News
Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.
Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.
This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.
French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.
To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.
42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.
Family
JA Manafaru launches Easter programme with family-focused experiences
This spring, the magic of the Maldives meets the joyful charm of Easter with a specially curated family getaway at JA Manafaru. Designed to help guests make the most of the island experience, the Residences Offer combines spacious villa living with thoughtful touches such as a dedicated butler, seamless arrivals, and curated daily moments. Adding to the sense of occasion, the resort will host a series of lively Easter celebrations and egg-themed activities, filling the island with playful moments for guests of all ages.
At JA Manafaru, luxury is defined by personalised service and meaningful gestures that create a sense of ease, knowing everything has already been taken care of. This attention to detail begins the moment guests touch down at Velana International Airport, where dedicated CIP airport service ensures a smooth arrival. From there, guests are whisked away by seaplane, a transfer that is complimentary for stays of five nights or more, soaring above the Maldives’ turquoise lagoons and coral atolls for a journey that feels like an adventure in itself.
As part of the Residences Offer, guests can enjoy up to 30% savings on their stay while spending their Easter break in one of three opulent hideaways, such as the stylish overwater Two Bedroom Ocean Residence with Family Infinity Pool, surrounded by uninterrupted panoramas of the Indian Ocean. The Two Bedroom Beach Residence with Two Private Pools offers a refined two-storey beachfront sanctuary, while the Three Bedroom Beach Residence with Two Private Pools elevates the experience even further with its own private spa pavilion featuring a steam room and sauna, making it ideal for larger families.
Setting the tone for a truly magical Easter celebration in the Maldives, guests are welcomed with a bottle of bubbly and a generous fruit basket on arrival. Throughout your stay, a dedicated Thakuru, the resort’s private butler, is also on hand to quietly take care of every detail, allowing families to settle in and savour each moment together. Thoughtful touches continue with personalised tags waiting on the island bikes, daily turndown amenities, and a complimentary laundry service before departure, ensuring the experience feels effortless from start to finish.
Guests visiting over the Easter weekend can also look forward to a joyful programme of seasonal festivities on Sunday, April 5th, designed to get the whole family involved. The celebrations begin at 11.00am with the grand arrival of the Easter Bunny, setting the tone for a day filled with playful moments and sweet surprises. Afterwards, guests can hop over to Kakuni for a lavish Easter feast featuring seasonal dishes, decadent desserts, and a lively egg-smashing activity for kids.
Little ones can continue the adventure with an exciting island-wide Easter egg and treasure hunt, followed by a visit to the petting zoo, where they can spend time with the resort’s fluffy bunnies. As the day winds down, Easter-themed turndown amenities await in guest villas, adding a final hint of festive magic to the evening.
At JA Manafaru, Easter is less about grand gestures and more about the small moments that bring families closer, like sharing a meal, laughing together, or watching the sun set after a day well spent. Secure your Easter family getaway now and experience a one-of-a-kind celebration that feels joyful, relaxed, and quietly unforgettable.
For bookings and more information, please visit the resort’s website.
News
Ifuru Island Maldives partners with Toddy to launch lifestyle collection
Ifuru Island Maldives has unveiled a vibrant new collaboration with Toddy, bringing together contemporary design and authentic island storytelling in a limited-edition lifestyle collection. Thoughtfully curated to reflect the rhythm and color of modern Maldivian living, the collection introduces three distinctive creations: sunglasses, quick-dry beach towels, and lenticular postcards.
The Ifuru x Toddy sunglasses are a bold expression of island artistry, drawing from the kaleidoscopic hues of the Maldivian reef and the unmistakable vibrancy of the parrotfish. Designed for both style and performance, the lightweight Mas (Ainu) shades feature polarised TAC lenses with anti-glare technology and 100% UV400 protection. Crafted with flexible yet durable frames, anti-slip detailing, and protective lens coatings to resist saltwater corrosion, they offer a seamless blend of innovation and effortless sophistication, equally suited for sun-drenched days and ocean-bound adventures.
The quick-dry beach towels reinterpret an icon of Ifuru Island, the resort’s signature three palm trees. Both emblematic and understated, the design is paired with highly functional craftsmanship. Made from absorbent microfiber, the towels are exceptionally quick-drying, lightweight, and compact, designed to move effortlessly from beach to lagoon. With sand-off technology woven into their structure, they offer a refined yet practical solution for guests seeking comfort without compromise, ensuring the island stays with you, but the sand does not.

Completing the collection, the lenticular postcards offer a poetic tribute to the rhythm of island time, shifting from sunlit brilliance to the deep, glowing tones of sunset. With imagery that transforms in motion, each piece captures the fleeting beauty of a single day in paradise, reimagined as an interactive and enduring keepsake.
“This collaboration is a celebration of Maldivian talent and storytelling,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Partnering with Toddy allows us to showcase local artistry while creating meaningful, design-led pieces that resonate with our guests long after their stay.”
Founded by siblings Fayaz and Riyaz, Toddy has grown from humble beginnings into a proudly Maldivian brand rooted in storytelling. Inspired by generations of cultural narratives from ancient seafaring legends to mythical tales, each design carries a sense of history reimagined through a modern lens, positioning Toddy as a distinctive voice within the region’s creative landscape.
“Working with Ifuru on this was something special. We got to take the feeling of the island and turn it into a small collection, each piece carrying a bit of its colour, movement, and calm. At Toddy, we’ve always believed the best things you take with you are the ones that hold a memory. These are made to travel, but more importantly, to bring you back to those moments at Ifuru. Big thanks to the team for trusting us to help tell their story through design,” shared Riyaz.
The Ifuru x Toddy collection is available exclusively at Ifuru Island Maldives, offering guests a unique opportunity to connect with the destination through thoughtfully designed, locally inspired pieces.
Awards
Reethi Faru Resort earns 2025 British Airways Holidays Customer Excellence Award
Reethi Faru Resort has been recognised with the 2025 British Airways Holidays Customer Excellence Award for exceptional service, facilities, and guest experiences.
This prestigious accolade positions the resort among the highest-rated hotels globally, based on verified guest reviews collected by British Airways Holidays in collaboration with Feefo, the world’s leading platform for authentic buyer feedback.
Guests evaluated their stays across key aspects including location, service quality, cleanliness, and sleep comfort, resulting in an overall score out of five. Reethi Faru Resort achieved an outstanding rating of 4.9/5.
Mark Hall, Head of Product and Sourcing at British Airways Holidays, said: “Congratulations to Reethi Faru Resort on this outstanding achievement. Delivering such consistent excellence truly reflects the dedication and care your team puts into every stay and every customer. At British Airways Holidays, we value partners who share our commitment to putting customer experience at the heart of everything we do, reflected in our Customer Excellence Awards. Reethi Faru Resort is a shining example of that. We’re proud to work with you and celebrate this success.”
For Reethi Faru Resort, the award underscores a philosophy centred on delivering not just stays, but memorable island experiences where thoughtful service meets unspoiled natural beauty.
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