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Maldives takes part at WTM Africa, in Cape Town, South Africa

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WTM Africa

Maldives.net.mv – Maldives is currently participating in the World Trade Market Africa Edition, held at the heart of Cape Town, in South Africa from 6 -8 April 2016. The Maldives Marketing & PR Corporation (MMPRC) together with the tourism industry sums up to a total of 5 co-exhibiting companies and 9 industry participants. The Maldivian delegation representing The Sunny Side of Life at the Cape Town Convention Centre (CTICC) will be headed by the Acting Managing Director of MMPRC, Mr. Haris Mohamed.

WTM Africa is a vibrant, culturally diverse, must attend business-to-business travel and tourism event, presenting a diverse range of destinations and industry sectors to South African, African and International travel professionals. Mirrored on well-known flagship events WTM in London and Arabian Travel Market in Dubai – WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. The Maldivian stand at WTM Africa will help to build Maldives as a destination while generating new leads and increasing the business network.

Maldives is being showcased in a stand area of 60 sqm, which portrays the uniqueness of our destination in attractive images. This is the 3rd year of WTM Africa, and Maldives is taking part for the first time. In addition to the Maldivian stand, extra promotional billboards have been credited to advertise Visit Maldives Year 2016 campaign in this significant exhibition.

Africa is a growing market to the Maldives. The African continent recorded a growth of 39.9% when compared with the results of the previous year. The arrival figures recorded in the year 2015 shows that 4,170 individuals visited Maldives from South Africa. This country in particular accounts to 0.3% of the whole market and experienced an increase of 33.2% in the tourist arrival figure from 2014 to 2015.

Awards

Amilla Maldives wins ‘Most OutThere Initiative’ award for Inclusive Travel

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Amilla Maldives has been named a joint winner in the Most OutThere Initiative in Inclusive Travel category at the Experientialist Awards 2026, following a Highly Commended recognition in the same category in 2025.

The Experientialist Awards recognise organisations shaping travel through inclusivity, individuality and design, with the inclusive travel category highlighting initiatives that address not only accessibility, but also how journeys are experienced by guests.

At Amilla Maldives, accessibility is integrated into the overall guest experience. The resort adopts an approach that begins at the planning stage and continues throughout the stay, with a focus on understanding individual guest needs and adapting experiences accordingly.

Aligned with its In Harmony with Purpose philosophy, the resort has introduced a range of measures aimed at improving accessibility. These include villa features designed for ease of use, accessible pathways across the island and adaptive experiences such as inclusive snorkelling and wellness sessions.

As an IncluCare Verified resort, Amilla Maldives continues to develop its offering through feedback and collaboration, with the aim of enhancing inclusivity across its operations.

Commenting on the recognition, Morgan Martinello said the resort remains focused on creating travel experiences that feel natural and accessible. He noted that the continued recognition reflects the resort’s ongoing efforts to improve inclusivity.

The award from OutThere, a platform focused on diversity and inclusion in travel, marks a further step in the resort’s efforts to create accessible and inclusive guest experiences.

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One year on: Centara Grand Lagoon Maldives marks milestone

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Centara Grand Lagoon Maldives, part of Centara Hotels and Resorts, has marked its first anniversary, highlighting a year of operations as a luxury island resort within The Atollia development.

During its first year, the resort has received international recognition, including being named among Favourite Overseas Leisure Hotels in the Condé Nast Traveller Middle East Readers’ Choice Awards 2025 and listed among the Top Ten Best Maldives Resorts in the DestinAsian Readers’ Choice Awards 2026.

Since opening, the resort has offered a collection of beachfront and overwater villas, along with two- and three-bedroom residences designed to provide privacy and space. Accommodation options include private pools or Jacuzzis, with design elements incorporating contemporary architecture, natural materials and Thai-inspired influences.

The resort’s concept draws on Thai heritage, reflected across its wellness, dining and guest experiences. At SPA Cenvaree Retreat, treatments are inspired by traditional Thai wellness practices. Dining options across the resort include live cooking experiences at The Gallery, Mediterranean-inspired seafood at Bluefin, and beverage offerings at venues such as Sunset Social, The Club and Coco Drift.

Guests can also take part in a range of leisure and recreational activities, including water sports and marine experiences. The resort caters to a variety of travellers, offering facilities for families, including a kids’ club and an entertainment zone for teenagers, as well as spaces for private events, group stays and corporate gatherings.

Commenting on the milestone, Jorge Fernandez said the resort combines elements of Thai heritage with the Maldivian environment to create a distinct guest experience. He noted that recognition received during the first year reflects the resort’s approach to hospitality, sustainability and service, while also acknowledging the role of guests and staff in its development.

As it marks its first anniversary, Centara Grand Lagoon Maldives continues to focus on delivering curated guest experiences, with an emphasis on hospitality, design and sustainable operations within the destination.

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InterContinental Maldives Maamunagau Resort launches Beach Reads programme

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InterContinental Maldives Maamunagau Resort has introduced a new Beach Reads programme, designed to encourage guests to engage in reading as part of a broader focus on mindful travel and leisure.

The initiative aligns with emerging travel trends highlighting a growing interest in literary-inspired experiences, where travellers seek meaningful activities that combine storytelling with natural surroundings. The programme aims to provide guests with opportunities to disconnect from daily routines and engage in quieter, reflective moments during their stay.

At the centre of the initiative is a rotating Book of the Month, selected to reflect themes such as wellness, nature and exploration. Guests are informed of the selected title prior to arrival and may request a complimentary physical copy, which is delivered by the resort’s Island Curator. The programme is intended to create shared points of engagement among guests, encouraging discussion and interaction through a common reading experience.

From 1 May, selected areas of the resort will be designated as Book Nooks, offering spaces for reading and relaxation. These include shaded cabanas, a netted lounge area within the adults-only The Retreat, and an overwater jetty swing overlooking Maamunagau Lagoon.

The Beach Reads programme also incorporates a personalised approach. Guests are invited to share their reading preferences, including preferred genres and publications, through a pre-arrival form. These preferences are used to curate tailored reading selections, which are made available during their stay.

As part of the initiative, guests are offered plantable bookmarks as a keepsake. The biodegradable bookmarks are designed to be planted after departure, reflecting the resort’s approach to sustainability and providing a reminder of the reading experience during their stay.

Through the Beach Reads programme, InterContinental Maldives Maamunagau Resort positions reading as an integrated part of the guest experience, combining leisure, personal reflection and environmental awareness within the island setting.

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