News
Maldives takes part at WTM Africa, in Cape Town, South Africa

Maldives.net.mv – Maldives is currently participating in the World Trade Market Africa Edition, held at the heart of Cape Town, in South Africa from 6 -8 April 2016. The Maldives Marketing & PR Corporation (MMPRC) together with the tourism industry sums up to a total of 5 co-exhibiting companies and 9 industry participants. The Maldivian delegation representing The Sunny Side of Life at the Cape Town Convention Centre (CTICC) will be headed by the Acting Managing Director of MMPRC, Mr. Haris Mohamed.
WTM Africa is a vibrant, culturally diverse, must attend business-to-business travel and tourism event, presenting a diverse range of destinations and industry sectors to South African, African and International travel professionals. Mirrored on well-known flagship events WTM in London and Arabian Travel Market in Dubai – WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. The Maldivian stand at WTM Africa will help to build Maldives as a destination while generating new leads and increasing the business network.
Maldives is being showcased in a stand area of 60 sqm, which portrays the uniqueness of our destination in attractive images. This is the 3rd year of WTM Africa, and Maldives is taking part for the first time. In addition to the Maldivian stand, extra promotional billboards have been credited to advertise Visit Maldives Year 2016 campaign in this significant exhibition.
Africa is a growing market to the Maldives. The African continent recorded a growth of 39.9% when compared with the results of the previous year. The arrival figures recorded in the year 2015 shows that 4,170 individuals visited Maldives from South Africa. This country in particular accounts to 0.3% of the whole market and experienced an increase of 33.2% in the tourist arrival figure from 2014 to 2015.
Awards
Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award
Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.
Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.
This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.
Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”
Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.
Featured
Blue Mind Theory brought to life at InterContinental Maldives Maamunagau
InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.
The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.
Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”
Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.
Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.
Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.
Featured
Noku Maldives unveils long-term Sea Turtle Conservation Programme
Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.
The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.
As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.
The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.
The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.
“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”
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