristine beauty of the Maldives. From 14 April to Easter Sunday, 20 April, immerse yourself in a week-long festivity filled with joyful experiences, gourmet dining, and the serenity of our tropical paradise.

The celebrations kick off on 14 April with a vibrant lineup of activities designed to delight guests of all ages. Adults can indulge in cocktail-making classes, learn the secrets of cuisines from all around the world in interactive cooking sessions, or set sail on peaceful sunset cruises as the sun dips below the horizon.

For our younger guests, the excitement begins with creative workshops, including themed crafts and Easter egg decorating, offering a week full of fun and inspiration. Families can bond over engaging activities that bring everyone together, creating cherished moments in the heart of the Maldives.

On 20 April, the festivities conclude in a spectacular day of celebration. Young guests will enjoy the thrill of an Easter Egg Hunt and the joy of crafting unique creations with themed activities. Adults can raise a toast at an exclusive cocktail class, followed by a decadent Easter feast that combines different flavors with international culinary delights. The day ends with a magical sunset cruise, offering the perfect farewell to a week of extraordinary experiences.

Whether you’re seeking family adventures, tranquil relaxation, or a unique holiday experience, NH Collection Maldives Havodda Resort has curated the perfect Easter escape. Let the beauty of the Maldives and the warmth of our hospitality make this Easter one to remember.

This Easter, escape to paradise. Discover more and book your Easter celebration at NH Collection Maldives Havodda.

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