Business
Alitalia begins scheduled direct flights to Maldives
Italy’s flagship carrier Alitalia on Wednesday began its first ever scheduled direct operations to the Maldives.
A special ceremony was held at the Maldives main Velana International Airport Wednesday afternoon to inaugurate the scheduled service. Officials from state-owned airport operator Maldives Airports Company Limited (MACL) and Alitalia’s local agent Voyages Maldives attended the ceremony.
Voyages Maldives Managing Director Solah Shihab told the attendees that the scheduled service by Alitalia would give a much needed boost to tourist arrivals from Europe.
“Italian market is recovering well. Alitalia’s operations will help increase arrivals from Italy as well as from the whole of Europe,” he said.
Italy ranks fourth amongst the source markets for Maldives tourism, after China, Germany and the UK, and ahead of much more populated countries such as India, Russia and the US. The average stay for Italians, who were the first to spot the potential of tourism in the pristine atolls over four decades ago, in the Maldives is between four and 11 nights.
Since 1985, Alitalia has operated chartered flights to the Maldives. However, the latest flight was in 2014.
The new three weekly Rome-Male service will operate for the whole winter season until March 24, 2018.
The Rome-Male flight will depart from Rome every Tuesday, Friday and Saturday at 9.45pm (local time) and will land in Male at 11.05am (local time) on the following day. The return flight from the Maldives will depart every Wednesday, Saturday and Sunday at 1.10pm (local time) and will land in Rome at 7.30pm (local time).
The route will be served using a 250-seater Airbus A330 jet, configured in three classes of service: business, premium economy and economy.
Alitalia is the latest European airline to begin direct flight operations to the Maldives.
Air France is set to begin operating direct flights to the Maldives on Thursday, with two weekly flights to the Velana International Airport on departure from Paris-Charles de Gaulle.
Alitalia and Air France are amongst the few airlines operating direct flights between Europe and the Maldives. Majority of travellers from Europe are now required to take transit routes on airlines such as Emirates and SriLankan Airlines.
Scheduled operations by Italy’s flagship airline come amidst announcements by several international airlines to increase flight frequency to the island nation ahead of the upcoming peak tourist season.
Qatar Airways has become the first airline to deploy an A350 jet to a South Asian country, as the advanced jetliner’s maiden flight to the Maldives, piloted by a veteran Maldivian captain, landed in the island nation’s main airport on Tuesday.
Hainan Airlines, which flies to the Maldives from the Chinese Shenzhen city, will from December 27 begin operating two flights a week, while Beijing Capital Airlines will from October 29 shift to a daily service from four times a week service.
From October 29, Emirates has also increased its fight frequency from four to five a day.
Dubai-based Emirates began its service to the Maldives in May 1987 using a single Boeing 727 aircraft. It now operates four times daily service to the Maldives from Dubai, with transit routes, including neighbouring Sri Lanka, and uses Boeing 777-300s for its Male operations.
Emirates has become a major airline operating to the Maldives and has been serving for years as a preferred airline of tourists visiting the island nation from far corners of the world, especially Europe.
From October 30, Malaysia-based low-cost airline AirAsia has also added four flights per week to its existing daily service. It will be followed by an increase in January 2018 to nine flights per week from a four times weekly service by SilkAir, the regional wing of Singapore Airlines.
Meanwhile, Chinese low-cost carrier Lucky Air is set to begin flight operations to the Maldives in January 2018.
December to April is considered the peak tourist season, as these months constitute summers in Maldives. Between December and April, the islands boast of dry weather, making it ideal for tourists to travel and enjoy the tropical environment.
Resorts across the archipelago organise special activities for the festive season, which falls during the peak tourist season. Popular resorts such as Baros Maldives, Amilla Fushi and Finolhu Maldives, Soneva Fushi, The St. Regis Maldives Vommuli Resort and Mirihi Island Resort have already announced their festive programmes for this year.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
Photo: Ahmed Shurau/Avas Online
The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance.
The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).
In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).
Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and immediate challenges and issues affecting the Tourism Industry.
A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.
In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.
Executive Board Members elected to the 2 vacant positions (by-election):
- Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
- Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.
This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.
Our lineup of distinguished speakers includes:
- Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
- Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
- Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
- Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.
Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.
Events
Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives
Ana Pušica Kramer, an internationally acclaimed contemporary artist, joins Patina Maldives for an exclusive art residency in the now infamous Fari Art Atelier. From January 22 to February 22, 2024, Ana Pušica will grace the shores of the Fari Islands, weaving a vibrant narrative of colour and emotion across her larger than-life canvases.
Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement. Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself.
The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation.
At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.
Experience artistry at its most exclusive
Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.
Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.
Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.
Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.
Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com
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