Featured
Trip to paradise every week: Maldives’ largest giveaway of 52 dream vacations
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has launched “The World’s Biggest Giveaway” campaign, featuring 52 free holidays—one for each week of 2025. This year-long series of giveaways on Visit Maldives’ social media platforms is designed to engage potential travellers worldwide. It was unveiled alongside the World Travel Mart (WTM) in London on November 5, 2024.
Through monthly social media contests, four winners will have the opportunity to win exciting raffle prizes each month, one for each week. Each of the 52 contests will spotlight a unique aspect of the Maldives, ranging from pristine beaches and crystal-clear waters to vibrant culture and diverse marine life. The campaign highlights various segments such as romance, luxury, family, diving, and other appealing experiences that the Maldives offers.
“This is the perfect opportunity to discover the Maldives and promote the Sunny Side of Life as a year-round destination. Anyone from anywhere in the world can participate in this giveaway for the chance to win a dream vacation in the Maldives,” stated CEO and MD of MMPRC, Ibrahim Shiuree.
The primary objectives of the World’s Biggest Giveaway campaign are to increase global awareness of the Maldives as a premier travel destination by attracting a community of travel enthusiasts through active social media engagement. It also aims to provide potential visitors with valuable insights into the Maldives’ diverse tourism offerings. Individuals worldwide are encouraged to join the giveaway for a chance to explore the Maldives’ unique attractions, learn about its various experiences, and support its reputation as a year-round destination.
Visit Maldives is committed to promoting the Maldives as a top tourist destination not only through social media campaigns but also via global platforms, such as trade fairs, online webinars, and roadshows. The 2025 marketing calendar focuses on key events that emphasise sustainability and emerging tourism segments, including film tourism and wellness tourism.
Featured
Alila Kothaifaru Maldives aligns festive events with World of Care commitments
Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.
Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.
From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.
On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.
Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.
A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.
On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.
Awards
Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Awards
Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
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